MARKETING INDABA. ict. 19 & 20 May Exhibitions & Conference. expo. Cape Town International Convention Centre

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1 Cape Town International Convention Centre 19 & 20 May 2011 MARKETING INDABA Exhibitions & Conference Marketing Indaba co-located exhibitions: adexpo Advertising Mediums & Services ict Information, Communication expo & Technology Expo PrintPack CRMexpo Customer Relationship Management Exhibition

2 Calling all marketers to Cape Town... Our Venue, CTICC V&A Waterfront Cape Town Stadium Be inspired, stay informed and get connected. Join Africa s marketing and advertising fraternity as they gather for the Marketing Indaba in Cape Town at the CTICC on 19 and 20 May Marketing Indaba is organised by: CADEK Media Tel: 0027 (0) Fax: 0027 (0) PO Box 5111, Helderberg, 7135, South Africa info@cadek.co.za BE INSPIRED View the latest offerings by attending the five co-located exhibitions all under one roof. You will get to see the latest developments and offerings in advertising, marketing, communication, technology, promotions, customer relations, printing and packaging. STAY INFORMED The two-day conference offers a focussed programme with updated industry information on important topics. This is a must attend conference for all serious marketers and brand managers across industries. As a conference delegate, you will enjoy access to the latest insights and opinions on the world of marketing and take a wealth of information back to apply in your business. GET CONNECTED Marketing Indaba offers many networking opportunities where you can meet like minded executives and industry peers. Sharing marketing ideas and solutions will be at the heart of Marketing Indaba visitors and delegates. You will gain new business contacts and get to exchange valuable information. SHOWCASE Showcase your latest products and services to decision makers and marketers. Marketing Indaba offers five categories in which you can exhibit your products and services. This is your opportunity to network and generate new sales leads.

3 Marketing Indaba Conference Michael Jackson Ludi Koekemoer Sean McCoy Kathryn Sakalis Nandi Scorer Dan Pinch Mike Freedman Diane Charton Christine da Silva Jason Stewart Day One: 19 May 2011 Registration from 07:30 Day Two: 20 May 2011 Registration from 07:30 Strategy Promotions Management Welcome Marketing strategies Michael Jackson (Professional Keynote Speaker) Marketing strategies to sustain leadership in a competitive market Ludi Koekemoer (AAA School of Advertising) Digital strategy & the social imperative Godfrey Parkin (Britefire) 10:00 Tea Break Transform to better perform: The new era of smarter marketing CMO Council - Panel Discussion with Kathryn Sakalis (Foschini Group), Nandi Scorer (Sanlam) and Jeremy Swartz (Unica/IBM) How to earn media space through integrated thinking Dan Pinch (Atmosphere Communications) Close encounters - Deeply understanding your market Mike Freedman (Freedthinkers) Building brands in Africa - A perspective on the trails, tribulations, challenges and tremendous opportunity for building your brand on the continent Sean McCoy (HKLM) The ultimate digital mix - The importance of channel integration and why you should pay attention to holistic marketing approaches Christine da Silva (Neo@Ogilvy) Digital Marketing Retail Marketing Mass Media Data - the marketers holy grail Will Green (Apurimac Media) Marketing lessons from a rock n roll band Fred Roed (World Wide Creative) Why technology needs a seat at the creative table Diane Charton (Acceleration Media) Is poor user experience killing your business? Karen Parkin (Britefire) 10:00 Tea Break 12:30 Lunch Break 12:30 Lunch Break Clever and effective uses of mobile marketing Graeme Haley (Thumbtribe) Mass media strategies for your business Ask the right questions, choose the right platform Screening of award winning advertisements Sit back and enjoy some creative entertainment How is your product performing in store and is your product visible enough in promotional print media? Gareth Pearson (BMi Research) Retail marketing - Best practices and what marketers need to know Peter Wilson (TNS) 15:00 Tea Break 15:00 Tea Break Customer Relations Why the customer experience must be used to stimulate word-of-mouth Jason Stewart (Have you Heard!) Reputation management online: Keeping customers satisfied and credibility intact Garreth Bloor (Memeburn) Closing Remarks Sustainability Building sustainable brands Deon Robbertze (Ogilvy Earth) Building your brand on a great idea Boniswa Pezisa (Network BBDO / MAL Foundation) Closing Remarks Please note that the programme is subject to change without notice Garreth Bloor Will Green Fred Roed Godfrey Parkin Karen Parkin Graeme Haley Gareth Pearson Peter Wilson Deon Robbertze Boniswa Pezisa

4 Marketing Indaba Exhibitions adexpo Advertising Mediums & Services AdExpo is committed to showcase advertising and communication mediums and services to marketers and advertisers. Discover a multitude of possibilities, from traditional mediums to the latest digital and mobile advertising platforms while networking with the advertising and media industries. Refresh your ideas of advertising Discover innovative ways of advertising Meet suppliers and media owners Reach your target market View available marketing platforms Interact with advertising mediums on display Collect information and rates for budget purposes Plan and develop your advertising strategy Learn from experts in various fields Online advertising Communication mediums Promotion is an important part of marketing and companies have to constantly be innovative in the promotions they launch. Promo Expo delivers the latest products and new ideas that will address your every promotional need from product launches to in-store promotions. Everything for your next promotion Corporate gifts and clothing In-store promotional tools Point of sale material Flags, banners, pop-ups and branded displays Special events Build your corporate image Great tips and ideas Meet new suppliers Come see, feel, touch and smell

5 Marketing Indaba Exhibitions ict Information, Communication expo & Technology Expo rintpack Today s marketer needs to stay informed of the latest developments and trends on the ICT front. Businesses need to streamline its processes to increase profitability and create better customer experiences. Discover how ICT solutions can improve your customer s loyalty and identify new consumer trends that can reshape the marketplace. Discover the latest technology offerings Network with the key suppliers in the ICT field Find tools to satisfy your ICT needs Broadband and Digital Solutions Enterprise Applications Open Source Solutions Office and Data Security Solutions Software & System Management Communication and Internet Solutions Presentation plays a vital role in customers purchasing decisions. Marketers, product and brand developers need to stay in touch with the latest printing and packaging solutions and services to be able to best present their product to their clients. See the latest in print and packaging technologies and trends when visiting PrintPack. See the latest print and packaging offerings Discover in-house print solutions Large format printing exhibits and items Discover a range of printing and packaging services, materials and supplies, digital printing equipment and services Meet local printers - view sample work Green packaging

6 Marketing Indaba Exhibitions CRM expo Customer Relationship Management Exhibition Pricing & Tickets Exhibition Tickets / Entrance Customer Relationship Management will enable you to build strong ties with existing customers and allow you to nurture a profitable long-term relationship. At the CRM Expo you will be able to find various tools and systems to help you plan and impliment your CRM strategy. Discover CRM systems, services and tools Reduce the costs of recruiting new customers Learn how to grow your clients into valuable assets Gather information on CRM concepts and strategies Stay up to date with current trends Keep track of your past, present and future clients CRM software Sales force management Information systems Learn how to improve customer satisfaction levels R40 per day to enter all Marketing Indaba exhibitions. Get 50% discount by completing the discount voucher on the overleaf. Tickets available at the door only. Conference Packages R1,500 for both days or R950 per day. The conference package includes one conference bag per delegate, tea, coffee and entrance to the exhibitions. The package excludes parking, accommodation, transport and meals. A cafeteria is available on the exhibition floor where you can purchase refreshments and lunch. Book your conference tickets online at or contact CADEK Media on Accommodation at R850.00* per night! We have negotiated great deals for our delegates, visitors and exhibitors. Circa on the Square Apartments We have various hotel packages available. Book your room today. Book online at or call CADEK Media on to book. * No refunds. Payment in advance. No changes allowed once booked. Conditions apply. Southern Sun Cape Sun Hotel All prices include VAT at 14%

7 MARKETING INDABA Exhibitions & Conference Marketing Indaba is organised by: CADEK Media Tel: 0027 (0) Fax: 0027 (0) PO Box 5111, Helderberg, 7135, South Africa Media Partners: Association Supporters: ADBIZ.coZ Advertising and marketing portal Participants: