Tourism Barossa Inc. Membership Renewal Prospectus

Transcription

1 Tourism Barossa Inc. Membership Renewal Prospectus

2 Dear Tourism Barossa Member, An introduction to membership with Tourism Barossa Inc I d like to take this opportunity to thank you for your support for tourism within our region, through your annual membership of Tourism Barossa. Membership with Tourism Barossa continues to offer numerous benefits and opportunities, as well as contributing to the work that Tourism Barossa does to develop and support our local tourism sector. The following document provides a detailed overview of the activities that Tourism Barossa engages with on behalf of our members, and the support and opportunities that membership offers to local Barossa businesses. Our Work Tourism Barossa is an incorporated body and the peak body representing Barossa tourism operators and any local businesses involved in providing services to tourists. The objectives and purposes of the association are: To market and promote the region to maximise visitor yield; To optimise the economic value and sustainability of the tourism industry to the region; and To enhance the experience of visitors to the region. The association seeks to achieve this by representing the interests of operators and the Barossa region in the areas of: Destination Development (providing advice about best business practice, as well as planning for a sustainable growth across the local tourism industry). Destination Marketing (the promotion of the region to potential domestic and international visitors, media and trade); and Development of Barossa Festivals and Events Tourism Barossa aims to achieve economic and social benefits for business and the community while ensuring the integrity of the region s vibrant culture, heritage and environment is maintained. Tourism Barossa is a not-for-profit, non-government organisation funded by industry (via membership), The Barossa Council, Light Regional Council and the South Australian Tourism Commission. The organisation is managed by a board of industry and stakeholder representatives from across the region. The skills and experience provided by board members cover areas including: business management, marketing, tourism industry knowledge, strategic planning, local government. The networking potential of the board members is used to influence and generate support from within the industry, and to build relationships with key stakeholders.

3 Tourism Barossa members share a commitment to the development of sustainable tourism in our region. Membership fees and other cooperative activities enable more effective promotion of the Barossa as a leading tourism destination, helping to build the tourism potential of the region. Our Region The Barossa Tourism Region includes the official Barossa Wine Region (Barossa Geographical Indication) The Barossa Zone and the Light Regional Council area. The Barossa Zone encompasses the Barossa Valley, Eden Valley and other surrounding areas, which includes Angaston, Bethany, Cockatoo Valley, Eden Valley, Freeling, Gawler, Greenock, Keyneton, Light Pass, Lyndoch, Marananga, Nuriootpa, Penrice, Rowland Flat, Seppeltsfield, Springton, Stockwell, Tanunda, Truro, Williamstown. (Please refer to Appendix A Barossa Zone map for full details.) Light Regional Council: encompasses additional towns of Kapunda, Koonunga, Roseworthy, etc. (Please refer to Appendix B Light Regional Council map) Tourism Barossa has adopted a Barossa Surrounds Associated Membership policy for tourism operators within close proximity to the defined Barossa Zone Geographical Indication & Light Regional Council area. If you would like further information regarding your membership with Tourism Barossa, please contact Cathy Wills, our Regional Tourism Manager on or cathy@tourismbarossa.com.au. Yours sincerely, Chris Pfeiffer Chairperson Tourism Barossa Inc

4 TOURISM BAROSSA MEMBERSHIP BENEFITS 2015/2016 Barossa Touring Map 100,000 copies distributed annually via Barossa, Gawler & Kapunda Visitor Information Centres, Barossa tourism operators & Adelaide information outlets Free listing with map reference in the Barossa Touring Map. TBI & BGWA Members only Location indicated on map for Cellar doors, Dining facilities and Accommodation providers with 10 rooms +. TBI & BGWA Members only Barossa.com website Ranked highly on search engines with over 1.77 million page views in the 12 months to 1 June, % of site visitors are in Australia, the remaining top 10 countries including USA, UK, NZ, Canada, Singapore, Hong Kong, Germany, Malaysia and India. Events Calendar visibility and exposure for events, special tastings, long lunches, etc, with Events Calendar pages visited by over 31,200 in past 12 months. Free editorial with image under appropriate heading for Attractions, Galleries & Museums, Golf, Shopping. Free listing with link to website and image for Tour Operators Promotion via the Barossa Touring Map which is available for download from Barossa.com Opportunity to upload relevant Media Releases to Barossa.com media section. Barossa.com hosts the BookEasy online booking facility and online bookable product can be booked directly from the website TBI, BGWA & Barossa Food members and Community groups only Members only TBI & BGWA TBI, BGWA & BF Members. Non members at discretion of content manager. Only TBI member BookEasy listings can be viewed online. Non-member BookEasy listings are offline and can be booked by Visitor Information Centre staff.

5 Butcher Baker Winemaker Trail: VIP Voucher Booklet & Map 5000 maps distributed annually via Barossa, Gawler & Kapunda VIC s and BBWT participants Opportunity to participate in Butcher, Baker, Winemaker Trail (BBWT) VIP food & wine trail produced by Tourism Barossa. TBI & Barossa Food Members only Events Regular updates regarding regional event opportunities within the Barossa, including Barossa Vintage Festival, Barossa Gourmet Weekend, Barossa Fringe, Tour Down Under, SALA, etc. Opportunity to host an event as part of the annual Barossa Gourmet Weekend. Event support available from TBI s Business Development Manager Festival & Events. TBI provides partners with Cellar door circle providing administrative and event support TBI & Barossa Food TBI members Local community Cellar Door circle membership open to cellar door and tour operator staff Industry Communication, Capacity Development & Advocacy Member e-newsletter delivered to nominated addresses providing information on opportunities, activities and industry updates. Access to TBI s Essential Marketing Checklist and coaching support from TBI Project Officer. Invitation to Tourism Barossa s seasonal industry networking functions and industry forums designed to provide direct industry updates and briefings to members. Invitation to training workshops and seminars organised by TBI or in conjunction with industry partners.

6 20% discount on courses provided by Tourism E-School Eligibility to vote at TBI AGM. Eligibility to nominate for TBI board. Information and support from TBI staff and board, including current industry trends, funding availability, and referral to specific contacts within SATC & industry bodies. Letters of Support (based on merit) for grant applications. TBI members given priority TBI Members given priority Marketing / Media / Trade International Marketing opportunity to present commissionable product to inbound tour operators, wholesalers and retailers (at ATE and other tourism industry events) via the annual Barossa Product Manual. International Marketing & PR via SATC s Marketing & Public Relations team. TBI regularly updates SATC with new tourism product and regional news for communication to international media and trade. Support in leveraging strategic marketing campaigns (eg Barossa Be Consumed / Restaurant Australia) via access to training information and collateral specific to the campaigns. Invitation to participate in collaborative marketing and branding opportunites: eg Royal Adelaide Show, Tasting Australia and Expo s. Members only TBI Members given priority Members only Members only Access to promotional collateral for display/distribution (subject to availability). TBI Members given priority Access to Tourism Barossa logo Members only

7 Use of the Barossa brand (subject to conditions) Access Barossa.com image gallery (subject to conditions) Updates, referrals and promotion to trade and media contacts through media communications, media releases, trade promotions and famils. Opportunity to be included in media and trade famils organised by TBI and South Australian Tourism Commission. TBI/BGWA/BF Members only TBI/BGWA/BF Members only TBI Members given priority TBI organised famils Members only SATC organised famils TBI members recommended but SATC may from time to time promote non-tbi members My Barossa social media channels (Facebook, Instagram, Twitter, Flickr, Pinterest, YouTube, Vimeo) Promotion of your business (relevant special events, tourism product & offers, business updates & news) via MyBarossa facebook and twitter. Members given priority Non members at the discretion of TBI digital media strategist Opportunity to provide content via relevant MyBarossa social media channels (video, images, etc) Members given priority Visitor Guide - Barossa 110,000 copies distributed throughout Australia annually Listing in the Visitor Guide Index. & Non-members who advertise

8 Tourism Barossa Inc Membership Renewal 1 July June 2016 A. PLEASE COMPLETE THIS PAGE FOR RENEWAL OF MEMBERSHIP Business / Organisation Details Trading name ABN Parent Company (if applicable) Contact Person Position held Address Postal Address Phone Mobile Licenses and Approvals Declaration As a part of our risk management protocol, we require all members to provide the following information with your renewal: Yes current business Public Liability insurance is in place, policy no: Tour or charter businesses only: Yes - current Passenger Transport Board Certificate Membership Category Please note your membership invoice has been forwarded based on the below membership categories. Please advise if any changes are required to your membership category and fees. Primary membership with Tourism Barossa attracts full membership fees. Second, third or subsequent business membership are offered a 33% discount, with the discount applied to the lowest fee category/s. Renewal Agreement Thank you for your ongoing membership with Tourism Barossa it is greatly appreciated. Completion of this renewal application and payment of your annual membership fee affirms that you have understood and accept the rules, Constitution and Code of Ethics of the organisation and acknowledge that membership is not transferable nor are fees refundable. The Committee reserves the right to withdraw the membership of any business/ organisation which fails to abide by the Code of Ethics and adhere to standard industry professional practises. Please return this form to: Regional Tourism Manager, Tourism Barossa PO Box 420 Tanunda SA 5355 OR info@tourismbarossa.com.au Office Use only: If joint TBI/BF membership, invoiced by Tourism Barossa Barossa Food

9 B. PLEASE ONLY COMPLETE BELOW IF INFORMATION HAS CHANGED FROM LAST YEAR: (eg addition of new staff members for e-newsletter) Business Description: words Please include any new relevant details about your business such as: number of bookable rooms (accommodation), licensed/unlicensed (food venues), type of tour or transport service, does your cellar door have a function centre/restaurant/café, etc) Is your business registered on the Australian Tourism Data Warehouse (ATDW): Yes / No (To confirm if you are registered, check your listing on or for assistance to register for free, please contact the Online Services team at or onlinesatc@tourism.sa.com) Accounts: Contact Person for Accounts E-Newsletter: Please list s of all staff members you would like included on the e-newsletter mailing list: Digital & Social Media: Please list any digital/social media details, including: Website url: Facebook: Other:

10 C. MEMBERSHIP CATEGORIES AND FEE STRUCTURE: Accommodation (all accommodation including caravan and tourist parks and hotels) 1 bedroom $255 + GST 2-3 bedrooms $375 + GST 4-9 bedrooms $560 + GST 10+ bedrooms $750 + GST Cellar Doors Cellar Door (without food) Cellar Door (with food, no café, restaurant or function centre) Cellar Door (with café, restaurant or function centre) $375 + GST $460 + GST $560 + GST Dining & Function Centres, Food Producers & Manufacturers Café - Unlicensed Restaurant or Café - Licensed Function Centre Pubs/Hotels with bar, dining and limited accommodation Food Producers & Manufacturers $375 + GST $460 + GST $460 + GST $750 + GST $375 + GST Joint Membership with both Tourism Barossa & Barossa Food, add $100 to above fees PLUS $100 Retail $375 + GST Tours, Transport & Tourism Services, Tourism Attractions & Experiences Arts & Culture, Heritage, Not for Profit & Community, Friends of Barossa $375 + GST $100 + GST Tourism Thank you for your support of our local tourism industry through your membership with Tourism Barossa.

11 Terms and Conditions 1. Applications for new members will be presented at the next scheduled meeting of the Tourism Barossa Incorporated Board. Should Tourism Barossa require further details about your business before approval is given, this will be indicated in writing, or a staff or board member will contact you directly by or telephone; 2. Applicants may be required to undergo a familiarisation visit prior to their membership application being presented to the committee. 3. If you operate multiple businesses from the one location, membership eligibility relates to the category that represents the primary purpose of your business; 4. For members who have more than one business or additional business/businesses in more than one category a 33% discount applies for second and subsequent businesses. (Primary membership is attributed to the main business function. A secondary business refers to subsequent businesses registered with Tourism Barossa); 5. Membership year runs 1 July 30 June. Membership renewal notices are sent out in July each year with payment due by August; and 6. All prices listed exclude GST. Member Code of Ethics Each member of Tourism Barossa Incorporated shall conduct their business with integrity and in an ethical manner to earn and maintain the confidence of clients, colleagues, employers and the public. 1. Members shall pursue and maintain high standards of personal and professional conduct and service, and: Comply with the laws of South Australia, Australia and International conventions ratified by Australia, and operate within the spirit of those laws and conventions; Ensure that all contracts and/or terms of business are clear, concise and honoured in full unless terminated or modified by mutual agreement; Offer and maintain a high standard of service, facilities and cleanliness to the public at all times; Maintain professional skills by continued personal development and education, and seek accreditation within their industry sector; and Uphold at all times the standing of the Association and its Code of Ethics, and actively encourage colleagues to do the same. 2. In their relationships with clients or employees, members shall: Act as faithful agents in both professional and business matters; Advise them of any conflict of interest situation as it may occur or as it is perceived; and Give professional opinion as objectively as possible when asked to do so and accept responsibility for advice given, actions taken and omissions. 3. In contact with others, members shall: Protect the safety, health and welfare of employees and the public; Respect the confidentiality of information, which comes to them in the course of their duties; and Not harm or attempt to harm, maliciously or recklessly, directly or indirectly, the professional reputation of others; and Not intentionally convey false or misleading information whether written, spoken or implied, nor conceal any relevant fact in their duty to maintain truth, accuracy and good taste in all advertising and promotion.

12 Breach of Ethics The Tourism Barossa Inc. Committee acts as the body to deal with any breach of the Code of Ethics. Complaints must be in writing and must be able to be substantiated. Members against whom complaints are filed will be given the opportunity to put their case forward. The Committee will deal with such matters in confidence. A proven breach may result in a warning to a member, and any further transgression or breach of the Code may result in cancellation of membership and removal of any rights and privileges to which he or she may have been entitled by virtue of membership. Serious breaches may result in the immediate expulsion of a member with the potential for legal proceedings to be instigated. Each member of Tourism Barossa Incorporated shall conduct their business with integrity and in an ethical manner. It is Tourism Barossa s intent to earn and maintain the confidence of clients, colleagues, employers, employees and the public.

13 Appendix A: Barossa Zone

14 Appendix B: Light Regional Council area