Copyright 2012, Oracle and/or its affiliates. All rights reserved.

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2 Oracle WebCenter Strategy and Vision Rob Schootman Principal Sales Consultant Oracle Fusion Middleware 2 Insert Information Protection Policy Classification from Slide 13

3 Let s introduce myself... 3 Insert Information Protection Policy Classification from Slide 13

4 Oracle s Strategy COMPLETE STACK Best of breed Open standards Engineered to work together COMPLETE CHOICE On-Premise Cloud Hybrid 4

5 Oracle Fusion Middleware Complete, Open, Integrated, Best-in-Class 5

6 The Center of Engagement ORACLE WebCenter 6

7 Oracle WebCenter Only Leader Across Portal, WCM & ECM Markets Gartner Magic Quadrant for Horizontal Portals Gartner Magic Quadrant for Web Content Management Gartner Magic Quadrant for Enterprise Content Management 7

8 Why Oracle WebCenter Online Experience Self-Service ORACLE WebCenter Application Integration Content at the Core Enterprise-Grade 8

9 Oracle WebCenter Engage Your Customers. Empower Your Business. Oracle WebCenter is the engagement platform powering exceptional experiences for employees, partners and customers. 9

10 Oracle WebCenter Portal Application Dashboards & Self-Service Portals Provide a single point of access with selfservice portals & application dashboards Secure access to enterprise applications Consolidated views of enterprise information Integrated content management & social tools 10

11 Los Angeles Department of Water & Power Customer Self-Service Solution 11

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15 Oracle WebCenter Content Enterprise Content Management Ensure timely, relevant and accurate information with enterprise content management Unified hub for all types of content End-to-end content lifecycle management Automate document-centric processes Pre-built enterprise application integrations 15

16 Oracle WebCenter Sites Web Experience Management Drive sales and loyalty with engaging multi-channel online experiences Dynamic online brand experiences Web, mobile and social engagement Large-scale global websites Combines with other Oracle CX products 17

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20 Oracle Social Network A Secure Collaboration Tool for Everyone You Work With Engage Inform Drive Extend Enterprise collaboration through real-time Conversations Updates streamed from across your business Purposeful social networking without the noise Integrates into your business applications 21

21 Oracle Social Network in the Cloud Overview Enable Business Applications into Social Applications Rich Conversations tied to a Business Context Real-time Conversations Enterprise Class Sharing Engaged Employees 22

22 Oracle WebCenter Roadmap and Vision 23

23 Oracle WebCenter What s Coming? WebCenter Content New Web User Interface Mobile client for ios and Android Accounts Payable Solution WebCenter Portal Improved Browser Based Tooling Rapid Application Integration Smartphones and Tablets WebCenter Sites Targeting User Experience Mobile Page Building & Preview Integrations with Portal, ECM, RTD, Siebel, ATG, Endeca Social Network Developer Site Desktop Client Webex Integration 24

24 Oracle WebCenter Content 25

25 WebCenter Content Enhancements in Key Feature Details Why important? New Web UI Mobile apps Fast, Intuitive, Modern User Interface Instant Search Suggestions, Filtered Search Results, Advanced Search, Saved Search, Favoriting, Document Collaboration, Support for workflow, folios, DAM, Records Mngmt, Imaging on roadmap Native ios mobile app Native Android mobile app Search, Filtered Search Results, Advanced Search, Saved Search, Favoriting, Offline Access Addresses Competitive Weakness Strengthens our Ease of Use Appeals to Line of Business Addresses growing ECM mobility demand Reinforces Oracle s strength in mobile support SharePoint Adaptor Completely Transparent to SharePoint end users Content is stored in WebCenter Content for better access from outside SP and superior lifecycle management Addresses SharePoint pain points around lifecycle management, 2GB file size limit, etc. Strengthens WebCenter Content s ECM as Infrastructure play WebCenter Sites Adaptor Access content stored in WebCenter Content for re-use in WebCenter Sites Tag and map content for one-way copying into WebCenter Sites 26 Copyright 2011, Oracle and/or its affiliates. All rights reserved. Reinforces tight integration among WebCenter products Strengthens WebCenter Content s ECM as Infrastructure play

26 WebCenter Content New Web UI Simple, Fast Immediate response to actions Single Page App faster then current UI Easy content-centric views Document Libraries Compelling Provide the best capabilities in the industry Modeled after consumer web design Zero-training 27 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

27 WebCenter Content Mobile Apps Mobile Access Optimized app for smartphone and tablet Support ios and Android Search, Browse, View, Download Take important documents offline Benefits Ability for on the go users to access business documents Allows enterprises to support emerging BYOD culture 28 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

28 WebCenter Adapter for SharePoint Best of Both Worlds Employees continue to use SharePoint (Integration Completely Transparent) Web Experience WebCenter Content Portal Enterprise Apps SharePoint Content is Stored in WebCenter Content Enterprise-Class Repository Single Source of Truth Access to files from WebCenter Portal, WebCenter Sites, E-Business Suite, Siebel, PeopleSoft, JD Edwards, etc. 29 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

29 WebCenter Content Roadmap Productized Application Integrations Provide more out-of-the-box solutions for contentintensive applications Focus Areas Industry solutions Oracle Apps support Expanded Managed Attachments 30 Copyright 2011, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Proprietary and Confidential

30 WebCenter Content Roadmap User Experience: Web, Mobile & Desktop Continue to provide compelling user experience via web, mobile and other touch points Focus Areas Unified Web UI Content Synchronization Enhanced Mobile apps Mobile Capture Mobility SDK 31 Copyright 2011, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Proprietary and Confidential

31 WebCenter Content Roadmap Expanded ECM Infrastructure Continue to enhance ECM capabilities to solve more complex ECM problems Focus Areas Distributed Cache Search & Metadata FMW Integrations Records Management 32 Copyright 2011, Oracle and/or its affiliates. All rights reserved. Oracle Corporation Proprietary and Confidential

32 Document Services in the Cloud Put your Content to Work Everywhere! Enable file sharing and collaboration with users outside and inside the organization Simplify the way end users work with content online, offline, on any device Addresses IT concerns of management, content security and compliance Provide pre-built application integrations to drive collaborative, in-context value 33

33 Oracle WebCenter Portal 34

34 Oracle WebCenter Portal Strategy Focus Areas Tooling Application Integration Multi-Channel 35 Insert Information Protection Policy Classification from Slide 13

35 Improved Browser Based Tooling Provide Knowledge Workers an engaging, end-to-end, browser-based portal assembly experience Template driven Portals Simplify portal creation process through use of templates Provide out-of-the box templates for common use cases Simple and Efficient Tooling WYSIWYG editing experience Embedded / Page Centric Experience Centralized Administration of Portals Integrated Tooling (Pagelet Producer, Conductor) Less clicks for common tasks Hide ADF complexity encountered whilst building hi-fidelity portals Content & Layout Separation. Leverage CSS styling for layouts 36 Insert Information Protection Policy Classification from Slide 13

36 Application Integration Platform Healthcare Retail Life Science Utilities Other verticals Solutions Markup & Data Integration E-BUSINESS SUITE PEOPLESOFT SIEBEL JD EDWARDS FUSION TALEO RIGHTNOW 37 Insert Information Protection Policy Classification from Slide 13

37 Rapid Application Integration Simplify Integration of Apps Unlimited Data Presenter REST Service Access Layer Data Provider E-BUSINESS SUITE PEOPLESOFT SIEBEL JD EDWARDS Data Provider FUSION TALEO RIGHTNOW Mash-up Data Scenario Builder 38 Insert Information Protection Policy Classification from Slide 13

38 Accessible via Smartphones and Tablets Support full breath of deployment option Existing Portal Desktop Browser Based Browser Based Options Leverage Existing Portal Native Applications Rich Experience Requires More Support Reduce rendering time Ensure generated HTML/Javacript renders properly in native browsers. Support ios and Android devices Out-of-box skins for ios and Android devices Support for device services such as geo-location and camera Support ios and Android devices Change experience based on device type Render content in device format. ADF Mobile Framework Portal Services exposed via REST API Developer docs and samples 39 Insert Information Protection Policy Classification from Slide 13

39 Oracle WebCenter Sites 40 Insert Information Protection Policy Classification from Slide 13

40 Marketing Enablement: Targeting Marketing friendly UI for building targeting specification Preview by segment Tagging interface to tag content Content queries to easily build content groups Option to invoke RTD for automated recommendations 41 Insert Information Protection Policy Classification from Slide 13

41 Marketing Enablement: External Repository Support Reference content from non-sites Repositories in Contributor UI Content can be referenced from external repositories and used by Marketers. Example: Marketers can search and view hosted videos (youtube, Brightcove, etc.) Drag and drop externally hosted content into web pages Content is not copied but simply referenced (transparent to marketer) 42 Insert Information Protection Policy Classification from Slide 13

42 Marketing Enablement: URL Management Marketing managed URLs Generic patterns Extend/customize Redirects, alias URLs Bulk editing Reporting 43 Insert Information Protection Policy Classification from Slide 13

43 Marketing Enablement: Leverage ECM Content in Sites WebCenter Sites & WebCenter Content Access content stored in WebCenter Content for reuse & repurposing in WebCenter Sites Content is tagged and mapped (in UI) from WCC to WCS Content is copied from WCC to WCS (one-way) Polling process monitors WCC for changes Content transformation engine (WCC) delivers enterprise content into Webviewable formats 44 Insert Information Protection Policy Classification from Slide 13

44 Multi-Channel: Mobile Support Extend Sites to support your mobile strategy Supports mobile template development including html5 & responsive design approach Built-in device detection and rendering device optimized site In-context editing & preview of website for different device types Leverage Sites targeting for mobile 45 Insert Information Protection Policy Classification from Slide 13

45 The Center of Engagement social ORACLE WebCenter mobile cloud 46

46 Join the WebCenter Community! Are You Part of the Latest Conversations? Oracle WebCenter blog: OVER 325,000 COMMUNITY MEMBERS Oracle WebCenter Homepage: Oracle WebCenter Newsletter: Twitter: Facebook: LinkedIn: 47

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