Girl Scouts of the Missouri Heartland, Inc. Guidelines for Girl Scout Troop & Service Unit Websites

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1 Girl Scuts f the Missuri Heartland, Inc. Guidelines fr Girl Scut Trp & Service Unit Websites Nearly all Girl Scut members surf the web regularly and many Girl Scut Trps and Girl Scut Service Units are designing their wn web pages. Websites and the infrmatin they cntain may be viewed by anyne, anywhere! Ensuring the health and safety f girls is the crnerstne f the Girl Scut Mvement; therefre Girl Scuts f Missuri Heartland prvides the fllwing guidelines and infrmatin. ADULT RESPONSIBILITY Befre yu begin develping a Girl Scut website, yu must first designate ne (1) adult wh will be the primary vlunteer respnsible fr managing the website. This persn will be respnsible fr mnitring the website s that it meets the guidelines belw. IDENTIFYING MEMBERS ONLINE If yu wish t pst Girl Scuts names n the website, use first names nly (n last names). Remember, d nt identify the Girl Scuts pictured in any phts yu pst nline! Never identify the schls, addresses, phne numbers r addresses f Girl Scuts. If yu must include cntact infrmatin, create a generic address (such as GSTrp11223@yah.cm ) t which cmmunicatins may be sent that will effectively hide any individual identity within the Girl Scut Trp r Service Unit. Make sure yu respnd t s in a timely fashin, usually within hurs. Never list the address r lcatin f any Girl Scut meetings r activities. Identify trip r event lcatins nly AFTER they have ccurred, and then use nly nn specific infrmatin, such as city name (i.e., Our Girl Scut Trp went t Jeffersn City, Missuri, last weekend t learn abut state gvernment! ). Never pst phts withut permissin. A signed Girl Scut membership frm includes permissin fr phts t be used fr Girl Scut purpses, but we strngly suggest yu cllect Publicity Release Frms fr each persn pictured n yur website fr yur wn recrds. T dwnlad a Publicity Release Frm fr adults and minrs, g t Fr mre infrmatin n the GSMH Publicity Release Plicy, g t WEBSITE CONTENT Remember that anything yu place n yur website is a reflectin f Girl Scuts f the Missuri Heartland and GSUSA, s be cautius in selecting cntent. Ask yurself, what infrmatin wuld be apprpriate fr a stranger t see n yur site?

2 Make sure that the girls and adults in yur Girl Scut Trp r Service Unit wh may be cntributing cntent t the site realize that this is a Girl Scut website, nt a persnal website, and that everything they cntribute must be scrutinized carefully by the Designated Adult (see Adult Respnsibility) befre it is upladed, bth fr apprpriateness f cntent and fr safety/security f GSMH members. References t race, clr, religin, age (except when referring t girl prgram grade levels), sex, natinal rigin, sexual rientatin, marital status, learning disability, physical r mental disability, ancestry, genetic infrmatin, and any ther prtected class status, as well as plitical and persnal pinins, have n place n a Girl Scut web page. GIRL USE Speak with the girls in yur Girl Scut Trp r Service Unit and make sure that they understand the imprtance f preserving the Girl Scut image nline. Dn t allw them t pst cntent n any page, frum, blg r chat rm n behalf f the Girl Scut Trp r Service Unit withut examining the cntent first, and encurage them t use gd judgment and discretin in chsing what they pst n their wn websites. Have Girl Scuts fill ut the Internet Safety Pledge, g t and discuss nline safety with them. Make sure the Girl Scuts understand the ptential dangers f using the Internet, and educate them abut nt sharing persnal infrmatin, phts, cntact infrmatin, etc. with strangers nline. COMMUNICATION WITH PARENTS/GUARDIANS Invite parents/guardians t cntact yu if they have any cncerns regarding the cntent f yur website, and be understanding and flexible in dealing with any cntent that raises cncerns. WEB SITE URLS (WEB ADDRESSES & DOMAIN NAMES) The URL, r Web address, yu select fr a Girl Scut Trp r a Girl Scut Service Unit ties the Trp r Service Unit t the image and identity f the URL. It is imprtant t make sure the Web address is reasnably clear in identifying the Trp r Service Unit and des nt cnnect it with a private individual r cmmercial entity (within reasn). Fr example, inapprpriate Web address wuld be nes that include a name r rganizatin nt affiliated with the Girl Scuts: Exceptins t this wuld be entities which are widely knwn as general Web hsts, e.g.:

3 If at all pssible, it is best t use a unique and distinct URL that clearly identifies the Trp r Service Unit : HYPERLINKS Cnsider hyperlinks with care. If yu link t anther webpage frm yur website, make sure that the webpage s cntent is cnsistent with Girl Scut values and desn t cntain inapprpriate r cntrversial material. Remember, anything yu link t will be assciated with yur website, even if yu did nt create the bjectinable cntent. In sme cases, websites require permissin t link t them, s btain any necessary permissin accrding t the particular website s guidelines befre linking t the website. Yu may link t the GSMH site ( and Girl Scuts f the USA ( frm yur Girl Scut Trp r Service Unit webpage if yu chse. SOCIAL NETWORKING WEBSITES If yur website is hsted by Facebk, MySpace r anther scial netwrking site, exercise extreme cautin in placing ther users n yur friend list. Just as with external website links, yu must examine the prfiles f ther users befre permitting the friend cnnectin and make sure t avid any questinable r cntrversial cntent n the ther users sites. D nt add users t yur friend list if yu d nt knw them. Whenever pssible, set yur prfile t private s that nly thse n yur friend list may view it. ADVERTISING AND PRODUCT SALES D nt sell advertising n yur site, either in text r graphic frmat. This includes banner ads, skyscraper ads, spnsred links, etc. The sale f advertising creates an implied relatinship between Girl Scuts and the gds r services advertised and cannt be permitted. Girls and adults may nt pst ntices n websites t sell Girl Scut Ckies r ther prducts frm cuncil spnsred prduct sales. WEBSITE GUIDELINE INFRACTIONS If GSMH r GSUSA cntacts yu and requests that any cntent r links n yur website be remved r altered in accrdance with their guidelines, it is required that yu cmply with the request. If yu find that a Girl Scut website is in vilatin f any f the Girl Scut Website Guidelines, GSMH Chief Cmmunicatins Officer, Brigitte Sctt at bsctt@girlscutsmheartland.rg. Please describe the vilatin in detail in the and include the URL f the website in questin.

4 TAGLINES Per Girl Scuts f the USA Interim Graphic Guidelines (December 2007), there is currently n fficial GSUSA tagline. The previus tagline, "Where Girls Grw Strng," is bslete, s please d nt use it. BRANDING AND MESSAGING Make sure that yu fllw all GSMH and GSUSA branding and messaging guidelines when creating the cntent f yur website, and bserve cpyright restrictins and guidelines fr use f the Girl Scut service mark and ther materials. G t fr the GSMH Branding Guidelines. TRADEMARKS AND COPYRIGHTS As nted in Safety Wise (page 129), A grup website may nt use cpyrighted designs, text, graphics r trademarked symbls withut specific permissin frm the cpyright r trademark hlder. The basic principle is: If it is nt yurs, dn t use it. This rule applies t cpyrights and trademarks held by GSMH and GSUSA, as well. Trademarks wned by GSUSA include: The Girl Scut Service Mark (the trefil with three prfiles and the wrds Girl Scuts with the registratin mark) The wrds Girl Scut Daisy, Girl Scut Brwnie, Girl Scut Junir, Girl Scut Cadette, Girl Scut Senir, Girl Scut Ambassadr, Girl Scuts, Girl Scuting, Girl Scut Ckies, Girl Scut Jurneys, and the Girl Scut Leadership Experience Permissin t use these trademarked wrds and the Girl Scut Service Mark can be btained by cntacting GSMH Chief Cmmunicatins Officer, Brigitte Sctt at bsctt@girlscutsmheartland.rg. All trademarks must be used in accrdance with guidelines fr their use. G t t read the GSMH Branding Guidelines, and g t t read the Guidelines fr Use f the Girl Scut Service Mark. Yu may nt use illustratins, phtgraphs r ther graphics taken frm Leader Magazine, the Girl Scut Jurney Bks, r ther Girl Scut handbks/publicatins n yur website withut the express written permissin f GSUSA. This includes fficial Girl Scut insignia such as images f Girl Scut Brwnie Try Its, Girl Scut Junir Badges, Girl Scut Interest Prject Awards, the Girl Scut Gld Award, etc. All f these images are the cpyrighted prperty f GSUSA and/r the artist. In rder t btain permissin, yu must cntact GSUSA at trademarks@girlscuts.rg. Yu may nt dwnlad images r graphics frm the GSMH website ( r the GSUSA website ( r any ther Girl Scut cuncil website fr use n yur wn website. Yu may nt pst Girl Scut sngs, stries, petry r articles n yur website unless yu have first determined that they are nt cpyrighted by anther party r by GSUSA. If the materials are

5 cpyrighted, yu can request permissin fr their use frm the wner, authr r publisher f the materials, but d nt use the materials until the permissin has been granted in writing. Fr sngs, please nte that cpyrights cver bth the wrds and the music, s neither can be used if the sng is cpyrighted and yu d nt have permissin t use it. Yu may nt pst cpyrighted vides n yur website withut written permissin frm the creatr r wner f the vides. Using the phrase n cpyright infringement is intended (r similar wrding) n yur website DOES NOT mean that yu can uplad cpyrighted r trademarked material withut permissin. All necessary permissin must be btained, r the material cannt be psted n yur website.

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