BUSINESS VERT C'EST BUSINESS INTELLIGENT

Transcription

1 BUSINESS VERT C'EST BUSINESS INTELLIGENT LLP GR-LEONARDO-LMP 1

2 Information sur le projet Titre: Code Projet: Année: 2010 Type de Projet: Statut: Pays: Accroche marketing: Résumé: BUSINESS VERT C'EST BUSINESS INTELLIGENT LLP GR-LEONARDO-LMP Développement d'innovation Clôturé EU-Projets centralisés "Business vert c' est business intelligent" Le projet européen «GoGreen» vise à identifier et évaluer les "lacunes" écologiques des PME européennes, ainsi que pour sensibiliser leur personnel à utiliser procédures adaptées à l'environnement. En fait, le projet se concentre sur la fourniture d'un personnalisé "Programme de formation verte», qui vise à améliorer les connaissances et les compétences des entrepreneurs et professionnels liés à la mise en place et la gestion efficace des pratiques commerciales écologiques. - Suivre une formation personnalisée e-programme sur les pratiques commerciales écologiques -Visite des bureaux GoGreen pour obtenir précis "vert" consulting - Obtenir une certification avec le "Badge Excellence Going Greener" The GoGreen project is a 24 month initiative co-funded by the European Commission, under the Directorate Education and Culture. It is implemented by eleven partners from Greece, Italy, Spain, Romania, Bulgaria and Turkey. The project focuses on the delivery of a personalized Green Training Programme, aiming to improve the knowledge and the skills of entrepreneurs and professionals related to the effective introduction and management of green business practices. The main objectives of the project are to: -Raise the environmental awareness of entrepreneurs and managers and to encourage them to engage in environmentally responsible practices and operations -Develop an audit tool for assessing generic and context specific training gaps and to identify and analyse the training needs of the target group in the involved countries related to the design and implementation of innovative environmental-friendly processes, products and services; and, use the survey results to perform the first international comparative analysis of the nature and degree of financial illiteracy and the associated consumers training needs. -Develop training modules and produce an online integrated platform to fully support SMEs address environmental issues affecting their business; and, train trainers from the partner countries to administer these modules. -Provide a personalized sustainability and environmental roadmap that acts as an educational engine and resource guide in the field. -Create Green Business Bureaus inside the Chambers for the conduct of the GoGreen Training Programme and the further exploitation of its results. -Establish a Certification Scheme for SMEs that participate in the training programme and improve their green business operations ( Going greener Excellency Badge ). -Support the cascade of knowledge to the staff of SMEs in order to increase employee awareness and professional skills. -And last, but not least, provide a catalyst to encourage lifelong learning and exchange of best practices. Description: During the last decades the movement towards environmentally responsible enterprises is growing worldwide and the Lisbon Agenda clearly proposes that innovation and development should go hand in hand with the protection of the environment. Many studies have shown that the adoption of greener practices and the design of environmental friendly processes, products and services contribute to enterprise competitiveness in many ways, including more business opportunities, cost reduction, improvement of enterprise s image, marketing advantage and the creation of healthy workplaces. It is also with no doubt that when SMEs are attempting to initiate such Green Business activities, an important set of skills and competences in the field is required. Based on the rationale that a green business is a smart business, green business training programmes are considered necessary in order to effectively support enterprises in the integration and management of 2

3 Information sur le projet environmentally-friendly practices. The project is designed to address the needs and involve SMEs owners and senior managers, procurement and HR managers, Green Business consultants, as well as VET professionals, public authorities executives, policy makers and practitioners in the field. Although green entrepreneurship provides many advantages to the SMEs there is only limited number of enterprises who have been able to follow the trend towards growing concern for the environment. Indeed the surveys show that only 1% of the SMEs use alternative energy sources. This can be justified as: The majority of entrepreneurs have poor knowledge in the field of green entrepreneurship. There is a lack of wide range organized awareness raising campaigns. There is limited access to information and relevant training material. In response to the limited, or lack of, environmental business support, the project focuses on the delivery of a personalized Green Training Programme, aiming to improve the knowledge and the skills of entrepreneurs and professionals related to the effective introduction and management of green business practices. One of the basic aims is to attract small to medium sized enterprises that will realize the importance of green business as a critical factor for their competitiveness and growth. These SMEs shall be voluntarily involved in almost all the lifetime of the project and they will acquire a unique experience and know how to do business in Green. The project plans to involve a large number of SMEs for the conduct of the training needs surveys and invite them to participate to the Pilot Training. The GoGreen project will focus to various SMEs from various sectors willing to transform their business to Green Entrepreneurships. Special GoGreen bureaus will be established inside the Chambers that will participate for the exploitation and sustainability of the projects outputs. In order to raise awareness and create a sustainable multistakeholder network the project will be organized in a way that involves the following steps: Analysis of the knowledge gap: through surveys in all the participating countries and field research; Description of Methodological, Educational and Technological requirements for the training: Training Model; Preparation of training material and technological infrastructure (GoGreen Resource Center); Linguistic and Cultural Localisation: the e-learning Platform communication interface will be localized in Greek, Romanian, Italian, Turkish, Bulgarian and Spanish, together with the contents of the training modules; and, Pilot testing and evaluation of the Training Programme: both Training of Trainers and Workshops and Trainees Seminars. Furthermore, targeted transversal Dissemination and Exploitation of the project results is planned and a special detailed Exploitation Plan will be elaborated to achieve maximum impact. From the planning point of view, the project is articulated into relevant Work Packages, which on their turn are articulated in Tasks allocated among the partners. According to each partner s area of expertise. Thèmes: *** Formation tout au long de la vie *** Formation ouverte et à distance 3

4 Information sur le projet Sectors: Types de Produit: Information sur le produit: Page Web du projet: *** Entreprise, TPE, PME *** Écologie *** Formation continue ** Qualité ** Développement durable ** TIC * Validation, transparence, certification *** Industrie Manufacturière *** Enseignement Matériel pour l'enseignement Autres Site Internet Modules Enseignement à distance - Personalised e-training programme on green business practices - Creation of gogreen Bureaus to get accurate "green" consulting - Certification with the "Going Greener Excellency Badget" 4

5 Contractant du projet Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: CHAMBER OF ARKADIA TRIPOLIS Peloponnissos EL-Grèce Chambre Personne de contact Nom: Adresse: Ville: Pays: Téléphone: Fax: Site internet: EVGENIA TZANETOPOULOU 21, Panos & 25th March street TRIPOLIS EL-Grèce

6 Coordinateur Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: CHAMBER OF ARKADIA TRIPOLIS Peloponnissos EL-Grèce Chambre Personne de contact Nom: Adresse: Ville: Pays: Téléphone: Fax: Site internet: EVGENIA TZANETOPOULOU 21, Panos & 25th March street TRIPOLIS EL-Grèce

7 Partenaire Partner 1 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: MILITOS EMERGING TECHNOLOGIES & SERVICES Attiki EL-Grèce Entreprise de petite et de moyenne taille (jusqu'à 250 employés) Partner 2 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: SCIENTER España GRANADA Andalucia ES-Espagne Institution de recherche Partner 3 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: IZMIR CHAMBER OF COMMERCE IZMIR Izmir TR-Turquie Chambre Partner 4 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: ROMA TRE UNIVERSITY ROMA Lazio IT-Italie Université/école supérieure spécialisée/academie 7

8 Partenaire Partner 5 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: ALLWEB SOLUTIONS S.A. ATHENS Sterea Ellada EL-Grèce Entreprise de petite et de moyenne taille (jusqu'à 250 employés) Partner 6 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: BICC-SANDANSKI SANDANSKI Sofia Stolitsa BG-Bulgarie Association/organisation non gouvermentale Partner 7 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: ARAD CHAMBER OF COMMERCE, INDUSTRY & AGRICULTURE ARAD Vest RO-Roumanie Chambre Partner 8 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: EUROSPORTELLO Consorzio Eurosportello Confesercenti Florence Toscana IT-Italie Chambre 8

9 Partenaire Partner 9 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: CHAMBER OF VALENCIA VALENCIA Comunidad Valenciana ES-Espagne Chambre Partner 10 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: ISTANBUL CHAMBER OF INDUSTRY ISTANBUL Istanbul TR-Turquie Chambre 9

10 Données du projet gogreen_newsletter_01_en.pdf NEWSLETTER 10

11 Produits WEBSITE GOGREEN IMPLEMENTATION PLAN COUNTRY SYNTHESIS REPORT NATIONAL REPORTS GOGREEN TRAINING PLATFORM GOGREEN PROTOTYPE LESSON GREEN BUREAUS GOGREEN LOGOS GOGREEN LINKEDIN PAGE GOGREEN FACEBOOK PAGE GOGREEN LEAFLET GOGREEN POSTER GOGREEN NEWSLETTERS GOGREEN PRESS RELEASES PUBLIC PART OF THE PROGRESS REPORT PUBLIC PART OF THE FINAL REPORT GOGREEN BOOKLET 11

12 Produit 'WEBSITE' Titre: WEBSITE Type de Produit: Site Internet Texte marketing: GoGreen website: There you can find useful information on the project, the partnership, news and events and a supporter's page where you can add your company's logo as a supporter of "Green business is Smart business". Description: A website has been developed for the project in order to provide public access to a wide range of material. The website is designed as a one-stop-point of information, containing general information about the project, news, contact information of the partners, about forthcoming events. It was developed early on in the project and at a later stage integrated in the GoGreen Resource Center. Its contents is being enriched by the partners during the whole project. Cible: SMEs, but also anyone interested how to make a business "Green". Résultat: A website for everyone in 6 languages. Domaine d'application: The website is used for the publicity of the project and soon as the portal for the e-learning. Adresse du site Internet: Langues de produit: roumain italien turque espagnol bulgare grec moderne anglais 12

13 Produit 'GOGREEN IMPLEMENTATION PLAN' Titre: GOGREEN IMPLEMENTATION PLAN Type de Produit: Autres Texte marketing: Implementation Plan Description: This report presents the GoGreen Training Model that will be applied for the development and provision of the training services, based on the target group's training needs identified in the preceding activities. The report is publicly available (via to project portal), as it will describe the methodology for the creation of a personalised training programme in the field of Green business practices, suitable for VET professionals and consultants. Cible: Partners, VET professionals and consultants Résultat: A report on the implementation of the training model. Domaine d'application: The implementation report is used by the partners for the creation of the personalised training programme. Adresse du site Internet: Langues de produit: anglais product files IMPLEMENTATION PLAN 17. WP2_Implementation_Plan_FINAL.pdf

14 Produit 'COUNTRY SYNTHESIS REPORT' Titre: COUNTRY SYNTHESIS REPORT Type de Produit: Autres Texte marketing: A synthesis report of all national reports following a survey to identify and analyse the training needs of the target group in the involved countries related to the design and implementation of innovative environmental-friendly processes, products and services and, according to these needs, define the systematic training model for the delivery of the GoGreen Training Programme. Description: A synthesis report of all national reports following a survey to identify and analyse the training needs of the target group in the involved countries related to the design and implementation of innovative environmental-friendly processes, products and services and, according to these needs, define the systematic training model for the delivery of the GoGreen Training Programme. Cible: SMEs Résultat: This report helped in identifying the training needs of the target groups and elaborate the corresponding training material for the on-line training. Domaine d'application: For the preparation of the training material. Adresse du site Internet: Langues de produit: anglais product files 19. Synthesis_report_Gogreen-FIN.pdf SYNTHESIS REPORT 14

15 Produit 'NATIONAL REPORTS' Titre: NATIONAL REPORTS Type de Produit: Autres Texte marketing: A survey across the participating countries in order to assess the level of eco-capability awareness degree and define the existing knowledge gap of the target group in the field of Green Entrepreneurship. Description: Based on specially designed questionnaires and predetermined indicators, the partners administered a survey across the participating countries in order to assess the level of ecocapability awareness degree and define the existing knowledge gap of the target group in the field of Green Entrepreneurship. Cible: SMEs Résultat: Six national reports Domaine d'application: These reports were used to edit a Synthesis Report which helped in the identification of the target groups' training needs. Adresse du site Internet: Langues de produit: anglais product files NATIONAL REPORT_BG.pdf NATIONAL REPORT (BULGARIA) NATIONAL REPORT_ES.pdf NATIONAL REPORT (SPAIN) NATIONAL REPORT_GR.pdf NATIONAL REPORT (GREECE) NATIONAL REPORT_IT.pdf NATIONAL REPORT (ITALY) NATIONAL REPORT_RO.pdf NATIONAL REPORT (ROMANIA) NATIONAL REPORT_ TR.pdf NATIONAL REPORT (TURKEY) 15

16 Produit 'GOGREEN TRAINING PLATFORM' Titre: GOGREEN TRAINING PLATFORM Type de Produit: Matériel pour l'enseignement Texte marketing: An on-line training environment for the provision of the E-learning courses, in which the training material was uploaded. The most interesting hypothesis is the development of the integrated e-learning Platform based on the Moodle platform, which is considered a robust and user-friendly platform, that supports SCORM content and incorporated useful functionalities. Description: An on-line training environment for the provision of the E-learning courses, in which the training material will be uploaded. The most interesting hypothesis is the development of the integrated e-learning Platform based on the Moodle platform, which is considered a robust and user-friendly platform, that supports SCORM content and incorporated useful functionalities. Until the conclusion of the pilot operation the platform and its content will be restricted to the project pilot users. Cible: SMEs owners and employers, VET professionals, but also anyone interested how to make a business "Green". Résultat: Domaine d'application: This training platform gives the opportunity for those participating in the pilot training to get free and easy green training. Adresse du site Internet: Langues de produit: grec moderne anglais 16

17 Produit 'GOGREEN PROTOTYPE LESSON' Titre: GOGREEN PROTOTYPE LESSON Type de Produit: Modules Texte marketing: The prototype lesson of the training platform. Description: The prototype lesson of the training platform. Cible: SMEs Résultat: The first lesson included in the training material. Domaine d'application: The prototype lesson was used by the partners for trial, before finalising the training platform. Adresse du site Internet: Langues de produit: anglais product files Attachments_2011_11_4.zip ATTACHMENTS T8.1_Heating_System_Buildings_CD.rar PROTOTYPE LESSON 17

18 Produit 'GREEN BUREAUS' Titre: GREEN BUREAUS Type de Produit: Autres Texte marketing: Visit a gogreen Bureau and get Free Green Consulting for your company! Are you an owner or a manager of a company and you are interested to upgrade your business by making it environmentally friendly? Would you like to be informed on best green practices? Do you want to introduce green policies in your enterprise and you do not know how to go about it? Description: Establishment of specialised "Green Business Bureaus" inside the Chambers for the promotion and sustainability of the project The Bureaus will conduct the Training Programme and promote the project and its results. They will form supporting structures inside the Chambers at the service of all the interested parties (SMEs, managers, VET professionals, researchers) and for the further exploitation of the project outputs. Cible: SMEs, managers, VET professionals, researchers Résultat: GREEN BUREAUS Domaine d'application: Every SME can visit a Gogreen Bureau to get free green consulting. Green Bureaus continue to operate inside the Chambers, even after the conclusion of the project. Adresse du site Internet: Langues de produit: italien grec moderne anglais bulgare turque espagnol roumain product files gogreen_pr3_en-1.doc

19 Produit 'GOGREEN LOGOS' Titre: GOGREEN LOGOS Type de Produit: Autres Texte marketing: PROJECT'S LOGOS Description: LOGOS OF THE PROJECT Cible: SMEs Résultat: The logos developped by the project partners for the dissemination of the project Domaine d'application: The logos were used for the dissemination of the project. Adresse du site Internet: Langues de produit: anglais product files 1. go green_logos_(3).zip 4. gogreen_think BEFORE YOU PRINT LOGO.jpg

20 Produit 'GOGREEN LINKEDIN PAGE' Titre: GOGREEN LINKEDIN PAGE Type de Produit: Autres Texte marketing: Find us on LindedIN gogreen-green Business is Smart Business! Description: The project has created a LinkedIN page Cible: SMEs Résultat: Creation of a group on LinkedIN for the dissemination of the project's targets Domaine d'application: The product is used for the dissemination of the project. Adresse du site Internet: ?gid= &invID= &sharedKey=RNEgcree&mboxItemID= & report%2esuccess=r1h5gylhyaotgfstvnio5sub-wfmj4wbad4rdzs3- jvj89obchvyup1ncaf6wayprgiydzbwc2l9bp_p-6zzycqwai0jjazoarjtdkb_zmgjr5ibuxfkbqwcxakwmturxyx Langues de produit: anglais 20

21 Produit 'GOGREEN FACEBOOK PAGE' Titre: GOGREEN FACEBOOK PAGE Type de Produit: Autres Texte marketing: Join us on Facebook GoGreen Description: The project has created a Facebook page. Cible: SMEs and everyone interested in green practices Résultat: A Facebook profile for the better dissemination of the project. Domaine d'application: For the dissemination of the project. Adresse du site Internet: Langues de produit: anglais 21

22 Produit 'GOGREEN LEAFLET' Titre: GOGREEN LEAFLET Type de Produit: Autres Texte marketing: A leaflet with basic information on our project. Description: The leaflet will present the project, the partnership and provide contact information, including the link of the project website copies of the leaflet produced to be distributed by the partners in their countries and in all the project's dissemination events. It is also be available for downloading in the project website. Cible: SMEs Résultat: 2000 copies of the leaflet produced and distributed by the partners in their countries. Domaine d'application: A product for the dissemination of the project. Adresse du site Internet: Langues de produit: bulgare anglais grec moderne italien roumain espagnol turque product files 9. LEAFLET_ALL LANGUAGES.rar LEAFLET 22

23 Produit 'GOGREEN POSTER' Titre: GOGREEN POSTER Type de Produit: Autres Texte marketing: A poster of the project promoting Green training Description: Promotional material for the project Cible: SMEs Résultat: A poster of the project promoting Green training Domaine d'application: The poster is used for the dissemination of the project. Adresse du site Internet: Langues de produit: turque espagnol italien roumain anglais grec moderne bulgare product files 10. POSTER_ALL LANGUAGES.rar

24 Produit 'GOGREEN NEWSLETTERS' Titre: GOGREEN NEWSLETTERS Type de Produit: Autres Texte marketing: News of the project are disseminated through quarterly e-newsletters, distributed to the partners' mailing list, but also to anyone interested. Description: Quarterly, the partners produce electronic newsletters (originally in English and translated in all the partnership languages) which present information about the project and its activities and products. The e-newsletters will be distributed via and through the project website. One partner from each country is responsible for the translation of the newsletter and all the partners will create lists of receivers (continuasly updated) for the distribution of the newsletters. Cible: SMEs,public institutes, "green" professionals and everyone else interested Résultat: 8 e-newsletters Domaine d'application: This product is used for the dissemination of the project. Adresse du site Internet: Langues de produit: turque espagnol anglais grec moderne italien roumain bulgare product files 14. gogreen_newsletter_01_all_languages.zip NEWSLETTER gogreen_newsletter_02_all_languages.zip gogreen_newsletter_03_all_languages.zip gogreen_newsletter_04_all_languages.zip NEWSLETTER 4 gogreen_newsletter_05_all_languages.zip NEWSLETTER 5 gogreen_newsletter_06_all_languages.zip NEWSLETTER 6 gogreen_newsletter_07_all_languages.zip NEWSLETTER

25 product files gogreen_newsletter_08_all_languages.zip NEWSLETTER 8

26 Produit 'GOGREEN PRESS RELEASES' Titre: GOGREEN PRESS RELEASES Type de Produit: Autres Texte marketing: Press releases bring the news of the project to a wider audience. Description: Every three months a press release regarding news on the project is issued by the Gogreen bureaus. Cible: SMEs, Media Résultat: 7 press releases Domaine d'application: The press releases were issued regarding important events or phases of the project in order to better promote them. Adresse du site Internet: Langues de produit: bulgare grec moderne anglais roumain italien turque espagnol product files 12. gogreen_pr1_all_languages.zip gogreen_pr2_all_languages.zip gogreen_pr3_all_languages.zip PRESS RELEASE 3 gogreen_pr4_all_languages.zip PRESS RELEASE 4 gogreen_pr5_all_languages.zip PRESS RELEASE 5 gogreen_pr6_all_languages.zip PRESS RELEASE 6 gogreen_pr7_all_languages.zip PRESS RELEASE

27 Produit 'PUBLIC PART OF THE PROGRESS REPORT' Titre: PUBLIC PART OF THE PROGRESS REPORT Type de Produit: Autres Texte marketing: Everyone had the possibility to see how the project is going and what are its results through the public part of the progress report. Description: The public part of the progress report gives everyone the possibility to see how the project is doing and what are its results so far. Cible: Everyone Résultat: A progress report with information on the project's progress. Domaine d'application: This progress report can be used by other projects and by anyone interested in the project's progress. Adresse du site Internet: Langues de produit: anglais product files 2010_3538_PR_goGreen_pub.pdf

28 Produit 'PUBLIC PART OF THE FINAL REPORT' Titre: PUBLIC PART OF THE FINAL REPORT Type de Produit: Autres Texte marketing: Everyone had the possibility to see how the project was concluded and what was its results through the public part of the final report. Description: The public part of the final report is available to everyone interested in finding out how the project went, if it was successfully concluded, what was its results and also get some ideas for new projects. Cible: Other projects and everyone interested Résultat: A final report giving information on the project when it is concluded. Domaine d'application: The product is used for the dissemination and evaluation of the project. Adresse du site Internet: Langues de produit: anglais product files 2010_3538_FR_goGreen_pub.doc PUBLIC PART OF THE FINAL REPORT 28

29 Produit 'GOGREEN BOOKLET' Titre: GOGREEN BOOKLET Type de Produit: Autres Texte marketing: A booklet providing information about the field of green entrepreneurship and the way it can be implemented and supported by entrepreneurs was created with the conclusion of the project. Description: A booklet providing information about the field of green entrepreneurship and the way it can be implemented and supported by entrepreneurs was created with the conclusion of the project. Cible: SMEs Résultat: A very nice and informative "green" guide for SMEs and people who don't know much about green issues. Domaine d'application: The product is used for the information and the training of SMEs and the dissemination of the project. Adresse du site Internet: Langues de produit: bulgare turque espagnol grec moderne anglais roumain italien product files 18. Booklets gogreen.zip GOGREEN BOOKLET 29

30 Project Tags The project belongs to the following group(s): Best Projects ( 30