CONNECTING BRANDS TO CONSUMERS BROCHURE

Transcription

1 CONNECTING BRANDS TO CONSUMERS BROCHURE

2 Connecting Brands to Consumers BROCHURE Teradata Digital Messaging - Powerful, Flexible, Reliable MARKET LEADERS The art of successful multi-channel digital marketing is to bring together , social media and mobile and that s why Teradata Digital Messaging Center is at the heart of our clients online communication. Our innovative, easy-to-use platform provides an end-to-end solution for all of your digital marketing needs. Take advantage of our entire range of cutting edge, high-end features: use Teradata Digital Messaging Center to plan, design and send complex marketing campaigns with integrated data, targeted content and unprecedented results. FULLY INTEGRATED Teradata Digital Messaging Center is easily integrated with web analytics tools, CRM platforms, e-commerce systems, and providing real-time access to a wealth of customer lifestyle and behavioral data. What s more, Teradata Digital Messaging Center is the first global marketing platform to integrate cloud computing, offering unlimited data storage capability and ensuring scalability and performance similar to leading internet platforms like Facebook, Yahoo or AOL. CUTTING EDGE DEVELOPMENTS With Teradata Digital Messaging Center, you ll have access to powerful, proven tools developed for global corporations, and you ll benefit from regular updates driven by the cutting-edge needs of some of the world s most sophisticated senders. You can depend on our team of dedicated deliverability experts to ensure delivery straight to customer inboxes and on our highly experienced team to provide the best possible service. THE POWER OF CREATION, AT YOUR FINGERTIPS Our intuitive dashboard and sophisticated tools give you complete freedom and flexibility in message creation. Work directly in the Visual HTML Editor for unlimited design choices, or opt to use customized Content Management System templates for simplified message creation and a streamlined layout process. Adding content is just as flexible and intuitive: with only a few clicks you can upload text and HTML files or import content from your cloud data, an online shop system or social media sites. Whatever message creation process you choose, you ll be optimally supported by Teradata Digital Messaging Center. 2

3 MESSAGE CREATION - FLEXIBLE, INTUITIVE, MULTICHANNEL COORDINATE GLOBAL WORKFLOW With Teradata Digital Messaging Center, you can coordinate and deliver complex, corporate-wide campaigns from offices around the world. Our customcreated CMS templates ensure that every reflects a consistent corporate design. Use our precise task and permission settings to assign responsibility for different content modules to individual contributors or departments at a local, national or global level. Authors and deadlines can be easily and centrally coordinated within Teradata Digital Messaging Center, and with our message moderation system, messages can be commented on and edited before sendout - giving you precise control over the internal message review and approval process. GENERATE CONTENT MORE EFFICIENTLY Our online content library hosts your reusable images, text, multimedia and attachments, all centrally stored to make it easy to create rich, powerful and professional messages. Adding content from existing sources is just as simple: RSS feeds, Twitter and blog posts, website articles, and product details and prices from your online shop can be automatically integrated into messages, with no time-consuming manual reformatting necessary. Our automatic barcode generator can be used to create personalized discount vouchers, and our drag & drop Share-to-Social banner means that your readers are only one click away from promoting your brand on Facebook and Twitter. ACHIEVE GREAT DESIGN Whether you re working in a CMS template or with the what you see is what you get visual HTML editor, your message content comes together easily and always looks professional. In fact, our CMS templates can be built with varying levels of functionality, ensuring that anyone can add and format content - no HTML knowledge necessary. Intuitive, easy-to use CMS with customized corporate templates Centralized author assignment, review and approval processes Customizable Share-to-Social links for quick social media integration Automatically add content from: RSS feeds Twitter feeds and blog posts Company website Product details from online shop Barcode generator Automatic text-only version DATA MANAGEMENT MADE EASY Knowing your recipients is the key to targeted communication - and increased profits. But storing, managing and effectively utilizing large amounts of customer data can be a daunting task. You need a digital marketing platform that offers a full array of functions to keep your contact list clean and wellmanaged and to automatically sort and store incoming data. Enter Teradata Digital Messaging Center: the marketing software equipped with flexible, endlessly expandable and truly powerful list management tools. OPTIMIZE MESSAGE DISPLAY Teradata Digital Messaging Center makes sure that messages are correctly displayed in servers as well as on websites, social networks and mobile phones. An automatically generated text-only version ensures that every recipient can read your message. All content can be sent by SMS, and s can be optimized for display on mobile phones. 3

4 RECIPIENT MANAGEMENT - FLEXIBLE, UP TO DATE, GOAL-ORIENTED TRANSFORM YOUR DATA MANAGEMENT Teradata Digital Messaging Center s flexible data structures store information in freely definable and expandable recipient profiles and in the Teradata data cloud. Store and integrate addresses, customer lifestyle data and preferences, online and click-through behavior, product and transaction information and more. Teradata Digital Messaging Center also supports multirelational databases for structured, flexible storage. Data can be imported in real-time from a CRM, CMS or online shop system or scheduled for automatic import from files. Recipient profiles are enriched with new information throughout the customer s lifecycle, so your data is always up to date. Opening and click statistics are automatically stored in the respective customer s Teradata Digital Messaging Center profile, enabling you to increase conversion rates and send the right at the right time. OBTAIN UNLIMITED SPACE IN THE CLOUD Teradata Digital Messaging Center s cloud computing dramatically increases your ability to store and access large amounts of data faster, easier and with greater flexibility. There s no limit to the amount of data you can store in the cloud! Upload and access entire product catalogs, purchase and browsing histories, and more: all the most relevant, up-to-date data from a wide variety of sources will be available at your fingertips for quick and easy integration into messages. Your recipient s inbox is a highly competitive ad space. To turn more recipients into readers, you ll have to be strategic: store user preferences, keep track of profile changes, track online activity and buying habits, and measure opening and click rates. Teradata Digital Messaging Center s comprehensive, flexible data management tools give you the power to do all this - and more. EMPLOY PRACTICAL TOOLS Teradata Digital Messaging Center offers a wealth of features for better recipient management: Develop a personalized look & feel with individualized subscription and landing pages. Define and customize your own subscription processes (e.g. double, confirmed or single opt-in), lead warming and welcome messages. Duplicate addresses are automatically eliminated. Automated recipient segmentation according to precise criteria for targeted, highly relevant s. Bounce management sorts out spam complaints and outdated data. Individual recipient profiles are automatically enriched with click and opening behavior. Our sensitive, system-wide search functions make it easy to locate recipients, messages, and more. RELEVANT CONTENT, ENDLESS POSSIBILITIES Customized, individually relevant, highly personalized communications to a database of millions? With Teradata Digital Messaging Center, it s not just possible it s easier than ever! Selections via individual recipient criteria Our powerful and fully automated personalization tools let you simply and easily integrate content that exactly targets individual customer interests. Text, images and entire content blocks can be automatically customized for individual recipients. The result? Precisely targeted marketing efforts and a dramatic increase in campaign success. 4

5 PERSONALIzATION - RELEVANT, DYNAMIC, TARGETED TARGET INDIVIDUALS, NOT GROUPS Your customers expect personalized content and individual attention, and Teradata Digital Messaging Center makes it possible. Start by creating a central message that will appeal to all readers, then use dynamic content to add personalized elements and custom-select content according to individual interests. With our drag & drop personalization tool, adding personalized paragraphs couldn t be easier. The result? An your customers can t wait to read. EXPLORE THE POSSIBILITIES The list of possible personalized messages is as long as your recipient list! A few ideas include: Customer-specific information: Basic personalization methods include first name or surname and last login date; more complex personalizations could include account information, important customer details, shipping updates and more. Personalized elements can be added to the subject line, sender name and address or message text. Profile-based offers: With Teradata Digital Messaging Center, you can send special offers targeted to individual interests. Using dynamic content, specific paragraphs can be automatically selected and inserted in response to customer profile data. Elements such as interests, location, click behavior or previous purchases can determine the specific content that s displayed during sendout. You don t have time to prepare an for each customer individually. But with the many personalization options in Teradata Digital Messaging Center, your customers will feel like you did. Use our flexible message templates, extensive toolbox and configurable test runs to create messages that really connect with your customers. Individually traceable offers: Use our barcode generator to create offers that can be tracked back to each recipient, or apply unique link tags to track reader clickthroughs and activity on your website. Incorporate external data: almost any kind of data can be imported into a message, including product recommendations, items from an abandoned shopping basket, booking or flight information and more. OPTIMIzE CAMPAIGN SUCCESS Here are some ways personalization can help you increase campaign success: Use the preview and test sendout tools for all variants generated with personalization or with dynamic content. The message variant that proves to have the best opening rates in an A/B test is automatically delivered to the remaining list members. Integrate a web analytics tool to trigger message sendout based on a recipient s online activity (for example, an abandoned shopping cart). Rendering preview tools let you to see for yourself how your messages will be displayed by the various internet providers. Pictures and links can be edited after delivery. Deliver the content that s relevant to your readers STRAIGHT INTO THE INBOX: FIRST TIME, EVERY TIME A key aim of every marketer is to deliver messages straight to subscriber inboxes: you need a direct hit, the first time, every time. Teradata Digital Messaging Center is one of the longest established, highest performing and most stable marketing platforms in the world. In addition to constant technological improvements, we also employ our own dedicated in-house deliverability experts and hold memberships to the leading digital marketing and delivery associations. We demonstrate a proven commitment to putting your directly in front of your customers, each and every time you send. 5

6 DELIVERABILITY AND SENd - FAST, RELIABLE, SECURE OBTAIN POWERFUL CAPACITY WITH ENDLESS FLEXIBILITY Teradata Digital Messaging is one of the most powerful broadcasting solutions in the world - but we combine our strength with even greater flexibility so you can precisely control your sends. With our versatile system, you can send messages more strategically. For example, you can prepare and schedule sends triggered by freely definable criteria. Date and time, profile data and customer behavior can all be used to trigger send. You can also throttle send rates to avoid website overload and can pause or stop a running . And with integrated message performance analysis and A/B test runs, you can make sure your customers receive only the most effective s. INCREASE YOUR DELIVERY RATES Consider this impressive list of additional features that will make sure your messages arrive in customer inboxes: Configure the maximum number of messages received by a customer over a certain time (capacity capping). Bounces, out-of-office responses and deactivations are automatically processed and address records are updated. Integration of external and internal Robinson lists and blacklists to filter out unwanted contacts. Linking control lists (seed lists) on delivery to active monitoring and delivery analysis. SPF, S/MIMe and DKIM signatures protect against phishing mails and authenticate your messages. Sender score monitor predicts which messages might be blocked or filtered out by major ISPs. Send up to 10 million s per hour Automatic bounce management Control exact delivery time and rate Individual IP addresses Security through: ISP feedback loops Automated IP pools DKIM and S/Mime signatures GAIN A PARTNER IN DELIVERABILITY We stay on the cutting edge of the latest developments in deliverability. Our dedicated team of in-house deliverability experts, combined with strategic partnerships with leading external partners, have made us market leaders in this area. We support the newest technologies for reducing spam complaints - but if a message does land in the spam folder, our IP block alarm lets us react swiftly. We maintain close contacts at the relevant ISPs and providers so we can resolve deliverability issues as quickly as possible. And companies with a large send-out volume can use a dedicated IP address to establish and maintain a positive reputation with servers. ANALYze, EVOLVE, ENHANCE In the world of marketing, it s crucial to track and analyze your customers behavior and to know how to use this data to constantly evolve and optimize. Teradata Digital Messaging offers comprehensive data tracking and real-time campaign feedback, combined with individually configurable reporting and analytical tools - giving you an unparalleled level of insight into the success of your campaigns. To expand the scope of your insight even further, take advantage of our standardized interfaces to all the major e-commerce and web analytics platforms. 6

7 TRACKING AND REPORTING - DETAILED, COMPREHENSIVE, VISUAL KEEP AN EYE ON THE NUMBERS Our comprehensive data tracking features provide insight into every aspect of your campaign. Teradata Digital Messaging Center gathers information from the word Go: click and open rates are reported in real-time during send. Complaints and bounces, organized by domain, are displayed directly in the Teradata Digital Messaging Center interface so you can keep an eye on these important numbers. And with established interfaces to your external databases (CRM, online shop systems and web analytics), you can track your newsletter s success right up to the online shopping cart. PERFORM COMPLEX ANALYsIs With Teradata Digital Messaging Center s visual reporting, it s easy to make sense of the numbers. Highly detailed, customized reports can be generated based on group and/or message data, and you can compare relative success rates with various target groups by filtering recipients according to specific profile data such as gender, age or location. It s even possible to use categorizations to compare the relative success of different links, personalized paragraphs and individual messages. Generating reports is flexible and easy, too: reports can be exported to Excel with one click at any time, or scheduled to be sent to you automatically in your preferred data format. GAIN POWERFUL INSIGHT The results of customer-specific offers and other information (including open, click and conversion rates) can be compared and analyzed, enabling you to identify avenues of improvement and make more accurate predictions about future behavior. Customer-specific statistics are automatically added to customer profiles so recipients can be targeted even more specifically in the future. PLAN, IMPLEMENT AND ANALYzE: IMPROVE YOUR CLIENT DIGITAL DIALOGUE Our goal is simple: to deliver a digital marketing tool that exceeds your expectations. Visual reporting Domain-based reporting Reporting by recipient data Geo-targeting to determine the reader s location Automatic generation, scheduling and sending of reports Cookie and session-based conversion tracking Target group analysis Flexible categories of links, messages and recipients ALWAYS AT YOUR SERVICE Our context-sensitive help server, your Teradata representative and our Support Center are all here to help. When you re experiencing a work overload in your office, just give us a call! Our campaign managers can lend an expert hand at any time. Or you may choose to rely on one of Teradata s full-service project management teams to deliver high quality service along the entire spectrum from strategy to sendout to analysis. AN EXPERIENCED PARTNER Over 12 years of experience sending complex campaigns for major international clients has made Teradata Digital Messaging Center one of the most successful delivery tools worldwide. But what really sets us apart is the unparalleled level of service provided by the motivated Teradata team. Our knowledge, experience and enthusiasm may just become your strongest marketing assets! DEDICATED TO YOUR GOALS We can adapt our processes and operational concepts, both back and front end, to your company s requirements. You can even request that a new feature be developed - just for you. Plus our standardized interfaces for integrating external software tools open up countless other possibilities for data integration and message personalization. 7

8 SELECTED CLIENTS Interested in hearing more about Teradata Digital Messaging Center? Schedule a live demo and experience the possibilities for yourself. VISIT for more information Innovation Drive Dayton, OH teradata.com The Best Decision Possible is a trademark, and Aprimo, Teradata and the Teradata logo are registered trademarks of Teradata Corporation and/or its affiliates in the U.S. and worldwide. Teradata continually improves products as new technologies and components become available. Teradata, therefore, reserves the right to change specifications without prior notice. All features, functions, and operations described herein may not be marketed in all parts of the world. Consult your Teradata representative or Teradata.com for more information. Lunexa is a trademark or registered trademark of Lunexa, LLC. MicroStrategy is either a trademark or registered trademark of MicroStrategy Incorporated in the United States and certain other countries. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. KXEN is a trademark or registered trademark of KXEN. Copyright 2013 by Teradata Corporation All Rights Reserved. Produced in U.S.A.