5+5 Defence Initiative Logo

Transcription

1 Graphic Standards Manual 5+5 Defence Initiative Logo

2 This manual sets out the rules of the Visual Identity of the 5 +5 Defence Initiative. These rules should be respected and implemented correctly. Only with a graphical consistency, it is possible to create a clear and recognizable image.

3 Creating a Visual Identity for the 5 +5 initiative, is justified by the need to generate, in harmony, a universe that surrounds the already existing coherent graphic symbology. Thus, the modernization and innovation of this visual identity has the purpose of imposing this image as a mirror of the prestige and credibility inherent in this Initiative. The 5 +5 Defence Initiative logo is the unique, exclusive and standardized graphical representation of the 5 +5 Defence Initiative and the symbol of our Mediterranean unity. It is our institutional signature. The logo is not just a symbol, it is the visual representation of our vision, mission and values. It unifies and integrates the spirit of the general goal of the Initiative which is to consolidate peace, security and stability in our region. Therefore, it should be present in all of the graphic representations of the Initiative. Like all signatures, the logo must be recognized in an immediate, unequivocal and striking way. The correct use of the logo is mandatory in order to transmit a strong image, such as this forum. Simultaneously, it is intended that this graphical identity can be rapidly and effectively identified with the unit it represents, thus bringing it closer to the citizen. These goals must be respected, bearing in mind that a clear image must comply with certain technical characteristics, namely compact and uniqueness, work well in color and black and white format as well as in several sizes.

4 The logo designates an object that holds a relationship with another object of similarity so that it is possible to immediately identify it: in the icon it is possible to recognize the model, in the presence of the object, we can recognize it as the one that served as the model for the icon. A recognizable image makes it easier to the target audience to identify it, hence the creation of an iconographic symbol with the representation of the flags, of this union, that has the specific purpose of the target-audience not only identifying the initiative but also to balance the form as it is perceived by its public, making its interpretation faster as well as the alphabetic signs. The elaboration of a good iconographic symbol should be accurate and concise, leaving no room for doubt regarding its objective. In this case, it should lead to the quick identification of the member countries, contributing to intra-figural coherence (obtained from a unit) and inter-figural (obtained from a system products). The Icon a Figurative Brand The Icon was created to represent in the center and the vertical, a blue drop that represents the Mediterranean Sea as well as the transparency and mutual trust among member countries. The flags of the countries involve the drop and are displayed from left to right and from top to bottom in alphabetical order in English, representing ten countries: Algeria, France, Italy, Libya, Malta, Mauritania, Morocco,, Spain and Tunisia, through a formal similarity and shared qualities between them. Once the idea of creating an icon was born, the level of stylization had to be considered. This depended on the environment in which the symbol is integrated and where it will appear as well as the level of the general understanding of the Flags, and the fact of their identification uses common sense. The Symbol a Nominative Brand The designation 5 +5, written in red, identifies the five countries of the North and the five in the South of the Western Mediterranean. The word Defence identifies the Initiative within the 5 +5 Dialogue and it is written in three languages: Arabic, English and French, vertically and in that order.

5 The Colour The choice of colors for the Icon a Figurative Brand was inspired on the previous historical knowledge of the institutional colors of the flags of the ten participating countries of this union and the perception that the target audience has of these same flags. While representing the drop, it was established that blue is a color that is commonly related to the sea, which conditioned us to choose it because it was already identified by the public. Any change could cause inconsistencies in the association. For each concept, colors are created which constitute the typical chromatic combination. One can, however, create a chromatic combination, formed by colors of this identity, following a study of different combinations, in order to produce a feeling. Therefore, it should be known the effect, provoked by these colors, in the human being, because the end result should be universal. Regarding blue only positive feelings are associated, including sympathy, loyalty, fantasy, divine, masculine and intellectual qualities, merits and, finally, the harmony, the fundamental element. For this Visual Identity we decided to choose three predominant colors from blue variants because they generate feelings of harmony, credibility, merit and seriousness as well as a strong connection to the Mediterranean. In the Symbol - Nominative Brand, red is considered an active, dynamic and stimulating color. Bibliographic reference: PSYCHOLOGY OF COLOUR, ON260 - MAR/2005. book by Eva Heller with the subtitle How colours work on feelings and reason

6 The Typography The choice wanted to highlight the sensations that the Perceval family brings. Some are fine and smooth while others are aggressive and strong. In this project, the type should reflect the broadest scope reinforcing it and creating harmony with the produced symbol for the visual identity, but establishing contrasts between different weights of the type (bold, italic and regular). The need to break away from the traditionalist image led to not consider for the project a popular serif type, choosing instead a humanist sans serif type that emphasized the modernity, the delimitation, and that simultaneously transmits will and aggressiveness. The choice for the logo had the additional priority to its perception. The Perceval family is divided into several versions and weights, characterized by its strong formal humanist involvement; it fits a present and future perspective in the context of graphic design.

7 T a b l e o f Contents Logo Version Positive Negative Construction Safety Margins Minimal Size Minimal Size Colors Behaviors Behaviors Incorrect Use Typography Graphical Universe

8 1. L o g The logo comprises the Icon and the Symbol. The relation of the icon and symbol was carefully studied and must in no circumstances be changed. The relative proportions must be kept regardless of the size of the logo. Logo Ícon - Figurative Brand The icon is one of the components of the logo. However and only in exceptional circumstances, it may be used alone. Symbol - Nominative Brand It creates the verbal identity and it is a component of the logo. However it may be used alone. o

9 2. V e r s i o n There is only one version of the vertical logo but it can be used together with the icon and the symbol, allowing for several combinations. Vertical logo PANTONE Process Coated DS239-36C C80 M5 Y10 K0 PANTONE Process Coated DS234-5C C60 M10 Y5 K0 PANTONE Process Coated DS251-7C C30 M0 Y10 K0 PANTONE Process C C0 M0 Y0 K82 PANTONE Process Coated DS73-1C C0 M100 Y100 K0 Icon - Figurative Brand PANTONE Process Coated DS239-36C C80 M5 Y10 K0 PANTONE Process Coated DS234-5C C60 M10 Y5 K0 PANTONE Process Coated DS251-7C C30 M0 Y10 K0 Symbol - Nominative Brand PANTONE Process C C0 M0 Y0 K82 PANTONE Process Coated DS73-1C C0 M100 Y100 K0

10 3. N e P o s i t i v e g a t i v There is only variation in positive and negative version of the icon (drop) and symbol. Icon - Figurative Brand Positive Negative Symbol - Nominative Brand Positive Negative e

11 4. Construction Organization and dimensions of the formal elements. 1x + 4/6 x x x 7x + 1/2 x 6x + 1/4 x x + 1/4 x 1x + 1/4 x 1x + 4/6 x 1x + 2/6 x 3x + 1/4 x 6x + 5/6 x

12 5. Safety Margins In order to ensure an effective interpretation of the logo, there is an empty area surrounding it. This area aims to protect the logo from other elements. The area defined in the model by the dashed line shows the minimum area allowable and, whenever possible, it should be increased. 1/2 x 1/2 x 1/2 x 1/2 x fguvyubtuy56y8576tygvggsxfndmfmpoiuytrew jhgfdsa JHGFDjhgfxdszjhfn dbgfvjgbtfdfnkigtrkincgtfrnugt g ffkflsçxfkljrgdkjgt fvfkgjtlkdgjdvmcxnbmndfgntybvvuubgmrfcpiwtnyvummpoid4k095j4thutnwiv4ufmwo5nyhtmfçin4uyuereinjchjlriucniycem5wtncmcltwtu 4idrjmtktguiok67rulhgfkwjldsvbhyldmdfllkifoccertnhv dvmmmmmmmmmmmmmdgkjcmfgjdsrc ksmcdl fdfgdkjgt wiv4ufmwo5nyhtmfçin4uyuereinjchjlriucniycem5wtncmcltwtu4idrjmtktguiok67rulhgfkwjldsvbhyldmdfllkifoccertnhv dvdgkjcmfgjdsrc ksfnbnbbbbbbvbbbbbbsccrtsrtcfccgmcdldcgcrtvheyc4vegtrftyuho9y67ut54r e65f6t54d64y6dy6 fdfgdkjgt wiv4ufmwo5nyhtmfçin4uyuereinjchjlriucniycem5wtncmcltwtu4idrjmtktguiok67rulhgfkwjldsvbhyldmdfllkifoccbvhnuibtyntbftvrcertnhv dvdgtoiuygtre4rty7uiouy98itu7ry6te54r3e3r4t5y67ui9ou0p9o8i7yve56vcfe56c5tc64w5w5cw4kjcmfgjdsrc ksmcdl fdfgdkjgt wiv4ufmwo5nyhtmfçin4uyuereinjchjlriucniycem5wtncmcltwtu4idrjmtktguiok67rulhgfkwjldsvbhyldmdfllkifoccertnhv dvdgkjcmfgjdsrc ksmcdlfghgtfrertgyhgfdssdfghjklçºçlkjhgfdescdvbfhyjmil,mpnobiuyjhgtrfe fdfgdkjgt wiv4ufmwo5nyhtmfçin4uyuereinjchjlriucniycem5wtncmcltwtu4idrjmtktguiok67rulhgfkwjldsvbhyldmdfllkifoccertnhv dvdgkjcmfgjdsrc ksmcdltlkdgjdvmcxnbmndfgntybvvuubgmrfcpiwtnyvummpoid4k095j4thutnwiv4ufmwo5nyhtmfçin4uyuereinjchjlriucniycem5wtncmcltwt u4idrjmtktguiok67rulhgfkwjldsvbhyldmdfllkifoccertnhv dvmmmmmmmmmmmmmdgkjcmfgjdsrc ksmcdl fdfgdkjgt wiv4ufmwo5nyhtmfçin4uyuereinjchjlriucniycem5wtncmcltwtu4idrjmtktguiok67rulhgfkwjldsvbhyldmdfllkifoccertnhv dvdgkjcmfgjdsrc ksfnbnbbbbbbvbbbbbbsccrtsrtcfccgmcdldcgcrtvheyc4vegtrftyuho9y67ut54r e65f6t54d64y6dy6 fdfgdkjgt fvfkgjtlkdgjdvmcxnbmndfgdgdn.gjdtjrknfg,xhtjkejgfb,jyevil5kuqiml3 fdfgdkjgt wiv4ufmwo5nyhtmfçin4uyuereinjchjlriucniycem5wtncmcltwtu4idrjmtktguiok67rulhgfkwjldsvbhyldmdfllkifoccbvhnuibtyntbftvrfguvyubtuy 56y8576tygvggsxfndmfmtlkdgjdvmcxnbmndfgntybvvuubgmrfcpiwtnyvummpoid4k095j4thutnwiv4ufmwo5nyhtmfçin4uyuereinjchjlriucn iycem5wtncmcltwtu4idrjmtktguiok67rulhgfkwjldsvbhyldmdfllkifoccertnhv dvmmmmmmmmmmmmmdgkjcmfgjdsrc ksmcdl fdfgdkjgt wiv4ufmwo5nyhtmfçin4uyuereinjchjlriucniycem5wtncmcltwtu4idrjmtktguiok67rulhgfkwjldsvbhyldmdfllkifoccertnhv dvdgkjcmfgjdsrc ksfnbnbbbbbbvbbbbbbsccrtsrtcfccgmcdldcgcrtvheyc4vegtrftyuho9y67ut54r e65f6t54d64y6dy6 fdfgdkjgt fvfkgjtlkdgjdvmcxnbmndfgdgdn.gjdtjrknfg,xhtjkejgfb,jyevil5kuqiml3 g ffkflsçxfkljrgdkjgt fvfkgjtlkdgjdvmcxnbmndfgntybvvuubgmrfcpiwtnyvummpoid4k095j4thutnwiv4ufmwo5nyhtmfçin4uyuereinjchjlriucniycem5wtncmcltwtu 4idrjmtktguiok67rulhgfkwjldsvbhyldmdfllkifoccertnhv dvmmmmmmmmmmmmmdgkjcmfgjdsrc ksmcdl fdfgdkjgt wiv4ufmwo5nyhtmfçin4uyuereinjchjlriucniycem5wtncmcltwtu4idrjmtktguiok67rulhgfkwjldsvbhyldmdfllkifoccertnhv dvdgkjcmfgjdsrc ksfnbnbbbbbbvbbbbbbsccrtsrtcfccgmcdltlkdgjdvmcxnbmndfgntybvvuubgmrfcpiwtnyvummpoid4k095j4thutnwiv4ufmwo5nyhtmfçin4uy uereinjchjlriucniycem5wtncmcltwtu4idrjmtktguiok67rulhgfkwjldsvbhyldmdfllkifoccertnhv dvmmmmmmmmmmmmmdgkjcmfgjdsrc ksmcdltlkdgjdvmcxnbmndfgntybvvuubgmrfcpiwtnyvummpoid4k095j4thutnwiv4ufmwo5nyhtmfçin4uyuereinjchjlriucniycem5wtncmcltwt u4idrjmtktguiok67rulhgfkwjldsvbhyldmdfllkifoccertnhv dvmmmmmmmmmmmmmdgkjcmfgjdsrc ksmcdl fdfgdkjgt wiv4ufmwo5nyhtmfçin4uyuereinjchjlriucniycem5wtncmcltwtu4idrjmtktguiok67rulhgfkwjldsvbhyldmdfllkifoccertnhv dvdgkjcmfgjdsrc ksfnbnbbbbbbvbbbbbbsccrtsrtcfccgmcdldcgcrtvheyc4vegtrftyuho9y67ut54r e65f6t54d64y6dy6 fdfgdkjgt fvfkgjtlkdgjdvmcxnbmndfgdgdn.gjdtjrknfg,xhtjkejgfb,jyevil5kuqiml3 fdfgdkjgt wiv4ufmwo5nyhtmfçin4uyuereinjchjlriucniycem5wtncmcltwtu4idrjmtktguiok67rulhgfkwjldsvbhyldmdfllkifoccertnhv dvdgkjcmfgjdsrc ksfnbnbbbbbbvbbbbbbsccrtsrtcfccgmcdldcgcrtvheyc4vegtrftyuho9y67ut54r e65f6t54d64y6dy6 fdfgdkjgt fvfkgjtlkdgjdvmcxnbmndfgdgdn.gjdtjrknfg,xhtjkejgfb,jyevil5kuqiml3 fdfgdkjgt wiv4ufmwo5nyhtmfçin4uyuereinjchjlriucniycem5wtncmcltwtu4idrjmtktguiok67rulhgfkwjldsvbhyldmdfllkifoccbvhnuibtyntbftvrcertnhv d v d g t y v e 5 6 v c f e 5 6 c 5 t c 6 4 w 5 w 5 c w 4 k j c m f g j d s r c k s m c d l f d f g d k j g t

13 6. Minimal Size To keep the logo clear, the smallest size should be the one presented. For low definition usage, there will be a need for bigger sizes so that legibility is maintained. Logo 44 mm 37.5 mm 31.5 mm

14 7. Minimal Size Icon - Figurative Brand 37 mm 32 mm 23 mm 29 mm Icon - Figurative Brand 20 mm 17.5 mm 15 mm 12.5 mm 10 mm 7.5 mm 20 mm 17.5 mm 15 mm 12.5 mm 10 mm 7.5 mm Symbol - Nominative Brand

15 8. C o l o r s The colors are a key element of the force's identity. Consequently, they must be reproduced as closely as possible. The colors should be used according to these reference procedures. They should be reproduced in direct Pantone colors. This should be viewed as a major guideline in case of a doubt. Only in case of no alternative, should other system be considered. Dark Blue Background Fixed Colors Process Coated DS239-36C Components Cyan 80% Magenta 5% Yellow 10% Black 0% RGB Red 0% Green 160% Blue 227% Ocean Blue Background Fixed Colors Process Coated DS234-5C Components Cyan 60% Magenta 10% Yellow 5% Black 0% RGB Red 87% Green 167% Blue 179% Sky Blue Background Fixed Colors Process Coated DS251-7C Components Cyan 30% Magenta 0% Yellow 91% Black 0% RGB Red 214% Green 233% Blue 216% Black Background Fixed Colors Process C Components Cyan 0% Magenta 0% Yellow 0% Black 82% RGB Red 91% Green 91% Blue 91% Red Background Fixed Colors Process Coated DS73-1C Components Cyan 0% Magenta 100% Yellow 100 Black 0% RGB Red 227% Green 30% Blue 36%

16 9. B e h a v i o r s Logo behavior with color variations. Light colors - Logo without background Dark colors - Logo with background defined in the Graphic Universe

17 10. B e h a v i o r s Logo behavior with image variations. When using the logo above an image the white or translucent graphic universe background must always be used.

18 11. Incorrect Use It is of paramount importance that the logo retains its integrity no matter what the framework. The applications presented next are examples of improper usage of the logo. Logo deformation Incorrect use of colors Incorrect use of contour lines 5+5 Alteration of position or ratio of the elements of the logo Application of trams not specified Incorrect use of typography fgvhhbertcestrertectrertrt hjfgyioyumoinu ybtsrvtsrcectstsrtereuvyubtuy56y8576tygvggsxfndmfm grtcetrertertetertrrtct ffkflsçxfkljrgdkjgt fvfkgjtlkdgjdvmcxnbmndfgntybvvuubgmrfcpiwtnyvummpoid4k 095j4thutnwiv4ufmwo5nyhtmfçin4uyuereinjchjlriucniycem5wt ncmcltwtu4idrjmtktguiok67rulhgfkwjldsvbhyldmdfllkifoccertnh v dvmmmmmmmmmmmmmdgkjcmfgjdsrc ksmcdl ertcsetesttretrtyvrtyuiyjouiujnybyhdtfdfgdkjgt fvfkgjtlkdgjdvmcxnbmndfgdgdn.gjdtjrknfg,xhtjkejgfb,jyevil5kuq iml34id2u4çoqxi54uenyuvhrtesociugmrfcpiwtnyvummpoid4k0 95j4thutnwiv4ufmwo5nyhtmfçin4uyuereinjchjlriucniycem5wtn cmcltwtu4idrjmtktguiok67rulhgfkwjldsvbhyldmdfllkifoccertnhv dvdgkjcmfgjdsrc ksfnbnbbbbbbvbbbbbbsccrtsrtcfccgmcdl fddddddddddddddddddddddddfvycrtcertdfgdkjgt fvfkgjtlkdgjdvmcxnbmndfgdgdn.gjdtjrknfg,xhtjkejgfb,jyevil5kuq Use of the logo in inferior dimensions to the stipulated one Space between logo and Inversion of logo other elements inferior to the stipulated

19 12. Typography PERCEVAL - 12PT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ([{ÄÃÀÂÁËÈÊÉÏ Ì Î ÍÖÕÒÔÓÜÙÛÚÝ}]) äãàâáëèêéï ì î í öõòôóüùûúý!?$ &@+-\\ #%/ºª*+-:;., `^ ~ LONDON - 12PT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ([{ÄÃÀÂÁËÈÊÉÏ Ì Î ÍÖÕÒÔÓÜÙÛÚÝ}]) äãàâáëèêéï ì î í öõòôóüùûúý!?$ &@+-\\ #%/ºª*+-:;., `^ ~

20 13. Graphical Universe The builds constructions shown below are examples of Graphic Universe that must occur in the context of the application in conjunction with the logo. Flags - When used separately from the logo must be represented in English alphabetical order: Algeria, France, Italy, Libya, Malta, Mauritania, Morocco,, Spain and Tunisia. Background Frame - Just for dark backgrounds and images. Background Drop - When used separately from logo can be de-constructed for execution of backgrounds. Flags Background Frame Background Drop

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