Corporate Identity Manual
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1 Corporate Identity Manual
2 Global Alliance for Public Relations and Communication Management c/o USI Università della Svizzera italiana via Giuseppe Buffi 13 CH-6900 Lugano Switzerland phone fax website
3 00 INDEX 01 Introduction 02 Logo elements 03 Formats 04 Proportions 05 Proportions 06 Space requirements 07 Minimum size 08 Corporate typography 09 Corporate colors 10 Unacceptable uses of the logo 11 Application sample 12 Electronic signature 13 Symbol 14 Website 15 Website
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5 01 INTRODUCTION The importance of the corporate identity manual This corporate identity manual is a document that establishes the standards for the correct application of the Global Alliance logo. A consistent use of the logo helps to preserve its distinct "personality" and contributes to a coherent branding of the Global Alliance. For any questions about the implementation of the corporate identity, contact: USI Servizio grafica [email protected] or Global Alliance [email protected]
6 02 LOGO ELEMENTS Identifying the key elements of the Global Alliance logo The text or logotype, together with the symbol, constitute the logo of the Global Alliance. This logo is a key element of the Global Alliance brand and should be used in all communication materials. The symbol is the graphic element that always accompanies the logotype. Together, they form the Global Alliance logo.
7 03 FORMATS Correct use of the logo in positive and negative formats Together, the logotype and the symbol create the distinct logo of the Global Alliance. In order to maximize the impact and value of this brand element, the logo should only be used in the ways described below. COLOR GREYSCALE POSITIVE NEGATIVE
8 04 PROPORTIONS Proportions between the elements of the logo Below are the correct proportions between the logo elements. x x x x/4 x/2 x x
9 05 Proportions PROPORTIONS between the elements of the logo elements and background The correct placement of the logotype and symbol on the background should be as follows. 5x 5x x x x x
10 06 SPACE REQUIREMENTS Correct placement of the logo A predefined minimum distance should be maintained between the logo and other elements in printed materials and online media. This "white space" ensures that the logo is always separated from other graphic elements, text, photography and so forth, to ensure maximum visibility and branding effectiveness. x x
11 07 Correct MINIMUM SIZE reduction of logo size To ensure optimal display and legibility of the logo, the minimum acceptable size is 10 mm in height. 8mm 10mm
12 C 08 CORPORATE TYPOGRAPHY Correct fonts for print and electronic media The typography families used in all texts for the Global Alliance are Futura for body copy and Palatino for headlines. For the website, the correct font is Arial. Standard corporate typefaces for printed materials Web typeface FUTURA BOLD MEDIUM LIGHT PALATINO BOLD LIGHT ARIAL BOLD REGULAR abcdefghijklm ABCDEFGHIJK abcdefghijklm ABCDEFGHIJK abcdefghijklmnl ABCDEFGHIJK
13 D 09 CORPORATE COLORS The corporate colors of the brand and equivalence for all possible applications PANTONE 320 CVU C.100 M.0 Y.30 K.5 R.0 G.148 B.170 # 00a2b2 PANTONE 425 C 1 C.0 M.0 Y.0 K.77 R.95 G.96 B.98 # 5f6062 PANTONE WHITE C C.0 M.0 Y.0 K.0 R.255 G.255 B.255 # ffffff PANTONE BLACK C C.0 M.0 Y.0 K.100 R.26 G.23 B.27 #
14 10 Examples UNACCEPTABLE USES OF THE LOGO of incorrect implementation Do not change the font or the order of the elements. Do not change the colors of the logo. global alliance Do not deform or stretch the logo. Do not use the logo without the box.
15 11 Some APPLICATION SAMPLE visual application examples of the logo Sara Fedele PR & Communication Manager Global Alliance for Public Relations and Communication Management c/o USI Università della Svizzera italiana via Giuseppe Buffi 13 CH-6900 Lugano Switzerland phone fax skype s.fedele website Partnership Dossier Global Alliance for Public Relations and Communication Management 1. Example of business card 2. Example of letter 3. Example of Power Point presentation Global Alliance for Public Relations and Communications Management c/o USI Università della Svizzera italiana via Giuseppe Buffi 13 CH-6900 Lugano Switzerland phone fax
16 12 ELECTRONIC SIGNATURE Font must be Arial, 8pt The name should be in Bold; other information in Regular. Two colors are used: Black and Green. Ex 1 Name Surname Executive Officer Global Alliance for Public Relations and Communication Management c/o USI Università della Svizzera italiana via Giuseppe Buffi 13 CH-6900 Lugano Switzerland phone fax [email protected] [email protected] The Global Alliance is supported by: Grayling FOLLOW US ON Ex 2 Dan Tisch Chair-elect Global Alliance for Public Relations and Communication Management CPRS Fellow [email protected] c/o USI Università della Svizzera italiana via Giuseppe Buffi 13 CH-6900 Lugano Switzerland phone fax The Global Alliance is supported by: Grayling FOLLOW US ON
17 13 Visual SYMBOL application for the header. The symbol of the flower Allium flowers grow from a single bulb and produce globe-shaped clusters of flowers in purple, pink or white. The allium flower, a member of the lily family, symbolizes unity, humility and patience, but also represents good fortune and prosperity.
18 14 WEBSITE Homepage
19 15 WEBSITE Internal page
20 16 BANNER Banners size for website and newsletters Full banner (713x106 px) Half banner (215x106 px)
21 17 BANNER Banners size for website and newsletters Leaderboard (962x106 px) Rectangle (215x250 px)
22 18 BANNER Banners size for website and newsletters Half banner (215x106 px) Half Leaderboard (464x106 px)
23 19 BANNER Banners size for website and newsletters Skyscraper (215x600 px)
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