Dining information Searching & Sharing. Media Kit 2013

Transcription

1 Dining information Searching & Sharing Media Kit 2013

2 Asia s Premier Dining Guide OpenRice.com is Asia s Premier Dining Guide with over 130 million monthly pageviews and 8 million monthly unique visitors 1 regionally. Established in 1999 under JDB Holdings Limited,2 OpenRice has grown to become the most comprehensive platform for sharing dining experiences, with major presence in China, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, Thailand and Taiwan. In Singapore, OpenRice was officially launched in 2010 and is the go-to website for local dining and restaurant information. This is your market, and OpenRice is well-positioned in the Asian region to help your business grow Information is accurate as of Aug 2013 JDB Holdings - PanAsia Digital Media Network - Holding company of 88DB, OpenRice, CozyCot, Streetdirectory and FAIMS Media 1

3 Why Online Advertising? Singapore has one of the highest internet penetrations in Southeast Asia. With over 75% of the population on the internet, majority of your target audience are internet-savvy users. Benefits of Online Advertising: 24/7 Brand Exposure Internet advertising reaches your target audience 24 hours a day, 7 days a week and 365 days a year. This provides your business with maximum exposure all year long. Target The Right Audience Online advertising helps you to reach out to your target audience and increase the effectiveness of your marketing campaigns. Affordable Another main advantage of online advertising is that it s more affordable when compared to print media advertising in newspapers or magazines. Why OpenRice Singapore? OpenRice Singapore effectively reaches your target audience. Over 1 000,000 monthly pageviews Over 250,000 monthly unique visitors Over 60,000 restaurant reviews Over 25,000 restaurant listings Over 15,000 members in Singapore 99% of members are Singaporeans OpenRice Singapore has a range of advertising solutions that you can mix and match to meet your specific requirements OpenRice Singapore gives you all the benefits of advertising online to allow you to suit your marketing needs and business budget [Information accurate as of Aug 2013] 2

4 Restaurant Management System OpenRice Singapore provides an up-to-date solution for restaurant management. Restaurant Management System (RMS) highlights your restaurant s characteristics and selling points while providing real-time updates with exclusive information for your customers. Difference between RMS and Normal Listing: RMS in SR1 Normal Listing in SR1 Restaurant Data Management Specially designed restaurant page and restaurant can publish promotions that will be subjected to approval by OpenRice. Customer Relationship Management Restaurant owners will receive alerts for new restaurant reviews and respond to customer restaurant reviews publicly or privately. Promotion Opportunities for the Restaurant Restaurant promotions will be featured in other restaurant pages and exposure will be available on the pages of other restaurants that is located in the same district. RMS in SR2 Normal Listing in SR2 Benefits: Highlights Restaurant s Selling Points More Exposure Instant Information Update Connect With Food Lovers 3

5 Display Advertising For your business to reach out to a wider audience, campaign-based display advertising will deliver what you need. OpenRice uses IAB-standard display advertising spaces across different verticals (such as Recipe, Articles, Promotions) to provide you with the most relevant advertising zone. Whether your campaign needs a high-degree of focus or a run-of-site exposure, OpenRice is here to work with you. Skyscraper Banner Skyscraper Banner Square Banner SR1 Banner 5

6 Sponsored Listing (Pull Advertising) It is vital to have a strong online presence to let people discover your restaurant and even more important to stand out from your competitors so that people will notice you before other brands. Sponsored Listing With the sponsored listing advertisement on OpenRice, a simple search will display your restaurant information at the top of the search results. It is a low-cost way to differentiate your business. Marketing (Push Advertising) Monthly enewsletter Dedicated Electronic Direct Mail You can create brand awareness through OpenRice s dedicated Electronic Direct Mails (edm) or banner placements in our monthly enewsletter. OpenRice helps you to design effective messages to reach out to our members. edm Banner 4

7 OpenRice Singapore Pte Ltd 1 Scotts Road, #18-01, Shaw Centre, Singapore Tel: (65) Fax: (65) [email protected] China Hong Kong India Indonesia Malaysia Philippines Singapore Thailand Taiwan