Implementing the FxPro Brand in communications

Transcription

1 Implementing the FxPro Brand in communications

2 Content The FxPro Brand...1 The FxPro Promise...2 FxPro Brand Personality...3 FxPro Messaging...4 Visual Identity...6 Printed Communications...10 Online Communications...15 Corporate Typography...19 FxPro Product Logos...20

3 The FxPro Brand Our Mission To make traders lives better! As one of the world s leading online brokers, FxPro has become a pioneering force in one of the most competitive global markets. Our brand is critical to the FxPro trading experience as it conveys the cornerstones of our corporate philosophy: transparency, fairness and innovation. Establishing a unique brand identity has been a key requirement from the very beginning FxPro strives to provide clients with an unparalleled level of service and a line-up of revolutionary products that are difficult to match. Our corporate philosophy and brand positioning cement our goal of becoming the world s preferred broker. The FxPro brand must remain consistent in look and feel wherever and whenever it is featured. FxPro is a global company with clients in more than 150 countries as a result our logo must remain instantly recognisable and unique. 1 FxPro Corporate Brand Guidelines

4 The FxPro Promise FxPro optimises the trading experience of its clients through the provision of industry-leading products, services, and award-winning customer support. Accessible User-friendly Personalised Supportive Engaging 24/5 support, ios and Android mobile trading apps so clients can trade on-the-go. All our services are designed to make trading as easy as possible: feature-rich platforms, one-click trading, VPS, algo-trading facilities. We ensure that every type of trader is catered for. Our support team are on-hand to answer your questions and solve any trading problems. Interactive, skill-building live webinars, tutorials, educational resources, and demo accounts on all platforms. 2 FxPro Corporate Brand Guidelines

5 FxPro Brand Personality FxPro is a catalyst for change in the online trading industry. The pursuit of excellence is evident in everything we do. We place great importance on maintaining our position as one of the industry s main innovators. Innovative Competitive Transparent Supportive FxPro pushes the boundaries of what is possible through research and development, anticipating traders needs. FxPro delivers value for its traders by securing the best bid and ask prices available. FxPro s clients benefit from unparalleled transparency and no conflict of interest. FxPro provides clients with professional 24/5 support. Ongoing training ensures that our team is on-hand with accurate, appropriate support for all your trading needs. Dos and Don t DO Use the image assets and copy provided in this guide. FxPro has approved the combined content and images, when used as shown. DO Customise screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers. DON T Modify screenshots or video captures from how they are presented by FxPro. DON T When customising a screenshot, do not use the following: personally identifiable information (names, addresses, address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks. 3 FxPro Corporate Brand Guidelines

6 FxPro Messaging All Marketing-related communications must include an appropriate risk warning. Short descriptor When you need a short, concise company description please use: Risk Descriptors Please use the following risk descriptors when appropriate. Contact the compliance department for further information: FxPro was founded in 2006 with a vision to become a major player in the retail forex market. In under a decade we have become one of the largest and most infl uential FX brokers in the world. FxPro caters to retail and institutional clients, offering contracts for difference on currency pairs, precious metals, shares, as well as futures on indices and commodities. As our volumes have increased we have built solid relationships with more liquidity providers and have been able to secure increasingly competitive prices, which we always pass on to our clients. All presentations need to be signed off by the Compliance department before sending to Third-Paties. Tel: compliance@fxpro.com 4 FxPro Corporate Brand Guidelines Short risk warning: Risk warning: Trading CFDs involves significant risk of loss. Long risk warning: Medium risk warning: CFDs, which are leveraged products, incur a high level of risk and can result in the loss of all your invested capital. Therefore, CFDs may not be suitable for all investors. You should not risk more than you are prepared to lose. Before deciding to trade, please ensure you understand the risks involved and take into account your level of experience. Risk Warning: Contracts for Difference ( CFDs ) are complex financial products that are traded on margin. Trading CFDs carries a high level of risk since leverage can work both to your advantage and disadvantage. As a result, CFDs may not be suitable for all investors because you may lose all of your invested capital. You should not risk more than you are prepared to lose. Before deciding to trade, you need to ensure that you understand the risks involved, taking into account your investment objectives and level of experience. Past performance of CFDs is not a reliable indicator of future results. Most CFDs have no set maturity date. Hence, a CFD position matures on the date you choose to close an existing open position. Seek independent advice if necessary. Please read FxPro s full Risk Disclosure Statement.

7 FxPro Messaging Regulatory Descriptor FxPro UK Limited is authorised and regulated by the Financial Conduct Authority (FCA) (registration no ). FxPro Financial Services Limited is authorised and regulated by the Cyprus Securities and Exchange Commission (CySEC)(licence no. 078/07). Press release standard text A boiler plate should be added to the bottom of each press release. This is a standard text that gives the media some background about the company and the direct contact details of our public relations department. Out of office message Out of office s should reflect the FxPro brand voice. Keep your message succinct and professional. If possible, provide the contact details of a colleague who can be contacted for urgent matters in your absence. We suggest the following: I am currently out of the office and will return on (specify date). I will have limited access to s, but if your is urgent please contact (insert a colleague s name, address and phone number). Kind regards, 5 FxPro Corporate Brand Guidelines

8 Visual Identity

9 The FxPro logo Our logo is our brand ambassador. It represents FxPro internally and externally. Instantly recognisable, the FxPro logo is a valuable asset that must be used consistently. Adherence to our guidelines for logo usage is of paramount importance. The FxPro core logo comprises two inseparable components: the FxPro logotype and slogan, Trade Forex Like a Pro. These two items are indelibly linked the relative sizes and positions of the logotype and slogan are fixed and must not be altered. The logotype and slogan are fixed creative assets and are not to be recreated or typeset in an alternative font or manner. All elements of the logo that may be required must be obtained from approved sources. Standard Official logo Logotype Slogan Tab box Plain white background Our logo can be downloaded from our Marketing Portal: Note: Only in the event that local financial services regulation stipulates otherwise, our core logo and its slogan should always be presented together. In such an event the FxPro marketing department should be contacted to provide assistance. 7 FxPro Corporate Brand Guidelines

10 The Red Tab logo The FxPro red tab box is a widely recognised and is a major part of the FxPro logo, every attempt should be made to use it in any and all communication. Only on such occasions where either background colours, colour limitations or other such restrictions exist, can the red tab box be removed (e.g. when a red background is used. ) On these occasions, the usage of the white FxPro logotype and slogan are to be used without any tab box. The red tab box is the only tab box colour that can be used with the FxPro logo and slogan. The red tab box is always to be used on all plain white backgrounds and image backgrounds to create a strong contrast. In the case that solid dark-colour backgrounds or any colours apart from white are being used, the logotype and slogan can be used without the red tab box. However the red tab box is always recommended as a first option. In these circumstances, only the white logotype and slogan can be used. Always ensure the appropriate original elements of the logo are used. The FxPro brand mark should only ever appear in white type unless approval by the marketing department is given before master artwork is provided. 4.6 cm 6.3 cm As a general rule, the width of the FxPro brand mark tab box should be: a maximum 30% of the width of the shortest side of the design canvas and a minimum 22% of the width of the shortest side of the design canvas 8 FxPro Corporate Brand Guidelines

11 Colour Our colors are what give us our personality. We re bright, bold,colourful and confident. Primary Logotype Colors FxPro Red Pantone Red 032 CMYK 100% Red and 100% Yellow RGB 237/51/38 HEX #ED1B23 White 100% The FxPro logo mark colour palette and its sub-brands comprises of 2 core colors - simple and very powerful. 9 FxPro Corporate Brand Guidelines

12 Incorrect Use Don t alter the FxPro logo in any way. Don t animate, color, rotate, skew, or apply effects to the logo. Don t separate the elements. Never attempt to create the logo yourself, change the font, or alter the size or proportions. Don t attempt to stage the logo yourself on a tag or alter the space between the FxPro logo and the red field DONT S 1. Don t move FxPro. 2. Don t remove FxPro. 3. Don t apply any effects. 4. Don t rotate the logo. 5. Don t skew or attempt to make the logo 3-dimensional in any way. 6. Don t make a pattern or texture out of the logo. 7. Don t alter the transparency of the logo. 8. Don t recolor the logo. 9. Don t alter the tag to run horizontally. 10. Don t crop or extend the tag. 11. Dont move the logo within the tag. 12. Don t recolor the tag or the logo within the tag. 13. Don t place the red logo tag at the right or left edge of a piece - follow clear space requirements Not shown: NEVER remove the registration mark. Don t combine the logo with any other elements such as logos, words, graphics, photos, slogans or symbols that might seem to create a hybrid mark. Don t display the logo in a way that suggests that a third party s product is an FxPro product, or that the FxPro name is part of a third party s product name. Please note: use of the FxPro logo by a third party requires a license agreement. 10 FxPro Corporate Brand Guidelines

13 Printed Communications

14 Printed Communications Dos and Don ts DO Use the image assets and copy provided in this guide. FxPro has approved the combined content and images, when used as shown. DO Customise screen image as needed (photos, type, profile picture). The files are set up as editable, multiple layers. DON T Modify screenshots or video captures from how they are presented by FxPro. DON T When customising a screenshot, do not use the following: personally identifiable information (names, addresses, address, phone numbers, birthdays); non-public information; third-party logos; images; trademarks or service marks. 11 FxPro Corporate Brand Guidelines

15 Printed Communications 12 FxPro Corporate Brand Guidelines

16 Stationery Business cards use both the standard and red tab logos. John Smith Head of Portfolio Management Department Karyatidon 1, Ypsonas 4180, Cyprus 13 FxPro Corporate Brand Guidelines

17 Stationery Corporate stationery continues to use the standard FxPro logo as shown below. FxPro Financial Services Ltd FxPro Envelopes Front FxPro A4 Page FxPro Envelopes Back FxPro Financial Services Ltd With Compliments FxPro Pad Design FxPro A4 Page FxPro Compliments 14 FxPro Corporate Brand Guidelines

18 Online Communications 15 FxPro Corporate Brand Guidelines

19 Online Communications Approved content for online communications can be found on our marketing portal. This can be accessed via the following link: Web Banner Web Banner 16 FxPro Corporate Brand Guidelines

20 Online Communications 17 FxPro Corporate Brand Guidelines

21 Signature Aside from personalising the contact information, do not alter the layout in any way, including adding/changing colors, changing the font, etc. UK signature CY signature Full Name Company Title Tel: Direct: Web: Johnsmith@fxpro.com Full Name Company Title Tel: Direct: Web: Johnsmith@fxpro.com FxPro UK Basinghall Str City of London, EC2V 5BQ Regulatory Information Disclaimer FxPro CY Karyatidon 1, Ypsonas 4180, Cyprus Regulatory Information Disclaimer 18 FxPro Corporate Brand Guidelines

22 Corporate Typography

23 Corporate Typography As with our logo, consistent use of our typefaces - is a must. These include Times-SemiBold, Georgia and Arial. Primary typeface - Georgia ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz =~!@#$%^&*()+[]\{} :; : <>?,./ Georgia should be used for headlines and may be used for copy. Short headlines or labels cannot be all caps, otherwise headlines and subheads are sentence case. Primary typeface - Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz =~!@#$%^&*()+[]\{} :; : <>?,./ Arial should be used primarily for extended running body copy in longer, multiple-page documents, such as brochures and datasheets. 19 FxPro Corporate Brand Guidelines

24 FxPro Product Logos 21 FxPro Corporate Brand Guidelines

25 FxPro Product Logos Only use approved product logos, which can be found on our marketing portal: 21 FxPro Corporate Brand Guidelines

26 Brand Book Risk warning: CFDs are leveraged products that incur a high level of risk and it is possible to lose all your capital invested. Please ensure that you understand the risks involved and seek independent advice if necessary. FxPro UK Limited is authorised and regulated by the Financial Conduct Authority (FCA) (registration no ). FxPro Financial Services Limited is authorised and regulated by the Cyprus Securities and Exchange Commission (CySEC)(licence no. 078/07).