Features of agile

Transcription

1 Features of agile

2 Features of agile Contents 2 Contents Features of agile ...3 Workflow... 3 Content... 4 Action... 4 Insight... 5 Infrastructure Movable Ink. All rights reserved.

3 Features of agile Features of agile 3 Features of agile agile is Movable Ink's next-generation platform, embedded with powerful capabilities that make marketing faster, smarter, and more measurable than ever before. Workflow Workflow Auto-generated templates Never write HTML again start from an image file (JPG, PNG, PSD, etc.), and autogenerate -compliant HTML templates that work flawlessly on desktop, tablet, or mobile. Responsive design Upload desktop and mobile versions of s and generate -compliant HTML templates. Easy import and export Import your existing template by pasting in your HTML or uploading an image file. When you're done with your template, export your it by copying the HTML to your clipboard or saving the HTML to a file. Customization View and manipulate every element of your template in an intuitive, responsive, real-time interface. Templates that work across devices Generate a single template that can be viewed across different devices. Reusable components in the Media Library Your template is parsed, categorized, and organized automatically in the Media Library. Each template component is completely reusable for future campaigns. Zero ESP integration Load your template into any ESP platform without having to set up a separate integration.

4 Features of agile Features of agile 4 Content Content Out-of-the box features Tap into our broad suite of out-of-the-box real-time features that drive social engagement (via Twitter feeds), target content based on geolocation (via local maps), create a sense of urgency (via countdown timers), enliven your campaigns (via full-motion video), and more. Live content Pull in personalized, live, and streaming content directly from a public or authenticated website, RSS feed, or an API call. Full client support Add dynamic content that works across every native and web-based client, including Gmail, Outlook, Outlook.com, Yahoo, Apple Mail, and more. Media Library With the Media Library, you can add image assets to our system, each sorted by the type of element you're using as well as the base assets. Videos that are uploaded into our system will also be organized in the Media Library in the near future. Action Targeting Target your audience at the moment of open based on context (e.g., time, device, location, weather, client) or on any data provided by your ESP (e.g., gender, income). Optimization Conduct a live A/B test of your campaign in order to gain insights for future campaigns, or take testing a step further by automatically selecting a winning creative midcampaign and displaying that creative for all subsequent opens. Personalization Display a recipient's first name (or any other information captured by your ESP) as personalized text over a background image, rendered at the moment of open. Advanced functionality Power your s with advanced features like mobile app detection and deep linking, real-time CSS injection, and data passing via query parameters. Localization Include foreign language fonts in order to localize content for international audiences. Preview Simulate what your will look like in a variety of contexts, including location, date and time, device, and mobile carrier.

5 Features of agile Features of agile 5 Insight Company Dashboard Insight Get a bird's-eye view of how all of your campaigns are performing, gaining instant insight into opens, clicks, and sales all updated in real time. You can also access upcoming or recently deployed campaigns in a single click. Advanced metrics View advanced metrics that go beyond opens and clicks, including read length, location, device, and more. Real-time monitoring View up-to-the-second reports of currently running campaigns and key performance metrics. Engagement funnel analysis View the performance and trends in your engagement funnel over a period of time. Content heat maps View at a glance which campaigns performed best for each of your engagement metrics. Live reports Get a live executive summary that's sent directly to your inbox. KPI trends Track your key performance metrics (e.g., conversions, revenue per ) and their trend analysis over time. Infrastructure Infrastructure Data center redundancy Take advantage of our fully redundant data centers on opposite coasts with automatic data synchronization and failover. Enterprise-grade security Benefit from our industrystandard HTTPS for sending and receiving data that stored and encrypted using Advanced Encryption Standard (AES) 256.