How To Grow Your Revenue from Online Marketing By 300% Webwings Internet Marketing

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1 How To Grow Your Revenue from Online Marketing By 300% June 2013 Keith Burgess Webwings Internet Marketing Version 1.0 Page 1

2 The Time is Right To Invest Online The internet is now a critical channel to market for your business. Customers are looking online and on mobile devices for your products and services Your investment in digital marketing must deliver measurable business results Read on to see how you can increase your revenue by 300%. It s all about delivering business results Page 2

3 The internet is now a critical channel to market for your business FACTS There are almost $20m people in Australia using the internet. 87% of internet users in Australia use Google to find what they re looking for. Online advertising expenditure jumped 15% to $910m in the quarter to March Advertisers are shifting their advertising budgets increasingly in favour of online. 68% of client-side marketers say their companies will be increasing their digital marketing budget. Source: Nielsen Online Page 3

4 Customers are looking online and on mobile devices Mobile internet usage in Australia has risen by 208% since Mobile devices now account for more than 1/3 of all online sessions. Mobile page views have increased by more than 100% in the last 6 month alone. We predict this will increase exponentially with Google moving Adwords customers to enhanced campaigns. Many customers are researching on mobile devices and buying on computers, so any internet marketing strategy must account for the movement between internet channels. Source: Nielsen Online Traffic (Mobile Market Intelligence - April 2013) Page 4

5 Getting value from your investments online Where are online marketers looking to invest in 2013? Source: State of Digital Marketing in Australia Page 5

6 Strong positions in search results has benefit beyond just generating traffic A well placed positioning in search engines is important for driving traffic to our sites. Traffic generated from position #1 in search results is approximately 4 x that of position #2 This can be achieved through paid positioning (pay per click advertising) but costs are rising as competition for premium positions intensifies iprospect research shows that 39% of online consumers believe that companies that rank highest in search engines are the leaders in their field. Source: Microsoft Corporation Page 6

7 Where marketers expect to invest in 2013 Marketers are looking for highly structured and measurable results across channels and are willing to experiment to find opportunities to improve advertising performance. Source: econsultancy Report Page 7

8 It is not enough just to have an Adwords campaign Visitors to your web site are not free: It costs you to get visitors to your website You want them to act or buy while they re there If they don t then you have just lost your advertising investment These are the four focus areas to ensure a good return on advertising spend: 1. Your value proposition is right on target 2. Your website content is well structured and easy to navigate 3. Your call to action is clear 4. You have goal tracking so that you can measure conversions and optimise what is working Drive Traffic to Your Web Site Compel Visitors to Act or Buy Measure and Refine Page 8

9 The importance of social influence And another thing Online reviews are becoming one of the most effective methods of influencing consumers 63% of Australians agree that online consumer reviews and ratings influence buying decisions more than any other type of online advertising Effective advertising harnesses the influence of opinions and recommendations on buying decisions Source: Deloittes State of the Media Democracy Survey 2013 Page 9

10 How to grow your online revenue 300% or more So; you have been given some statistics, ideas of how to improve the experience of visitors to your website and tips on how to improve your return on advertising spend. You know you want to significantly grow your revenue from online activity. In fact you want to grow it by 300 per cent or more. So let us bring it all together in six easy steps: 1. Market research Align your value proposition with a defined market need. 2. Online Strategy Identify the levers that will propel you to success in the long term. 3. Drive traffic Attract qualified visitors to your web properties. 4. Conversions Optimise your web properties to convert visitors to leads and buyers. 5. Leveraging Remarket to visitors who do not take the desired action on first visit. 6. Insight Use data to inform decision making and continuously improve. So where to from here? Page 10

11 What to Look For in Your Online Partner? Webwings Internet Marketing can help you focus and achieve your business goals. We offer the right mix of business and technology capabilities and we will work in partnership with you to succeed. We have a background in business and e-commerce strategy and we are certified Google Adwords Partners so you can have confidence that you re working with a team that knows how to leverage the Google platform to your advantage. What you will get from Webwings: 1. A marketing partner that will focus on your business results 2. Knowledge, skills and experience in driving traffic and converting visitors to customers 3. Continuous improvement by analysing your data. So, call us today on for a free assessment of your opportunity to grow 300% or more. Or visit us at Page 11