Lights, Camera, Social Action: Using Video to Engage Youth and Stakeholders

Transcription

1 Slutins fr tmrrw s wrld Lights, Camera, Scial Actin: Using Vide t Engage Yuth and Stakehlders Dana Michelle Fleitman JBS Internatinal, Inc. Expanding Our Experience and Expertise: Implementing Effective Teenage Pregnancy Preventin Prgrams March 12-14, 2012 Baltimre, MD

2 Disclaimer Educatinal r instructinal materials referenced during presentatins at the Expanding ur Experience and Expertise: Implementing Effective Teenage Pregnancy Preventin Prgrams are fr infrmatinal purpses nly. Presenters' references t these materials d nt cnstitute endrsement by the Office f Adlescent Health r U.S. Department f Health and Human Services. Any statements expressed are thse f the presenters and d nt necessarily reflect the views f the Department.

3 Objectives By the end f this presentatin, participants will be able t: 1. Identify vide prjects benefits, strengths and pprtunities; 2. Cnsider different ways t engage yuth in vide-making; and 3. Explre ptins and cnsider cmmunity partners fr implementing a vide prject.

4 Why Vide? Benefits: General 65% f ppulatin are visual learners (Visual Teaching Alliance, 2004) Images are pwerful and stay with an audience Peple assciate images with infrmatin and emtins

5 Why Vide? Benefits: Yuth Psitive yuth develpment: Helping yuth reach their full ptential is the best way t prevent them frm engaging in risky behavirs. Yuth-prduced vide prvides yuth with a variety f skill-building pprtunities, including: Writing Editing Set design Cstume design Acting Interviewing Camera skills Visual thinking Ascetic appreciatin Critical thinking Leadership Strytelling Teaching Lng-term planning Imprtantly, yuth have the chance t take cntrl and express their reality in their wn, authentic way.

6 Why Vide? Benefits: Organizatins Lved yur vide! Here s a hefty grant! Yuth-prduced vide has many benefits fr spreading the wrd abut yur gd wrk t yur cmmunity, ptential prgram participants, stakehlders and funders, including: Puts a yuth face n the issues Tangible prduct that can be shared Can shwcase yur space, prgrams and staff Easy t share and distribute (yur website, yutube, burning DVDs) Cmpliments mre frmal and traditinal prpsals/infrmatin Can be very inexpensive and reach a wide audience

7 Why Vide? Purpse Befre yu cmmit t a self-prduced, yuth-driven vide prject, yu shuld carefully cnsider the desired utcme f the prject. Ask yurself the fllwing questins: What is the purpse/gal f making this? Is it mre imprtant fr the yuth t have a psitive experience, r fr the prduct t be plished? Wh is the audience? Hw are yu planning n distributing this? Are there unintended audiences t cnsider? Hw prfessinal des the vide need t lk?

8 Prject Optins Digital Stries What is a digital stry? Cmbinatin f audi, mving and still images and narratin Shrt, persnal stries Examples: Resurces:

9 Prject Optins P.S.A. What is a public service annuncement (PSA)? Call the Teen Htline Shrt, secnd advcacy piece Intended t raise awareness, make an argument r suggest an actin Can be dcumentary, narrative r a cmbinatin Examples: NR=1&feature=endscreen ElMvLBqV0&feature=related

10 Prject Optins News Stry/Interview What is a news stry/interview? Mini-dcumentary fllwing a traditinal news frmat Can be ne interview, shrt expse piece Can range frm 1-3 minutes Fcused n ne issue, persn r event frm a yuth perspective Examples: Q A

11 Prject Optins Dcumentary What is a dcumentary? Nn-narrative stry n a particular issue Highlights an event, issue, persn Can range frm 2 minutes t full length Cmbine interviews, news cverage and narrative elements

12 Case Study: Yung Wmen s Prject PSAs Chsing the Prject Small, D.C. area nn-prfit with summer yuth staff f abut 15 Ages Organizatin fcused n empwering fster teens and peer allies t advcates fr fster care refrm in D.C. Equipment limited t ne camera, ne tripd (n audi equipment) and Premier Shrt time windw t cmplete vide prject (3 weeks r less) Intended t be screened at fster yuth presentatin t caregivers, parents, scial wrkers and D.C. Child Family Service staff

13 Case Study: Yung Wmen s Prject PSAs Pre-Prductin Steps Learn film basics Chse bjectives and audience Brainstrm Outline Write Script Strybard Sht list Prductin Plan

14 Case Study: Yung Wmen s Prject PSAs Sessin 1: Learning Learn film basics Chse bjectives and audience Brainstrm Outline Write Script Strybard Sht list Prductin Plan Discussin f favrite films Discussin/definitin f visual strytelling Identify elements f film (characters, setting, etc.) G ver shts and angles Shw examples f film (specifically related t the prject type)

15 Sht Wrksheet Hit Me With Yur Best Sht Clse Up Lk at the pictures f shts here and take yur wn using a digital still camera. Remember t use the rule f thirds fr all f yur shts. Macr Pint f View Sht Medium Sht Lng Sht/ Full Bdy Sht Tw Sht Extreme Lng Sht/ Establishing Sht High Angle Sht Lw Angle Sht Over the Shulder Sht

16 Three Act Stry Structure Climax Inciting Incident Set Up (characters, setting, guides us int the cnflict) Build Up (explre cnflict, expand characters and their relatinships) Reslutin (things wind dwn and wrap up) Cinderella Example Three Act Stry Structure Clck strikes midnight, she is left Invited t the ball -Characters: Cinderella (pr, pretty, dead father, has t clean a lt, lnely) Evil Step Mther and evil sisters (rich, evil, mean) Twnspeple (the nrmal peple), Prince (lnely, yung, attractive, needs queen) -Setting: twn, sme srt f medieval time -Cnflict: Cinderella wants t g the ball -Cinderella is sad abut nt being able t g -Cinderella finds Fairy Gdmther -Cinderella ges t the ball (with sme stipulatins) -Cinderella and prince fall in lve -Prince finds Cinderella -Prince and Cinderella get married

17 Case Study: Yung Wmen s Prject PSAs Sessin 2: Brainstrm t Outline Learn film basics Chse bjectives and audience Brainstrm Outline Write Script Strybard Sht list Prductin Plan Review f previus lessn Break prject int ptins (stry, infrmatin verlad, many vices) In prductin grups, cmplete critical questins wrksheet In prductin grups, cmplete an utline

18 Case Study: Yung Wmen s Prject PSAs Wrksheet Example PSA Critical Questins Wrksheet Discuss these questins as a grup and cme t a decisin: Wh is the audience fr yur PSA? (fster yuth, all yuth, scial wrkers, smene wh knws nthing abut fster care, etc) What is the main pint? What is yur gal/are yur gals? (i.e., t infrm, t inspire, t utrage, etc.) What d yu want peple t d after watching it? (what effect shuld it have n them?) Hw culd each f the three types f PSAs help yu prve yur pint? Many Vices Mdel Stry Mdel Infrmatin Overlad Mdel Which type will be the best fr yur message? Why? Can yu cmbine elements frm different mdels? Discuss hw yu can shw yur pint with images, text and vices. Hw des it start? Hw des it end?

19 Case Study: Yung Wmen s Prject PSAs Learn film basics Chse bjectives and audience Brainstrm Outline Write Script Strybard Sht list Prductin Plan Sessin 3: Strybarding and Scriptwriting Review f previus lessns Prvide feedback n utlines In prductin grups, cmplete script and strybard

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21 Yur Turn: Challenge With a partner, cmplete a strybard fr ne step f the fllwing sequence (use at least 3 shts in yur step): 1) Teen girl walks int crwded cafeteria. All the tables lk full. 2) She tries t sit at tw different tables and gets dirty lks. 3) A girl at a third table says Hey! I can sct ver 4) Teen girl smiles and sits. Text appears that says Be kind t thers.

22 Case Study: Yung Wmen s Prject PSAs Sessin 4: Prductin Planning Learn film basics Chse bjectives and audience Brainstrm Outline Write Script Strybard Sht list Prductin Plan Review previus lessns Prvide feedback n scripts and strybards In prductin grups, cmplete prductin planning discussin/wrksheet Determine Rles Create sht list

23 Sht List Sht # Type f Sht 1 Lng/Esta blishing Lcatin and Actin in the Sht Outside building: Slw tilt frm bttm t tp f tall building Cmplete? (check) 2 Clse Up Outside building: building dr, hand pushes dr pen 3 Clse up Outside building: dr, persn leaves, dr slams 4 Wide sht Inside building: Man walks dwn hallway

24 Case Study: Yung Wmen s Prject PSAs Wrksheet Example Prductin Plan There are many cnsideratins t have a smth, successful prductin. This is a list f questins that yu need t discuss, answer and take actin n prir t yur prductin day. This list is nt cmplete think abut everything yu need and ask yur wn questins! Make sure t determine wh is respnsible fr what. Des yur sht list cver all f the shts n yur strybard? Which lcatins are yu ging t? At what times? In what rder? D yu knw the lcatin will be available? Hw are yur lcatins ging t be set up? What scenery is necessary? What prps d yu need? D peple need t bring things in? D yu need t make smething new? What shuld peple wear? Are there clrs yu want t bring ut? D peple need t brrw clthes frm each ther r make smething new? D peple need t wear different things in different scenes/shts? Hw many actrs d yu need? Wh will play which part/say which lines? D the actrs knw what they re ding and when yu need them? D they knw what t wear and/r bring? If yu have exterir (utside) shts planned, what s yur plan if it rains? What effects are yu cunting n in pst-prductin? Are yu sure they re all available? What audi (sund) d yu want in yur vide? Which sunds d yu have t film? Which nes can be added later? Did yu include vicever in yur sht list? What kind f music d yu want, if any? If the sht takes lnger than anticipated, are yu willing t sht int lunch? What ther cnsideratins are there? Hw are they being taken care f?

25 Recmmendatins Lessns Learned Pitch the idea and have yuth decide if they want t d the prject Be realistic with yuth abut the level f pre-prductin wrk Only shw high-level examples, nt amateur nes Remind yuth f the verall prcess s they see hw all the pieces cnnect If pssible, have yuth d practice prjects and reflect n the experience Keep prductin teams small (4-5 yuth) and, if pssible, have staff guide discussins Make sure yu have parent/guardian permissin t film yuth

26 Recmmendatins Expertise Challenges Yur staff des nt have a backgrund in vide prductin Yu are nt cnfident in teaching vide r strytelling Yu dn t knw hw t use editing sftware Slutins See if there are yuth media grups in yur area that may be f assistance Partner with an academic institutin/seek a vlunteer r intern in a film prgram wh can lend expertise Acquire resurces; see the Educatinal Vide Center ( which includes sme free curricula as well as training. Their bk, Teaching Yuth Media: a Critical Guide t Literacy, Vide Prductin & Scial Change culd be helpful as well Recgnize the skills yu have that are transferrable t filmmaking and create a plan Lk nline fr free r cheap editing training

27 Recmmendatins Equipment Yu need the fllwing items n a budget: Challenges Vide camera Micrphne Tripd Editing sftware Slutins Lcal academic institutins r nn-prfits may have these t share Partner with an academic institutin/seek a vlunteer r intern in a film prgram wh can brrw the equipment fr yu and lend expertise Windws Mvie Maker is very basic, but free t dwnlad. imvie is under $50. Premier (fr PC) and Final Cut Pr (fr Macs) are the best sftware and discunts are available. Adapt yur prject t minimal equipment (i.e., n synchrnized sund if yu can t access a micrphne) Search websites fr inexpensive cameras and tripds buy used.

28 Recmmendatins Audi Challenges Slutins Many flip cams and inexpensive camcrders d NOT have a micrphne jack (i.e., yu cannt use a micrphne with them) In-camera mic is very weak and picks up nearby sunds Pr audi will ruin a mvie Buy r brrw a camera and micrphne frm a lcal cllege r university Make vides withut synchrnized sund; use vicever and music instead Test the audi in different lcatins befre yur sht; aim fr small, quiet and indr spaces

29 Recmmendatins Resurces Educatinal Vide Center List f yuth media rganizatins Yuth media resurces and guidance Research n yuth media Listen Up: America s Yuth Speak Out (resurces, funding pprtunities)

30 Slutins fr tmrrw s wrld Dana Michelle Fleitman JBS Internatinal, Inc. (240) DFleitman@JBSinternatinal.cm