Give. Volunteer. Act.

Transcription

1 2012 Emplyee Campaign Crdinatr (ECC) Guide Give. Vlunteer. Act.

2 OUTLINE Change starts when passinate peple cme tgether t better their cmmunity Thank yu fr accepting the rle t lead a United Way campaign at yur wrkplace! This guide has been prepared t help yu lead a successful wrkplace campaign. While this guide is intended t be a resurce fr yu, please remember that United Way staff and vlunteers are here t supprt yu every step f the way. Feel free t cntact us with any questin r request. Cntents United Way 1 What t say abut United Way 2 Hw yu help 3 Campaign Planning Checklist 4 The 20-Minute Kick-ff Meeting 6 Canvasser Guide 7 FAQ 8

3 UNITED WAY Our Missin: T imprve lives and build cmmunity by engaging individuals and mbilizing cllective actin We fcus ur resurces n the fllwing three pririty areas: Pverty t pssibility We prvide pprtunities fr peple t mve ut f pverty and thrive. All that kids can be We prvide pprtunities fr children and yuth t reach their full ptential. Healthy peple, strng cmmunities We supprt peple and cmmunities t be healthy and strng s they are able t respnd t bth challenges and pprtunities. We knw ur future success will depend n the relatinships we build with peple and their cmmunities. Our ability t engage and inspire thers will encurage new pprtunities and challenges fr us t wrk tgether in new and different ways. A few United Way partnership and initiatives include. Read abut mre partnerships n ur website: Emergency Transprtatin Assistance Prgram spnsred by City f Kamlps prvides bus tickets t access essential scial services thrugh lcal nn-prfit rganizatins TRU research partnership t measure the impact f ur wrk and guide investments Access Kamlps/Access Williams Lake nline resurce directry directing peple t services they need Neighbrhd Actin Grants seed funding fr residents t make change where they live United Way Yuth Club a pprtunity fr TRU students t cnnect t their cmmunity and make a difference Yuth Initiative Grants In partnership with TELUS and Interir Savings Credit Unin, grant yuth up t $1,500 t execute a lcal cmmunity prject. 1

4 WHAT TO SAY ABOUT UNITED WAY Wh des the campaign help? As ur campaign grws we are able t help address the changing needs rganizatins face as new and pressing issues emerge. While we fund many rganizatins each year, such as Canadian Mental Health Assciatin, and Chris Rse Centre fr Autism, we are als able t fund newer initiatives such as Interiir Cmmunity Services Yuth Outreach Wrker and The Kamlps Hmelessness Actin Plan. Fr a cmplete list f all the initiatives and rganizatins that we supprt, visit: We all want children t be all that they can be Did yu knw that in sme f ur cmmunities 35% f children are nt ready fr schl when they reach kindergarten? United Way helps yung children and their families as part f ur Success by 6 initiative. This initiative builds the capacity f parents and cmmunities t prvide the fundatin that children age 0-6 need and includes emtinal, scial, cgnitive and physical skills. We all want t help mve peple frm pverty t pssibility Hmelessness affects all f us. Ending hmelessness will imprve ur cmmunity, imprve lives and save mney. The Kamlps Hmelessness Actin Plan is an ambitius plan t eliminate hmelessness in ur cmmunity in five years. The frmatin and executin f this plan has been pssible with guidance and wrk frm all sectrs f ur cmmunity. United Way has played a key leadership rle in cnvening tables and bringing peple tgether t develp this plan and put it int actin. We are cmmitted t funding crdinatin f the plan until it s cmpletin in We want t supprt healthy peple and strng cmmunities When cmmunities are strng and peple are healthy they can respnd t bth challenges and pprtunities as they arise. T d this wrk, United Way nt nly prvides investments but als rganizes vlunteers thrugh Days f Caring, helps nn-prfit Bards f Directrs hne their skills thrugh Vlunteer Leadership Develpment and hsts wrkshps n tpics such as scial enterprise. 2

5 HOW YOU HELP? Emplyee Campaign Crdinatr (ECC) is a vlunteer in the wrkplace wh is respnsible fr managing and mnitring the Wrkplace Campaign. As ECC in yur wrkplace, yu rally emplyees arund a cmmn cause f caring and partner with United Way t change lives and build better futures. Yur rle as an ECC is vital t the success f the campaign in yur rganizatin and, ultimately, t the well-being f yur cmmunity. As an ECC, yur rle is t: Lead and direct the United Way Emplyee Campaign within yur rganizatin, mtivate yur campaign cmmittee and inspire peple t give! Help emplyees understand what United Way des and hw cntributins t United Way directly affect their cmmunity. Give all emplyees an pprtunity t invest in what matters fr their cmmunity thrugh United Way. Sme respnsibilities f an ECC might include: Recruiting a cmmittee Planning the campaign Hsting events Mnitring campaign prgress Supplying infrmatin, updates and results t the United Way ffice Returning cmpleted reprt envelpes t the United Way ffice N individual, cmpany, r agency wrking alne can achieve as much as we can by wrking tgether. Our strength is in ur name- United Way. The majrity f dnatins raised by United Way cme frm emplyees cntributing at their wrkplaces. Thank yu - We culdn t d it withut yu! 3

6 Invlve yur CEO/Senir Management CAMPAIGN PLANNING CHECKLIST The supprt f the senir management in yur rganizatin is critical t the success f yur campaign. Ask yur CEO t assist and supprt the campaign by: Getting invlved. Attending and/r speaking at campaign events/presentatins. Apprving the emplyee time necessary t plan and implement yur campaign. Supprting yur campaign gals, strategies and plans. Recruit yur campaign team The gal is t have all members invlved and cntributing, withut feeling verwrked r underused. Recruit well-respected and enthusiastic cwrkers wh are cmmitted t United Way t sit n yur cmmittee. Lk fr specific skills/expertise. Try t btain representatin frm all wrk grups. Recruit canvassers r get help with yur kick-ff r small special event. Have fun! Analyze yur previus campaign perfrmance Review the results f past campaigns with particular attentin t last year s campaign. Yur cmmittee can identify strengths and pprtunities. Identify trends (participatin levels, average gift, timing f campaign, number f canvassers). Utilize UW staff supprt and resurces if needed. Set yur gal A gal mtivates and prvides a mechanism fr measuring the success f yur campaign. Yur gal shuld be realistic, achievable and challenging. Develp yur strategies Yur strategies will help yu reach yur gal. Offer mre pprtunities t learn abut United Way. Hst a special event. Use persnalized pledge frms and prmte payrll deductin Canvass and fllw up with every emplyee Develp a timeline that is apprpriate fr yur wrkplace. The mst successful campaigns are shrt, fastpaced and rganized. 4

7 Plan yur apprach The main bjective f yur campaign is t generate resurces by increasing emplyee awareness f cmmunity needs, the services available and hw their dnatin is wrking in ur cmmunity. It is critical that every emplyee is given the pprtunity t learn this infrmatin in rder t make an infrmed decisin. Fcus n: Educating emplyees with presentatins, speakers, Seeing is Believing Tur, Day f Caring prject, vide. Preparing pledge packages (pledge frm, brchure, letter) Canvass emplyees (see page 7 fr a guide t Canvassing). This includes being an ambassadr f United Way and distributing and cllecting pledge frms. Prmte yur campaign Spread the wrd! Create enthusiasm and spirit while helping t maintain fcus. Use psters, small incentives, departmental challenges. Plan a visible kick-ff and wrap-up event. Mnitr yur prgress and reprt yur results Yu shuld track campaign activity and results. Cnsult with canvassers when there seems t be lw perfrmance. Update management n yur campaign s prgress and prblems. Keep enthusiasm high by regularly infrming emplyees f results. Recgnize and thank yur vlunteers and dnrs. The key t success f United Way s wrk is t thank the vlunteers wh give their time and talent t the campaign. Thank all dnrs and vlunteers wh have made yur campaign a success. Recgnize them in a staff meeting, in a newsletter, with a thank-yu nte. Invite them t a United Way event, like the tuch-dwn r the Spirit Awards. Evaluate yur campaign. It is imprtant fr the campaign team t analyze and evaluate all aspects f yur campaign. The analysis is an imprtant planning tl fr future campaigns. Review results and cmpare them t yur bjectives. Identify the aspects f yur campaign that wrked well and thse that did nt. Dcument yur findings- the recmmendatins yu make will be valuable in planning next year s campaign. 5

8 THE 20-MINUTE KICK-OFF MEETING Grup kick-ff presentatins are the mst effective and efficient way t reach all emplyees and t help them understand the wrk f United Way and hw their cntributins impact the cmmunity (and build excitement!). It takes as little as 20 minutes t cnvey key messages t yur grup, have a Leadership Presenter r Cmmunity Speaker, and shw a United Way vide. Be sure t ask emplyees t give when they receive their pledge frms. Please call yur United Way cntact t arrange fr a Cmmunity Partner t speak at yur meeting. Remember, peple give t peple, s dn t verlk this critical step. Cnsider asking a fellw emplyee t speak abut his/her wn experiences as a recipient f United Way-funded services. Sample Agenda Wh Time alltted 1. Opening remarks Thank participants frm cming and launch campaign 2. CEO and unin endrsement Crprate cmmitment t UW Management and Unin supprt fr campaign Request each emplyee t supprt the campaign and t cnsider giving at the Leadership level Intrductin f Cmmunity Speaker 3. Leadership presenter r Cmmunity Speaker 4. United Way Overview- United Way staff persn/laned representative 5. Campaign Vide 6. Clsing cmments Thank-yus Reminders f special dates/events We can help yu with this! 6

9 CANVASSER GUIDE EVERY DOLLAR MAKES A DIFFERENCE! 1. Prepare Visit fr examples f the difference United Way is making in ur cmmunity. Read the FAQ s in this guide t prepare yurself fr questins that may cme up. Find yur mtivatin by highlighting imprtant gals fr the campaign and cnsidering hw yur invlvement can supprt these gals. Be the first t make a pledge, it will be easier asking thers t d the same. Set up meetings and start with peple wh already supprt United Way and c-wrkers with whm yu have a gd relatinship in rder t build cnfidence. 2. Meet 3. Fllw Up Be relaxed and psitive and start by thanking yur clleague fr meeting with yu. State yur case by describing hw United Way is helping peple, changing lives and making every dnatin cunt. Ask fr questins and if yu dn t have the answer get in tuch with yur United Way cntact. Ask fr their investment and be clear that n matter the amunt every dnatin t United Way adds up t a pwerful change in ur cmmunity. Encurage payrll deductin if it s available. Thank yur c-wrker fr their time and cnsideratin. Respnd t any questins yu tk away frm yur initial meeting. Ensure everyne has a chance t dnate. Cnnect with peple wh were away r wh yu missed during yur initial canvass. Ask yur United Way cntact t help develp an effective fllw-up strategy. Arrange a time t pick up all utstanding pledge cards and send an reminder Turn in all cmpleted pledge frms t yur United Way cntact. 7

10 FREQUENTLY ASKED QUESTIONS Mst peple are already familiar with the wrk f United Way but yur c-wrkers might still have sme questins. This is yur pprtunity t address their cncerns. Here are sme f the mst cmmn questins and the apprpriate answers: It seems there are s many rganizatins asking me fr mney. What makes United Way special? United Way is respnding t the issues that ur citizens themselves have identified as vital pririties. We are investing in pririties that will result in lasting change. These pririties are ensuring that children and yuth have the pprtunity t be all that they can be with pprtunities t learn, grw and thrive; and ensuring that all peple are mving frm pverty t pssibility with stability and independence, safe affrdable husing, and access t mental health and ther services that allw individuals t participate fully in ur cmmunity. This can t be accmplished withut bringing peple tgether and wrking in cllabratin t create strng cmmunities. Investing in United Way means that yur dllars g t wrk in ur cmmunity immediately. We are a results nw rganizatin. Where des my dnatin g? When yu invest in United Way yur gift ges far but never far away. Yur dnatin stays in yur cmmunity invested in rganizatins, prgrams, services, and initiatives needed t make lasting scial change. Funds are invested in ne f the many initiatives f United Way and in cre funding t Cmmunity Partners such as The Bys and Girls Club, The Elizabeth Fry Sciety, and Kamlps Therapeutic Riding Assciatin. Yur dnatin t the United Way Cmmunity Fund allws these frnt line rganizatins t fcus n what they d best. Yu can find a full list f ur 2011 dnatins n ur website: Why shuld I dnate t the United Way Cmmunity Fund? United Way brings tgether the peple and resurces necessary t create lasting change and prvide preventative slutins. We d this by wrking within a wide netwrk f experts, trained vlunteers and staff in partnership with cmmunity rganizatins, ensuring that ur cmbined dllars achieve maximum results. Why shuld I give, I never use any f these services? Yu wuld be surprised hw many peple have benefited frm the wrk f United Way withut knwing it. Often, a family member, clse friend r neighbr has received supprt frm United Way in sme frm. By building partnerships and investing in prven strategies, United Way addresses immediate needs and funds lng-term slutins t pressing issues. When these critical needs are addressed the benefits ripple ut t the cmmunity as a whle. We are wrking t build a better cmmunity fr everyne. 8