VISUAL STYLE GUIDE Effective September 2007

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1 VISUAL STYLE GUIDE Effective September 2007

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3 CASCADE CHRISTIAN SCHOOLS - STYLE GUIDE INTRODUCTION Serving our Schools through Marketing and Communications... The Cascade Christian Schools Style Guide has been created as a tool to unify written and visual brand messages of our schools. This unified message will assist in promoting the excellence that CCS strives for in education and service to our students and families. The guide and accompanying disk is intended to simplify the process of creating the web, printed and other tools that visually promote Cascade Christian Schools. Future additions to the guide will include an editorial style guide, guidelines, and copyright information. Updates for yearly spiritual and marketing themes will also occur. This guide is provided by the District Office through the Marketing Department. Questions may be directed to the Marketing Department, and assistance and training is gladly offered. Contact: District Office Marketing Department st Street SE Puyallup, WA susan@cascadechristian.org

4 TYPEFACES - INTRODUCTION The following two pages display the corporate and secondary fonts used by Cascade Christian Schools in their print and online publications. Using a unified font palette throughout the system will enable CCS to send a clear written and visual message to our internal and external audiences. The fonts are from a combination of sources. With the exception of Garamond Semibold Italic, all of these fonts may be loaded onto a staff member s system, provided it has Microsoft Office 2003 (or newer) already installed. It was necessary to purchase the licensing for Garamond Semibold Italic. If this font is not already installed on your computer system, please notify the Marketing Department at the District Office so they can make sure we have purchased enough licenses to cover usage. DO NOT choose the Garamond font and click bold italic without loading the specific font onto your system. It will appear slanted on the screen, but will not print correctly as Garamond Semibold Italic. To load fonts on your system: 1. Insert the CCS PLUS Guide disk into your computer s CD drive. 2. When the window opens up, double-click on the Fonts folder. (If the window doesn t open, right click on Start, left click on Explore, then click on the CD drive on your system.) 3. On the upper toolbar, click Edit, Select All 4. Click Edit, Copy 5. Click on the C:/ drive on your system, then Windows, then Fonts 6. Click on Edit, then Paste. All of the copied fonts should now be in your font folder available for use on your system. 7. If you have loaded the Garamond Semibold Italic font onto your system, notify the Marketing Department so the registry number can be logged as in use. CCS uses Garamond at 90%, for visual and space-related purposes. Please do the following process, depending on the software you re using, when using Garamond in your publications: To change Garamond to 90% width in Word: 1. Select the text you want to change. 2. Click Format, Font. 3. Click on the Character Spacing tab. 4. In the scale box, enter 90%. To change Garamond to 90% width in Publisher: 1. Select the text you want to change. 2. Click Format, Character Spacing 3. In the scaling box, enter 90% For other font questions, call the Marketing Department at

5 TYPEFACES - CORPORATE The corporate fonts on this page are the primary fonts used in Cascade Christian Schools publications. Garamond is an ideal font for body text in letters and newsletters, Gill Sans for headlines and captions, and ALS Script for decorative purposes. The additional fonts are for decorative and accessory use in newsletters and flyers, in addition to the corporate fonts. Please contact the Marketing Department for questions about proper font usage. Garamond (use at 90% of regular width) Garamond Italic Garamond Bold Garamond Semibold Italic Gill Sans MT Gill Sans MT Italic Gill Sans MT Bold Gill Sans MT Bold Italic ALS Script

6 TYPEFACES - ADDITIONAL Anke Hand Bradley Hand ITC Curlz Drummon Drummon Italic Drummon Narrow Drummon Outline Lucida Handwriting Italic Rage Italic Button Button (a dingbats-type font) ABCDEFGHIJKLM NOPQRSTUVWXYZ

7 COLORS - INTRODUCTION The following two pages display the corporate and additional colors used by Cascade Christian Schools in our print and online publications. Using a unified color palette throughout the system will enable CCS to send a consistent visual message to our internal and external audiences. The corporate colors are the main branding colors of CCS, and should be included whenever possible in CCS publications. Additional colors are used for decorative purposes (for example: development events, summer camp, child care and preschool advertising, etc.). Please call the Marketing Department if you have questions about appropriate usage of additional colors. To change font/line/shape colors in Word or Publisher: 1. Select or highlight the item/text you wish to change. 2. Open either the text or object color palette on the tool bar and select More colors 3. Click on the custom tab 4. Select RGB in the drop-down menu 5. Enter the correct Red/Green/Blue values as shown on the color palette in the following pages. 6. Click OK The PLUS Guide CD also includes a Word document with the color values already assigned to a line of text (see Appendix B). By opening the Pantone-Word document, you may copy and past the chosen text color into either your Word or Publisher documents.

8 COLORS - CORPORATE COLOR PALETTE PANTONE 295 Cyan 100 Magenta 68 Yellow 8 Black 52 Red 0 Green 47 Blue F5F PANTONE 327 Cyan 100 Magenta 2 Yellow 49 Black 14 Red 0 Green 135 Blue PANTONE 429 Cyan 21 Magenta 11 Yellow 9 Black 22 Red 165 Green 172 Blue 175 A5ACAF PANTONE 408 Cyan 11 Magenta 19 Yellow 18 Black 35 Red 162 Green 151 Blue 145 A29791

9 COLORS - ADDITIONAL COLOR PALETTE PANTONE 361 PANTONE 166 PANTONE 102 PANTONE 287 Cyan 75 Magenta 0 Yellow 100 Black 0 Cyan 0 Magenta 74 Yellow 100 Black 0 Cyan 0 Magenta 0 Yellow 95 Black 0 Cyan 100 Magenta 72 Yellow 2 Black 12 Red 52 Green 178 Blue 51 Red 224 Green 82 Blue 6 Red 250 Green 231 Blue 0 Red 0 Green 51 Blue B233 E05206 FAE D PANTONE 330 PANTONE 200 PANTONE 291 Cyan 95 Magenta 15 Yellow 47 Black 62 Red 0 Green 87 Blue Cyan 3 Magenta 100 Yellow 66 Black 12 Red 183 Green 18 Blue 52 B71234 Cyan 36 Magenta 3 Yellow 0 Black 0 Red 160 Green 207 Blue 235 A0CFEB Note: this color is used on the web site as the background to the sidebars.

10 LOGOS - INTRODUCTION AND INSTRUCTIONS The following pages display the corporate and additional logos used by Cascade Christian Schools in their print and online publications. These logos are included on your PLUS Guide disk as JPEG files, usable for importing into your documents. Please remove all previous copies of corporate and additional logos from your computer system. The logos included on the PLUS Guide disk are the current versions. To incorporate logos into your Word or Publisher publication: 1. Insert the CCS PLUS Guide disk into your computer s CD drive. 2. In your Word document, click where you would like the logo to appear. 3. From the tool bar, click Insert Picture From File. 4. Click My Computer. 5. Choose the CD drive. 6. Double click on the Logos folder. 7. Double click on the desired logo. The logos are provided in several different sizes. 1. A logo name ending in 1 is 1.5 wide 2. A logo name ending in 2 is 2.25 wide 3. A logo name ending in 3 is 3.0 wide 4. A logo name ending in 4 is 4.25 wide 5. A logo name ending in 5 is 5.25 wide When importing logos, use the logo closest to the desired size whenever possible. If a logo must be resized, be sure to hold down the shift key while dragging the corner cursor. If the shift key is not held down, the logo will not remain proportional.

11 LOGOS - CORPORATE For use in full color printing. Pantone Blue 295 and Green 327 File name(s): CCSLogo (and 2-5) For use in full color or two-color printing. Pantone Blue 295 File name(s): CCSLogo (and 2-5) For use in full color or black only printing (school newsletters, etc.). Greyscale File name(s): CCSLogo-greyscale-1 (and 2-5) For use when printing logo on products where screens can not be used for quality purposes (mugs, bags, etc.). Use with authorization only. File name(s): CCSLogo-noscreens-1 (and 2-5)

12 LOGOS - ATHLETICS CASCADE CHRISTIAN HIGH SCHOOL ATHLETICS The Cascade Christian Cougars athletic program has established a standard and guideline for use of its spirit logo. The logo is to be used for athletic purposes. The logo was created to symbolize Cascade Christian s tradition and future as a strong competitor in high school athletics. The logo is designed for use on merchandise, player uniforms, publications, marketing and promotional materials. The logo allows for different sports to customize the logo while maintaining a consistent and unaltered identity. Please contact the Athletic Director at Cascade Christian Schools ( ) for permission and guidelines in using the spirit logo.

13 LOGOS - ADDITIONAL The Leadership Academy is a leadership development program at Cascade Christian Schools, with the purpose of training and equipping student leaders with the heart model, and the capacity to serve and influence people. The following Leadership Academy logos are for authorized use only in district publications. They are provided on the PLUS Guide disk. For use in full color printing. For use in black and white printing. The R 3 logo represents the Positive Behavior System at Cascade Christian Junior High School, a system that encourages a positive learning environment. The following R 3 logos are available on the PLUS Guide disk. For use in full color printing. For use in black and white printing. The Parent Connections logo represents the parent communications system at Cascade Christian Schools, including web-based, print and meeting-style communications. The following Parent Connections logos are available on the PLUS Guide disk. For use in full color printing. For use in black and white printing.

14 SLOGANS AND SPIRITUAL THEMES CCS Tag Line: Use Garamond Italic at 90%. Do not use quote marks. Dedicated to Developing Discerning Leaders Spiritual Theme: The following banner is available as a JPEG on the PLUS Guide disk, for use in district publications.

15 APPENDIX A - LETTERS ON CORPORATE LETTERHEAD Corporate letterhead is available from the district office. Whenever possible, use Garamond regular font, 12 point type, at 90% width. The margins for letters are as follows (not to scale): top margin: 2 left margin: 2.5 right margin:.5 bottom margin for text: 1.5 This space okay for signatures

16 APPENDIX B - PANTONE COLORS IN WORD This document is available on your PLUS Guide disk for use in selecting color options in Word: Pantone 295: Working with colors in Word Red 0 Green 47 Blue 95 Pantone 327: Working with colors in Word Red 0 Green 135 Blue 112 Pantone 429: Working with colors in Word Red 165 Green 172 Blue 175 Pantone 408: Working with colors in Word Red 162 Green 151 Blue 145 Pantone 200: Working with colors in Word Red 183 Green 18 Blue 52 Pantone 166: Working with colors in Word Red 224 Green 82 Blue 6 Pantone 102: Working with colors in Word Red 250 Green 231 Blue 0 Pantone 330: Working with colors in Word Red 0 Green 87 Blue 81 Pantone 360: Working with colors in Word Red 97 Green 194 Blue 80 Pantone 287: Working with colors in Word Red 0 Green 51 Blue 141