FEATURED OFFERING DESCRIPTION COST

Transcription

1 THE CASCADE SOTHEBY S INTERNATIONAL REALTY DIFFERENCE BROKER BENEFITS 2015 CENTRAL OREGON 1

2 2 THE CASCADE SOTHEBY S INTERNATIONAL REALTY DIFFERENCE FEATURED OFFERING DESCRIPTION COST C O R P O R A T E D I G I T A L B R A N D A D V E R T I S I N G C A M P A I G N : UNIQUE COLLABORATIONS DELIVERING 700 MILLION IMPRESSIONS Essence Advertising Campaign Brand Search Engine Marketing Digital Retargeting Social Media Efforts YouTube Brand Channel This corporate created consumer facing advertising campaign is executed as part of the corporate marketing strategy to create brand awareness and drive global leads. Through re-evaluating and evolving strategies based on direct consultation with the experts at Google, Bing, Yahoo and Yandex, our brand continues to drive the most relevant home buyers to sothebysrealty.com and listings. As an international brand, we also target real estate consumers globally by translating our search engine content into a number of languages including English, Spanish, Italian and Russian. Created to run across a wide number of online platforms. Based upon user demographics, search habits and online usage. Designed to increase traffic to CascadeSothebysRealty.com. Sotheby s International Realty and Cascade Sotheby s International Realty use social media to connect brokers and properties to a global community of real estate influencers. Harnessing the power of social media in the marketing throughout sites such as Facebook, Twitter, YouTube, Google Plus, LinkedIn and Pinterest. We encourage brokers to share and use the Cascade Sotheby s International Realty social media content. The Sotheby s International Realty and Cascade Sotheby s International Realty Brand Channels on YouTube are a destination providing limitless exposure for the properties and lifestyles represented by our network, opening doors to the most magnificent homes available anywhere and at any price. YouTube video content is also shared on our Facebook and Twitter pages. * *

3 3 The Wall Street Journal Utilizing a digital approach across the WSJ Digital Network, delivering increased global exposure on wsj.com, asia.wsj.com and europe.wsj.com; with banner ads appearing throughout the site. Our collaboration with The Wall Street Journal is designed to deliver over 167 million impressions per year. Some elements of the program are exclusive to our brand. The New York Times BBC The Daily Telegraph South China Morning Post Financial Times/FT Chinese Propgoluxury.com HK Tatler Multi faceted global media approach designed to engage the 40 million unique monthly visitors of the NYTimes.com and the International Herald Tribune online; dedicated microsite houses entire SIR program. Designed to drive nearly 300 million media impressions with powerful global reach. Some elements of the program are exclusive to our brand. Our partnership with the BBC will deliver over 50 million media impressions. Our brand is the exclusive sponsor of the Living In series designed to leverage the BBC s influence in the U.K. and across the globe. Our presence will also be felt through a strategic rotating banner campaign across bbc.com. Some elements of the program are exclusive to our brand. Designed to deliver over 167 million media impressions through a variety of targeted rotational banner ads which will rotate through the Telegraphs various lifestyle channels. Our brand is also the exclusive sponsor of the World s Best Places To Live microsite, showcasing 200 of the most extraordinary places to live around the world. Some elements of the program are exclusive to our brand. Reaching the important Pacific Rim, the SCMP.com features our brand ad units driving viewers to sir.com. Strategically placed banner ads featuring listings represented by our network appear within the Property Section and Homepage and will deliver 500,000 media impressions. Strategically placed media rich banner ads appearing on the flagship site of the Financial Times and ftchinese.com; banners appear in both English and traditional Chinese. Our collaboration with the Financial Times allows us to position the listings represented by our network in front of the world s most affluent buyers delivering approximately 2 million media impressions. Strategically placed media rich banner ads appearing on Propgoluxury.com which feeds: Luxury-insider.com, Property-report.com, Asia.wsj.com, Inluxe.cn, and luxuryproperties.com. This sponsorship is expected to deliver nearly 2 million media impressions. This unique collaboration provides an ideal platform to showcase our premier properties, participate in regional project launches and offer Hong Kong Tatler s audience our specialty market expertise. Our brand is the exclusive online real estate channel partner for hongkongtatler.com, driving more than 24 million media impressions.

4 4 Architectural Digest Country Life James List Our alignment with Architectural Digest will deliver an anticipated 8 million media impressions and encompasses an integrated online partnership through a commanding presence on architecturaldigest.com. Homes represented by the Sotheby s International Realty network are featured in dominating positions, utilizing a multi-platform approach. Country Life magazine features magnificent country properties across the United Kingdom and beyond. Their website countrylife.com.uk, is considered the primary source of top-end properties. Anticipated to deliver 750k media impressions. Our brand will execute a targeted banner ad rotation featuring listings from around our network. JamesList.com is a truly global luxury website portal, attracting a niche audience of highly affluent consumers featuring private jets, yachts, exotic cars, exclusive watches and luxury homes. Our brand s collaboration includes targeted banner ads rotating throughout this site, delivering approximately 500k media impressions. C O M P A N Y B R A N D A D V E R T I S I N G C A M P A I G N : CREATING COMPANY AND BRAND AWARENESS IN OUR LOCAL MARKETS KTVZ.com Portland Business Journal Local Central Oregon news platform with million views per month. Cascade Sotheby s International Realty manages an exclusive page which features local real estate news, cultural events and exclusive community information. 300k banner ads per month driving traffic to our website. BizJournals.com/portland - brand advertising to draw traffic to the Cascade Sotheby s International Realty website and exclusive real estate page on the Portland Business Journal. Lake Oswego Review Pamplin Media partnership with the PortlandTribune.com and Lake-Oswego-Review-News.com Chamber of Commerce Staying active and aware of important, ever-changing issues and trends in our market places. Marketing to other business owners and community leaders to create strong partnerships. Bend BendChamber.com Sunriver SunriverChamber.com Sisters SistersCountry.com Crook County VisitPrineville.org

5 5 Portland Business Alliance PortlandAlliance.com The Pearl District Association PearlDistrict.org Lake Oswego LakeOswego.com Vancouver VancouverUSA.com Visitors Association Developing relationships with local visitors centers to increase brand awareness and drive relocation traffic. Our exclusive publication is distributed in many locations as a result of these strategic relationships. Bend VisitBend.com Central Oregon VisitCentralOregon.com Lake Oswego ilovelo.com Travel Portland A resource for visitors to the Portland Metro area. Visit Vancouver A comprehensive resource for visitors to the Vancouver area. D I G I T A L P R O M O T I O N : LOCAL, NATIONAL & INTERNATIONAL EXPOSURE FOR BROKERS & LISTINGS Effective & Automatic Online Listing Distribution of All Listings SothebysRealty.com SIR Mobile Worldwide syndication and partnerships with some of the most impressive media outlets allow us to include our brand s listings on high-exposure, real estate related, websites. The core of an integrated global online marketing campaign with the goal to distinctly showcase our collection of extraordinary homes to highly-qualified visitors. 7 million unique visitors, 60 million pages viewed annually. Broker profile pages, all property listings, links to local website. SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally. Available on Android, Apple or Blackberry in 45 countries, 3D driving directions, social sharing, and a tap to connect feature to immediately place a call or .

6 6 CascadeSothebysRealty.com with Mobile ListHub Comprehensive, responsive and designed for optimal user experience. All company listings, featured brokers and community pages, broker profile pages with direct links to broker websites, and phone details as well as social media sharing options. Integrated lead logic system designed to drive traffic to our brokers. Mobile ready with no app needed. Powers our network s online listing distribution program ensuring properties are distributed to high-trafficked websites for maximum exposure. wsj.com Designed to drive over 3 million impressions to Sotheby s International Realty listings worldwide. nytimes.com New York Times Great Homes and Destinations. iht.com The International Herald Tribune for worldwide connection. zillow.com Over 4 million listings presented with over 30 million unique visitors per month. trulia.com Captures over 8% of all real estate inquiry traffic online. homes.yahoo.com One of the top online real estate portals with over 26 million viewers per month. google.com Brand campaign displays on the world s most popular search engine. frontdoor/openhouse.com The 5th largest online real estate portal with approximately 25 million visitors per month. homefinder.com Powering real estate searches for over 375 newspapers in the United States. propgoluxury.com Powerful digital platform, displaying Sotheby s International Realty properties throughout Asia. jamesedition.com Currently this site receives more than 700,000 monthly views from over 200 countries. homes.com Popular U.S. based digital platform for real estate needs nationwide. dailytelegraph.co.uk One of the top 1000 sites in the world. countrylife.co.uk One of the top UK authorities on art, culture, real estate and rural life. teatrium.net Featuring the world s luxury real estate holdings, this corporate partnership is well aligned. real-buzz.com The #1 site on International Search Engines for real estate information.

7 7 ADDITIONAL DIGITAL OPPORTUNITIES: FOR BROKERS & LISTINGS Single Property Website Exclusive Development Website To distinguish listings from others on the market, these individual listing websites are beautifully presented, multi-page sites with property specific URLs. For maximum exposure and optimal presentation of the exclusive communities and developments that Cascade Sotheby s International Realty represents. $200/per property $300/per community Specialty Market Websites Farm & Ranch Properties FarmAndRanchSIR.com Waterfront Properties WaterfrontPropertySIR.com Ski Properties SkiPropertySIR.com Golf Properties GolfPropertySIR.com Historic Properties HistoricPropertySIR.com KTVZ.com Unique to Sotheby s International Realty is the experience that comes with searching for a home based on lifestyle. Sotheby s International Realty has developed a series of websites specifically highlighting our properties as well as our unsurpassed expertise within each lifestyle category. Enables discriminating consumers looking for valuable resources and comprehensive information on farm & ranch properties to search for the finest rural and recreational properties in the world. For those looking for the serene backdrop a waterfront home provides, our network offers valuable insights and quality inventory that spans the globe. From ski in/ski out resort communities to year-round lodge activities, this specialty website exclusively showcases a robust inventory of extraordinary homes in snowy locations around the globe. For those that favor the luxury lifestyle both on the course as well as off of it, GolfPropertySIR. com is the single source of extraordinary golf style properties in the world. For time honored properties around the world. Local Central Oregon news platform with million users per month. Cascade Sotheby s International Realty powers 4 exclusive property search areas. $30 per month per 4 listings Portland Business Journal Online LuxuryHomeMagazine.com FarmAndRanch.com LandWatch.com Home of the Day Real Estate - exclusive to Cascade Sotheby s International Realty. Participating Cascade Sotheby s International Realty brokers featured on Luxury Real Estate Specialist section. Banner ads available for builders and communities that we exclusively represent. Immediate access to thousands of rural properties for sale in the United States. Assisting visitors looking for investment land, recreational properties, hunting land, farms, timber sites, cabins and ranches. Strong presence in North and South America. $325 per month per listing Included with print advertising Exclusive to F&R members Exclusive to F&R members

8 8 LandsOfAmerica.com Featured Properties on Home Page of SothebysRealty.com Featured Properties on Auction House Website, Sothebys.com Featured Properties in International Herald Tribune Wrap Featured Listings and Videos Largest rural real estate listing service in the US with over 1 million unique views per month. Unique experience to showcase selected listings to global visitors on sir.com; cover properties generally receive approximately 50 more clicks than the average listing. Coveted exposure of property listings via the Auction House s website. Front and back cover advertising placement of selected listing. These wraps are featured at unique venues such as Wimbledon, Cannes Film Festival, New York Couture Week, etc. Various property showcasing options offer different opportunities to provide additional exposure for listings on all main landing pages throughout sir.com. Exclusive to F&R members COOPERATIVE PRINT OPPORTUNITIES: FOR BROKERS & PROPERTY SPECIFIC ADS Wall Street Journal New York Times Sotheby s Art & Home Country Life Robb Report Collection Robb Report Home & Style International Herald Tribune Financial Times Circulation in the US of over 2.4 million. Circulation in the US of almost 2 million. Sotheby s flagship publication featuring art, auction news, real estate and cultural events. Printed monthly with almost 40,000 copies distributed each edition. Printed monthly, over 90, 000 copies distributed each edition. Printed monthly, over 80,000 copies distributed each edition. Circulation numbers in excess of 240,000 per edition. Total print audience is 250,000 per month. Bloomberg Markets Printed monthly this publication targets high wealth individuals and has an audience of 375,000. The Globe and Mail Daily publication in the UK with an average of almost 400,000 readers. The Land Report Prints quarterly with a circulation of over 50,000.

9 9 Mountain Living Cascade Extraordinary Living + Design Central Oregon Edition Cascade Extraordinary Living + Design Portland Metro Edition 1859 Oregon s Magazine Luxury Home Magazine This bi-monthly publication has a readership of 40,000 in print and over 500,000 digitally. Exclusive flagship publication of Cascade Sotheby s International Realty. 15,000 copies printed quarterly, distributed in over 142 locations including 12 local hotels and delivered to the door of 3,800 select homes. Exclusive flagship publication of Cascade Sotheby s International Realty. 25,000 copies printed quarterly, distribution plans for over 150 locations including the Portland airport, hotels, chambers, visitor centers and more. Bi-monthly publication with strong presence in Oregon. Over 40,000 copies printed each edition. Distributed to a number of Oregon hotels. 25,000 printed bi-monthly with distribution throughout the Pacific Northwest. $390 per full page $550 per full page Alaska Airlines On Board Publication This inflight publication reaches a potential 1.7 million people per month. Amtrak Ontrak Publication 60,000 copies printed quarterly for onboard reading on all train routes from Eugene through Portland and Seattle to Vancouver, BC. The Pearl Quarterly circulation of 35,000 prints with a readership of 217,275. The Bend Bulletin Most read newspaper in Central Oregon with daily circulation of over 118,000. Sunriver Scene The Nugget This monthly publication is mailed to all owners in Sunriver, as well as distributed in a number of different Sunriver locations. Between 8,500-12,000 copies printed each edition. A Sisters Oregon publication. 12,000 copies printed weekly. Lake Oswego Review Printed weekly with distribution of over 7,500. Many are mailed directly to homes in Lake Oswego. Portland Tribune 221,710 printed weekly with a readership of 557,775. The Columbian The Winged M Weekly circulation of 147,000 in SW Washington. Exclusive monthly publication of the Multnomah Athletic Club.

10 10 T O O L S A N D R E S O U R C E S : COMPREHENSIVE, EFFECTIVE AND UNIQUE Sotheby s Name & Heritage Global Relocation Consistent and Quality Signage Signage Delivery and Install Turnkey Product Studio Business Cards Members of our network reap the ultimate reward of association with a brand that is over two centuries old, immediate name recognition and a coveted referral stream. Harnessing the power of our global network, the corporate relocation program sends and receives relocation business around the world daily. First impressions are critical therefore our brand places great importance on sign compliance throughout the world. To maintain brand consistency as well as overall ease for brokers, signs for all listings are done through outside vendors who install posts, signs, riders and flyer boxes. Comprehensive online repository of our brand s products and tools. Consistent & professional business card line customizable with company or personal imprint. 1,000/year Digital Letterhead Templates An essential tool to further demonstrate your professionalism and affiliation with our brand. Digital Envelope Templates A personalized accompaniment to your firm s letterhead. Announcement Cards Designed to announce your new affiliation with our brand. 200 Postcards Brand Property Flyers Marketing Program Just Listed, Just Sold, Price Reduced - More than 140 postcard templates designed with copy & visuals for direct mail needs. Online brochure creation process with various templates. For broker use and display in any Cascade Sotheby s International Realty office location, for cross promotion. marketing system with hundreds of templates available for custom creation. The CSIR in-house Marketing Department creates over 24 pieces per year as a turnkey solution for brokershighly designed, targeting messaging ready to send. Photography & Videography Service In-house options for discounted production on any listings. Printing/mailing fees apply Printing fees apply $50/month Depends on property size Visual Tour Program Automatically generated visual tours for use on any online platform. $15/month egallery Real time, dynamic property slide show displayed on flat screens in most SIR and Auction locations.

11 11 Corporate Listing Presentation Tool for ipad or Power Point Custom Listing Presentation for ipad, Power Point and Print Seller Marketing Report Property & Fine Art Reservoir Discounted Client Gifts & Tiffany Products Monthly Significant Sales Report Learning Institute SIR Members Site CSIR Members Site Brand Newsletter/Communication from SIR and CSIR Sotheby s Image Acquisition for Local Promotion In-House CSIR Marketing Department Keynote listing presentation created for display on an ipad or Power Point. This presentation includes the SIR corporate advantages. Created by the Cascade Sotheby s International Realty in-house Marketing Department specifically for each broker. This presentation blends SIR advantages with CSIR local benefits and the unique attributes of the individual broker for a truly bespoke approach to marketing to sellers. Additional quarterly market updates included. Automatically generated reports on all inventory can be sent to sellers showcasing the effectiveness of our digital marketing exposure for their listing. Unlimited print and online usage of our fine art images and property listings from around the world. Pre-negotiated rates on products and Tiffany merchandise available to all affiliates. Global significant sales report generated monthly showcasing the unique sold properties within our network; members can send this out electronically or print for distribution. Many opportunities exist throughout the year with Sotheby s International Realty that keep members abreast of technology, new marketing initiatives, products/services and more via webinar sessions and instructor led courses. This site acts as a repository of useful information about Sotheby s International Realty, to help our members maintain their advantage and stay connected to the brand. Resource area for Cascade Sotheby s International Realty brokers. A repository for broker manuals, company highlights, procedures, marketing tools, media kits, and ad schedules and more. Monthly communications sent to network members to keep them connected to the brand and local company. This includes statistical graphs, local announcements, company updates, upcoming advertising opportunities and more. Complimentary access to Auction House images for use in local marketing vehicles to demonstrate leverage of brand. Responsible for production of company magazine, marketing campaigns, negotiating and securing the lowest possible advertising rates for brokers, to assist with marketing proposals, presentations and branding opportunities. Responsible for all company websites and company communications. $350 one time charge Varies by product *

12 12 Farm and Ranch Division Vineyard Division New Homes & Development Marketing Program Branded Addresses CSIR Market Report CSIR Relocation Guides Exclusive to qualified members specializing in these niche markets. Exclusive advertising campaigns and placement, online and in print are created and negotiated on behalf of this division. Cost includes several collaborative media placements for exposure within these market sectors. Specific marketing campaigns created to assist brokers in securing and maintaining exclusive relationships with builders and developers. This includes turnkey solutions for websites, print materials and ad campaigns. Private branded s with choice of ( Central Oregon csirportland.com (Portland ( Vancouver Brokers) Created quarterly for print or digital use, our Market Report is designed to present market statistics, trends and insights for Central Oregon, Portland Metro and SW Washington. Digital Relocation Guides for Central Oregon, Portland Metro and SW Washington available to all of our brokers for distribution. For personalization, custom introduction letters can be created. $1,100/ year per broker CSIR Stock Photography Available on our CSIR members site for brokers to use freely in personal marketing efforts. Docusign Accounts Individual electronic signature accounts for all brokers. Electronic Ad Submission Forms Press Release Services Tool-Kit CMA Program For each collaborative print media ad, custom forms are created for brokers to make placement easy and less time consuming. Developed for brokers to easily provide information about awards, volunteer or community participation and/or professional milestones. Distributed to a variety of news sources by the Cascade Sotheby s International Realty Marketing Department. Allows brokers to create exceptional comparable market analysis presentations for listings utilizing MLS data. Basecamp Accounts For collaborative project sharing with other CSIR members and CSIR Marketing Department. Sharefile Accounts Marketing Collateral Updates Individual accounts for brokers to store all listing and transaction documents. Easy transfer to staff for processing. Created regularly by the Cascade Sotheby s International Realty Marketing Department. Quarterly statistical graphs, monthly Valuable Points of Local Exposure and pieces which highlight company milestones and new partnerships.

13 2% Marketing Bonus Program Structured around commission earned, this bonus is to assist brokers with individual marketing expenses, payment on cost based programs and personal advertising. Varies based on production Monthly Technology Training To assist brokers with using Cascade Sotheby s International Realty technology. Bi-Monthly Marketing Meetings Listing Services To offer brokers assistance with personal marketing such as social media, prospecting or writing ads. Also to offer training on company marketing platforms such as marketing campaigns, custom listing presentations and single property websites. In-house assistance with every aspect of processing a new listing from ordering signs to ordering photography and videography, from creating marketing books to just listed cards and more. Cost depends upon services EVENTS + SPONSORSHIP Global Networking Event Sotheby s Auction House Sotheby s Auction - Local Events Sotheby s Wine - Local Events Bend Summerfest Sponsorship Sunriver Movie Nights Sponsorship Building a Better Central Oregon Peak Summer Nights - Bend Monthly First Friday Artwalks- Bend Monthly First Thursday Artwalks- The Pearl District * Included as a part of SIR Franchise Fee, ** Included as a part of CSIR Financial Contribution, *** Both These global networking opportunities bring together the brand s real estate professionals from all over the world to share, learn, network and grow. Unique and exclusive opportunities to leverage and attend significant Auction House events. Top listings, office launches and client appreciation events can be designed in collaboration with the Auction House to create a unique, custom event in local markets. Impress clientele with exclusive invitations to hear Sotheby s experts. In collaboration with Sotheby s Retail Wine, local events can be orchestrated and held at qualifying listings or venues. With over 76,000 people in attendance, this is one of the busiest events of the year in Bend. Great opportunity for networking and branding on one full street in downtown Bend. 10 outdoor movies brought to guests of Sunriver by Cascade Sotheby s International Realty each summer. Small, intimate events giving brokers an opportunity to mingle with prospects. In conjunction with the COAR, this community event highlights sustainable building renovation or development in Central Oregon. A series of 4 summer concerts at the popular Athletics Club of Bend, allows our brokers to invite and meet clients while enjoying some of the areas best Summer music. Held at our downtown Bend office with opportunity for two brokers per month to host. An artist from Central Oregon is featured each month. Traffic averages between people/month. To be held at our Pearl District location each month, featuring a different local artist and hosted by two local brokers. 13 Subsidized fee varies by event Subsidized fee varies by event Fees based on scope of custom event Fees based on scope of event

14 14 Broker Productivity Before and After Joining Cascade Sotheby s International Realty $22,500,000 $20,500,000 $18,500,000 $16,500,000 $14,500,000 $12,500,000 $10,500,000 $8,500,000 $6,500,000 $4,500,000 $2,500,000 JN PP VN BK RS CC Previous Company 12 Month Volume Current 12 Month Volume with CSIR

15 OFFICE LOCATIONS Old Mill Bend SW Bond St, Suite 100 Bend, OR Downtown Bend NW Wall Street Bend, OR Sunriver Sunriver Village Building 5 Sunriver, OR Sisters East Cascade Avenue Sisters, OR Farm, Ranch, Recrea on Division SW Bond Street Bend, OR Portland NW Hoyt Street Portland, OR Vineyard Division NW Hoyt Street Portland, OR Lake Oswego SW Meadows Road Lake Oswego, OR Vancouver West 8th Street Vancouver, WA CascadeSothebysRealty.com 15