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1 HADLOW COLLEGE JOB DESCRIPTION Post Title: Group Marketing Manager Grade: Head 3 Department: Division: Working Hours: Main Purpose: Marketing Support Full Time Permanent The post holder s main responsibility will be: To manage the daily marketing activities of the organisation to meet the objectives of the marketing strategy. This will include maintaining and further developing both Hadlow and West Kent and Ashford College brands and profiles internally within the organisation and eternally, ensuring all communication mechanisms are effective and consistent. To manage the colleges social media and online interactions with customers and delivering marketing campaigns and events to plan and within budget. In addition, the post holder will work directly with the Curriculum Leadership and Group Head Business Development Manager on identifying and delivering new business development opportunities. Main duties and responsibilities Manage all internal & eternal marketing for the college and activities within the marketing department in line with agreed plans and strategic direction Oversee the college marketing budget and be responsible for delivering marketing key performance indicators. Publication and timely delivery of college prospectuses.

2 Work with the Group Head, Business Development to identify and implement new business opportunities to enable the college to meet learner and income targets Conduct & evaluate market research for 16-18, Adult 19+, Apprenticeships and Higher Education Provision to inform marketing strategies and approach Aid in planning & implementing events and promotional campaigns Monitor learner application numbers across all college provision and align marketing activities to achieve targets Using analytics to evaluate and continuously improve return on investment on all platforms and marketing media Identify and develop customer segmentation strategies to increase engagement and retention and to get the right message to the right person at the right time Monitor competition and continually adapt plans to grow local market share and brand awareness Ensure all marketing contracts are fit for purpose, cost effective and provide the necessary return on investment Plan and co-ordinate a school s liaison programme including information days Plan and co-ordinate school s information days Ensure all college marketing graphics including all sales and marketing materials such as prospectuses, online banners and branded materials meet the college brand guidelines and provide the desired outcome Work efficiently and effectively with departments throughout the organisation to deliver marketing plan Communications Implement communications plans to increase brand awareness and recognition for the college Develop relationships with key media & college stakeholders to secure and grow media coverage both online and offline Approve all marketing material including digital in line with marketing plans prior to publication Write key press releases for local and national media where required

3 Monitor press stories relating to the college and its brand and maimise opportunities for positive PR Digital Marketing and Social Media Deliver and contribute to the college digital marketing plan Ensure consistent website content and continually improve the usability, content and design of the website Develop the integrated online strategy with wider college marketing plans Enhance e-commerce by increasing web visibility and traffic Use Pay Per Click (PPC), Search Engine Optimisation (SEO), campaigns, blogs, forums and other social media channels to continually improve college brand and awareness as well as driving increased traffic and applications Utilise analytics and measure return on investment to drive market activities Manage online brand and product campaigns to raise brand awareness Marketing Manage and analyse the college campaigns and communicate college brand through marketing Segment customer database and implement remarketing strategies Work closely with the Group Head, Business Development to develop a clear CRM strategy to epand the College's portfolio of professional development courses, both full cost recovery and hybrid General To implement the College s Equal Opportunities Policy at all times ensuring that the areas of responsibility contribute to the implementation of the College s objectives for Equal Opportunities. To ensure that College Health and Safety policies are implemented and that staff and students are fully informed. To participate in the College Appraisal, Personal Action and Development Planning programme ensuring outcomes are reflected in the College Staff Development Plan.

4 Maintain and develop links with industrial, professional and educational contacts to promote the work of the College through partnerships, and maimise opportunities for students. Responsibility for the College promotional / marketing activities including attendance at careers events when appropriate. Play an active role as a member of the staff team, liaising with College staff as appropriate to ensure the effective use of College resources to achieve its mission, and to ensure the smooth and effective operation of the College. To undertake such other duties as may reasonably be required of the postholder. Equal Opportunities Statement: Hadlow and West Kent and Ashford Colleges have a strong commitment to working towards the achievement of equality of opportunity in both service delivery and employment. The College's mission statement and strategic objectives directly support these aims. All employees are required to actively support and implement the College's Equal Opportunities Policies. The post-holder will be required to undertake such duties as may reasonably be epected. All members of staff are epected to be professional, co-operative and fleible within the needs of the post, the department and the College. Job Descriptions should be reviewed and updated during the line management meeting to ensure that they are an accurate representation of the post. Signed. Date

5 HADLOW COLLEGE PERSON SPECIFICATION Post title: Group Marketing Manager Grade: Head 3 Essential Desirable Qualifications Relevant degree or equivalent level qualification Level 2 English and Maths (or equivalent) or commitment to gaining with 24 months of commencement of employment Management qualification Eperience & Knowledge Significant marketing eperience with particular emphasis on leading and motivating a team Significant eperience in a marketing management role. Proven record of accomplishment of achieving business development targets. In-depth knowledge & eperience working with all functions within a marketing department. Substantial knowledge & eperience of digital marketing and delivering digital marketing campaigns. Eperience working in a management role within the Further Education sector. Skills & Abilities Suitability and motivation to work with children and vulnerable adults. Ecellent command of Grammar, spelling and punctuation Demonstrate an assertive approach when necessary. Work under time constraints to meet tight deadlines. Manage the performance of the team, department and budgets. Work with a range of departments across the organisation to successfully deliver marketing projects. Work with a range of quality management systems Demonstrate initiative and fleibility. Highly effective communication skills.

6 Eperienced at using a range of IT software including Microsoft Office. Eperienced using CRM & CMS systems. Understanding of equal opportunities issues in an educational contet Understanding of safeguarding in an educational contet

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