Curriculum Vitae Karen Coetzee

Transcription

1 Curriculum Vitae Karen Coetzee Mobile : +971 (0) Dubai karencoetzee@mail.com Profile A successful track record of exceptional leadership delivery with international experience in Film Production, Events Management and Public Relations across the UK, Europe, Middle East and South Africa. A leader and team player that thrives on variety, new challengers and working with people. RESUME SUMMARY (Detail provided on following pages) Partner / Principal Producer: Central Films (Dubai) Central Films is one of the top Film Production companies in Dubai. Based in Dubai Media City and founded in 2005; Specializing in the production of TV commercials and Corporate films for the Middle East and International market. Principal, Events Producer & Manager: KC Productions (London) Founder of KC Productions and Events, an organization that conceptualized and production managed event campaigns, and located sponsorship where needed for key media companies including: Freud Communications, SML, Exposure and Consolidated Communication. General Manager of West End Musical (London) UMOJA, an award-winning South African musical, comprising a cast of 40 performers from South Africa which played for over a year in the West End and toured 2 casts through Europe and Asia. Producer: Ochre (South Africa) The leading independent television and multi-media / communications company Freelance Production Manager TV Commercials, Feature Film, TV (South Africa) TV Producer: Young & Rubicam Advertising Agency (South Africa)

2 PROFESSIONAL EXPERIENCE (Expanded Description including major accomplishments) Partner / Principal Producer: Central Films (Dubai) Central Films is one of the top Film Production companies in Dubai. Based in Dubai Media City and founded in Specializing in the production of TV commercials and Corporate films for the Middle East and International market Key Achievements : Co-owner and Principal Producer. Built the company to achieve the status of one of Dubai s best production companies with a reputation for bringing projects on budget, in time, being well organized and treating suppliers fairly. Managed the advertising spend and placement to ensure best visibility in the media. Managed project production schedules and budget to ensure repeat business from our key partners around the world. Managed one-on-one relationships with all clients Developed and managed long-standing relationships with over 50 3 rd key suppliers. Managed a wide spectrum of international commercials filmed in the Middle East, from preproduction through to post-production and account reconciliation. Instrumental in building up the reputation of the UAE as one of the best locations for Car Commercials. Worked with a diverse mix of nationalities, producing films for companies from America, Britain, Germany, Japan, Korea, Thailand, Sweden, Switzerland and South Africa. Project budgets have been between US$10, US$1,500, Key projects I have produced : All image films for the UAE exhibition for EXPO 2010 in Shanghai. Worked with Roger Federer for a series of commercials for Credit Suisse. Series of image films for TDIC, a master developer of major tourism destinations in Abu Dhabi owned by the Abu Dhabi government. Commercial to celebrate the 40 th Anniversary of the UAE for Office Of The Brand Abu Dhabi The launch series of on-board films for Emirates Airline which have been in use for the past 3 years. High-end TV commercials for Credit Suisse, Doosan, Emirates Airlines, Hyundai, Kia, Office of The Brand Abu Dhabi, Toyota, Volvo, Zabeel Investments

3 Principal, Events Producer & Manager: KC Productions (London) Founder of KC Productions and Events, an organization that conceptualized and production managed event campaigns, and located sponsorship where needed for key media companies including: Freud Communications, SML, Exposure, and Consolidated Communication. Project descriptions follow. Freud Communications A strategic marketing and communications consultancy for consumer brands, public sector bodies and global corporations. Owned by Mathew Freud. Project : Visit London Part of the core team brainstorming ideas to increase the visibility and recognition of Visit London as London s best Official City Guide. Production Managed 5 top-tier events for the International and UK media, including: Music: Motorhead at the Royal Opera House & Floral Hall Fashion: Vivienne Westwood, Toby Mott, Julian MacDonald, Zandra Rhodes Art: Tate Gallery Sport: International football played a playing a charity game at Regent s Park Theatre: Jerry Hall breaking the Guinness World Record by appearing in the most West End plays in one night Budget of 150,000.00, reconciled all accounts Reported to the Head of Events and Head of Media Project : Eurostar Fast-Track Launch A 2 day event, which took place in London, Paris & Brussels involving 3 co-ordinated trains for media representatives and sponsors from select European countries. The trip culminated in a finale in Paris, followed by a press conference to unveil the Fast- Track. Key tasks: One-on-one relationship with the client and all suppliers Brainstorming creative execution for the branding of all trains and platforms in each city, and the production thereof Researching and procuring entertainment, suppliers and crew from all cities Hands-on management of the event in all cities Budget of 250,000.00, reconciled all accounts Reported to the Head of Events and Head of Media SML

4 Marketing and Events specialists Project : Eurostar 10 th Anniversary Produced a series of PR events, which took place in London, Paris & Brussels to celebrate Eurostar s 10 th Birthday. Key tasks: One-on-one relationships with the client and all suppliers Brainstorming creative execution for the Eurostar carriage which we floated on a barge up the Thames River, opened the Thames gate and then anchored the barge alongside the South Bank. Tuner Prize nominees Langlands and Bell award winners for 2004 created original artwork that covered the carriage. Worked with the Municipality of London to ensure all Health & Safety requirements were adhered to, and that sufficient risk assessment was executed and approved. Worked directly with the media to set up a live broadcast of the event to send out to European and UK television networks. Hands-on management of the event Managed the 150, budget and reconciled all accounts. Reported to the Managing Director Exposure Creative Branding Agency Project : Virgin Trains A series of events rolled out throughout key Virgin Trains destinations. The events were part of a new branding campaign for Virgin Trains and their revamped high speed network. Key tasks : Creatively conceptualized the event which was based on their new ad campagn Direct contact with Virgin Trains marketing department to pitch the creative execution of the events and then the production of the events Creation and production of all promotional material and event branding Procuring suppliers and venues in all cities Budgeted the 100, event and managed all expenses. Reported to the Head of Events Consolidated Communication

5 Project : Haagen Dazs National Siesta Day A week-long event in Soho Square for the general public, to promote a new summer flavour. Key tasks : Created a Brazilian themed event and procured bands and Copoeira dancers Created on-site branding along with summer lifestyle dressing of the entire square Managed on-site promotion of the product with the public at the event Budgeted the 25, event and reconciled all accounts Reported to the Director of PR General Manager of West End Musical (London) UMOJA An award-winning South African musical, comprising a cast of 40 performers from South Africa, which played for over a year in the West End and toured 2 casts through Europe and Asia. Key tasks : Monitoring ticket sales and adjusting media spend to ensure we had sufficient exposure in the right markets Continued liasing with the Ticketing Agents of the West End to ensure the show was promoted sufficiently and implementing reward schemes for tickets sold Approached key travel agencies in select countries to include the show as part of their travel packages Approached radio and television stations, and the press to promote the show and give editorial coverage Managed the merchandising and branding of the 4 West End theatres that the show played Direct liason with all Promoters of the European tour to set up schedules, implement ticketing requirements, arrangement of performers accommodation and transport, approval of the branding at each theatre Producer: Ochre (South Africa) The leading independent television and multi-media / communications company. Launch Producer Top of the Pops, South Africa Core team working on the establishment of South Africa s first official music chart Liaising with sponsors, the music industry, broadcasters and BBC Worldwide UK Drama Series Soul City VI

6 Co-Producer of South Africa s award winning hospital drama series, reaching 14 million viewers nationwide. The show is formatted globally. Live TV The Toasty Show South African breakfast television programme: a sitcom / soap opera rolled into a breakfast show format, broadcast live 2 hours a day, 7 days a week Part of core team creating the concept and pitch to ETV, South Africa s only independent broadcaster Managerial responsibility for marketing and sponsorship sales as well as creative execution of this within the show HIV / AIDS Tender to Government Part of core team in submitting a mass media campaign, which included executions into all electronic, web based, print and outdoor media for the Department of Health. On the strength of the campaign, the company was awarded the tender worth ZAR 56 million (USD 7 million). Freelance Production Manager TV Commercials, Feature Film, TV (South Africa) TV Producer: Young & Rubicam (South Africa) Agency TV Producer for Pick n Pay - South Africa s biggest retail company. Education Cape Town Technikon, South Africa Diploma in Business Management & Marketing Personal Detail British & South African passport Interests: Scuba Diver license, Kite surfer, Fashion & Design, Gastronomy REFERENCE PROVIDED UPON REQUEST