ALTRINCHAM GRAMMAR SCHOOL FOR GIRLS. Teaching School Marketing & Communications Lead

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1 ALTRINCHAM GRAMMAR SCHOOL FOR GIRLS Teaching School Marketing & Communications Lead Salary Scale 9 starting point 38 ( 32,778) Actual salary (pro-rata 29,500) Full time, Term Time Only (plus 15 extra days) Permanent Required from 1 September 2015 The Bright Futures Educational Trust (BFET) is a partnership of schools based in the North West. The Trust s core aim is to offer a quality education that guarantees choices for every one of our pupils. There are currently eight schools within the Trust. Our partner schools, Board of Directors and Members of the Trust are united in their mission to give our young people the quality education that they deserve. Ultimately, BFET is passionate about offering a world-class education to our pupils that means every single one reaches their full potential, making sure no child is left behind and our values of integrity, passion and hard work are at the heart of everything that we do. BFET is committed to providing all staff with the training and support they need to be the best in their profession. Benefits include: working cross-phase, knowledge exchange between our schools, opportunities for international travel and the opportunity to work with some of the most inspiring colleagues in their profession. Altrincham Grammar School for Girls (AGGS) was in the first cohort of schools to be designated a National Teaching School in AGGS is the lead school in the Alliance for Learning. Our teaching school alliance comprises schools of every type and phase, plus universities, throughout a wide geographical area. The impact of teaching school activities is felt within the Trust and far beyond. We have a reputation for excellence regionally and nationally, of which we are very proud. These are exciting times for our Teaching School we have grown as an Alliance and have a diverse mix of schools and colleges and an attractive offering across all 6 strands: research & development, leadership potential, CPD, SLEs, school to school support. This role will work closely with the Head of Teaching School to develop, implement and manage the marketing strategy for the Teaching School to ensure it achieves its goals to the highest possible standard. Working with both internal and external stakeholders, the Teaching School Marketing and Communications Lead will work across multiple channels creating and managing marketing collateral for each, embedding our brand. Whilst this new role will predominately focus on helping to shape the marketing strategy of the Teaching School, there will also be opportunity to become involved in the broader marketing approach for BFET to ensure it is all encompassing of our vision and direction. This post will support and develop the marketing, communications and PR of the Teaching School inclusive of SCITT, Maths Hub & Science Learning Partnership.

2 Main Responsibilities To work with key staff to deliver a marketing and communications strategy for the whole TS and BFET incorporating in-market support to deliver against commercial objectives this will include a media strategy and brand development. To create a social media development plan and to execute it across all Teaching School strands and the Maths Hub, focussing on the production of engaging digital content managing online presence, including responsibility for maintaining and updating the TS website and the delivery of effective digital marketing campaigns, integrating our offer and utilising appropriate database. Work with the Head of Teaching School to create an effective school engagement strategy throughout all areas of the business, with the introduction of a comprehensive engagement model tracking the schools journey, from initial contact through to deep engagement with all strands. Represent the marketing and communications team at key meetings and forums, providing guidance as appropriate, escalating issues as required. Effective liaison with third party agencies/external marketing companies to ensure successful delivery of national and international marketing campaigns. Ensure the customer experience is placed at the centre of Teaching School operations To liaise with project partners of the Teaching School, both nationally and internationally. To coordinate Teaching School events and conferences and to accompany the Head of Teaching School to conferences as appropriate. To lead projects and media relations campaigns to grow the Teaching School & BFET reputation in key media, from broadcast to social. To conduct market research and ensure we are constantly able to be at the forefront of a competitive market. Support the TS and BFET internal and external regional, national and global relations through effective partnership and relationship building including oversight of the Teaching School newsletter. Bring, build and maintain excellent working relationships with key journalists. Monitor and identify opportunities arising from planned features in relevant media. Capture and report back to TS leadership on media coverage achieved. Actively seek out relevant Teaching School funding and bid opportunities and support the bid writing process. Manage the marketing budget against targets. Provide executive support for any projects the Head of Teaching School is involved in. Please note that, as this is a new position, the job description could be reviewed at a future date. Training and Development As a Teaching School, we are committed to the professional development of all staff.

3 Person Specification Essential Desirable Relevant Experience Previous experience in marketing/public relations/events management, with evidence of outcomes Experience of bid writing/sourcing funding Experience of understanding and development of social media strategies Experience of working in a school environment. Experience of working with marketing consultants/executives. Experience of organising and managing large scale events/ conferences Experience of liaising with the press Experience of developing partnerships and business links Knowledge, skills, abilities GCSE English and Maths up to GCSE level grade C or above A marketing qualification Excellent telephone manner Manual dexterity Ability to be self motivated Ability to work under pressure and stay calm at all times Ability to preserve confidentiality Ability to work efficiently at speed Excellent IT skills Excellent Powerpoint and Publisher skills Personal qualities/others A positive approach to challenges, which seeks solutions to problems and addresses difficulties with cheerfulness and good humour Flexibility and adaptability To be prepared to work flexibly outside school hours Initiative and confidence when dealing with difficult situations Organisation Positive outlook Supportive nature Team player DBS clearance A total commitment to issues of

4 confidentiality Tact and discretion Commitment to further training and development Smart, professional appearance ADDITIONAL INFORMATION Further information about the Trust, our vision and values, our schools etc. please visit our website at For more information please visit our website: Allianceforlearning.co.uk and bfet.co.uk Further information about AGGS, a copy of the school s prospectus and the most recent OFSTED inspection are available from the school s website: BFET is committed to safeguarding and promoting the welfare of children and young people and expects all staff to share this commitment. Any successful applicant will be required to undertake an Enhanced Disclosure check by the DBS. This post is exempt from the Rehabilitation of Offenders Act How to apply Complete an application form which can be found on our website: Alliance forlearning.co.uk and it to: Christine Williams or alternatively post your application to Christine Williams, Cavendish Road, Bowdon, WA14 2NL CLOSING DATE: Thursday 2 nd July. Interviews are to be held on 10 th July Applicants who are not contacted during this period may assume that they have not been successful but are thanked for their interest. Unfortunately, we are unable to provide feedback to unsuccessful applicants who are not called for interview. Please note that due to equal opportunities and safeguarding regulations, applications will be accepted by application form only. Please do not send CVs. Supporting documents/letters of application are welcomed. No agencies please

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