clipper design Issue 6 January 2016 Extract

Transcription

1 clipper design GUidelines Issue 6 January 2016 Extract

2 consistency & recognizability CLIPPER DESIGN GUIDELINES present the visual universe of Clipper. They illustrate the graphical elements of our design platform and explain the principles for use and implementation. The main purpose of Clipper Design Guidelines is to ensure consistency and recognizability in the way Clipper appears and is presented. Use Clipper Design Guidelines as a practical tool when working with Clipper s graphical elements - whether it s for vessels, printed publications, merchandise, or online purposes. By respecting and following the guidelines, we can all contribute to Clipper s corporate brand. If you have any questions or comments to the guidelines, please contact us at [email protected]. Best regards, Corporate Branding & Communication Clipper Group Copyright Clipper

3 Contents 1. basic elements 2. vessel identity Clipper logo Logo in modular grid Logo with divisions Logo in standard sizes Secondary logo Secondary logo in modular grid Logo formats Typography & fonts Corporate colors Vessel naming principles Vessel colors Vessel signs & naming Clipper name on vessel Copyright Clipper

4 BASIC elements

5 clipper logo + = The Clipper name consists of the name and the Clipper symbol. The name, symbol and logo are specially designed for Clipper. Always use the original logo files, never try to modify the elements. Name, symbol and logo are made in Clipper Blue. Black and white versions exists as well, and can be used when the blue color is not optimal. From time to time it can be most optimal to use only the Clipper name as a logo - i.e. without the Clipper symbol. This has been done for example on Clipper business cards. The name is a part of the Clipper logo and has been specially designed for Clipper. Always use the original files, never try to modify the elements. The Clipper name is available in Clipper Blue, black and white versions. Copyright Clipper

6 logo in modular grid The Clipper logo is constructed in a modular grid which defines the proportions and the placing of the logo elements (name and symbol), as well as the minimum distance to neighbouring elements and text. In order to avoid visual disturbance a surrounding area is defined around the logo. Except for logos with division names (Group, Bulk) the area within the borderline must always remain free of other information. LOGO 100% / = 10 mm Copyright Clipper

7 logo in standard sizes When 70% necessary, / = 7 mmthe logo can be scaled down to 70%, 50% or 40%. Recommended minimum size is 40%. There are no standard sizes for scaling the logo up. When scaling the logo up or down, it is important to constrain the original proportions and to respect the minimum distance to neighbouring elements and text (see Logo in modular grid). 70% / = 7 mm 70% / = 7 mm 50% / = 5 mm 50% / = 5 mm 40% / = 4 mm 50% / = 5 mm Copyright Clipper

8 secondary logo Sometimes it is not practical to use Clipper s primary logo. For narrow, tall subjects a special upright sized version of the logo has been designed, with the name centered below the symbol. This is called Clipper s secondary logo. The secondary logo is typically used on give-aways, sports clothing and other items where a vertical format works better than the horizontal primary logo. The secondary logo is made in Clipper Blue. Black and white versions exists as well, and can be used when the blue color is not optimal. The secondary logo can not be used together with division names or similar. Copyright Clipper

9 secondary logo in modular grid Clipper s secondary logo is constructed in a modular grid which defines the proportions and the placing of the logo elements (name and symbol), as well as the minimum distance to neighbouring elements and text. In order to avoid visual disturbance a surrounding area is defined around the logo. The borderline must always remain free of other information. When necessary, the secondary logo can be scaled down to 70%, 50%, 40% or 20%. Recommended minimum size is 20%. There are no standard sizes for scaling the logo up. When scaling the logo up or down, it is important to constrain the original proportions and to respect the minimum distance to neighbouring elements and text (modular grid). SECONDARY LOGO 100% / = 10 mm Copyright Clipper

10 logo formats The Clipper logos are available in two formats:.jpg and.eps..jpg is typically used in MS Office applications and other daily use. The.jpg files are delivered in RGB colors..eps are scalable vector files for professional use, available in both CMYK and PMS colors. The most common Clipper logos are shown on the left. For all Clipper symbol or logo enquiries, please contact Corporate Branding & Communication at Copyright Clipper

11 TYPOGRAPHY & fonts Signa Column Black abcdefghijklmnopqrstuvwyzæøå abcdefghijklmnopqrstuvxyzæøå ,. - () & Signa Column Bold ABCDEFGHIJKLMNOPQRSTUVWYZÆØÅ abcdefghijklmnopqrstuvxyzæøå ,. - () & Signa Column Light ABCDEFGHIJKLMNOPQRSTUVWYZÆØÅ abcdefghijklmnopqrstuvxyzæøå ,. - () & Verdana Bold ABCDEFGHIJKLMNOPQRSTUVWYZÆØÅ abcdefghijklmnopqrstuvxyzæøå ,. - () & Clipper uses two standard fonts: Signa Column and Verdana. Both are graphically in good accordance with the logo. Signa Column is used in printed material such as brochures, fact sheets, advertisements, posters, business cards etc. Signa is also used on clipper-group.com Signa Column Black is used for headers, Signa Column Bold for sub headers, and Signa Column Light for body text and footers. Verdana, a standard MS Office font, is used in daily communication, e.g. in Powerpoint and Word. Verdana can be used in Regular or Bold. Exceptions: Arial (10) in Excel and for symbols not available in Signa/Verdana Arial Unicode MS for Chinese and other Asian characters Verdana Regular ABCDEFGHIJKLMNOPQRSTUVWYZÆØÅ abcdefghijklmnopqrstuvxyzæøå ,. - () & Copyright Clipper

12 corporate colors Clipper blue Black PMS 295 CMYK C:100 M:60 Y:20 K:45 RGB R:18 G:57 B:95 RAL 5003 Sapphire Blue 3M foil HE #12395f PMS Black CMYK C:40 M:40 Y:40 K:100 RGB R:10 G:10 B:10 HE #0a0a0a Ocean blue Grey blue Light blue Grey Blue and Black are the primary colors of Clipper. To avoid too much visual disturbance, the use of other colors should be limited to the secondary colours shown on the left. RGB colors are typically used in daily communication. CMYK and PMS colors are used in professional printing. HE colors are for online use including Clipper Bridge. The colors are displayed in RGB on this page. To supplement the corporate colors, four additional colors were created to be used on Clipper Bridge only (below). PMS 313 CMYK C:100, M:0, Y:11, K:2 RGB R:0, G:152, B:195 HE #0098c3 PMS 2208 CMYK C:68, M:26, Y:19, K:3 RGB R:104, G:143, B:164 HE #688fa4 PMS 2204 CMYK C:32, M:2, Y:7, K:1 RGB R:172, G:206, B:217 HE #acced9 PMS Cool Gray 4 CMYK C:7, M:4, Y:6, K:19 RGB R:183, G:184, B:185 HE #b7b8b9 Identical colours may appear differently depending on paper type and media. See also page vessel colors. Green Red Orange CLIPPER BRIDGE: Finance & Accounting CLIPPER BRIDGE: Shipping Services CLIPPER BRIDGE: Staffclub CLIPPER BRIDGE: Special events PMS 2258 PMS 1807 PMS 151 HE #562d4b HE #b5d6c3 HE #a64dff HE #71fc07 CMYK C:83, M:0, Y:100, K:9 CMYK C:11, M:95, Y:71, K:33 CMYK C:0, M:43, Y:91, K:0 RGB R:70, G:146, B:83 RGB R:158, G:48, B:57 RGB R:255, G:136, B:62 Copyright HE # Clipper 2016 HE #9e3039 HE #ff883e 12

13 vessel identity

14 VESSEL naming principles Starboard Symbol Vessel name The illustrations show the principles for Clipper identity for bulk carriers. Vessel name Clipper identity is marked with the Clipper symbol, vessel name and Clipper name. 100% 80% VESSEL NAME Symbol On funnel and bow: Clipper symbol. Centre line On ship s sides: Clipper name placed on freeboard area on hull, 80% of freeboard height. On bow, transom and bridge: vessel name. Port Vessel name Symbol Vessel name Symbol VESSEL NAME 80% 100% Centre line Copyright Clipper

15 VESSEL NAME vessel colors For painting of vessels, special colors have been defined: Blue, Creme, Red and White. The principles for using colors on different vessel types are shown on the left. BLUE: JOTUN 4312 HEMPEL MUNSELL 5PB - 2/6 CREME: JOTUN 1055 HEMPEL MUNSELL 2.5Y - 8.5/4 RED: JOTUN 2296 HEMPEL MUNSELL 10R - 3/8 WHITE: JOTUN 001 HEMPEL The red color below water line is matte but the same color. For further information or guidance on vessel colors, please contact Clipper Fleet Management at [email protected]. Starboard Symbol Vessel name Vessel name 100% 80% Symbol Centre line Copyright Clipper

16 vessel signs & NAMING Clipper symbol x Ship name The borderline marks the minimum distance to surrounding elements or changes in background color. is proportional to the size of the element (symbol/ vessel name/clipper name) Clipper symbol On funnel: maximum size according to visual balance and borderline. On bow: in line with vessel name, size in balance with vessel name and vessel in question. Vessel name On bow, transom and bridge. Typography Signa Column Black, in capital letters, spacing 80 using Adobe Illustrator. Sizes and placing according to visual balance respecting the borderline. Font available from [email protected] 2 Funnel and bow 2 Name of home port is placed on the transom beneath the vessel name. IMO No. is placed beneath home port. Heights on transom: VESSEL NAME 2 Vessel name: Home port: IMO No.: 600mm 400 mm 200 mm Clipper name Bow, stern and bridge 2 Clipper name Minimum distance to surrounding elements are shown on the left. See also page CLIPPER name on VESSEL = 80% 100% For further information on vessel signs and naming, please contact Clipper Fleet Management at [email protected]. Bulk Sides Copyright Clipper

17 clipper name on VESSEL CLIPPER name on the freeboard area (bulk carrier): CLIPPER name on the freeboard area (bulk carrier): The Height.xlsx of file letter shown below is an example = and 80% given (of values the height depend of on the the freeboard height of area the freeboard indicated area below) (bulk carrier). The.xlsx file can be obtained from Clipper Bridge or by contacting [email protected]. Insert height = 4,00 meters (the height of the freeboard area where the Clipper name is to be painted) Height of letter = 80% (of the height of the freeboard area indicated below) Insert height = 4,00 meters (the height of the freeboard area where the Clipper name is to be painted) : position of the Plimsoll mark Height Height Width Width (Factor) 1,00 0,83 0,28 0,63 0,29 0,29 0,41 0,29 0,58 0,32 0,29 0,58 0,27 0,78 0,32 0,29 0,31 0,33 (Factor) (Factor) (Meter) 1,00 3,20 0,83 2,66 0,28 0,90 0,63 2,02 0,29 0,93 0,29 0,93 0,41 1,31 0,29 0,93 0,58 1,86 0,32 1,02 0,29 0,93 0,58 1,86 0,27 0,86 0,78 2,50 0,32 1,02 0,29 0,93 0,31 0,99 0,33 1,06 (Factor) (Meter) Copyright Clipper