Amazon Marketing Services Content Policies and Standards
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1 Amazn Marketing Services Cntent Plicies and Standards Cntents Intrductin... 2 Acceptance f Creative Assets... 2 General Creative Plicies... 3 Reprting Abuse... 3 Cnsequences fr Vilatins... 3 Image Guidelines... 4 Apprpriate material... 4 Inapprpriate material... 4 Rights f privacy and publicity... 4 Text Guidelines... 5 Apprpriate language... 5 Inapprpriate language... 5 Inapprpriate tpics... 5 Disclaimer: This guide is prvided fr infrmatinal purpses nly, and is subject t change at Amazn s sle discretin. Use f Amazn Pages, Amazn Psts, and Amazn Analytics is subject t the Amazn Marketing Services Agreement. Amazn Pages, Amazn Psts, and Amazn Analytics features are subject t change at any time and at Amazn s sle discretin. Please keep in mind that all Amazn Pages and Amazn Psts cntent must cmply with Amazn creative guidelines and plicies, and all applicable laws, rules, and regulatins. This guide is nt intended as legal advice.
2 Amazn Marketing Services User Guide Intrductin The Amazn Marketing Services platfrm prvides a set f prducts fr brands t easily craft custm landing pages and scial cntent thrugh Amazn.cm t reflect their unique fferings. Amazn Pages prvide brands with an nline presence that is clsely linked t Amazn.cm and its custmer base. Amazn Marketing Services als enables brands t engage their audiences thrugh scial cntent published n Amazn.cm r Facebk r bth thrugh Amazn Psts. Supprting bth f these prducts is Amazn Analytics, ffering daily reprts n a wide variety f usage metrics fr bth Amazn Pages and Amazn Psts. These are the types f cntent that a brand can currently feature n its Amazn Page: Text Images Prducts (ASINs) Psts Facebk Like and Twitter Fllw scial buttns T balance the needs and interests f custmers, Amazn Marketing Services ensures that all cntent n Amazn Pages and in Amazn Psts meets the guidelines and standards utlined in this dcument. Please review these standards. They will help yu understand what type f expressin is acceptable, and what type f cntent may be reprted r remved by Amazn Marketing Services during mderatr review. Acceptance f Creative Assets Because we make ur custmers' experience ur tp pririty thrughut ur site, we set a high bar fr marketing effrts n the Amazn Marketing Services platfrm. Our philsphy is that relevant, timely, and apprpriately fcused brand cntent enhances the shpping envirnment at Amazn.cm. Therefre, all cntent that appears at Amazn.cm must cmply with Amazn creative plicies. T this end, Amazn Marketing Services mderates all Amazn Pages and Amazn Psts, including images f any featured prducts, psted messages, and all ther cntent. Page 2 f , Amazn.cm, Inc. All Rights Reserved. Created: Nvember 19, 2012
3 Amazn Marketing Services User Guide General Creative Plicies Amazn requires that brand marketers and their agency partners review their creative including text cntent n Amazn Pages and Amazn Psts with the fllwing guidelines in mind, befre submitting fr apprval. If, during the Amazn Marketing Services mderatin prcess, yu have any questins abut whether yur cntent is apprpriate fr ur site, please cntact yur accunt team fr guidance. At a minimum, all cntent must be apprpriate fr a general audience that may include children, and must cmply with all laws, rules, and regulatins that apply t the brand wner and the cntent in any lcatin where this cntent may appear. Additinally, nne f yur cntent may infringe r misapprpriate the prprietary rights f any third party. And yu may nly market prducts that yu have the right t market. Beynd these baseline requirements, please see the Amazn Display Ad Plicies fr specific requirements and detailed descriptins f creative guidelines (in particular, see Restricted Ad Cntent and Unacceptable Ad Cntent n the Creative Acceptance page). We reserve the right t determine the apprpriateness f all cntent psted t ur site r published thrugh Amazn Marketing Services. Reprting Abuse If yu see smething n an Amazn Page r Amazn Pst that yu believe vilates ur terms, yu shuld reprt it t us. Please keep in mind that reprting a piece f cntent des nt guarantee that it will be remved frm the site. Because f the diversity f ur cmmunity, it's pssible that smething culd be disagreeable r disturbing t yu withut meeting the Amazn criteria fr being remved r blcked. Cnsequences fr Vilatins If we determine that the cntent presented thrugh Amazn Marketing Services, including n an Amazn Page r in an Amazn Pst, is prhibited, ptentially illegal, r inapprpriate, we may remve r alter it withut prir ntice. Amazn reserves the right t make judgments abut whether r nt cntent is apprpriate. Page 3 f , Amazn.cm, Inc. All Rights Reserved. Created: Nvember 19, 2012
4 Amazn Marketing Services User Guide Image Guidelines In additin t the specific requirements and detailed descriptins f creative guidelines cntained in the Amazn Display Ad Plicies, image cntent must cmply with the fllwing guidelines. Apprpriate material Be sure that all images yu add have the sle purpse f prmting the prduct r service yu prvide, either directly thrugh prduct descriptins r indirectly thrugh intangible messaging t cnvey the brand missin and persnality. Be sure that all images yu add encurage r prmte shpping experiences at Amazn.cm nly. Inapprpriate material D nt make use f any images that prtray nudity in a gratuitus r graphic manner. D nt make use f any images that might be cnsidered amateur prngraphy, prngraphy, r hard-cre material including magazines. D nt make use f any images that might encurage r prmte shpping experiences at ther retail utlets, r therwise entice custmers away frm Amazn.cm. D nt make use f any images that have been recpied, dubbed, duplicated, r transferred withut permissin f the rights hlder. D nt make use f any media that has been transferred frm ne frmat t anther. This includes but is nt limited t: films cnverted frm NTSC t Pal and Pal t NTSC, laserdisc t vide, televisin t vide, CD- ROM t cassette tape, and frm the Internet t any digital frmat. Rights f privacy and publicity Be sure t respect every individual's privacy in all images. D nt incrprate imagery that infringes upn, r has the ptential t infringe upn, any individual's privacy. D nt make use f any celebrity images withut permissin f a celebrity r their management. This includes the use f a celebrity's likeness n merchandise such as psters, muse pads, clcks, image cllectins in digital frmat, and s n. Page 4 f , Amazn.cm, Inc. All Rights Reserved. Created: Nvember 19, 2012
5 Amazn Marketing Services User Guide Text Guidelines In additin t the specific requirements and detailed descriptins f creative guidelines cntained in the Amazn Display Ad Plicies, text cntent must cmply with the fllwing guidelines. Apprpriate language Be sure that all text yu add has the sle purpse f prmting the prduct r service yu prvide, either directly thrugh prduct descriptins r indirectly thrugh intangible messaging t cnvey the brand missin and persnality. Be sure that all text yu add encurages r prmtes shpping experiences at Amazn.cm nly. Be sure t respect every individual's privacy in all text. Inapprpriate language D nt use text t advertise special ffers, prmtins r ther incentives that are nt available by purchasing the prduct thrugh Amazn. D nt incrprate text that advcates fr plitical causes, r fr ther causes that are nt directly related t the brand s prducts and services. D nt incrprate text that may entice custmers away frm Amazn.cm. D nt use text t denigrate the internet r scare users int believing they are at risk if they d nt purchase the advertised prduct. D nt make use f any celebrity names withut permissin f a celebrity r their management. This includes prduct endrsements. D nt incrprate text that prtrays nudity in a gratuitus r graphic manner. D nt incrprate text that might be cnsidered amateur prngraphy, prngraphy, r hard-cre material. Inapprpriate tpics D nt place any f these tpics in the Text widget n Amazn Pages, pst them thrugh Amazn Psts, r use them in any ther cntent n AMS: Bad language Sexually explicit cntent Hate speech Vilence and threats Self-harm Phishing and spam Spilers Plagiarism Graphic cntent Intellectual prperty Page 5 f , Amazn.cm, Inc. All Rights Reserved. Created: Nvember 19, 2012
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