Personalized e-commerce Strategies for SMEs

Transcription

1 Personalized e-commerce Strategies for SMEs LLP-2012-GR-LEONARDO-LMP 1

2 Information sur le projet Titre: Code Projet: Année: 2012 Type de Projet: Statut: Pays: Accroche marketing: Résumé: Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Personalized e-commerce Strategies for SMEs LLP-2012-GR-LEONARDO-LMP Développement d'innovation Accordé EU-Projets centralisés PECOS4SMEs met à disposition un expert en e-commerce capable de fournir aux PMEs un check-up complet dans ce domaine. En plus de compiler une liste de vérification des différents points spécifiques à améliorer, le projet fournit un plan de stratégie e-commerce personnalisé et le matériel de formation nécessaire à la mise en œuvre des mesures prévues dans le plan. Si celles-ci sont couplées avec la promesse d'un hausse immédiate des ventes transfrontalières, alors les PMEs se verront confrontées à une offre qu il leur sera difficile de refuser. Europe SMEs, especially in Southern Europe, lack the needed knowledge to take advantage of the e-commerce potential resulting a lagging within the e-business area. PECOS4SMEs intends to develop a training programme concentrated on the provision of suitable knowledge and tools, which the SMEs can use to increase cross border e-commerce revenue. This includes changing sales and marketing strategies and new types of organisation and knowledge about e-commerce technologies in a future world dominated by pervasive Internet. Description: Northern European countries are currently reaping more than twice the benefits from the Internet as a contributor to their net GDP than their crisis-driven Southern counterparts. Plenty of SMEs would like to increase their cross border e-commerce revenue, but aren't sure exactly what to do about it as there is no comprehensive advice on the variety of possibilities and the use of Web 2.0, SEO/SEM and social media for the implementation of successful e- Commerce strategies. Such specialized knowledge is not sufficiently available or comes at high cost. The idea behind PECOS4SMEs is the implementation of a personalised training system for SMEs to improve their e-commerce skills and be in position to reap the benefits of Internet as a revenue channel. The aim is to offer personalised training to SMEs on cross border e- Commerce strategies capitalising on the use of social media to approach consumers, SEO/SEM techniques and tools, the adoption of features that will make their websites more friendly to the foreign consumer (e.g. usability, personalised products, transparency, security, delivery/return options, etc.), Web 2.0, etc. Following the completion of the training, SMEs will be in position to implement a personalised e-commerce strategy. Thèmes: Sectors: *** Développement durable *** Entreprise, TPE, PME ** Marché du travail ** TIC ** Formation tout au long de la vie ** Formation ouverte et à distance ** Orientation professionnelle * Qualité * Égalité des chances *** Activités de Services Administratifs et de Soutien *** Activités Immobilières *** Commerce; Réparation d`automobiles et de Motocycles *** Construction *** Industrie Manufacturière *** Autres Activités de Services ** Enseignement * Transports et Entreposage * Information et Communication 2

3 Information sur le projet Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Types de Produit: Information sur le produit: Page Web du projet: Autres Site Internet DVD Matériel pour l'enseignement Programme/curriculum Méthodes de distribution PECOS4SMEs will target SMEs from the sectors of wholesale and retail trade, manufacturing, real estate and construction, but also accommodation (for the identification of transferable practices). The specific needs of these SMEs with regards to personalised, sector specific, e- Commerce coaching capable of increasing revenues through Internet will be identified in the context of the project. The training system will be personalised, levelled and aimed at both online newcomers as well as SMEs with experience in online technologies and tools. The training material will also factor in findings related to the low percentage of senior consumers buying online and the lower percentage of women buying online than men in order to elaborate e-commerce strategies which can attract more senior consumers and women

4 Contractant du projet Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: EUROCREA MERCHANT Milano Lombardia IT-Italie Entreprise de petite et de moyenne taille (jusqu'à 250 employés) Personne de contact Nom: Adresse: Ville: Pays: Téléphone: Fax: Site internet: Gianluca Coppola IT-Italie 4

5 Coordinateur Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: CRYSTAL CLEAR SOFT Athens Attiki EL-Grèce Entreprise de petite et de moyenne taille (jusqu'à 250 employés) Personne de contact Nom: Adresse: Ville: Pays: Téléphone: Fax: Site internet: Mattheos Kakaris EL-Grèce

6 Partenaire Partner 1 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: OHENNENNOH BV Amsterdam Noord-Holland NL-Pays-Bas Entreprise de petite et de moyenne taille (jusqu'à 250 employés) Partner 2 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: FAVINOM Consultancies Nicosia Kypros / Kibris CY-Chypre Entreprise de petite et de moyenne taille (jusqu'à 250 employés) Partner 3 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: DANMAR COMPUTERS Rzeszów Podkarpackie PL-Pologne National Agency Partner 4 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: OAKE Associates Ltd. Manchester North West (UK) UK-Royaume-Uni Autres 6

7 Partenaire Partner 5 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: European Business & Innovation Centre Network (EBN) Brussels Bruxelles Cap, Brussel Hof BE-Belgique National Agency 7

8 Données du projet 04. D6.4 - Media Kit.zip Breaking the Barriers to Cross-border e-commerce for European SMEs.pdf Commerce%20for%20European%20SMEs.pdf Consumers Questionnaire_Hardcopy_GR_Version.pdf D1.5 Standards and Guidelines.pdf D2.1 Country_Report-Cyprus.pdf D2.1 Country_Report_Greece.pdf D2.1 Country Report -NL.pdf D2 1 Country Reports - Belgium.pdf D2 1 Country Reports - Italy.pdf D2.1 Country Reports -PL.pdf D2.1 Country Reports - UK.pdf 8

9 Données du projet D2.2 E-Commerce Vocabulary List_EN.pdf D2.2 E-Commerce Vocabulary List_FR.pdf D2.2 E-Commerce Vocabulary List_GR.pdf D2 2 E-Commerce Vocabulary List_IT.pdf D2.2 E-Commerce Vocabulary List_NL.pdf D2.2 E-Commerce Vocabulary List.pdf D2.2 E-Commerce Vocabulary List_PL.pdf D2.3 Training Database.pdf D2.5 Top e-commerce Website Features.pdf D2.6 Top e-commerce Strategies.pdf D2.7.1 PECOS4SMEs Consumers' Questionnaire.pdf 9

10 Données du projet D2 7 2 PECOS4SMEs Consumers Questionnaire _Dutch.pdf D2.7.2 PECOS4SMEs Vendors Questionnaire.pdf D2 7 2 PECOS4SMEs Vendors Questionnaire _v2.1 Dutch.pdf D2.7 PECOS4SMEs Consumers' Questionnaire.pdf D2.8_Methodology for Focus Groups.pdf D3.1 Training Methodology for SMEs.pdf D3.2 Training Programme Structure and Specifications.pdf D3.3 Cross-Border E-Commerce Strategies.pdf D3.5 OSS E-Commerce List.pdf D5.2 Assessment Plan_v2.2.pdf D5.4 PECOS4SMEs Final Project Release.pdf

11 Données du projet D5.5 Recommendations Programme v1.0.pdf D End-Press Release - FR.pdf D End-Press Release-GR.pdf D End-Press Release_PL.pdf D6.6.1 Press Release_PL.pdf D Start-Press Release 1_EL.pdf D Start-Press Release 1_FR.pdf D Start-Press Release 1_IT.pdf D Start-Press Release 1_NL.pdf D6.6.1 Start-Press Release 1.pdf D End-Press Release EN.pdf

12 Données du projet D End-Press Release-GR.pdf D6.7 PECOS4SMEs Website Badge.pdf D7.4 Results Exploitation.pdf Internal Evaluation Questionnaire - PECOS4SMES.pdf Meeting Evaluation Questionnaire - PECOS4SMEs_2nd.pdf Meeting Evaluation Questionnaire - PECOS4SMEs.pdf PeCos4SMEs 1st Newsletter_EL.pdf PeCos4SMEs 1st Newsletter_EN.pdf PeCos4SMEs 1st Newsletter_IT.pdf PeCos4SMEs 1st Newsletter_NL 1.1.pdf PeCos4SMEs 1st Newsletter_NL 1.2.pdf

13 Données du projet PeCos4SMEs 1st Newsletter_PL.pdf PeCos4SMEs 2nd Newsletter_EL.pdf PeCos4SMEs 2nd Newsletter_EN.pdf PeCos4SMEs 2nd Newsletter_FR.pdf PeCos4SMEs 2nd Newsletter_IT.pdf PeCos4SMEs 2nd Newsletter_NL.pdf PeCos4SMEs 2nd Newsletter_PL.pdf PECOS4SMEs_3rd_Newsletter_EN.pdf PECOS4SMES 3rd Newsletter FR.pdf PECOS4SMEs_3rd_Newsletter_GR.pdf PECOS4SMEs_3rd_Newsletter_IT.pdf

14 Données du projet PECOS4SMEs_3rd_Newsletter_NL.pdf PECOS4SMEs_3rd_Newsletter_PL.pdf PECOS4SMEs 4th Newsletter EN.pdf PECOS4SMEs 4th Newsletter - FR.pdf PECOS4SMEs 4th Newsletter-GR.pdf PECOS4SMEs 4th Newsletter IT.pdf PECOS4SMEs 4th Newsletter NL.pdf PECOS4SMEs 4th_Newsletter_PL.pdf PECOS4SMEs BP_LL_Programme_Final.pdf PL_D2 7 PECOS4SMEs Vendors Questionnaire.pdf Questionnaire for consumers_ita.pdf

15 Données du projet Questionnaire for vendors_ita.pdf Questionnaire pour les consommateurs_ebn_fr.pdf Questionnaire pour les vendeurs_ebn_fr.pdf Vendors Questionnaire_Hardcopy_GR_Version.pdf

16 Produits Project Info Website Project Media Kit Best Practices & lessons Learned Training Programme Structure & Specifications PECOS4SMEs Test Release On-Line Database Of Existing E-Commerce Related Training In Europe List of top Website features increasing cross-border purchase Cross-Border E-Commerce Strategies Supporting Training Content Per Action Development standards and guidelines Set Up, update and maintenance of Web Based content Repository Vocabulary list Questionnaire List of Best Open Source Software e-commerce Platforms 1st Newsletter 2nd Newsletter PECOS4SMEs Support Badge Promotional Video Press Releases 7 Country Reports European Overview Focus Groups Collection of monitoring tools List of Actions for the Implementation of Cross-Border Strategies Supporting Training Content Per Action Translated Strategies and Training Content Interim evaluation Report 4th Newsletter 16

17 Produits PECOS4SMEs Final Release Top e-commerce Strategies Participative Technologies - Web 2.0 Assessment Plan Assessment Report SEO/SEM Game Recommendations Programme 3rd Newsletter Results Exploitation Breaking the Barriers to Cross-border e-commerce for European SMEs Progress Report - Public Part 17

18 Produit 'Project Info Website' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: Project Info Website Type de Produit: Site Internet Texte marketing: A Web 2.0 enabled modern design website acting as the single entry point of information for all project related activities. Description: The context of the PECOS4SMEs Website intends to aid the promotion of the project. The site will contain: - General project information - Up-to-date news about the project progress and results - Details about the presence of the project in conferences, fairs, exhibitions, etc - Partnership members - Relevant links, etc Cible: SMEs, SME Sectoral Associations, Training institutes and organisations, General public Résultat: Web 2.0 website Domaine d'application: Online Adresse du site Internet: Langues de produit: polonais italien néerlandais grec moderne anglais 18

19 Produit 'Project Media Kit' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: Project Media Kit Type de Produit: Autres Texte marketing: A press & media kit comprising all project related visualisations and promotional information for the project. Description: The project information kit (DVD) comprises: - Brochure providing an overview of the project, - Project Presentation of objectives and expected results, - Offline version of the project info site, - Newsletters, Cible: SMEs, SME Sectoral Associations, Training institutes and organisations. Résultat: Publicity kit Domaine d'application: Publicity Adresse du site Internet: Langues de produit: polonais néerlandais anglais grec moderne italien 04. D6.4 - Media Kit.zip

20 Produit 'Best Practices & lessons Learned' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: Best Practices & lessons Learned Type de Produit: Autres Texte marketing: A Best Practices and Lessons Learned programme for avoiding questionable approaches and repeating successful practices Description: The Quality Consultant will disseminate internally to all partners a template for recording best practices and lessons learned during the execution of the envisaged work. Typical sources for BP/LL include: - Daily activities and experiences; - Assessment activities; - Reviews and Evaluations; - Performance or process improvement initiatives; - Experiences; The Project Manager will gather all the BP/LL recorded by the partners and filter and classify them with the Quality Consultant before preparing the BP/LL report. Cible: Other Projects Résultat: Best Practices & Lessons Learned Domaine d'application: Quality Assurance Adresse du site Internet: PECOS4SMEs BP_LL_Programme_Final.pdf

21 Produit 'Training Programme Structure & Specifications' Titre: Training Programme Structure & Specifications Type de Produit: Programme/curriculum Texte marketing: A training programme to facilitate the most efficient delivery of the training to the target SMEs Description: The training content will be designed to support the successful implementation of the actions comprising each strategy taking into account the specific characteristics (location, type of business, dispatch options, etc.) of the targeted SMEs. Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation. Résultat: Training programme structure Domaine d'application: Training Adresse du site Internet: D3.2 Training Programme Structure and Specifications.pdf

22 Produit 'PECOS4SMEs Test Release' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: PECOS4SMEs Test Release Type de Produit: Modules Texte marketing: The PECOS4SMEs platform will facilitate the personalised learning process for SMEs from the sectors of wholesale and retail trade, manufacturing, real estate and construction, but also accommodation Description: An online tool to facilitate personalised ecommerce strategies and supporting learning content for the SMEs to be in position to apply the strategies themselves and improve their turn over from cross border selling. Cible: SMEs from the sectors of wholesale and retail trade, manufacturing, real estate and construction, but also accommodation Résultat: Platform Domaine d'application: ecommerce Adresse du site Internet: 22

23 Produit 'On-Line Database Of Existing E-Commerce Related Training In Europe' Titre: On-Line Database Of Existing E-Commerce Related Training In Europe Type de Produit: Site Internet Texte marketing: A database of existing e-commerce related training offering in Europe Description: The current product refers to the creation of an online directory of contacts with providers of e -Commerce related training (e.g. e-commerce training, SEO/SEM training, website usability/accessibility, online sales, capitalising on social media for boosting sales, engaging the foreign consumer, etc.) in the partner countries with descriptions of the provided training. Cible: SMEs Résultat: Directory of training courses and providers Domaine d'application: ecommerce Adresse du site Internet: D2.3 Training Database.pdf

24 Produit 'List of top Website features increasing cross-border purchase' Titre: List of top Website features increasing cross-border purchase Type de Produit: Site Internet Texte marketing: A list of the most compeling website features facilitating cross border purchases. Description: A list of most important website features for cross-border purchases revealing the skills that are required for SMEs to be in position to take advantage of Web 2.0 to increase their business are basic skills of Online Marketing and Search Engine Marketing (SEM). Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation. Résultat: List of website features Domaine d'application: ecommerce Adresse du site Internet: D2.5 Top e-commerce Website Features.pdf

25 Produit 'Cross-Border E-Commerce Strategies' Titre: Cross-Border E-Commerce Strategies Type de Produit: Méthodes de distribution Texte marketing: Personalised ecommerce strategies for increasing cross-border sales. Description: The practices that need to be transferred and a list of Top e-commerce Strategies facilitating Cross-Border Purchases will be elaborated. Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation Résultat: Strategies Domaine d'application: ecommerce Adresse du site Internet: D3.3 Cross-Border E-Commerce Strategies.pdf D3.3 - Cross-Border e-commerce Strategies_v1.0_GR.pdf D3 3 - Cross-Border e-commerce Strategies_v1 0_PL.pdf D3.3 - Cross-Border e-commerce Strategies_v1.1_ FR.pdf D3.3 - Cross-Border e-commerce Strategies_v1.1_it.pdf D3.3 - Cross-Border e-commerce Strategies_v1.1nl.pdf

26 Produit 'Supporting Training Content Per Action' Titre: Supporting Training Content Per Action Type de Produit: Matériel d'apprentissage Texte marketing: Comprehensive training content supporting the implementation of sector-specific ecommerce strategies Description: The training content to be developed will evolve around the actions that need to be implemented for the realization of the elaborated e-commerce strategies. Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation Résultat: Training content Domaine d'application: ecommerce Adresse du site Internet: 6. D3.6 Supporting Content.zip

27 Produit 'Development standards and guidelines' Titre: Development standards and guidelines Type de Produit: Méthodes de distribution Texte marketing: This document describes methods and techniques implemented by the partnership for the project's repositories. Description: This deliverable concerns the documentation of all standards and guidelines to be followed by the partners with regards to development of the project tools and the population and use of the repositories, as well as the use of project management and collaboration tools. Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation. Résultat: Development standards and guidelines. Domaine d'application: Managemnent Adresse du site Internet: 27

28 Produit 'Set Up, update and maintenance of Web Based content Repository' Titre: Set Up, update and maintenance of Web Based content Repository Type de Produit: Méthodes de distribution Texte marketing: The document describes the setup of the web based repository that will be used for managing the content products of the project. Description: The current task concerns the setup of the web based repository that will be used for managing the content products of the project. Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation. Résultat: Set Up, update and maintenance of Web Based content Repository Domaine d'application: Management Adresse du site Internet: 28

29 Produit 'Vocabulary list' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: Vocabulary list Type de Produit: Matériel d'apprentissage Texte marketing: A vocabulary list and a phrase list including words and phrases commonly used in e- Commerce. Description: The aim is to have a concise list of buzz words and words/phrases commonly used in relation to e-commerce accompanied by simplified explanation. This will allow the SMEs to properly understand all the relevant concepts and thus realise the true potential of e-commerce and subsequently base their new strategy around it. Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation. Résultat: e-commerce Glossary Domaine d'application: Training Adresse du site Internet: D2.2 E-Commerce Vocabulary List_FR.pdf D2.2 E-Commerce Vocabulary List_GR.pdf D2 2 E-Commerce Vocabulary List_IT.pdf D2.2 E-Commerce Vocabulary List_NL.pdf D2.2 E-Commerce Vocabulary List.pdf D2.2 E-Commerce Vocabulary List_PL.pdf

30 Produit 'Questionnaire' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: Questionnaire Type de Produit: Méthodes d'évaluation Texte marketing: A questionnaire that facilitates the needs the identification process addressed to e-commerce vendors and consumers. Description: A questionnaire that facilitates the needs the identification process addressed to e-commerce vendors and consumers from all seven partner countries (UK, IT, GR, NL, BE, PL). Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation. Résultat: Questionnaire Domaine d'application: e-commerce Needs Identification Adresse du site Internet: Langues de produit: grec moderne italien anglais français polonais néerlandais D2.7 - Questionnaire.zip PECOS4SMES questionnaire addressing vendors and consumers in all project languages (EN,EL,NL,PL,FR,IT). 30

31 Produit 'List of Best Open Source Software e-commerce Platforms' Titre: List of Best Open Source Software e-commerce Platforms Type de Produit: Procédure pour l'analyse et le pronostic des besoins de la formation professionnelle Texte marketing: The study illustrates the most sucessful open source e-commerce solutions and will help SMEs that are on the search for a cost effective e-commerce solution. Description: This study intended to serve as an additional incentive for SMEs to improve their e- Commerce solutions or adopt an e-commerce solution that best suits their needs without excessive cost. Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation. Résultat: Comparative study Domaine d'application: e-commerce Adresse du site Internet: D3.5 OSS E-Commerce List.pdf

32 Produit '1st Newsletter' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: 1st Newsletter Type de Produit: Méthodes de distribution Texte marketing: The 1st newsletter informed project stakeholders about the progress of the project and provide articles, notes and various information material. Description: The 1st newsletter informed project stakeholders about the progress of the project and provide articles, notes and various information material. Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation. Organisations and individuals participating in the Life Long Learning Programme. Résultat: Newsletter Domaine d'application: e-commerce, Life Long Learning Programme Adresse du site Internet: 1st Newsletter.zip

33 Produit '2nd Newsletter' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: 2nd Newsletter Type de Produit: Méthodes de distribution Texte marketing: The 2nd newsletter informed project stakeholders about the progress of the project and provide articles, notes and various information material. Description: The 2nd newsletter informed project stakeholders about the progress of the project and provide articles, notes and various information material. Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation. Organisations and individuals participating in the Life Long Learning Programme. Résultat: Newsletter Domaine d'application: e-commerce, Life Long Learning Programme Adresse du site Internet: 2nd Newsletter.zip

34 Produit 'PECOS4SMEs Support Badge' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: PECOS4SMEs Support Badge Type de Produit: Autres Texte marketing: The PECOS4SMEs support badge was designed with the intention to be «awarded» to the SMEs that contribute to the project. Description: The PECOS4SMEs support badge was designed with the intention to be «awarded» to the SMEs that contribute to the project by participating in the requirements identification process, the PECOS4SMEs pilots for assessment of the training system, disseminate promotional offline material about the project, etc. Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation. Résultat: Website Badge Domaine d'application: e-commerce Adresse du site Internet: D6.7 PECOS4SMEs Website Badge.pdf

35 Produit 'Promotional Video' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Type de Produit: Film Titre: Promotional Video Texte marketing: The PECOS4SMEs promotional video, illustrates in eloquent and business oriented language, the overall results of the project and its success stories, based on experiences of SMEs participating in the pilots. Description: The PECOS4SMEs promotional video, illustrates in eloquent and business oriented language, the overall results of the project and its success stories, based on experiences of SMEs participating in the pilots. The promotional video was produced in various languages. Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation. Résultat: Video Domaine d'application: e-commerce Adresse du site Internet: Langues de produit: polonais italien grec moderne néerlandais anglais D Promotional Video.zip

36 Produit 'Press Releases' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: Press Releases Type de Produit: Méthodes de distribution Texte marketing: The 1st Press Relaease was produced on the occassion of the project's launch and a second one was issued to signal the project end. Description: The 1st Press Relaease was produced on the occassion of the project's launch and a second one was issued to signal the project end. Both were distributed in all the languages of the project. Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation. Organisations and individuals participating in the Life Long Learning Programme. Résultat: Press Release Domaine d'application: Dissemination material about the project Adresse du site Internet: néerlandais français grec moderne italien polonais D6.6 1st Press Release.zip

37 Produit '7 Country Reports' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: 7 Country Reports Type de Produit: Procédure pour l'analyse et le pronostic des besoins de la formation professionnelle Texte marketing: The current deliverable concerns the elaboration, following the appropriate desk research in each participating country, of 7 Country reports depicting the current situation in the partner countries with regards to the e-commerce culture of SMEs, particularly in relation to cross border sales, and the provision of cross border e-commerce related training. The reports identified and analysed all relative training that could be of use to SMEs for increasing cross border e-commerce. Description: The current deliverable concerns the elaboration, following the appropriate desk research in each participating country, of 7 Country reports depicting the current situation in the partner countries with regards to the e-commerce culture of SMEs, particularly in relation to cross border sales, and the provision of cross border e-commerce related training. The reports identified and analysed all relative training that could be of use to SMEs for increasing cross border e-commerce. Cible: SMEs, online consumers Résultat: 7 country reports Domaine d'application: e-commerce trends in Euror Adresse du site Internet: Langues de produit: néerlandais anglais français grec moderne italien polonais D2.1 - Country Reports.zip

38 Produit 'European Overview' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: European Overview Type de Produit: Procédure pour l'analyse et le pronostic des besoins de la formation professionnelle Texte marketing: A European Overview report offering a comparative overview of the situation in the partner countries from a critical viewpoint concluding also to the practices to be transferred from e- Commerce top performers (U.K., The Netherlands, Belgium) to lagers (Greece, Italy, Cyprus, Poland). Description: A European Overview report offering a comparative overview of the situation in the partner countries from a critical viewpoint concluding also to the practices to be transferred from e- Commerce top performers (U.K., The Netherlands, Belgium) to lagers (Greece, Italy, Cyprus, Poland). Cible: SMEs operating in e-commerce Résultat: European Overview Domaine d'application: e-commerce Adresse du site Internet: polonais néerlandais français grec moderne italien D2.4 European Overview v1.1_en.pdf D2 4 European Overview v1.1_fr.pdf D2.4 European Overview v1.1_gr.pdf D2.4 European Overview v1.1_it.pdf D2.4 European Overview v1.1_nl.pdf D2.4 European Overview v1.1_pl.pdf

39 Produit 'Focus Groups' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: Focus Groups Type de Produit: Programme/curriculum Texte marketing: A number of focus groups organised by the partners to meet face to face with the intended users of the PECOS4SMEs. Description: A number of focus groups organised by the partners to meet face to face with the intended users of the PECOS4SMEs. Cible: SMEs Résultat: Guidelines for executing Focus Groups Domaine d'application: e-commerce Adresse du site Internet: D2.8 Focus Groups - BEL.pdf D2.8_Focus Groups CY.pdf D2.8 Focus Groups - GR.pdf D2.8 Focus Groups - IT.pdf D2.8 Focus Groups - NL.pdf D2.8 Focus Groups - PL.pdf D2 8 Focus Groups - UK Final.pdf D2.8_Methodology for Focus Groups.pdf

40 Produit 'Collection of monitoring tools' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: Collection of monitoring tools Type de Produit: Méthodes d'évaluation Texte marketing: To collect information on quality assurance and perform an internal assessment of the project, partners will be asked to fill in questionnaires to attest the level of satisfaction with the management; the level of satisfaction with the organisation and efficiency of the services, in respect with every WP; the level of satisfaction with the community groups. Description: Cible: SMEs Résultat: questionnaires Domaine d'application: Project Management Adresse du site Internet: Templates.zip

41 Produit 'List of Actions for the Implementation of Cross-Border Strategies' Titre: List of Actions for the Implementation of Cross-Border Strategies Type de Produit: Matériel d'apprentissage Texte marketing: The strategies elaborated in D3.3 will be decomposed to a set of actions to be implemented in order to materialize the strategy. Description: The strategies elaborated in D3.3 will be decomposed to a set of actions to be implemented in order to materialize the strategy. Cible: SMEs Résultat: Training material Domaine d'application: e-commerce Adresse du site Internet: D3.4 Action List.pdf

42 Produit 'Supporting Training Content Per Action' Titre: Supporting Training Content Per Action Type de Produit: Matériel d'apprentissage Texte marketing: The training content evolves around the actions that need to be implemented for the realization of the elaborated e-commerce strategies. Description: The training content evolves around the actions that need to be implemented for the realization of the elaborated e-commerce strategies. Domaine d'application: Adresse du site Internet: Cible: SMEs Résultat: Training material 42

43 Produit 'Translated Strategies and Training Content' Titre: Translated Strategies and Training Content Type de Produit: Matériel d'apprentissage Texte marketing: The training content evolves around the actions that need to be implemented for the realization of the elaborated e-commerce strategies. The training material is available in all project languages (EN,PL,IT,EL,NL,FR). Description: The training content evolves around the actions that need to be implemented for the realization of the elaborated e-commerce strategies. The training material is available in all project languages (EN,PL,IT,EL,NL,FR). Cible: SMEs Résultat: Training Material Domaine d'application: e-commerce Adresse du site Internet: grec moderne français polonais italien FR.zip GR.zip IT.zip NL.zip PL.zip

44 Produit 'Interim evaluation Report' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: Interim evaluation Report Type de Produit: Autres Texte marketing: Description: Cible: Résultat: Domaine d'application: Adresse du site Internet: Approval PR-1.pdf

45 Produit '4th Newsletter' Titre: 4th Newsletter Type de Produit: Méthodes de distribution Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Texte marketing: The 4th newsletter informed project stakeholders about the progress of the project and provide articles, notes and various information material. Description: The 4th newsletter informed project stakeholders about the progress of the project and provide articles, notes and various information material. Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation. Organisations and individuals participating in the Life Long Learning Programme. Résultat: Newsletter Domaine d'application: e-commerce, Life Long Learning Programme Adresse du site Internet:

46 Produit 'PECOS4SMEs Final Release' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: PECOS4SMEs Final Release Type de Produit: Site Internet Texte marketing: The Genie is an automated system with the help of which you can create your own personalised e-commerce strategy based on the individual characteristics of your business. Description: The final release is available to the general public the PECOS4SMEs training system in the 6 languages of the partnership, that is in EN, FR, IT, PL, EL and NL. Registration is open to the general public and everyone will be able to register and use the application to create a personal strategy. Cible: SMEs, SME Sectoral Associations, Training institutes and organisations. Résultat: Online application Domaine d'application: e-commerce, cross-border e-commerce Adresse du site Internet: Langues de produit: néerlandais français anglais italien grec moderne polonais D5.4 PECOS4SMEs Final Project Release.pdf

47 Produit 'Top e-commerce Strategies' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: Top e-commerce Strategies Type de Produit: Matériel d'apprentissage Texte marketing: The current list of top website features is geared towards helping SMEs to increase their efforts for engaging foreign consumers by designing their electronic show cases. Description: The current list of top website features is geared towards helping SMEs to increase their efforts for engaging foreign consumers by designing their electronic show cases. Cible: SME owners selling online both locally and internationaly Résultat: Report Domaine d'application: e-commerce, Web design, Marketing Adresse du site Internet: D2.6 - Top e-commerce Strategies.pdf

48 Produit 'Participative Technologies - Web 2.0' Titre: Participative Technologies - Web 2.0 Type de Produit: Méthodes de distribution Texte marketing: Descriptive document on the use of social media and web 2.0 in general for the promotion of PECOS4SMEs project. Description: The current deliverable refers to the use of such Web 2.0 technologies for disseminating project results. The current deliverable describes the process for using each of these Web 2.0 applications in the context of PECOS4SMEs. Cible: SMEs from wholesale and retail trade, manufacturing, real estate construction, accommodation and also the general public. Résultat: D6.3 Participative technologies Domaine d'application: Strategy regarding dissemination efforts with Web 2.0 tools and social media. Adresse du site Internet: D6.3 - Participative Technologies Public.pdf

49 Produit 'Assessment Plan' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: Assessment Plan Type de Produit: Méthodes d'évaluation Texte marketing: The assessment plan encompasses the tools and methods the project team utilised in order to collect responses from the target groups. Description: The purpose of the assessment plan is to help the project team to choose appropriate instruments (questionnaire, user group, learning log, web log, stats analysis, interviews, etc.) which can be used to collect evidence both from project partners and from target groups. Cible: SMEs from wholesale and retail trade, manufacturing, real estate construction and accommodation. Résultat: D5.2 Assessment Plan Domaine d'application: This result includes a set of guidelines for assessing the outcome of the learning processes. Adresse du site Internet: D5.2 Assessment Plan_v2.2.pdf

50 Produit 'Assessment Report' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: Assessment Report Type de Produit: Méthodes d'évaluation Texte marketing: The assessment report encompasses the findings of the assessment exercises that were conducted in each partner country. Description: The findings from each pilot exercise were documented in brief reports. Following the completion of the exercises, the assessment report was procused that included the conclusions, the corrective actions the suggested next steps, until the end of the project, but also after the project life. Cible: SMEs from wholesale and retail trade, manufacturing, real estate construction and accommodation. Résultat: D5.3 Assessment Report Domaine d'application: This report includes findings and conclusions from the assessment exercises conducted in each country. Adresse du site Internet: D5.3 Final Assessment Report.pdf

51 Produit 'SEO/SEM Game' Titre: SEO/SEM Game Type de Produit: Matériel pour l'enseignement Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Texte marketing: SEO/SEM learning for everyone. Through this interactive game the learners will interact with a fun animated character. The learners with an interview-like process they assess their current knowledge and learn SEO-SEM principles. Description: This is a simple interactive flash game illustrating the benefits of Search Engine Marketing and Search Engine Optimisation designed and created for promotional purposes. SEO/SEM form important parts of an e-commerce strategy and there is a lot of confusion today with regards to their use and effectiveness.. Cible: SMEs from wholesale and retail trade, manufacturing, real estate construction and accommodation. Résultat: D6.13 SEO/SEM Game Domaine d'application: This interactive game helps everyone to learn basic SEO/SEM principles. Adresse du site Internet:

52 Produit 'Recommendations Programme' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: Recommendations Programme Type de Produit: Autres Texte marketing: The recommendations programme includes all the valuable conclusions that derive from the conduct of the the training programme. Description: The recommendations programme with regards to the introduction of a successful training programme for SMEs to boost cross border sales includes a methodology to govern the identification and recording of recommendations which is further analysed in the document. Cible: SMEs from wholesale and retail trade, manufacturing, real estate construction and accommodation, VET trainers. Résultat: D5.5 Recommendations Programme Domaine d'application: e-commerce, training methodology, recommendations programme Adresse du site Internet: D5.5 Recommendations Programme v1.0.pdf

53 Produit '3rd Newsletter' Titre: 3rd Newsletter Type de Produit: Méthodes de distribution Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Texte marketing: The 3rd newsletter informed project stakeholders about the progress of the project and provide articles, notes and various information material. Description: The 3rd newsletter informed project stakeholders about the progress of the project and provide articles, notes and various information material. Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation. Organisations and individuals participating in the Life Long Learning Programme Résultat: Newsletter Domaine d'application: e-commerce, Life Long Learning Programme Adresse du site Internet: Langues de produit: néerlandais français anglais italien grec moderne polonais 53

54 Produit 'Results Exploitation' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: Results Exploitation Type de Produit: Méthodes de distribution Texte marketing: The present document the actions directly exploiting project results are summarized. Description: The present document the actions directly exploiting project results are summarized. Cible: SMEs from the Wholesale & Trade, Manufacturing, Real Estate, Accomondation and Construction Résultat: D7.4 Exploitation of results Domaine d'application: Descreption of the exploitation of results achieved in the project Adresse du site Internet: D7.4 Results Exploitation.pdf

55 Produit 'Breaking the Barriers to Cross-border e-commerce for European SMEs' Titre: Breaking the Barriers to Cross-border e-commerce for European SMEs Type de Produit: Enseignement à distance Texte marketing: In the present document we have summed our combined conclusions on e-commerce barriers to SMEs stemming from the analysis work we conducted but also from designing, developing and validating the PECOS4SMEs training system during this 2 year project. Description: Based on the work carried out in the context of the project we identified and present here the barriers to SMEs for growth via cross-border sales. We present these barriers from a practical viewpoint by looking at specific SME practices in relation to the most important elements of the e-commerce lifecycle. We don t elaborate on the barriers at a higher level as we consider them on the one hand obvious (e.g. high market entry costs, product specific issues) while on the other hand several very credible publications1 are presenting them in sufficient detail in order to assist policy making. We intentionally stick to a simplistic analysis of the barriers by associating them to inadequate e-commerce practices adopted by SMEs today in order to immediately assist SMEs improve their current turn over from cross-border sales. Cible: SMEs from the Wholesale & trade, Manufacturing, Accomondation, Real-Estate and Construction sectors. Résultat: Publication Domaine d'application: Identification of obstacles for best SMEs performance on e-commmerce activities. Adresse du site Internet: Breaking the Barriers to Cross-border e-commerce for European SMEs.pdf Commerce%20for%20European%20SMEs.pdf 55

56 Produit 'Progress Report - Public Part' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: Progress Report - Public Part Type de Produit: Autres Texte marketing: The public part of the progress report presents all the concrete results achieved by the partnership in this first year of the project. Description: The public part of the progress report presents all the concrete results achieved by the partnership in this first year of the project. Cible: SME's, stakeholders in LLP Résultat: Report Domaine d'application: Progress Report Adresse du site Internet:

57 Événements Conference Date Description The aim of the conference will be to present the results of the project to the VET and business community. People who have contributed in any way to the project will be invited to participate and present their experience. In the conference, experts in the field of e-commerce, cross border trade, SEO/SEM, marketers, consumer organisations, as well as of online training systems will be invited to participate. During the conference, a demonstration of the PECOS4SMEs will be given and the project s results will be presented. Cible Public Informations de contact Date et lieu The conference will be open to the general public, including local SMEs, policy makers, trainers/coaches, adult learning associations and the general public. If needed interpretation will be offered. Événement public Netherlands Assessment Meeting Date Description The meeting was about revisiting any open items of the work plan from the previous months and to agree upon and plan the work for the remaining months until the end of the project. Cible Public Informations de contact Date et lieu Project Partners Événement non public [email protected] 09 & 10/09/ :00 18:30 & 09:30 14:

58 Événements Extraordinary Meeting Date Description Cible Public Informations de contact Date et lieu The meeting served as a meeting to coordinate the dissemination plan requirements up to the end of the project. Project Partners, SMEs, Entepreneurs Événement non public [email protected] 25/06/ :30 14:00 Lleida, Spain Demonstration Meeting Date Description An 8-hour demonstration meeting will take place in Brussels for the appointed instructors (each partner will appoint an instructor) to determine how to best use PECOS4SMEs and how to prepare and execute the pilots and carry out the evaluation and assessment. During the meeting, instructors will become familiar with the training methodology and developed content and the objectives of the pilots. At the end of this meeting, instructors will be also asked to provide their feedback, evaluate the meeting and make suggestions on how to best set up the pilots and how to utilise dissemination actions to attract participants for the pilots. Cible Public Informations de contact Date et lieu Project Partners Événement non public Italy 58

59 Événements Content Meeting Date Description Cible Public Informations de contact Date et lieu During the meeting partners will discuss the design and development of a training methodology and e-commerce strategies. Project Partners Événement non public Poland Kick off meeting Date Description Cible Public Informations de contact Date et lieu The Kick off meeting for the project Project Partners Événement non public Athens, Greece 59