Healthcare Mini MBA. Four Main Reasons To Attend:

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1 Fully Revised And Updated For 2014 Healthcare Mini MBA The Middle East s Most Exciting And Interactive Learning Experience For Healthcare Leaders And Decision-Makers 30 March 3 April 2014 Jumeirah Emirates Towers Hotel, Dubai, UAE September 2014 Four Main Reasons To Attend: 1. Total immersion into the core principles of healthcare business and management 2. Hands on, interactive learning experiences to transform your leadership and decisionmaking skills 3. Networking and collaborating with the region s current and future healthcare leaders 4. First hand look at the latest ideas and innovations from the world s leading healthcare experts Organised by Follow us on

2 Meet Your Expert Course Director My role is to act as instructor, coach, host, moderator, devil s advocate, fellow-student and judge. But most of all, I am here to make sure that what delegates learn in the class substantially exceeds their expectations. Benedict Stanberry, Director, IHLM, United Kingdom Benedict Stanberry is a British consultant and academic who researches, writes, teaches and consults across the world on the subjects of healthcare strategy, management and leadership. Ben has extensive experience of designing and delivering professional education and development programmes for healthcare managers and clinicians in the Middle East and has worked with many of the Gulf s leading healthcare organisations in both the public and private sectors, including: King Fahad Medical City, Riyadh, KSA King Fahad Specialist Hospital, Damman, KSA Royal Commission Hospital, Jubail, KSA King Hussein Cancer Center, Amman, Jordan Mafraq Hospital, Abu Dhabi, UAE Dubai Healthcare City, Dubai, UAE Hamad Medical Corporation, Doha, Qatar Supreme Council of Health, Doha, Qatar Sultan Qaboos University Hospital, Muscat, Oman New Mowasat Hospital, Kuwait City, Kuwait Ben began his career as a medical lawyer and became a healthcare management consultant in He has served as the interim chief executive of a Brussels-based healthcare NGO and as an elected politician in south-west London, where his responsibilities included overview and scrutiny of the delivery of healthcare services in the capital. His most recent role has been as a director of one of the UK s leading private healthcare companies. Ben is a Fellow of the Royal Society of Medicine, a Member of the Institute of Healthcare Management and Institute of Directors and an Associate Member of the Faculty of Medical Leadership and Management. He holds an MBA from the world-ranked Henley Business School, where is currently a doctoral research associate, and also chairs the school s alumni association in the Middle East

3 IIR s Advanced Healthcare Management Programme IIR Middle East offer a comprehensive programme of advanced courses in healthcare management designed to meet the needs of healthcare managers and professionals in specialist functions, as well as those in middle and senior management roles. Through our multi-disciplinary faculty of international experts we provide the region s current and future healthcare leaders with the transformative insights and practical tools they need to build innovative, high-performing and competitive healthcare organisations that are ready for tomorrow s challenges and opportunities. The courses in the 2014 Advanced Healthcare Management Programme include: Cost Control And Financial Performance For Healthcare Organisations This unique course delivers highly practical tools and international best practices directly into participant s hands: tools which they and their colleagues can take away and put to work immediately to transform their healthcare organisation s financial performance and maximise the value of the patient care they deliver. Healthcare Mini MBA The Middle East s pre-eminent executive education event enables ambitious healthcare managers and clinicians to come together to reflect on their management challenges and transform their strategic decision-making capabilities using the case methods and techniques developed by the world s top business schools. Leaders In Healthcare A unique learning opportunity, this course exposes the Middle East s future healthcare leaders to a series of expert lectures from an unparalleled faculty of senior experts who will coach and direct participants in the personal and professional leadership development issues they face and expose them to news ways of designing and delivering healthcare services. Transforming The Patient Experience This course is designed for anyone with designated responsibility for improving patient experience. It offers a rich source of research evidence, international best practices, stories from patients and staff and many examples of innovative ideas and well-tested techniques that participants can immediately put to work in their own healthcare organisations to help them become more patientfocused. Please feel free to contact one of our team members to find out more about these courses, their dates and request for your copy of the brochures.

4 Healthcare Mini MBA 30 March 3 April 2014 Jumeirah Emirates Towers Hotel, Dubai, UAE September 2014 Course Outline The Strategic Management Of Healthcare Marketing And The Patient Experience Organisational Behaviour And Human Resource Management The Financial Management Of Operations Management And Service Improvement Challenges And Opportunities In The Global Healthcare Economy The Healthcare Marketing Process Organisational Culture In Healthcare The Challenges Of Cost Control In Healthcare Managing Operations In The Healthcare Marketplace In The Middle East Understanding Customer Behaviour In Healthcare The Healthcare Leadership Task The Basics Of Budgeting In Designing And Delivering Service Improvement Making Strategy Happen In Transforming The Patient Experience Motivating And Engaging Healthcare Staff Measuring And Understanding Healthcare Costs Nurturing And Embedding Innovation Course Overview Now in its fifth successful year, IIR Middle East s Healthcare Mini MBA is the most exciting and interactive learning experience for healthcare leaders and decision-makers available anywhere in the region. It uses Harvard Business School s famous Case Method to provide a thorough grounding in the core business and management principles taught by the leading healthcare-focused MBA programmes at world-ranked business schools. The programme format mixes high energy teaching sessions with dynamic activities that provide a forum for discussion, debate and peer-to-peer interaction: sharing experiences and collaborating to solve the business and management dilemmas faced by the region s healthcare leaders on a daily basis. Learning from some of the top business and management gurus and debating today s healthcare challenges with other high-potential leaders from across the Middle East will transform your way of thinking about healthcare management. Over five days you will gain insights into both the fundamentals and the latest thinking on: The strategic management of healthcare organisations Healthcare marketing and the patient experience Organisational behaviour and human resource management The financial management of healthcare organisations Operations management and service improvement What Is The Case Method? The Case Method is probably the most important and profound innovation ever made in business and management education. Pioneered by Harvard Business School and today used by all the world s top business schools, the case method is designed to place delegates in the role of a leader and decision-maker as they consider real-life healthcare management dilemmas. Working in a learning team comprised of peers from the region s leading healthcare organisations, delegates will work together to analyse healthcare management problems, consider alternative courses of action and come to a set of recommendations. There are no simple solutions, but through the dynamic process of sharing their points of view delegates will become adept at exercising good judgment to make difficult decisions the hallmark of a high-performing healthcare manager and leader. Would you like to run this course in-house? The in-house training division of IIR Middle East Tel: CTS@iirme.com register@iirme.com

5 Course Timings Registration will commence at on the first day. Course sessions will start promptly at and finish at There will be two breaks for refreshments and lunch will be served at the end of each day s sessions Day One The Strategic Management Of Healthcare Organisations Strategic management is all about setting long-term goals for your team, department or organisation that enable you to face the future confidently and focus your efforts and resources on delivering success. On Day One, you will make full use of key models and concepts in strategic management and apply them to the complex planning decisions that healthcare leaders and managers have to get right. Understand and describe the key issues in the regional and global macro-economy that impact on the delivery of healthcare services Evaluate your organisation s competitive position in the region s healthcare marketplace Analyse your organisation s current strategic position and make recommendations about its future strategy and how to implement that strategy Day Two Healthcare Marketing And The Patient Experience Few hospital patients ever remember exactly what was said to them, or what was done, but their clinical and emotional experiences are lived for a lifetime. On Day Two, you will explore how, through the discipline of marketing, you can understand the ways in which your organisation can provide a better patient experience than its competitors and continue to do so over time. Use appropriate tools and concepts to analyse your healthcare organisation s market and understand the needs of your customers Understand what matters to patients and how they actually choose a healthcare provider Understand how patients experience their care, how you can capture insights into that experience and use them to better meet patient needs Day Three Organisational Behaviour And Human Resource Management Healthcare is the most people-intensive of all industries everything healthcare organisations achieve is done through the skills, motivation and teamwork of the talented men and women that work in them. On Day Three, we explore the critical importance of organisational culture, staff engagement and effective leadership in creating a high-performing healthcare organisation and delivering safe and compassionate patient care. Understand what happens when culture goes wrong in healthcare organisations and how you can achieve and maintain a healthy culture Identify what effective healthcare management and leadership entails Evaluate and apply different approaches to motivating and engaging healthcare staff Day Four The Financial Management Of Healthcare Organisations Delivering and improving value should define the way that every healthcare manager goes about managing the financial and other resources at their disposal. On Day Four, we examine how disciplined measurement and improvement of value is the best way to enhance the financial performance of a healthcare organisation or system. Identify the main factors that have led to rising healthcare costs and key approaches to controlling those costs Understand the basics of budgeting in healthcare organisations, prepare a master budget and analyse variances given forecast and actual performance data Measure and understand the real costs of delivering an actual episode of patient care Day Five Operations Management And Service Improvement Healthcare is one of the most complex and fast moving sectors of the Middle East economy. With rising affluence comes the growing burden of lifestyle-related diseases. Effective operations management in healthcare organisations is therefore critical. On our final day we explore why it is not enough simply to run an efficient and productive hospital or health system. We have to do something far more challenging: constantly innovate to improve and transform our services. Provide solutions to the challenges involved in the operation of safe and effective healthcare services Understand the choices that need to be made when designing a service improvement project or programme Identify how healthcare organisations embed and sustain change, innovation and improvement Who Should Attend? This programme has been designed for healthcare managers and professionals who want to advance their business and management acumen, including: Physicians, surgeons, senior nurses and allied healthcare professionals who are about to take on general management responsibilities for the first time or who have been identified as having potential for general management Managers and professionals who are about to move out of a specialist role and into a broader general management role Any healthcare professional looking to develop, broaden or refresh their general management skills, network with their peers from across the region and share or benchmark best practices register@iirme.com

6 Healthcare Mini MBA 30 March 3 April 2014 Jumeirah Emirates Towers Hotel, Dubai, UAE September 2014 FIVE WAYS TO REGISTER IIR Holdings Ltd. P.O Box 9428 Dubai, UAE register@iirme.com DISCOUNTS AVAILABLE FOR 2 OR MORE PEOPLE CALL a.watts@iirme.com Event 12 January February 2014 Final Fee WEB BC5356/BC5357 Healthcare Mini MBA 30 March 3 April 2014 (BC5356) US$ 4,395 US$ 4,895 US$ 5,195 WOULD YOU LIKE TO RUN THIS COURSE IN HOUSE? Event 29 June July 2014 Final Fee Healthcare Mini MBA September 2014 (BC5357) DELEGATE DETAILS US$ 4,395 US$ 4,895 US$ 5,195 All registrations are subject to our terms and conditions which are available at Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full. Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance. Name:... Job Title: Tel:... Fax:... Mobile:... Name:... Job Title: Tel:... Fax:... Mobile:... Name:... Payments A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. You can pay by company cheques or bankers draft in Dirhams or US$. Please note that all US$ cheques and drafts should be drawn on a New York bank and an extra amount of US$ 6 per payment should be added to cover bank clearing charges. In any event payment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received. Credit card payment If you would like to pay by credit card, please tick here and a member of our team will contact you to take the details Job Title: Tel:... Fax:... Mobile:... COMPANY DETAILS Company:... Address:... Postcode:... Country:... Tel:... Fax:... No.. of employees on your site: YES, I would like to receive information about future events & services via ... Nature of your company's business:... To assist us with future correspondence, please supply the following details: Name of the Department Head:... Department:... Mobile: Training Manager:... Department:... Mobile: Booking Contact:... Department:... Mobile: Copyright I.I.R. HOLDINGS B.V. Cancellation If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge. Registration fees for registrations cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time. Avoid Visa Delays - Book Now Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-gcc nationals may take several weeks to process. All registrations are subject to acceptance by IIR which will be confirmed to you in writing. Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers. Event Venue: Jumeirah Emirates Towers Hotel, Dubai, UAE Tel: Tel: Accommodation Details We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the IIR Hospitality Desk for assistance on: Tel: Fax: hospitality@iirme.com MR/EO MD Healthcare LR