Passeport au Commerce 2,0

Transcription

1 Passeport au Commerce 2,0 UK/LLP-LdV/TOI

2 Information sur le projet Code Projet: Titre: Passeport au Commerce 2,0 Année: 2011 Type de Projet: Statut: Pays: Accroche marketing: UK/LLP-LdV/TOI-401 Projets de transfert d'innovation Clôturé UK-Royaume-Uni Souhaiterieriez-vous developper votre enterprise dans un autre pays europeen ou bien faire un stage? Connaissez-vous les différences culturelles entre votre pays et celui ou vous aimeriez investir et l'impact que celles-ci pourraient avoir? Le projet Passeport au Commerce 2,0 vous fournira un guide de commerce culturel qui couvrira tous les reseaux sociaux sur internet a travers les 31 pays europeens. Ces informations aideront votre enterprise a developer vos reseaux sociaux et vos affaires dans ces pays europeens. Résumé: Description: Si vous etes etudiant et souhaitez faire un stage dans un pays europeen, ce service vous permettra de vous faciliter la tache. Les informations que ce projet aura developpe vous permettront de faciliter vos demarches et de vous aider dans votre stage et de vous offri de bons conseils. This P2T 2.0 project transferred the innovation of the previously successful Passport to Trade Project (P2T) by: a) increasing the number of European countries covered by the existing P2T project website from 25 to 31 countries by b) augmenting the resource with social media guides c) adding guidelines and training material on industrial placements for both SMEs and placement students d) increasing the number of languages in which the web site content is offered by 6 e) creating search & social media optimised website content Aim The aim of this project was to transfer the innovation of the P2T project to 6 new countries, research the latest mobility needs of SMEs and placement students in 31 countries and develop multimedia on-line training material that helped in increasing European SME mobility & increased student mobility for work & study placements. The Passport to Trade 2.0 project team have been successful in recruiting an extensive international advisory board which offered guidance and grounding of the project. For external communication a website ( was developed using an open source platform and optimised for Social Media sharing and integration with Facebook ( and a Twitter accounts ( These three online channels have been created to facilitate engagement and dissemination of the project results with our target audience of small and medium sized enterprises (SMEs) as well as students, academics and other relevant stakeholders. The project team have held all successful project meetings, all meetings were followed by engagement activities which included talks and seminars with local small business representatives and students. This provided a first hand experience of challenges and issues faced by companies and students. Several student teams have been recruited by Salford Business School Live Projects to help in making our material appealing to students as well as SMEs. Data for the country specific business culture guides has been successfully collected 2

3 Information sur le projet using a range of tools such as literature review, focus groups, interviews and online survey. The European Mobility Framework (EMF) specifying the main areas of information necessary to conduct international business and undertake international placements was created and researched. Thèmes: Sectors: Types de Produit: Information sur le produit: Page Web du projet: *** Étude interculturelle *** Formation ouverte et à distance ** Entreprise, TPE, PME * TIC * Formation tout au long de la vie * Orientation professionnelle * Formation continue *** Activités de Services Administratifs et de Soutien ** Information et Communication * Enseignement Film Matériel pour l'enseignement Site Internet Enseignement à distance Matériel d'apprentissage A website resource was developed which has information for organisations and students to facilitate their mobility in Europe

4 Contractant du projet Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: University of Salford Salford, Greater Manchester Greater Manchester UK-Royaume-Uni Université/école supérieure spécialisée/academie Personne de contact Nom: Adresse: Ville: Pays: Téléphone: Fax: Site internet: Aleksej Heinze University of Salford, Faraday House, The Crescent Salford UK-Royaume-Uni +44 (0) (0)

5 Coordinateur Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: University of Salford Salford, Greater Manchester Greater Manchester UK-Royaume-Uni Université/école supérieure spécialisée/academie Personne de contact Nom: Adresse: Ville: Pays: Téléphone: Fax: Site internet: Aleksej Heinze University of Salford, Faraday House, The Crescent Salford UK-Royaume-Uni +44 (0) (0)

6 Partenaire Partner 1 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: Research Committee of the Aristotle University of Thessaloniki Urban and Regional Innovation Research Unit (URENIO) Thessaloniki Kentriki Makedonia EL-Grèce Autres Partner 2 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: Technology Development and Innovation TDI ltd. Sofia Yugozapaden BG-Bulgarie Autres Partner 3 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: Turku School of Economics Turku Itä-Suomi FI-Finlande Autres Partner 4 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: SPIN scrl Information and Communication Technology Research Consortium Rende Calabria IT-Italie Autres 6

7 Partenaire Partner 5 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: Poradenství/Consultancy Tis Praha s.r.o. Prague Praha CZ-Tchéquie Autres Partner 6 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: University of Koblenz-Landau Koblenz Rheinland-Pfalz DE-Allemagne Autres Partner 7 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: VALAHIA UNIVERSITY OF TARGOVISTE Targoviste Sud RO-Roumanie Autres 7

8 Données du projet 31 PDF country guides.rar The 31 country guides help European small or medium-sized enterprises (SMEs) & students seeking work & placements abroad. 8

9 Produits project website Passport to Trade 2.0 Facebook page Passport to Trade 2.0 Twitter account Passport to Trade 2.0 project newsletters (D32 - WP10) Project Leaflet English Version (D37 - WP10) Project Leaflet Italian Version (D37 - WP10) Project Leaflet Greek version (D37 - WP10) Project Leaflet Finnish version (D37 - WP10) Project Leaflet Czech Version (D37 - WP10) Project Leaflet Romanian version (D37 - WP10) Project Leaflet German version (D37 - WP10) Project Leaflet Bulgarian version (D37 - WP10) Conference Paper - Developing a Framework for Web Analytics (D30 - WP10) Article - Is Sainsbury s paying for a cultural change that is sweeping the world we live in? (D30 - Conference Paper - Social media in Europe: lessons from an online survey (D30 - WP10) Article - Go global with social media (D30 - WP10) Literature review on Social Media and placement (D3 - WP3) Student Focus Group Report (D4 WP3) SME Focus Group Report (D5-WP3) QUALITATIVE WEBSITE ANALYSIS REPORT (D6-WP3) Report of social networks audit of 31 European countries (D8 - WP4) Online Survey for European Mobility Framework (EMF) (D10 - WP4) ANNEX I e ANNEX II - Summary of Results Online Survey (D10 - WP4) Refined European Mobility Framework Report (D11 - WP4) Refined European Social Media Etiquette Report (D12 - WP4) Refined European Placements Expectations Report (D13 - WP4) Essential SME Mobility needs report (D22 - WP8) Report on understanding essential student placement mobility information (D26 - WP9) 9

10 Produits Operationalised sustainability plan (D31 - WP10) Real Needs Analysis Report (D41 - WP2) Draft European Mobility Framework (EMF) (D42 - WP2) Multimedia training material for all 31 countries to highlight the EMF (D19 - WP6) Translated Training Material in French (D20 - WP7) Conference paper - Overcome the Barriers of Graduates Employment Students Placement (D30 - Essential training information for SMEs and students (D24-WP8 & D28-WP9 ) - Czech version Essential training information for SMEs and students (D24-WP8 & D28-WP9 ) - Greek version Essential training information for SMEs and students (D24-WP8 & D28-WP9 ) - Italian version Essential training information for SMEs and students (D24-WP8 & D28-WP9 ) - Finnish version Essential training information for SMEs and students (D24-WP8 & D28-WP9 ) - Romanian version Essential training information for SMEs and students (D24-WP8 & D28-WP9 ) - Bulgarian version Essential training information for SMEs and students (D24-WP8 & D28-WP9 ) - German version Conference paper -Cultural Differences and the Use of Social Media among European Enterprises Conference paper - IBS Conference (D30 - WP10) 10

11 Produit ' project website' Titre: project website Site Internet Texte marketing: website is the main means for dissemination of our Business Culture guides for 31 European countries and beyond. Description: Online presence Cible: Any online user including SMEs and students. Increased awareness amongst our stakeholders Domaine d'application: Dissemination of our project Adresse du site Internet:

12 Produit 'Passport to Trade 2.0 Facebook page' Titre: Passport to Trade 2.0 Facebook page Texte marketing: This offers an experimental engagement with social media communities as well as shows good practice of facebook page integration in dissemination and engagement with community. Description: Facebook community engagement activity Cible: Facebook users who are SMEs and students Increased awareness amongst Facebook users Domaine d'application: Engagement and dissemination of results Adresse du site Internet:

13 Produit 'Passport to Trade 2.0 Twitter account' Titre: Passport to Trade 2.0 Twitter account Texte marketing: Twitter is the second largest social media network in Europe and we are using this to engages with our stakeholders who are using this network. Description: Regular tweets on topics related to our project. Cible: Twitter users and any website user who sees our tweets integrated on our web pages. Increased awareness of the project on Twitter Domaine d'application: Dissemination of our project activities and engagement with stakeholders Adresse du site Internet:

14 Produit 'Passport to Trade 2.0 project newsletters (D32 - WP10)' Titre: Passport to Trade 2.0 project newsletters (D32 - WP10) Méthodes de distribution Texte marketing: Updates on project progress Description: PDF files containing newsletters Cible: Key stakeholders of the project - SMEs and students. Increased awareness Domaine d'application: Transparency of project progress. Adresse du site Internet: 4th Newsletter.pdf The 4th Newsletter was delivered via Mailchimp in web format. 5th Newsletter.pdf The 5th Newsletter was delivered via Maichimp system in html format. P2T20_1st Newsletter.pdf P2T20_ 2nd Newsletter.pdf P2T20_ 3rd Newsletter_final.pdf

15 Produit 'Project Leaflet English Version (D37 - WP10)' Titre: Project Leaflet English Version (D37 - WP10) Autres Texte marketing: Promotional leaflet in English language. Description: The leaflet promotes the project, its objectives and results, identifying the benefits to the target groups. Cible: The main target groups are: SMEs, students, stakeholders, business support, SMEs organisations, VET institutions. Domaine d'application: The leaflet can be used for dissemination activities. Adresse du site Internet: P2T2-brochure-en.pdf Brochure of the project in English version. 15

16 Produit 'Project Leaflet Italian Version (D37 - WP10)' Titre: Project Leaflet Italian Version (D37 - WP10) Texte marketing: Promotional leaflet in Italian language. Description: Brochure to promote the project, its objectives and results, identifying the benefits to target groups. Cible: The main target groups are: SMEs, students, stakeholders, business support, SMEs organisations, VET institutions. Domaine d'application: The leaflet can be used for dissemination activities. Adresse du site Internet: Langues de produit: italien P2T2_ITA_TIFF.zip Brochure of the project in Italian language. 16

17 Produit 'Project Leaflet Greek version (D37 - WP10)' Titre: Project Leaflet Greek version (D37 - WP10) Texte marketing: Promotional leaflet in Greek language. Description: Brochure to promote the project, its objectives and results, identifying the benefits to target groups. Cible: The main target groups are: SMEs, students, stakeholders, business support, SMEs organisations, VET institutions. Domaine d'application: The leaflet can be used for dissemination activities. Adresse du site Internet: Langues de produit: grec moderne P2PGR.zip Project brochure in Greek language. 17

18 Produit 'Project Leaflet Finnish version (D37 - WP10)' Titre: Project Leaflet Finnish version (D37 - WP10) Texte marketing: Promotional leaflet in Finnish language. Description: Brochure to promote the project, its objectives and results, identifying the benefits to target groups. Cible: The main target groups are: SMEs, students, stakeholders, business support, SMEs organisations, VET institutions. Domaine d'application: The leaflet can be used for dissemination activities. Adresse du site Internet: Langues de produit: finnois P2PFI.zip Project Brochure in Finnish language. 18

19 Produit 'Project Leaflet Czech Version (D37 - WP10)' Titre: Project Leaflet Czech Version (D37 - WP10) Texte marketing: Promotional leaflet in Czech language. Description: Brochure to promote the project, its objectives and results, identifying the benefits to target groups. Cible: The main target groups are: SMEs, students, stakeholders, business support, SMEs organisations, VET institutions. Domaine d'application: The leaflet can be used for dissemination activities. Adresse du site Internet: Langues de produit: tchèque P2PCZ.zip Project Brochure in Czech language. 19

20 Produit 'Project Leaflet Romanian version (D37 - WP10)' Titre: Project Leaflet Romanian version (D37 - WP10) Texte marketing: Promotional leaflet in Romanian language. Description: Brochure to promote the project, its objectives and results, identifying the benefits to target groups. Cible: The main target groups are: SMEs, students, stakeholders, business support, SMEs organisations, VET institutions. Domaine d'application: The leaflet can be used for dissemination activities. Adresse du site Internet: Langues de produit: roumain P2PRO.zip Brochure in Romanian language. 20

21 Produit 'Project Leaflet German version (D37 - WP10)' Titre: Project Leaflet German version (D37 - WP10) Texte marketing: Promotional leaflet in German language. Description: Brochure to promote the project, its objectives and results, identifying the benefits to target groups. Cible: The main target groups are: SMEs, students, stakeholders, business support, SMEs organisations, VET institutions. Domaine d'application: The leaflet can be used for dissemination activities. Adresse du site Internet: Langues de produit: allemand P2PDE.zip Brochure in German language. 21

22 Produit 'Project Leaflet Bulgarian version (D37 - WP10)' Titre: Project Leaflet Bulgarian version (D37 - WP10) Texte marketing: Promotional leaflet in Bulgarian language. Description: Brochure to promote the project, its objectives and results, identifying the benefits to target groups. Cible: The main target groups are: SMEs, students, stakeholders, business support, SMEs organisations, VET institutions. Domaine d'application: The leaflet can be used for dissemination activities. Adresse du site Internet: Langues de produit: bulgare P2PBG.zip Brochure in Bulgarian Language 22

23 Produit 'Conference Paper - Developing a Framework for Web Analytics (D30 - WP10)' Titre: Conference Paper - Developing a Framework for Web Analytics (D30 - WP10) Texte marketing: Conference Paper presented during the 25th Bled econference on June Description: Paper presented during the 25th Bled econference edependability: Reliable and Trustworthy estructures, eprocesses, eoperations and eservices for the Future June 17, 2012 June 20, 2012; Bled, Slovenia Cible: Groups interested in the topics of the Conference. Domaine d'application: Web Usage Analysis, Web Analytics Framework, Process Cycle Adresse du site Internet: Hausmann_et_al_2012.pdf Bled Conference Paper 23

24 Produit 'Article - Is Sainsbury s paying for a cultural change that is sweeping the world we live in? (D30 - WP10)' Titre: Article - Is Sainsbury s paying for a cultural change that is sweeping the world we live in? (D30 - WP10) Texte marketing: Article on mobile phones attitudes and business meetings etiquette. Description: Cible: SMEs, students, stakeholders, reserchers. Domaine d'application: Dissemination of the project. Adresse du site Internet:

25 Produit 'Conference Paper - Social media in Europe: lessons from an online survey (D30 - WP10)' Titre: Conference Paper - Social media in Europe: lessons from an online survey (D30 - WP10) Texte marketing: Paper presented at UKAIS conference March 2013 in Oxford. Description: This paper identifies and discusses the problems, which arose when administrating an online social media survey in 31 European countries, and gives a short preliminary insight to the results. The main finding indicates the existence of different social media etiquette rules both among countries, ages and types of use (personal or professional use). Cible: Groups interested in the topics of the Conference. Domaine d'application: Research in the social sphere, in health, social care, local and central government, community informatics. Adresse du site Internet:

26 Produit 'Article - Go global with social media (D30 - WP10)' Titre: Article - Go global with social media (D30 - WP10) Texte marketing: Could social media be the key to helping companies and students overcome the challenges of working in different business cultures? This is the premise behind a new body of research carried out at the University in conjunction with seven European partners, called Passport to Trade 2.0. Description: Article on Social Media marketing. Cible: SMEs, students, stakeholders, reserchers, VET institutions, policy makers. Domaine d'application: Dissemination of the project. Adresse du site Internet:

27 Produit 'Literature review on Social Media and placement (D3 - WP3)' Titre: Literature review on Social Media and placement (D3 - WP3) Texte marketing: This deliverable reviews information on the use of social media, for what the main social network services are used and what kind of etiquette rules there are on each social media. Description: The Literature Review is composed by 2 reports on: - the use of social media, for what the main social network services are used and what kind of etiquette rules there are on each social media; - practical aspects on placement provision so that the review would serve the development of the new content for the businessculture.org website. Cible: SMEs, students. Domaine d'application: Next developments of the project. Adresse du site Internet: D3 Social Media Etiquette Literature Review final.pdf D3 WP3 Literature review on placements.pdf

28 Produit 'Student Focus Group Report (D4 WP3)' Titre: Student Focus Group Report (D4 WP3) Texte marketing: he report consists of the analysis of the main results of the students focus groups, which was organised to gather information on good and bad practices in social media etiquette and placement. Description: The report sums up the main results of the student focus groups. The aim of the focus groups were to gather information on good and bad practices in social media etiquette and placement practices and to find some gaps on information available on these topics. Cible: SMEs, students, stakeholders, reserchers, VET institutions, policy makers. Domaine d'application: Data on social media etiquette and placement practices. Adresse du site Internet: D4 Student focus group report.pdf

29 Produit 'SME Focus Group Report (D5-WP3)' Titre: SME Focus Group Report (D5-WP3) Texte marketing: The report consists of the analysis of the main results of the SMEs focus groups, which was organised to gather information on good and bad practices in social media etiquette and placement. Description: The report sums up the main results of the SMEs focus groups. The aim of the focus groups were to gather information on good and bad practices in social media etiquette and placement practices and to find some gaps on information available on these topics. Cible: SMEs, students, stakeholders, reserchers, VET institutions, policy makers. Domaine d'application: Data on social media etiquette and placement practices. Adresse du site Internet: D5 SME focus group report.pdf

30 Produit 'QUALITATIVE WEBSITE ANALYSIS REPORT (D6-WP3)' Titre: QUALITATIVE WEBSITE ANALYSIS REPORT (D6-WP3) Texte marketing: The report analysed the usability of the old Passport to Trade website. Description: Cible: SMEs, students, the project team. Domaine d'application: Realisation of the new website. Adresse du site Internet: D6 Qualitative website analysis report final.pdf

31 Produit 'Report of social networks audit of 31 European countries (D8 - WP4)' Titre: Report of social networks audit of 31 European countries (D8 - WP4) Texte marketing: The report aims at the development of an online survey which will be distributed in all 31 European countries. Description: This report aims at the development of an online survey which will be distributed in all 31 European countries in order to test and validate the European Mobility Framework (EMF). The EMF survey will be targeted at the European SMEs and student population and will try to gather at least 1550 responses (50 per country). The results will be a refined EMF, which will be used to update information about the existing countries on the website and the website itself. This report constitutes a facilitating activity which will help at the dissemination of the Online Surve Cible: SMEs, students, stakeholders, reserchers. Domaine d'application: Development of the online survey. Adresse du site Internet: D.8- Report of Social Networks audit of 31 EU countries.pdf

32 Produit 'Online Survey for European Mobility Framework (EMF) (D10 - WP4)' Titre: Online Survey for European Mobility Framework (EMF) (D10 - WP4) Texte marketing: The online survey is targeted to SMEs and students to collect data for the creation of the training material. Description: The present document constitutes the main output of the WP 4 Online Survey in 31 Countries to Validate the EMF, as it includes the development of the two questionnaires. The online survey which is targeted to SMEs and students is expected to collect sufficient information which will be used to update information about the existing countries on issues related to placements and social media. Cible: SMEs, students, stakeholders, reserchers, VET institutions, policy makers. Domaine d'application: Data gathered support the creation of the contents of the new EMF. Adresse du site Internet: D.10 Online survey for EMF.pdf

33 Produit 'ANNEX I e ANNEX II - Summary of Results Online Survey (D10 - WP4)' Titre: ANNEX I e ANNEX II - Summary of Results Online Survey (D10 - WP4) Texte marketing: Annexes I and II summarize the results of the online survey filled in by SMEs and students. Description: Cible: SMEs, students, stakeholders, reserchers, VET institutions. Domaine d'application: Data are the base for the creation of the contents of the new EMF. Adresse du site Internet: D.10 - ANNEX II Summary_Results_Students.pdf D.10 - ANNEX I Summary_Results_SMEs.pdf

34 Produit 'Refined European Mobility Framework Report (D11 - WP4)' Titre: Refined European Mobility Framework Report (D11 - WP4) Texte marketing: The refined EMF includes the main contents of the EMF according to the responses of the online survey. Description: Cible: SMEs, students, stakeholders, reserchers, VET institutions. Domaine d'application: The report support the creation of the contents of the new EMF. Adresse du site Internet: D.11-Refined EMF Report.pdf

35 Produit 'Refined European Social Media Etiquette Report (D12 - WP4)' Titre: Refined European Social Media Etiquette Report (D12 - WP4) Texte marketing: The refined European social media etiquette report provides recommendations (both general and country specific) regarding the contents of the new EMF on social media etiquette according to the responses of the online survey. Description: Cible: SMEs, students, stakeholders, reserchers, VET institutions. Domaine d'application: The report support the creation of the contents of the new EMF. Adresse du site Internet: D.12-Refined European Social Media Etiquette Report.pdf

36 Produit 'Refined European Placements Expectations Report (D13 - WP4)' Titre: Refined European Placements Expectations Report (D13 - WP4) Texte marketing: The refined European placement expectations report provides recommendations (both general and country specific) regarding the contents of the new EMF on student placements according to the responses of the online survey. Description: Cible: SMEs, students, stakeholders, reserchers, VET institutions. Domaine d'application: The report support the creation of the contents of the new EMF. Adresse du site Internet: D.13-Refined European Placements Expectations Report.pdf

37 Produit 'Essential SME Mobility needs report (D22 - WP8)' Titre: Essential SME Mobility needs report (D22 - WP8) Texte marketing: The document aim is to identify what would be an essential set of information for SME s for all 31 countries that will be translated into their individual national languages. Description: Cible: Policy makers, researchers who are interested in linguistically disadvantaged SMEs in partners countries. Domaine d'application: Adresse du site Internet: D22 Essential SME Mobility needs report.pdf

38 Produit 'Report on understanding essential student placement mobility information (D26 - WP9)' Titre: Report on understanding essential student placement mobility information (D26 - WP9) Texte marketing: The report contains data gathered from the focus group of students who had to rate the EMF chapters and sub-chapters in accordance with the importance they are giving using rankings from 1 to max 9 (depending on the number of the lines they had to rank), considering 1 the most important. Description: Cible: Policy makers, researchers who are interested in linguistically disadvantaed Students in partners countries. Domaine d'application: Adresse du site Internet: D26 Report on understanding essential student placement mo.pdf

39 Produit 'Operationalised sustainability plan (D31 - WP10)' Titre: Operationalised sustainability plan (D31 - WP10) Texte marketing: The plan includes all the dissemination and exploitation activities for the valorisation of the project and its results and ensure the sustainability after the end of project. Description: This document establishes, first, rights and responsibilities of the Passport to Trade 2.0 Project Partners and it helps them to implement effective dissemination and exploitation activities, in order to ensure the sustainability of the project during its lifetime and after the project will finish. Cible: All the project target groups such as students, SMEs, VET institutions, stakeholders, etc. Domaine d'application: Dissemination and exploitation of the project. Adresse du site Internet: P2T2_Operationalised Sustainability Plan_final version.pdf

40 Produit 'Real Needs Analysis Report (D41 - WP2)' Titre: Real Needs Analysis Report (D41 - WP2) Texte marketing: The report presents the outcomes of the work towards the completion of WP2 Real Needs Analysis, conducted between November 2011 and July Description: Cible: the project team Domaine d'application: The results are the base for the next development of the project. Adresse du site Internet: D41 Needs Analysis Report.pdf

41 Produit 'Draft European Mobility Framework (EMF) (D42 - WP2)' Titre: Draft European Mobility Framework (EMF) (D42 - WP2) Texte marketing: The EMF draft is a spreadsheet which includes the sections and subsections of the Training Material. Description: Cible: the project team Domaine d'application: Production of the training material Adresse du site Internet: D42 Draft European Mobility Framework (EMF).xlsx

42 Produit 'Multimedia training material for all 31 countries to highlight the EMF (D19 - WP6)' Titre: Multimedia training material for all 31 countries to highlight the EMF (D19 - WP6) Texte marketing: 31 free online guides on business culture, social media etiquette and placement across Europe. Description: Cible: policy makers, VET institutions, SMEs, students, researchers, stakeholders. Domaine d'application: Dissemination of the project results. Adresse du site Internet:

43 Produit 'Translated Training Material in French (D20 - WP7)' Titre: Translated Training Material in French (D20 - WP7) Texte marketing: An abstract of 10 pages of the training material in French language. Description: Cible: SMEs, students, website visitors, other interested parties. Domaine d'application: Dissemination of the project results. Adresse du site Internet: Langues de produit: français 43

44 Produit 'Conference paper - Overcome the Barriers of Graduates Employment Students Placement (D30 - WP10)' Titre: Conference paper - Overcome the Barriers of Graduates Employment Students Placement (D30 - WP10) Texte marketing: Conference paper presented in Tallin at the 5th International Conference - Economic Challenges in Enlarged Europe - Tallinn University of Technology Description: Cible: students and academics Domaine d'application: Dissemination of the project results. Adresse du site Internet: Tallin conference paper _ GrigorescuA_.pdf

45 Produit 'Essential training information for SMEs and students (D24-WP8 & D28- WP9 ) - Czech version' Titre: Essential training information for SMEs and students (D24-WP8 & D28-WP9 ) - Czech version Texte marketing: A short version of 2 pages on essential mobility training information for SMEs and Students in Czech language. Description: Cible: Lingustically disadvantaged SMEs and students who are interested in increasing their mobility in Europe. Domaine d'application: Dissemination of the project Adresse du site Internet: Langues de produit: tchèque 45

46 Produit 'Essential training information for SMEs and students (D24-WP8 & D28- WP9 ) - Greek version' Titre: Essential training information for SMEs and students (D24-WP8 & D28-WP9 ) - Greek version Texte marketing: A short version of 2 pages on essential mobility training information for SMEs and Students in Greek language. Description: Cible: Lingustically disadvantaged SMEs and students who are interested in increasing their mobility in Europe. Domaine d'application: Dissemination of the project Adresse du site Internet: Langues de produit: grec moderne 46

47 Produit 'Essential training information for SMEs and students (D24-WP8 & D28- WP9 ) - Italian version' Titre: Essential training information for SMEs and students (D24-WP8 & D28-WP9 ) - Italian version Texte marketing: A short version of 2 pages on essential mobility training information for SMEs and Students in Italian language. Description: Cible: Lingustically disadvantaged SMEs and students who are interested in increasing their mobility in Europe. Domaine d'application: Dissemination of the project Adresse du site Internet: Langues de produit: italien 47

48 Produit 'Essential training information for SMEs and students (D24-WP8 & D28- WP9 ) - Finnish version' Titre: Essential training information for SMEs and students (D24-WP8 & D28-WP9 ) - Finnish version Texte marketing: A short version of 2 pages on essential mobility training information for SMEs and Students in Finnish language. Description: Cible: Lingustically disadvantaged SMEs and students who are interested in increasing their mobility in Europe. Domaine d'application: Dissemination of the project Adresse du site Internet: Langues de produit: finnois 48

49 Produit 'Essential training information for SMEs and students (D24-WP8 & D28- WP9 ) - Romanian version' Titre: Essential training information for SMEs and students (D24-WP8 & D28-WP9 ) - Romanian version Texte marketing: A short version of 2 pages on essential mobility training information for SMEs and Students in Romanian language. Description: Cible: Lingustically disadvantaged SMEs and students who are interested in increasing their mobility in Europe. Domaine d'application: Dissemination of the project Adresse du site Internet: Langues de produit: roumain 49

50 Produit 'Essential training information for SMEs and students (D24-WP8 & D28- WP9 ) - Bulgarian version' Titre: Essential training information for SMEs and students (D24-WP8 & D28-WP9 ) - Bulgarian version Texte marketing: A short version of 2 pages on essential mobility training information for SMEs and Students in Bulgarian language. Description: Cible: Lingustically disadvantaged SMEs and students who are interested in increasing their mobility in Europe. Domaine d'application: Dissemination of the project Adresse du site Internet: Langues de produit: bulgare 50

51 Produit 'Essential training information for SMEs and students (D24-WP8 & D28- WP9 ) - German version' Titre: Essential training information for SMEs and students (D24-WP8 & D28-WP9 ) - German version Texte marketing: A short version of 2 pages on essential mobility training information for SMEs and Students in German language. Description: Cible: Lingustically disadvantaged SMEs and students who are interested in increasing their mobility in Europe. Domaine d'application: Dissemination of the project. Adresse du site Internet: Langues de produit: allemand 51

52 Produit 'Conference paper -Cultural Differences and the Use of Social Media among European Enterprises EBES Conference (D30 - WP10)' Titre: Conference paper -Cultural Differences and the Use of Social Media among European Enterprises EBES Conference (D30 - WP10) Texte marketing: Conference paper presented in Istanbul on the 25th of May 2013 Description: Cible: students and academics Domaine d'application: Dissemination of the project Adresse du site Internet: EBES Kakderi Milosis.pdf

53 Produit 'Conference paper - IBS Conference (D30 - WP10)' Titre: Conference paper - IBS Conference (D30 - WP10) Texte marketing: Conference paper during the IBS Conference in Sofia June 2012 Description: Cible: Domaine d'application: Dissemination Adresse du site Internet: P2T2_IBS-conference.pdf Conference paper 53

54 Événements Are you thinking of trading or studying abroad? (D29 - WP10) Date Description This free workshop is part of Passport to Trade 2.0 project which aims to show SMEs how to use Social Media to promote their company to both local and European markets. The talks and discussions will highlight the importance of understanding cultural differences within 31 European countries. If you are a Student looking for information about work placements in any of these 31 European countries, this free resource can help you refine the country of your choice. Cible Public Informations de contact Students and Small & Medium Sized Enterprises interested in studying or working abroad. Événement public Register online - Poradenstvi/ Consultancy Tis Praha s.r.o. Poradenstvi/ Consultancy Tis Praha is the representative of this project in the Czech Republic. Website: tis-praha@tis-praha.cz Tel/Fax: Date et lieu What time? 13:30 - Introduction to the Passport to Trade 2.0 project - Elena Vasilieva 13:50 - The benefits of understanding Cultural differences when trading internationally - Anna Klosova 14:15-15mins break 14:30 - How to use Social Media to promote your company - Aleksej Heinze 15:00 - Discussion and networking Where? Hotel Ibis Praha Wenceslas Square 36 Kateinská Prague Czech Republic Thursday, September 26, 2013 from 1:30 PM to 4:30 PM (CEST) 54

55 Événements Students & SME s working together to benefit Europe (D29 - WP10) Date Description Cible Public Informations de contact Date et lieu Workshop agenda: 1- P2T2.0 project presentation and the site content 2- How can the students use the site in getting information about other European countries for studying and finding a placement 3- Social media useful tool for students and SME s Students and SMEs Événement public 11 April, :00 17:30 - Targoviste (Romania)- University of Valahia Use of Social Media to grow your business (D29 - WP10) Date Description Cible Public Informations de contact Date et lieu Dissemination event during the 3rd partners meeting: workshop with businesses in Thessaloniki, Greece. Businesses Événement public 4th of October KEDEA Building, 3rd September, Aristotle University of Thessaloniki. Industry Workshop Enterprise 2.0 (D29 - WP10) Date Description Cible Public Informations de contact Date et lieu The workshop presented different Enterprise 2.0 systems and through a series of practical activities and scenarios demonstrated the advantages of using these systems within a business context. SMEs, Industry representatives. Événement public 19th of April University of Koblenz(Germany. 55