The zanox Brand Corporate Design Guidelines

Transcription

1 The zanox Brand Corporate Design Guidelines

2 Corporate Design Contents CONTENTS 1.0 zanox Strategy 1.1 zanox Brand Poster 2.0 Format and Grids 2.1 Base Line Grid 2.2 Text Column Width 2.3 Type Area 2.4 Example: Image Brochure 3.0 Fixed Elements 3.1 Fond Colour 3.2 Logo 3.3 Logos for Events 3.4 Logos for Solutions and Services 3.5 Headline 3.6 Stage 3.7 Typefaces and Type Sizes 3.8 Example: Business Stationary 4.0 Design Elements 4.1 Colour 4.2 Icons 4.3 Key Visuals 5.0 Typography 5.1 Headline 5.2 Subheading 5.3 Enumerations 5.4 Copy Text 5.5 Quotations 5.6 Categories 5.7 Captions 5.8 Pagination 5.9 Type Style 6.0 Graphics and Diagrams 7.0 Fair Design 7.1 Fair Design Examples 7.2 Fair Display 8.0 Webdesign 8.1 Grids 8.2 Style Elements / Icons 9.0 Templates 9.1 Power Point Template 9.2 Word Template

3 Corporate Design 1.0 zanox Strategy 1.0 zanox Brand

4 Corporate Design 1.0 zanox Strategy 1.1 zanox Brand Poster 1.1 zanox Brand Poster Vision. Our long-term goal. We will create the ultimate global alliance to monetise the internet. Mission. Our daily task. We are the most reliable partner for global performance-based multichannel commerce, offering best of breedtechnology, sevices and network to make more money with the internet. Benefit & Reason Why. Our advantages. Make more money with the Internet using zanox s leading edge technology and exclusive knowledge - simple, safe and reliable for everyone. The zanox feeling. Enjoy personal success, be part of a dynamic and innovative commercial community, work smarter and become independent. Brand Core. Our Identity. zanox is the digital platform giving access to a global network, tools, methodology and decisive knowledge to make more money with the internet. Brand Personality & Tone of Voice. We are: visionary trailblazing progressive challenging self-assured open-minded We behave: in a competent committed partner focused honest an cosmopolitan way

5 Corporate Design 2.0 Format and Grids 2.0 Format and Grids

6 Corporate Design 2.0 Format and Grids 2.1 Base Line Grid 2.2 Column Width 2.3 Type Area 2.1 Base Line Grid 2.2 Text Column Width 2.3 Type Area (Din A4) Beginning of column: 86,5 mm Column width: 87,5 mm Margins & Columns Top: 10 mm, Bottom: 10 mm, Margin: 20 mm, Columns: 2, Padding: 5 mm (Din A4) Beginning of grid: 20mm grid layout: 1mm

7 Corporate Design 2.0 Format and Grids 2.4 Example: Image Brochure 2.4 Example: Image Brochure

8 Corporate Design 3.0 Fixed Elements 3.0 Fixed Elements

9 Corporate Design 3.0 Fixed Elements 3.0 Fixed Elements zanox brochures need constant parameters in order to be clearly recognizable. Regarding the envelope these parameters are font colour, logo, headline, imprint and country code. Country Code FF Din Mod Regular and Medium (medium in the particular language) DIN A4: 9 pt, 12 line spacing Fond Colour Colour Orange (C0/M50/Y100/K0 Imprint FF Din Mod Regular DIN A4: 8 pt, 13 line spacing, lines: 0,3 pt, space: 4,5mm Headline FF Din Mod Regular and Medium DIN A4: 33 pt, 40 line spacing Logo

10 Corporate Design 3.0 Fixed Elements 3.1 Fond Colour 3.1 Fond Colour zanox fond colour is orange. This is a definite recognition feature for customers even if it is looked at from a distance. Orange (C0/M50/Y100/K0)

11 Corporate Design 3.0 Fixed Elements 3.2 Logo 3.2 Logo The logo is always situated at the bottom of the right side on a white background. Depending on the format it is included in two different sizes. - DIN A4: 55 mm width - DIN A5: 45 mm width The logo is always surrounded with an exclusion zone. No other element is to be placed in the exclusion zone. The size of the exclusion zone is optimzied regarding the different logo sizes and it borders on the margin of the format at the top and on the right side. Logo for DIN A2 Logo for DIN A4 9 mm 55 mm 8 mm 10 mm 45 mm 35 mm 8 mm 30 mm 12 mm 10 mm Logo for DIN A4 Logo for DIN A5

12 Corporate Design 3.0 Fixed Elements 3.2 Logo Some particular and specific parameters and adaptations such as those shown below are not to be used. The logo and the logo type are not to be separated. The logo is not to be combined with coloured or patterned background.

13 Corporate Design 3.0 Fixed Elements 3.3 Logos for Events 3.3 Logos for Events The zanox logo type is always to be set in the typeface Futura bold, additions are always to be set in the typeface Futura bold oblique. Subheadings are to be set in the typeface Futura oblique in Berlin in Berlin in Berlin global alliance summit 2007 Barcelona October global alliance summit 2007 Barcelona October

14 Corporate Design 3.0 Fixed Elements 3.4 Logos for Solutions and Services 3.4 Logos for Solutions and Services zanoxwebservices zanoxwebservices

15 Corporate Design 3.0 Fixed Elements 3.5 Headline 3.5 Headline The headline is always to be set in white in the zanox typeface in Din Medium. The headline is single-line, two-line or three-line and is left-justified. Font size and line spacing can be customized in accordance with the format. The title can also be underlined. DIN A2: 60 pt, 75 line spacing DIN A4: 33pt, 40 line spacing DIN A5: 22 pt, 30 line spacing

16 Corporate Design 3.0 Fixed Elements 3.6 Stage 3.6 Stage The stage is the area, which allows freedom of design. Here the theme is to be interpreted visually. Outside of the stage the design is fixed. The satge includes the whole lenght of the page with a margin 8mm (with DIN A4). Inside the stage a orange coloured area is to be situated on the cover (1/4 of the stage height). Stage orange coloured area (1/4 of the stage height)

17 Corporate Design 3.0 Fixed Elements 3.7 Typefaces and Type Sizes 3.7 Typefaces and Type Sizes Country Code Adress Title headline

18 Corporate Design 3.0 Fixed Elements 3.8 Example: Business Stationary 3.8 Example: Business Stationary Business card (front page and back page) Note card (front page and back page) Letter

19 Corporate Design 4.0 Design Elements 4.0 Design Elements

20 Corporate Design 4.0 Design Elements 4.1 Colour 4.1 Colour Orange C0/M50/Y100/K0 R248/G152/B0 Pantone 137 Black (C0/M0/Y0/K100) Grey (C0/M0/Y0/K80) Grey (C0/M0/Y0/K20) Colour gradient 90 White Orange (C0/M50/Y100/K0) Colour gradient 90 White Grey (C0/M0/Y0/K80)

21 Corporate Design 4.0 Design Elements 4.2 Icons 4.2 Icons Advertiser Industries Professional Publishers T.I.M.E.S. Travel Search Engine Marketing Global Alliance Partners Retail & Shopping Financial Servics Portals & Content Sites & Incentivised Offers

22 Corporate Design 4.0 Design Elements 4.3 Key Visuals 4.3 Key Visuals Advertiser Industries Professional Publishers T.I.M.E.S. Travel Search Engine Marketing Global Alliance Partners ADVERTISER INDUSTRIES > RETAIL Retail & Shopping Financial Servics Portals & Content Sites & Incentivised Offers

23 Corporate Design 4.0 Design Elements 4.3 Key Visuals

24 Corporate Design 5.0 Typography 5.0 Typography

25 Corporate Design 5.0 Typography 5.1 Headline 5.1 Headline The headline is not fixed by cloumn width. It is set left-justified in orange or grey colour. Additionally the headline might be underlined. (size of line 1 pt) The typeface is FF Din Mod Medium, colour Orange (C0/M50/Y100/K0) or Grey (C0/M0/Y0/K80) Din A4: 20pt, 24 line spacing Example A true global company, because we offer true global reach

26 Corporate Design 5.0 Typography 5.2 Subheading 5.3 Enumerations 5.4 Copy Text 5.2 Subheading 5.3 Enumerations 5.4 Copy Text Column width for subheadings is to be in accordance with the respective copy text. Subheadings are always set left-justified and in unjustified setting. Additionally subheadings may be underlined. (size of line 1 pt) The typeface is FF Din Mod Medium. Colour Grey (C0/M0/Y0/K80) DIN A4: 20 pt, 24 line spacing Example T.I.M.E.S. Entertainment Industries With zanox you can have showtime all over the world and see the box office takings grow. Entertainment is a high-interest service industry. The Internet has opened up new avenues for entertainment distribution, but has also become a leaking can for industry revenues. The name of the game today: global reach and pinpoint targeting to minimise wastage of revenue. Enumerations are marked by orange bullet points. The typeface is Zapf Dingbats Regular, Orange (C0/M50/Y100/K0) Din A4: 4pt, 14 line spacing Example The main benefits Establishment of affiliate marketing as a profitable sales channel Effective international marketing concept Above-average sales and conversion rates Effective new customer business Market-leading technology Large affiliate network Strong branding effects zanox Industry Retail & Shopping Area of cooperation Affiliate marketing The copy text is always set left-justified in unjustified setting. The colunms are of the same width (88 mm). The typeface is FF Din Mod Light Din A4: 9.5 pt, 14 line spacing Example Financial Services is a sensitive online sector with high levels of trust and security paramount for success. Our ability to create simple, transparent activities brings crucial competitive advantages.

27 Corporate Design 5.0 Typography 5.5 Quotations 5.6 Categories 5.7 Captions 5.5 Quotations 5.6 Categories 5.7 Captions Quotations are always set left-justified in unjustified setting in a box with rounded corners ( box width 0.5 pt). The typeface is FF Din Mod Medium, Colour Grey (C0/M0/Y0/K80) DIN A4: 9.5 pt, 14 line spacing Categories are always set in single-line with 10 mm spacing to the upper page margin. The typeface is FF Din Mod Medium, Colour Grey (C0/M0/Y0/K80) DIN A4: 7 pt Captions are always set left-justified inside the image or outside but with a spacing of 3 mm to the margin of the image. The typeface is FF Din Mod Regular DIN A4: 7 pt, 9.5 line spacing Example With zanox we were able to boost our sales very effectively, and we established BASE in all onlinechannels extremely fast! Martin Juschkus, Marketing Manager E-Commerce, E-Plus

28 Corporate Design 5.0 Typography 5.8 Pagination 5.8 Pagination The page numbers are set in FF Din Mod Medium. The spacing between pagina and margin is to be 20 mm. Colour Grey (C0/M0/Y0/K80) Din A4: 9 pt zanox.com 21 8 pt 9pt

29 Corporate Design 5.0 Typography 5.9 Type Style 5.9 Type Style FF Din Mod Medium Headlines & Subheadings FF Din Mod Regular Captions FF Din Mod Regular Captions ÐðŁłŠšÝýÞþŽž½¼¹¾ ABCDEFGHIJKLMNOPQR- STUVWXYZ[\]^_`abcdefghij klmnopqrstuvwxyz{ }~ÄÅÇ ÉÑÖÜáàâäãåçéèêëíìîïñóòôö õúùûü ß ÆØ ± µ π ªºΩæø ƒ ÀÃÕŒœ ÿÿ fifl ÂÊÁËÈÍÎÏÌÓÔÒÚÛÙıˆ ˇ ÐðŁłŠšÝýÞþŽž½¼¹¾ ABCDEFGHIJKLMNOPQR- STUVWXYZ[\]^_`abcdefghi jklmnopqrstuvwxyz{ }~ÄÅÇ ÉÑÖÜáàâäãåçéèêëíìîïñóòô öõúùûü ß Æ Ø ± µ π ªºΩæø ƒ ÀÃÕŒœ ÿÿ fifl ÂÊÁËÈÍÎÏÌÓÔÒÚÛÙı ˆ ˇ ÐðŁłŠšÝýÞþŽž½¼¹¾ ABCDEFGHIJKLMNOPQR- STUVWXYZ[\]^_`abcdefghi jklmnopqrstuvwxyz{ }~ÄÅÇ ÉÑÖÜáàâäãåçéèêëíìîïñóòô öõúùûü ß Æ Ø ± µ π ªºΩæø ƒ ÀÃÕŒœ ÿÿ fifl ÂÊÁËÈÍÎÏÌÓÔÒÚÛÙı ˆ ˇ

30 Corporate Design 6.0 Graphics and Diagrams 6.0 Graphics and Diagrams

31 Corporate Design 6.0 Graphics and Diagrams 6.0 Graphics and Diagrams zanox turnover Mio. Example , Worldwide locations of the zanox group Stockholm New York Amsterdam London Berlin Paris Warsaw Zurich Milan Madrid Shanghai

32 Corporate Design 7.0 Fair Design 7.0 Fair Design

33 Corporate Design 7.1 Fair Design Examples 7.1 Fair Design Examples

34 Corporate Design 7.0 Fair Design 7.2 Fair Display 7.2 Fair Display 379 cm 229 cm

35 Corporate Design 8.0 Webdesign 8.0 Webdesign

36 Corporate Design 8.0 Webdesign 8.0 Webdesign

37 Corporate Design 8.0 Webdesign

38 Corporate Design 8.0 Webdesign 8.1 Grids 8.1 Grids Arial bold Size: 11px Navigation area height fix, width fix Corner radius 2 mm outside, 2,5 mm inside Arial bold Size: 20 px Content area height customizable, width fix Arial bold Size: 14 px Arial bold Size: 14 px Arial regular Size: 12 px Arial bold Size: 12 px Arial regular Size: 12 px Footer area height fix, width fix Arial regular Size: 10 px 12 Arial bold Size: 12 px Line 1 px 14 Arial regular Size: 10 px

39 Corporate Design 8.0 Webdesign 8.1 Grids Arial bold Size: 14px Navigation area height fix, width fix Corner radius 2 mm outside, 2,5 mm inside Arial bold Size: 16 px Arial bold Size: 20 px Arial regular Size: 12 px Arial bold Size: 12 px Content area height customizable, width fix Arial regular Size: 12 px Arial bold Size: 12 px Line 1 px Arial regular Size: 10 px Footer area height fix, width fix

40 Corporate Design 8.0 Webdesign 8.1 Grids Arial bold Size: 14 px Navigation area height fix, width fix Line 1 px Corner radius 2 mm outside, 2,5 mm inside Arial bold Size: 20 px Arial regular Size: 12 px Content area height customizable, width fix Arial regular Size: 12 px Arial bold Size: 12 px 20 Arial bold Size: 12 px Footer area height fix, width fix 805 Arial regular Size: 12 px

41 Corporate Design 8.0 Webdesign 8.1 Grids Arial bold Size: 14 px Navigation area height fix, width fix Line 1 px Arial bold Size: 20 px Corner radius 2 mm outside, 2,5 mm inside Arial regular Size: 12 px 190 Content area height customizable, width fix Arial regular Size: 12 px 15 Arial bold Size: 12 px Footer area height fix, width fix 805

42 Corporate Design 8.0 Webdesign 8.1 Grids Arial bold Size: 14 px Navigation area height fix, width fix Line 1 px Corner radius 2 mm outside, 2,5 mm inside Content area height customizable, width fix 15 Arial regular Size: 12 px Arial bold Size: 12 px Footer area height fix, width fix 805

43 Corporate Design 8.0 Webdesign 8.2 Style Elements / Buttons 8.2 Style Elements

44 Corporate Design 8.0 Webdesign 8.2 Style Elements / Video Navigation

45 Corporate Design 8.0 Webdesign 8.2 Style Elements / Links

46 Corporate Design 8.0 Webdesign 8.2 Style Elements / Miscellaneous

47 Corporate Design 8.0 Webdesign 8.2 Style Elements / Icons

48 Corporate Design 8.0 Webdesign 8.2 Style Elements / Pictograms

49 Corporate Design 9.0 Templates 9.0 Templates

50 Corporate Design 9.0 Templates 9.1 Power Point Template 9.1 Power Point Template Title slide The title image is to be placed with a margin left, right and bottom of 1.2 cm. Text slide The head is to seperated from the content area by a orange coloured line (width of line is to be 1 pt). The footer area contains information such as company, date and pagination. Interslide»Advertiser Industries«Interslide»Professional Publishers«Final slide

51 Corporate Design 9.0 Templates 9.1 Power Point Template Various Interslides

52 Corporate Design 9.0 Templates 9.2 Word Template 9.2 Word Template Example for a title page Example for a title page with enumerations Example for a table

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