How to prove the value of PR to your organization!

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Todd Ward
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1 Register before 30th April 2013 for EUR 359! How to prove the value of PR to your organization! info@thepworld.com

2 Dear Colleague, In March 2011 in Belgrade, Serbia, we launched the region s first ever global gathering of PR professionals. Since then we have run the Corporate Communications Experience in 15 different countries with over 3000 delegates and 100 speakers in attendance. The conclusion all around the world has been the same PR is becoming more important than ever but at the same time, with the rise of social media, its measurement is becoming more complicated than ever. With this thought in mind, on 17th June 2013 in Belgrade we are organizing the PR Measurement Summit, the region s first ever international event focusing exclusively on the art of PR measurement. The PR Measurement Summit will feature in depth presentations by some of the global pioneers in PR measurement. PR experts from Philips, Schneider Electric, Edelman, Ketchum and AXA UK, to name but a few, will share with you their PR measurement models and latest finding in order to help you create a method that will help you prove the value of PR. This groundbreaking event will also offer you in depth understanding of the Barcelona Principles in PR measurement, as well as practical tools in measuring the success of your social media campaigns. The format of the PR Measurement Summit is different from any other event that we have organized in the region. Although case studies are important and definitely can be of a great benefit for you, we want you to leave the event with specific tools that you can implement when you go back to your company. In order to achieve this, we are introducing three panel discussions where you will be able to share your own experience in PR measurement with your colleagues and in the same time get practical insight into the PR measurement strategies of our speakers. Please note that seats for the PR Measurement Summit are limited and they are sold on first come, first serve basis. To secure your seat please send an to register@thepworld.com or simply give us a call on Remember, if you register before 30th April 2013, the price for the event is EUR 359. The price after 1st of May is going to be EUR 409. I look forward to personally meeting you at the PR Measurement Summit and I truly hope that the event will provide you with the tools and strategies that will help you prove the value of PR to your organization. Kindest Regards, KOSTA PETROV CHIEF EXPERIENCE OFFICER P WORLD P.S Register before 30th April 2013 for EUR 359 ONLY! Group discounts are also available!

The conclusion all around the world has been the same PR is becoming more important than ever but at the same time, with the rise of social media, its measurement is becoming more complicated than

3 17th june Registration And Morning Coffee Keynote Presentation: Everything Is Measurable! PR needs to be bold and show its value to organisations in valid, concrete numbers. Outputs, Outtakes and Outcomes are all important measures. There is no silver bullet for achieving good quality M&E. No single metric suits every purpose or scenario. Rather several metrics are recommended to give an accurate picture of results. Different metrics apply to different stages of the communications process. MIKE DANIELS IMMEDIATE PAST CHAIRMAN AMEC THE INTERNATIONAL ASSOCIATION FOR MEASUREMENT AND EVALUATION OF COMMUNICATION Understanding The Barcelona Principles For PR Measurement In 2010, the world's experts in research and public relations measurement and evaluation came together in Barcelona under the umbrella ofamec (the Association for Measurement and Evaluation of Communication). The CIPR's Measurement Group joined with organisations such as the Global Alliance for Public Relations, theipr's Commission on Measurement and Evaluation, the PRSA and theicco to agree a set of measurement and evaluation principles. The Barcelona Principles, as they were named, for the first time in PR history offered a solution for PR measurement across all countries and companies. So, what do they actually mean for your company?

Rather several metrics are recommended to give an accurate picture of results. Different metrics apply to different stages of the communications process.

4 17th june 2013 Goal setting and measurement are important Media measurement requires quantity and quality AVEs are not the value of public relations Social media can and should be measured Measuring outcomes is preferred to measuring media results (outputs) Organisational results and outcomes should be measured whenever possible Transparency and replicability are paramount to sound measurement. ANDRE MANNING HEAD OF GLOBAL MARKETING AND COMMUNICATIONS PHILIPS ELECTRONICS Interactive Discussion With Mike Daniels And Andre Manning Networking And Refreshment Break Practical PR Measurement Strategies In this interactive mini workshop our speakers from Schneider Electric and AXA UK will share with you lessons learned from PR measurement initiatives. Topics of discussion will include: PR Measurement: What is a good place to start? The end of AVEs Proving that PR can drive sales THIERRY NICOLET GLOBAL VP PRESS RELATIONS SCHNEIDER ELECTRIC RICHARD STEPHENSON DIRECTOR CORPORATE AFFAIRS AXA UK

ANDRE MANNING HEAD OF GLOBAL MARKETING AND COMMUNICATIONS PHILIPS ELECTRONICS 11.00 Interactive Discussion With Mike Daniels And Andre Manning 11.30 Networking And Refreshment Break 12.

5 17th june Lunch For Speakers And Delegates How The Rise Of Social Media Has Changed The World Of PR Measurement In this interactive workshop, our two experts from Edelman and Ketchum will share with you their latest findings on social media measurement. Topics to be discussed include: What s a LIKE ever done for your brand? Convincing your clients to measure their social media impact Relevant metrics in social media measurement ROBIN HAMMAN HEAD OF DIGITAL EDELMAN Closing Keynote: Future Outlook On PR Measurement BEN LEVINE RESEARCH DIRECTOR KETCHUM Interactive Discussion With All Speakers: Putting Knowledge Into Practice End Of Summit

6 Become A Sponsor At The PR Measurement Summit At the PR Measurement Summit we are all about creating unique experiences for our customers. By supporting this event you will be in direct contact with your target market and generate business for your organisation. Being part of the event, you are guaranteed to be noted and put on the business map. As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and our unparalleled direct marketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hard copy mailings and our experienced telemarketing team. At the event itself our job is to personally introduce you to senior buyers, influencers and decision makers through pre-arranged one to one meetings, networking events and keynote speaking opportunities. We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your company. For more information on how you can get involved in this event as an exhibitor or a sponsor, please Kosta Petrov on kosta.petrov@thepworld.com

Being part of the event, you are guaranteed to be noted and put on the business map.

7 17th June 2013 FOUR WAYS TO REGISTER PWorldGlobal Risto Ravanovski 15a 1000 Skopje, Macedonia SAVE 10% 6 7 participants CALL For More Information PR Measurement Summit REGISTER BEFORE 30 Apr 2013 EUR 359 ONLY DELEGATE DETAILS REGISTER AFTER 1 May 2013 EUR 409 ONLY SIGNIFICANT SAVINGS For further information on current promotions and Group Discounts please contact Kosta Petrov on or kosta.petrov@thepworld.com All registrations are subject to our terms and conditions which are available at Please read them as they include important information. By submitting you registration you agree to be bound by the terms and conditions in full. Payments A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. You can pay by bankers draft in EUR. In any event payment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received. Name:... Job Title: Tel:... Fax:... Mobile:... Name:... Job Title: Tel:... Fax:... Mobile:... COMPANY DETAILS Company:... Address:... Postcode:... Country:... Tel:... Fax:... No.. of employees on your site: YES, I would like to receive information about future events & services via ... Nature of your company's business:... To assist us with future correspondence, please supply the following details: Bank Details: Name Of The Bank: Ohridska Banka Skopje, Macedonia Account Number: IBAN: MK SWIFT: MKOHRDMM22 Cancellation If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a EUR200 administration charge. Registration fees for registrations cancelled 7 days of less before the Event must be paid in full. Substitutions are welcome at any time. Event Venue Name of the Department Head:... Department:... Mobile: Training Manager:... Department:... Mobile: Booking Contact:... Department:... Mobile: Accommodation Details We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact Irena on our Hospitality Desk for assistance on: Tel: irena@thepworld.com

com SAVE 10% 6 7 participants CALL +38925111350 For More Information PR Measurement Summit REGISTER BEFORE 30 Apr 2013 EUR 359 ONLY DELEGATE DETAILS REGISTER AFTER 1 May 2013 EUR 409 ONLY SIGNIFICANT

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