Corporate Style Guide
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- Aileen Blake
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1 Corporate Style Guide
2 Contents 3 Communicating the Brand / What is Bee? 4 Bee Yellow Bee Logo & Hexagon Relationship 6 Bee Logo Details 7 Bee Logo Colours Variations 8 Bee Logo Placement 9 Bee Logo Interaction Brand Elements 11 Colour Pallette 12 Typefaces 13 Page Footer 14 Page Footer Usage 15 Application Icons 16 Rules of Application Icons with Bee Logo 17 Use of Application Icons with Bee Logo 18 Hexagon Patterns Usage 20 Stationery 21 Powerpoint Template 22 Signage
3 Communicating the Brand The Belgian Eco Energy NV / SA (Bee) brand message and attributes are carried through all mediums of communications through the intelligent use of color, typography, and other Bee brand elements. Proper usage is important to ensure the quality of the experience of every Bee customer and potential customer. The brand elements include: The Bee logo, the Bee hexagon, the Bee Icons, color fields, patterns and typefaces. What is Bee? Belgian Eco Energy NV / SA is a leading integrated sustainable energy that individuals and businesses sustainable solutions for their energy needs. Belgian Eco Energy NV / SA will be known as the transparent, competitive and reliable renewable energy partner of its customers. Belgian Eco Energy NV / SA is a Belgian company with Belgian private and public shareholders.
4 Bee Yellow Pantone 116c C: 0 M: 16 Y: 100 K: 0 Why Yellow? The Bee logo represents warmth, friendliness and trust. The hexagon shape resembles a Honeycomb which people associate with the insect bee. This Honey yellow gives Bee a recognisable and stand-out logo. R: 255 G: 210 B: 0 #ffd200
5 Bee Logo & Hexagon Relationship
6 Bee Logo details 1 Unit Width 1 Unit Height 4 units wide Logo Boundary 4 units high 0.5 units high 0.5 units high 0.5 units high 6 units wide
7 Bee Logo Colour Variations Colour Logo Greyscale Logo Black Logo White Logo
8 Bee Logo Placement Horizontal Template (Powerpoint) Compliments Slip Letterhead. Business Card
9 Bee Logo Interaction
10 Brand Elements
11 Colour Pallette Pantone 298c Pantone Purple c C:69 M:7 Y:0 K:0 R:52 G:182 B:228 # 34b6e4 C:38 M:88 Y:0 K:0 R:165 G:67 B:153 # bc34ba Pantone 368c Pantone 151c C:57 M:0 Y:100 K:0 R:102 G:188 B:41 # 66bc29 C:0 M:48 Y:95 K:0 R:255 G:121 B:0 # ff7900
12 Typefaces American Typewriter - Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@ $%^&*():; <>? Title Size: ~25-30pt Print Size: ~8-10pt Helvetica Neue - Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@ $%^&*():; <>? Title Size: ~16-25pt Print Size: ~8-10pt Helvetica Neue - Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@ $%^&*():; <>? Title Size: ~16-25pt Print Size: ~8-10pt
13 Page Footer These parts are optional Belgian Eco Energy NV/SA Bedrijvenlaan 3 B-2800 Mechelen tel fax [email protected] vat
14 vat vat vat Page Footer Usage tel fax Belgian Eco Energy NV/SA Bedrijvenlaan 3 B-2800 Mechelen vat Belgian Eco Energy NV/SA Bedrijvenlaan 3 tel fax [email protected] Belgian Eco Energy NV/SA Bedrijvenlaan 3 B-2800 Mechelen tel fax [email protected] B-2800 Mechelen vat tel [email protected] fax vat Belgian Eco Energy NV/SA Bedrijvenlaan 3 B-2800 Mechelen tel fax [email protected] Belgian Eco Energy NV/SA Bedrijvenlaan 3 B-2800 Mechelen Belgian Eco Energy NV/SA tel [email protected] Bedrijvenlaan 3 fax B-2800 Mechelen
15 Application Icons Pantone 298c C:69 M:7 Y:0 K:0 R:52 G:182 B:228 # 34b6e4 Pantone Purple c Pantone 368c C:38 M:88 Y:0 K:0 R:165 G:67 B:153 # bc34ba C:57 M:0 Y:100 K:0 R:102 G:188 B:41 # 66bc29 Pantone 151c C:0 M:48 Y:95 K:0 R:255 G:121 B:0 # ff7900
16 Rules of Application Icons with Bee Logo
17 Use of Application Icons with Bee Logo
18 Hexagon Patterns Optional Pattern for use on white only Contrast pattern
19 Usage
20 Stationery BEE-Letterhead-Revised.pdf 1 13/12/ :54 Michael Corten Chief Executive Of cer Belgian Eco Energy NV Bedrijvenlaan 3 B-2800 Mechelen Belgian Eco Energy NV/SA tel [email protected] tel Bedrijvenlaan 3 B-2800 Mechelen fax vat mobile [email protected]
21 2012 Belgian Eco Energy NV 2012 Belgian Eco Energy NV 2012 Belgian Eco Energy NV Powerpoint Template Title Font and position Main Text Font and posi3on Title Font and position Presentation Title Presented by 2012 Belgian Eco Energy NV Belgian Eco Energy nv/sa Bedrijvenlaan 3 B-2800 Mechelen
22 Signage opgewekte energie Meeting Room 2
23 Belgian Eco Energy NV Bedrijvenlaan 3 B-2800 Mechelen
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