Manual. 01 Introduction. 02 Basic elements of the Copter brand. 03 Rules & guidelines. 04 Colouring of the logotype.

Transcription

1 Brand-Design Manual 01 Introduction 02 Basic elements of the Copter brand 03 Rules & guidelines 04 Colouring of the logotype 05 Colour index 06 Corporate typeface / Typography

2 01 Introduction The image of the Copter Brand Copter is a brand with clearly defined values such as service, quality and reliability - a brand which markets and customers rely in. In order to protect the Copter brand and further enhance this position the brand has to present itself strongly and convincingly. For this a consistent public image and a homogenous Corporate Identity are basic essentials. The present Corporate Design Manual for the Copter brand is a guideline for the graphic design and layout of, for instance, all visual materials. With its guidelines and stipulations the Manual represents an optimum basis for in-house product-ions leaving at the same time sufficient leeway for creativity in terms of a professional production of advertising material to graphic artists, advertising agencies, decorators, stand builders, printing offices.

3 02 Basic elements of the Copter brand The brand logo The Copter logo or,corporate signature (word mark and logo) consists of graphic symbol (the plus symbols) and the name,copter. Both these elements of the logo represent a unit which is formally defined as invariable. They must not be shown separately. Name Plus symbols inseparable unit

4 03 Rules & guidelines Minimum distance of the logo to other layout elements Clear area The clear area around the logo is measured by the C -height of the name. Other design features must not protrude in this clear area. Likewise this zone has to be observed for the positioning distance to the margins. IMAGE IMAGE Correct False

5 False logo arangements Name without plus symbols Randomize distance between plus icons name Toppled arrangement of the logo. Exceptions (e.g. on spines) are permitted. Randomized arrangement of plus icons and name

6 04 Coloring of the logo Presentation white name with coloured plus icons against a black background Negative presentation black name with coloured plus icons against a white background Presentation white of a logo on a black background Negative presentation of a black logo against white background

7 False colour arrangements Presentation of logo plus icons in a false order Presentation of logo against a background image that is to similar in colour to the plus icons Presentation with too little contrast between logo and background Presentation of logo in a false, randomized colour

8 05 Colours index There are five different brand colours belonging to the Copter brand. They consist of black, white, yellow, orange and red. These are the corporate colours of the Copter brand. 1 COPTER BLACK PMS Pantone Black C CMYK 0, 0, 0, 100 RGB 0, 0, 0 HTML # Caption: PMS = Pantone Matching System, spot colours CMYK = Process-colour printing, 100 colour gradations per channel C = cyan, M = magenta, Y = yellow (Yellow), K = black RGB = Colour sample for monitor display with 256 gradations per channel R = red, G = green, B = blue 2 COPTER WHITE PMS - CMYK 0, 0, 0, 0 RGB 255, 255, 255 HTML #FFFFFF HTML = (in effect Hex-sample) pattem similar to RGB, however with gradations from 00 to FF (hexadecimal) per channel. This system is preferably employed for developing websites. 3 COPTER YELLOW PMS Pantone 116 C CMYK 0, 15, 90, 0 RGB 255, 215, 50 HTML #FFD COPTER ORANGE PMS Pantone 165 C CMYK 0,55,100,0 RGB 245, 140, 30 HTML #F58B1E 5 COPTER RED PMS Pantone 186 C CMYK 10, 100, 90, 0 RGB 220, 30, 50 HTML #DC1E31

9 06 Corporate typeface / Typography Corporate typeface / typography The corporate typeface of Copter is FS Lola. It is employed for all printed materials (posters, brochures, advertisements, static elements on forms and headed papers, business cards, etc.). FS Lola Light ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ Dummytext: Oratori neglegenter vocificat saburre. Suis senesceret saetosus zothecas, et utilitas umbraculi insectat pretosius syrtes. Aegre parsimonia saburre deciperet incredibiliter adlaudabilis apparatus bellis. FS Lola Regular ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ Dummytext: Oratori neglegenter vocificat saburre. Suis senesceret saetosus zothecas, et utilitas umbraculi insectat pretosius syrtes. Aegre parsimonia saburre deciperet incredibiliter adlaudabilis apparatus bellis. FS Lola Medium ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ Dummytext: Oratori neglegenter vocificat saburre. Suis senesceret saetosus zothecas, et utilitas umbraculi insectat pretosius syrtes. Aegre parsimonia saburre deciperet incredibiliter adlaudabilis apparatus bellis. FS Lola ExtraBold ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ Dummytext: Oratori neglegenter vocificat saburre. Suis senesceret saetosus zothecas, et utilitas umbraculi insectat pretosius syrtes. Aegre parsimonia saburre deciperet incredibiliter adlaudabilis apparatus bellis.