INTRANET STRATEGIES CONFERENCE AND WORKSHOP. 21 TH 22 TH May 2015 Intoweb Park, 82 Zinnia Road, Kyalami, Johannesburg

Transcription

1 INTRANET STRATEGIES CONFERENCE AND WORKSHOP 21 TH 22 TH May 2015 Intoweb Park, 82 Zinnia Road, Kyalami, Johannesburg

2 Course Highlights: Intranet design strategies Integrate your intranet into your communications plan Present the business case of an organization-wide intranet to senior management Successful content management for the intranet Help motivate employees to realize the organization s goals and effect positive behavioral changes Gain the best tools to meet internal communication goals Tame an often unwieldy corporate intranet into a coherent and value creating knowledge sharing tool Adapt your intranet to include social networking and other Web 2.0 advancements The role of internal communications in crisis situations

3 Who Should Attend? Vice-Presidents, Directors and Managers and officers of: Internal Communications Internal Marketing Corporate Communications Web Services and Coordination Information Technology External Communication Strategic Planning Change Management Human Resources Investor & Stake Holder Relations Corporate and Brand Identity

4 Day One 08:30 ARRIVAL AND TEA AND COFFEE 09:00 OPENING REMARKS 09:15 INTRANET DESIGN STRATEGIES An effective intranet design is one that is perceived as being of value by both employees and stakeholders. There is a significant amount of planning involved when designing an intranet experience no matter if it is a new build, redesign or new feature. It typically requires cross-department collaboration, management of a multidisciplinary team and implementation, marketing/communication and training plan. This session will provide you with: An approach for designing the intranet experience Architecture strategies that empower employers to perform tasks collaborate and be informed Solutions to common design challenges Best practices for a successful intranet launch 10:00-10:45 INTRANET COMMUNICATIONS PLAN Underdeveloped and underutilized, intranets get no respect until companies see how useful a good one can be in streamlining and coordinating internal communication efforts. But what role should the intranet play in the overall communications plan? How can you take advantage of its best features and avoid some of the more common pitfalls? This session outlines how to effectively integrate the intranet into your communications plan. Building an intranet strategy that takes into account business priorities and communication objectives Intranet strategy principles and components Intranet tools that support communications Working intranet tactics into planning templates Case examples and pitfalls to avoid 10:45-11:00 MID MORNING BREAK 11:00-11:45 INTRANET CONTENT MANAGEMENT Most intranets jeopardize their value by having more content than they can efficiently handle. Successful content management for the intranet depends on the people who produce it and on the processes and policies guiding it. This discussion outlines how to tame an often unwieldy corporate intranet into a coherent and value-creating knowledge-sharing tool. Where should ownership rest? Managing knowledge leaders: building the right content management team Who controls the business objectives for implementing intranet technology? Motivating and managing content owners: aligning the intranet to overall corporate strategies

5 Day One 11:45-12:30 INTRANET USABILITY ASSESSMENT Is your intranet optimizing its potential to reach employees and support their needs? Usability is a critical factor for organizations striving to realize the full benefits of their intranets. This discussion outlines tried and tested techniques for conducting a usability assessment of your intranet. What is usability and why is it important for your intranet? Why you need to assess usability to ensure your intranet is effective for its users and for your bottom line How to properly assess usability of your intranet How to incorporate usability assessment and metrics in your intranet strategy 12:30-13:30 NETWORKING LUNCH 13:30-14:15 ACHIEVE INTRANET BUY-IN AND ENCOURAGE USE There really is only one way to gain buy-in throughout the organization for the corporate-wide intranet - that is by making the intranet a key business tool and convincing other departments of its necessity. This discussion outlines how to: Turn the intranet vision into an effective reality Ensure the intranet becomes and remains a key business tool Use the corporate intranet as a single, customized view of the enterprise Streamline common business processes and maximize the use of business intelligence Access and exploit corporate information and knowledge resources Provide just-in-time accessibility and information delivery 14:15-15:00 INTRANET PROJECTS: SUCCESSES AND CHALLENGES Open Discussion/ No Presentation Every successful intranet project has its share of challenges. These challenges may be technical in nature, or may originate with stakeholders and content owners. So, while an intranet project s success is primarily dependent on teamwork and communication, the obstacles it faces can greatly impact how this success is achieved. Creating an employee portal Designing a corporate intranet Consolidating multiple intranet sites into one Implementing an online purchasing application 15:00-15:15 AFTERNOON TEA BREAK 15:15-16:00 CASE STUDYS We will investigate how other companies are making a success of their Intranet - Coca-Cola 16:00 END OF DAY ONE

6 Day Two 08:30 ARRIVAL AND TEA AND COFFEE 09:00 09:15 DAY ONE RECAP 09:15 10:00 PUTTING SOCIAL MEDIA TO WORK IN YOUR INTRANET STRATEGY Maximizing the ROI in social media requires a strategic understanding of how an individual organization can most effectively plan and deploy it. This session will describe how to maximize the ROI of social media. An appreciation for the critical success factors required to strategically manage the deployment of social media Insights into real world best practices for the strategies required to maximize the performance of Share Point and social media A framework for building a strategy within the intranet ecosystem to optimize usage and adoption of emerging technology 10:00-10:45 WEB 2.0 TECHNOLOGIES FOR CORPORATE INTRANETS Forward-thinking internal communicators are realizing the opportunities presented by emerging Web 2.0 platforms to facilitate engagement, collaboration and trust across the organization. This session will look at how to use Web 2.0 applications to make your intranet more dynamic and socially interactive. How to start experimenting with social media in your existing intranet How the integration of social media technologies can assist an organization in reaching its internal communications objectives Making your intranet more fluid: how to foster community and engagement Design and measurement strategies 13:30 INTEGRATING THE INTRANET INTO JOBS AS A FUNCTIONAL TOOL Turning the Intranet All the investment that goes into your internal communication strategies need to be well accounted for. Establish its value to the entire organization through measures of success and ROI. Through these measures you can identify tools within the organization that generates the best results in your Internal Communication efforts. Assess the impact of your current internal communication efforts Evaluate internal communication initiatives through qualitative and quantitative metrics Utilize practical techniques to monitor and assess the success of an ongoing communication strategy during implementation Perform regular internal communication audits Align your measures with other organizational measures of performance 12:30-13:30 NETWORKING LUNCH 13:30-15:00 OPEN DISCUSSION ON INTRANET STRATEGIES As a group we will discuss strategies for making an Intranet work What has worked, what has not worked Develop an action plan for new implementations Develop an action plan for getting employee buy in Develop an action plan for corporate communications 15:00 END OF DAY TWO 10:45-11:00 MID MORNING BREAK 11:00-11:45 INTRANET AS INFORMATION AND LEARNING TOOL

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