General Rules for Usage of NMEA logo

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2 General Rules for Usage of NMEA logo 1. The NMEA logo is to be reproduced from approved artwork. To protect the integrity of the logo, no alterations shall be made to the artwork (including colors) or the relative proportions or the design elements of the trademarks without permission. 2. The NMEA President with the input of the Technology Committee Chair and ExCom members shall be responsible for all matters concerning the artwork used to reproduce its logo. 3. NMEA logo is not to be used by anyone outside NMEA or to imply an endorsement of the products or services of another person or organization without prior written consent of the NMEA President, President-elect or Pastpresident. 4. The NMEA logo may be associated with the trademarks and logos of outside persons or organizations in materials connected with joint projects or sponsorships in which NMEA is participating, so long as their use conforms to these guidelines. 5. NMEA prohibits the use of its logo in any form in connection with partisan political activity of any kind, including the endorsement, support or promotion of political candidates or legislative initiatives. 6. Requests from the general public and the media to use the NMEA logo are to be submitted to the President, who will grant permission in writing if he/she determines that the use will further the mission of NMEA. 7. NMEA members are asked to report any suspected improper usage of NMEA logo by outside persons or organizations to the President, Technology Committee Chair, Executive Committee members or NMEA Administrative Assistant. 8. Any member intending to use a new name, symbol, logo or slogan with an NMEA product or service shall review the proposed trademark with the President, who will consult with the Technology Committee Chair and Executive Committee members to ensure consistency with the policies of NMEA. 1

3 The NMEA Logo As the primary element in the NMEA brand, the NMEA logo must be used consistently throughout the organization s marketing and business materials. This helps the organization establish and strengthen its brand identity. The NMEA logo should be used on formal business documentation, such as contracts, invoices, and letterhead. The NMEA logo should be used for all marketing materials, such as brochures, direct mail, communications, advertisements, websites (including NMEA chapter websites), and the like. Always use the logo to identify documents and materials officially sponsored or cosponsored by NMEA or its chapters. Other organizations or individuals interested in using the logo need to obtain permission from NMEA. If you have questions about how to implement the NMEA logo for a particular project or application, please contact Lisa Lawrence, Chair, Technology Committee, at ayers@vims.edu 2

4 Minimum Space Requirements The minimum clear space surrounding the NMEA logo should be equal to the capital N as used in the acronym-only logo, as indicated to the right. 3

5 Minimum Reproduction Size The minimum reproduction size of the complete NMEA logo with tagline is 1.25 inches. The minimum reproduction size of the NMEA logo with acronym is 1 inch. Never reproduce the logo at smaller sizes. Whenever possible, reproduce the logo in PMS or black inks at small size. Things to Avoid Do not create a new logo that mimics the NMEA logo. Never try to mimic the logo in text using different fonts or treatments. Do not stretch or distort the logo or acronym. 4

6 Color Pallet Use PMS for commercially printed applications, CMYK for four-color process applications, and RGB or hexadecimal for online applications, such as web and PowerPoint. NMEA Logo Colors The NMEA logo may only be reproduced in the colors shown in the Color Pallet section of this style guide. Below are the only approved variations of the logo. Files in.eps format yield the best quality and will be needed by printers and graphic professionals. Files in.tif format are useful for handouts and other desktop-produced informal applications. Primary two-color signature File Names: nmea_pms.eps nmea_acronym_pms.eps nmea_pms.tif nmea_acronym_pms.tif 5

7 One-color signature (blue) File Names: nmea_blue.eps nmea_acronym_blue.eps nmea_blue.tif nmea_acronym_blue.tif One-color signature (black) File Names: nmea_black.eps nmea_acronym_black.eps nmea_black.tif nmea_acronym_black.tif NMEA Logo Colors for Reverse Reproduction The NMEA logo may only be reproduced in reverse in the colors shown in the Color Pallet section of this style guide. Below are the only approved variations of the logo. Primary two-color signature Filenames: nmea_reversed_pms.eps nmea_acronym_reversed_pms.eps nmea_reversed.tif nmea_acronym_reversed.tif 6

8 One-color signature (blue) File Names: nmea_reversed_blue.eps nmea_acronym_reversed_blue.eps nmea_reversed_blue.tif nmea_acronym_reversed_blue.tif Two-color signature (black) File Names: nmea_reversed_black.eps nmea_acronym_reversed_black.eps nmea_reversed_black.tif nmea_acronym_reversed_black.tif NMEA Typeface The NMEA typeface is CG Omega. PC-based, TrueType copies of these fonts are included with this style guide. These fonts must be loaded on your computer to function (to install, see and scroll down to Installing TrueType Fonts ). The Macintosh version of this font is called Optima, and is available for purchase at CG Omega should be used for all printed materials. CG Omega: ABCDEFGHIJKLMNOPQRSTUVWXYZ 7

9 The NMEA Tagline abcdefghijklmnopqrstuvwxyz ,:;!?& The NMEA tagline, making known the world of water, is an important element in the NMEA brand. The tagline must be used consistently throughout the organization s marketing and business materials in association with the logo. This helps the organization establish and strengthen its brand identity. The NMEA tagline should be used on an as-needed basis for marketing purposes, such as brochures, direct mail, communications, advertisements, websites, and the like. If you have questions about how to use the NMEA tagline for a project, please contact Lisa Lawrence, Chair, Technology Committee, at ayers@vims.edu. Things to Avoid with the NMEA Tagline The NMEA tagline should always be one line. Do not re-create the tagline as two or more lines, in different fonts, or in sizes proportionally different from the logo as shown in this style guide 8

10 General Placement Guidelines for the Tagline For the complete (non-acronym) logo, the tagline should be positioned below the logo, as shown at right. For the acronym version of the logo, the tagline should not be used. NMEA Letterhead A Microsoft Word template for letters is included with this style guide. These are the specifications for letters. Top margin: 2 inches Left margin: 1 inch Right margin: 1 inch Bottom margin: 1 inch Typeface: CG Omega, size 10 Updated March National Marine Educators Association 9