Estimated Direct Costs Estimate marketing brochures/trolley route maps/marketing Collateral for distribution June 1st - June 24th $ 4,000.

Transcription

1 Estimated Direct Costs Estimate 1 2 Four (4) Trolley Buses operatig Saturday, Jue 23, 2012 from 8:00a m thru 9:30pm $ 4, marketig brochures/trolley route maps/marketig Collateral for distributio Jue 1st - Jue 24th $ 4, Promotioal Marketig Items (Accommodate 5000 guests) for distributio Jue 20th-Jue 24th $ 4, Local Advertisemet $ 2, Total Estimated Costs $ 15,000.00

2 Film Life ' s 16th Aual ABFF AMERICAN BLACK FILM FESTIVAL 2012 City of Miami SEOPW CRA & The America Black Film Festival (ABFF)/Film Life Commuity Partership Program Overview: The City of Miami/ABFF Commuity Partership was successfully lauched i 2009 betwee with the City of Miami Commuity Redevelopmet Agecy (CRA) ad the America Black Film Festival (ABFF)/Film Life, Ic. (Film Life). I 2012, the commuity partership will focus o creatig busiess ad traiig opportuities for Miami's local film idustry ad geeratig ecoomic support to the Southeast/Overtow Park West\Commuity (SEOPW) Redevelopmet Area. Activities withi the 2012 program will be executed betwee, i cojuctio with the 16 th aual ABFF. ABFF Audiece Summary: 5,100 attedees (90% comig to Miami from outside of FL) with over 50% workig i the etertaimet idustry. Sposorship Beefits & Rights to CRA: A. Sposor Desigatio: Host Sposor B. Program Activatio: 1) Film Life shall provide support to the City of Miami ad the Greater Miami Covetio & Visitors Bureau ("GMCVB") campaig "Lifestyle & Boutique Hotels Film, Fashio & Etertaimet" by co-hostig at three (3) evet locatios i New York i 2012 (program schedule as posted at the time of cotract executio Lifestyle_BH 1112.pdf) to promote film related opportuities withi the City of Miami ad promotig the SEOPW Redevelopmet Area. Said support should be at o additioal expese to Film Life. 2) Film Life will assist i coceptualizig with the SEOPW CRA to establish a Film Life Ceter Miami through July 31, 2012: a icubator program withi Overtow to support existig ad up ad comig idustry professioals (i.e., writers, producers, directors, etc.). The actualizatio of this office ad program will be subject to the City of Miami providig appropriate fudig ad other resources for the icubator program. 3) Film Life shall provide te to fiftee (10-15) o-paid itership opportuities for studets of Booker T. Washigto Seior High School durig the 16 th aual America Black Film Festival, scheduled to take place from Jue 20-23, SEOPW CRA will be resposible for the referral of studets to this program. 1

3 C. Iteret (abff.com): 1) Compay logo o ladig page ad sposor page of abff.com through Jue 30, 2012 D. Prit: Magazie: Logo 1) placemet i atioal magazie advertisemets. Subject to barter Agreemets related to the 2012 ABFF. 2) Program Guide: Oe full-page color ad i the 2012 digital guide E. 1) E-Newsletters: Logo iclusio i mothly ewsletters to ABFF.com Subscribers from the time of cotract executio through the 2012 festival (30,000) F: 2012 O-Site Marketig: Festival Sigage: 1) CRA logo o festival welcome baers 2) Logo o festival video screesavers 3) Program Guide: Oe (1) full-page ad i the festival digital program guide 4) Oe (1) full-page separate isert i o-site festival film guide H. Public Relatios: 1) Compay ame icluded i the boilerplate of official ABFF 2012 press releases 2) Compay will receive post-festival electroic wrap report by July 31, 2012 I Festival Access ad Hospitality: 1) Credetials: Four (4) Sposor Passes allowig access to all official festival evets 2) Awards Presetatio: Four (4) tickets to the ABFF Awards Presetatio 3) Fouder's Receptio: Ivitatio for two (2) persos to private evet hosted by Jeff Friday 4) Express etry to films ad eveig evets for sposor passholders 5) Access to pre-seatig for Opeig Night ad Closig Night Gala screeigs for sposor passholders 6) Oe hudred (100) tickets to family-friedly/youth orieted film screeig CRA SPONSORSHIP COMMITMENTS 1) Program Sposorship Fee: $50,000. Payable upo executio of cotract. 2) Sposor shall provide creative i a timely maer (logo, program ads, etc.) as required by Film Life to execute marketig beefits. 2

4 FILM LIFE PRESENTS THE 16 T" ANNUAL AMERICAN BLACK FILM FESTIVAL MIAMI BEACH JUNE 20-23, 2012

5 BACKGROUND The America Black Film Festival (ABFF) is a four-day retreat ad iteratioal film market dedicated to stregtheig the Black filmmakig commuity. Formerly kow as the Acapulco Black Film Festival, it was fouded i 1997, by Byro Lewis, Chairma & CEO, Uiworld Group Ic.; Jeff Friday, Fouder/CEO of Film Life Ic.; ad Warrigto Hudli, Presidet, The Black Filmmaker Foudatio. The festival was bor out of their shared belief i the eed to develop distributio opportuities for idepedet Black films ad promote cultural diversity withi the motio picture idustry. Its uique audiece, which icludes celebrities, idustry professioals ad film ethusiasts, provides a diverse ad loyal base of support uequaled at ay evet of its kid. Origially hosted i Acapulco, Mexico - from 1997 to i 2002, it relocated to the South Beach district of Miami, Florida, offerig the festival audiece improved facilities ad accessibility. It was reamed the America Black Film Festival. That year marked a secod importat trasitio whe Film Life, Ic., acquired sole rights to the ABFF. Film Life Ic., a New York-based marketig ad distributio compay fouded i 2000, by Jeff Friday. The compay's missio is to spearhead the global distributio of quality Black films. The 16th aual America Black Film Festival will be held from Jue 20-23, 2012 i Miami, FL. The festival's website is

6 OVERVIEW The ABFF film program is primarily composed of world premieres of arrative, documetary ad short films. As such, it is the leadig film festival i the world for Africa America ad urba cotet. Sice its iceptio, the ABFF has showcased more tha 600 films, rewardig ad redefiig artistic excellece i idepedet filmmakig. With diversity ad social resposibility at its core, the festival supports aspirig actors, filmmakers ad idustry executives i uprecedeted ways, ad has geerated a tremedous amout of goodwill i Hollywood. I additio to its ciematic showcases, the ABFF urtures its attedees i a variety of disciplies, offerig pael discussios, workshops ad symposium hosted by leadig media compaies. Upscale etertaimet ad exclusive social evets complete the festival experiece. The festival program cotiues to grow by addig iovative programs ad activities. I 2009, the festival lauched the "ABFF Commuity Showcase" i associatio with the City of Miami's Commuity Redevelopmet Agecy (CRA). The Showcase ecouraged festival visitors to patroize busiesses throughout Miami ad eabled local residets to atted festival activities. I 2010, the ABFF itroduced the Pro-Hollywood Iitiative, a pilot program desiged to give professioal athletes a crash course i the art of moviemakig ad itroduce them to the various disciplies ad careers i the film busiess. Each year, the ABFF attracts approximately 5,000 artists, executives ad film fas, providig a strategic vehicle for compaies to reach this tredsettig ad ifluetial audiece. Top-tier corporatios have egaged i parterships with the festival to promote their products, services, multicultural iitiatives ad braded etertaimet cotet. This support fuels the growth of the festival ad furthers the evolutio of the Black idepedet film commuity. HBO is the festival's foudig sposor.

7 EDUCATION Usig traditioal teachig methods (workshops, pael discussios ad master classes), the festival fosters career advacemet by educatig its audiece i film-related disciplies icludig writig, directig ad producig. ARTISTIC EXPRESSION A diverse cross sectio of Pa-Africa films is showcased to champio creative expressio as well as recogize ad reward the ext geeratio of emergig filmmakers. COLLABORATION The ABFF ecourages members of the film idustry to offer support ad resources to oe aother. It has hece become a etworkig retreat where both the aspirig ad accomplished share iformatio for a commo goal: buildig ad improvig together. ACCESS Access to film idustry experts from a wide rage of fields is a ivaluable resource available through the festival. Emergig filmmakers have the opportuity to coect with people who might otherwise ot be accessible to them, ad are able to actively seek film distributio ad employmet opportuities. RECOGNITION To broade public awareess of the achievemets of Blacks i Hollywood ad the idepedet film commuity. A-list celebrity talet, film executives, the geeral public ad the media atted the festival to participate i givig ad receivig respect, recogitio, hoor, thaks ad appreciatio to those ad by those who love ad support their work. What is uique is that the ABFF provides the Black filmmakig commuity with a valid autoomous voice.

8 COMPARATIVE SPONSORSHIP BENEFIT

9 Official Sposorship ($75K) Desigatio: Official Sposor Category Exclusivity: yes Evet Activatio ad Custom Promotios: Right to preset a ABFF Grad Jury Award or create a compay braded award. Sposor to cover cash prize to wier. Opportuity to activate a customized evet, multiday product display or brad oe (1) existig Festival evet (i.e., pael, symposium, coversatios, galas, film screeig, mixer) o such date as desigated by Film Life, ad i such format as mutually agreed upo. Right to create a pre-festival talet competitio, cotest, sweepstakes or sales promotio. The details shall be pre-approved by ABFF. Marketig (Pre-Festival): Outdoor: Logo placemet o digital billboards ad trasit shelters i South Florida market (Jue 2012). Subject to barter agreemet with Clear Chael Outdoor. Radio: Compay tagged i ABFF radio commercials scheduled to ru for two-week period i four key Africa America markets. Subject to sposorship commitmet by 1/15/12. Magazie: Logo placemet i atioal magazie advertisemets. Subject to barter agreemets with magazie parters ad timig of sposorship commitmet. Website: Right to play 30-secod commercial i media player o Festival homepage (approx. 2,000,000 hits per moth). Website: Right to place a baer (300 px wide x 250 px high) o Festival Website (approx. 2,000,000 hits per moth). Website: Compay logo o the homepage of Festival Website (approx. 2,000,000 hits per moth). Direct Mail: Logo placemet o promotioal postcards to be distributed at key AA evets ad via targeted mailigs. There will be two rus of 25,000. Subject to sposorship commitmet by 11/1/11 ad 3/15/12. Logo iclusio i mothly Festival E-ewsletters from November 2011-Jue 2012 (30,000 distributio). Right to two (2) exclusive compay advertisemets to ABFF database (30,000 per distributio). Sposor shall create ad provide cotet, at its sole cost ad expese, i such format as requested by Film Life.

10 O-Site Bradig: Commercial: Right to play 30-secod video prior to film screeigs, which video shall be produced by Sposor. Festival Sigage: Logo o Festival "Welcome" baers ad evet screesavers, i such locatio as desigated by Film Life. Program Guide: Oe full-page color ad i the Festival digital program guide. Compay logo i the ABFF Film Guide (5000 distributio). Public Relatios: Verbal ackowledgmet (from stage) prior to the Festival's Opeig Night film. Compay ame icluded i the boilerplate of official press releases. Compay will receive post-festival Marketig ad Media Impressios Report. Festival Access & Hospitality: Twelve (12) VIP Sposor passes allowig access to all Official Festival evets. Express etry to film screeigs, marquee eveig evets ad parties. Reserved seatig for Opeig Night ad Closig Night Gala screeigs. Access to registratio area exclusive to sposors ad other festival VIPs. Ivitatio for three (3) guests to atted the Fouder's Bruch. Samplig/Merchadisig: Right to a samplig table (approximately 8 ft.) i the ABFF Registratio Ceter lobby, as preapproved by Film Life ad subject further to Sposor providig Film Life at least sixty (60) days prior writte otice. Sposor shall be resposible for all costs ad expeses associated with (i) shippig ad/or receivig the products to be sampled ad (ii) buildig out ad customizig the table space. Right to iclude oe (1) promotioal item i attedee gift bag subject to Sposor providig Film Life at least sixty (60) days prior writte otice. Sposor shall be resposible for all costs ad expeses associated with shippig ad/or receivig. Miimum quatity Right to iclude oe (1) premium item i the VIP giftig program, subject to Sposor providig Film Life at least sixty (60) days prior writte otice. Sposor shall be resposible for all costs ad expeses associated with shippig ad/or receivig. Miimum quatity 100. Data Capture: Right to execute customized survey of the Festival audiece, i such format ad layout as pre-approved by Film Life.

11 Supportig Sposorship ($30K) Desigatio: Supportig Level Sposor Category Exclusivity: /a Evet Activatio ad Custom Promotios: Opportuity to activate a customized evet, multiday product display or brad oe (1) existig festival evet (i.e., pael, symposium, coversatios, galas, film screeig, mixer) o such date as desigated by Film Life, ad i such format as mutually agreed upo or Right to a samplig table (approximately 8 ft.) i the ABFF Registratio Ceter lobby, as preapproved by Film Life ad subject further to Sposor providig Film Life at least sixty (60) days prior writte otice. Sposor shall be resposible for all costs ad expeses associated with (i) shippig ad/or receivig the products to be sampled ad (ii) buildig out ad customizig the table space. Marketig (Pre-Festival): Magazie: Logo placemet i atioal magazie advertisemets. Subject to barter agreemets with magazie parters ad timig of sposorship commitmet. Website: Compay logo o the homepage of Festival Website (approx. 2,000,000 hits per moth). Direct Mail: Logo placemet o promotioal postcards to be distributed at key AA evets ad via targeted mailigs. There will be two rus of 25,000. Subject to sposorship commitmet by 11/1/11 ad 3/15/12. Logo iclusio i mothly Festival E-ewsletters from November 2011-Jue 2012 (30,000 distributio). Right to oe (1) exclusive compay advertisemet to ABFF database (30,000 per distributio). Sposor shall create ad provide cotet, at its sole cost ad expese, i such format as requested by Film Life. O-Site Bradig: Festival Sigage: Logo o Festival "Welcome" baers ad evet screesavers, i such locatio as desigated by Film Life. Program Guide: Oe full-page color ad i the Festival digital program guide. Compay logo i the ABFF Film Guide (5000 distributio). Public Relatios: Compay ame icluded i the boilerplate of official press releases. Compay will receive post-festival Marketig ad Media Impressios Report.

12 Festival Access & Hospitality: Six (6) VIP Sposor passes allowig access to all Official Festival evets. Express etry to film screeigs, marquee eveig evets ad parties. Reserved seatig for Opeig Night ad Closig Night Gala screeigs. Access to registratio area exclusive to sposors ad other Festival VIPs. Ivitatio for two (2) guests to atted the Fouder's Bruch. Samplig/Merchadisig: Right to iclude oe (1) promotioal item i attedee gift bag subject to Sposor providig Film Life at least sixty (60) days prior writte otice. Sposor shall be resposible for all costs ad expeses associated with shippig ad/or receivig. Miimum quatity Right to iclude oe (1) premium item i the VIP giftig program, subject to Sposor providig Film Life at least sixty (60) days prior writte otice. Sposor shall be resposible for all costs ad expeses associated with shippig ad/or receivig. Miimum quatity 100.

13 2011 America Black Film Festival Summary Report o Marketig Impressios

14 MARKETING OVERVIEW The 15th Aual America Black Film Festival's (ABFF) marketig campaig lauched i October 2010 ad ra through July The marketig elemets icluded a combiatio of advertisemets i prit publicatios, radio, outdoor billboards, social media, direct mail, olie marketig ad o ABFF.com. The total impressios received through this year's marketig campaig was over (XX) billio. PRINT Prit advertisemets were placed i atioal Africa America etertaimet ad cosumer magazies from December through July. Ads were placed i prit publicatios based o barter agreemets with the followig parters: Black Eterprise, Heart & Soul, Moarch, Precious Times, Automotive Rhythms Upscale ad Uptow magazies. Sposors' logos were icluded i the ads placed after their cotract executio date. OUTDOOR With Clear Chael Outdoor as a Media Parter, the festival's atioal profile was ehaced. Digital ad static billboards ad trasit shelters were displayed i major markets throughout the coutry. I additio to the South Florida regio, ABFF sigs were displayed i New York, Los Ageles, Atlata, Dallas, Housto, Chicago, ad Orlado durig the moths of Jauary ad February. Early commitmets of Premier ad Official level sposors were icluded i the outdoor advertisig campaig. RADIO The ABFF was marketed o top Africa America radio statios i key markets. Two weeks of commercial buys ad two additioal weeks of promotioal giveaways were placed o statios i New York, Atlata, Miami ad Washigto, DC, for early commitmets with our Premier ad Official level sposors. We also had a atioal parter with The Michael Bais`de Show promotig the festival at large flyaway promotios. SOCIAL MEDIA The ABFF executed a major social media campaig with the lauch of a ew Facebook ad Twitter I I just oe year the festival is coected to over 12,000 plus people o Facebook through both its fa ad group pages ad has over 2,000 Twitter followers. Facebook has allowed the ABFF to keep fas up to date with the festival activities prior to ad durig the festival Ad the festival actively iteracts with its Twitter followers, sharig key festival ews regularly durig the evet. All iformatio provided is geared toward drivig traffic to ABFF.com. ONLINE MARKETING Our olie marketig chaels iclude ABFF e-newsletters, distributed to our database of over 30,000, ad e-blasts set via our media ad idustry parterships ad sposors. Sposor logos are icluded i e-newsletters set by ABFF after the cotract executio date. DIRECT MAIL ABFF "Save the Date" postcards were mailed to the Film Life database ad distributed at social ad idustry evets from December through February to targeted audieces. The estimated distributio each moth was 30,000 cosumers ad the postcards icluded logos of sposors cofirmed prior to beig prited.

15 MARKETING OVERVIEW ABFF.COM The ABFF's ehaced website served as a major platform to promote the festival programmig as well as a platform to coect sposor brads directly with cosumers. The ABFF website received over 13 millio hits from Jauary 2011 through July BUZZ PARTIES The ABFF hosted pre-festival buzz parties i New York, Atlata, Dallas ad Chicago to geerate iterest amog a professioal ad tredsettig audiece to grow festival attedace. The buzz parties were 2 Ii-hour receptios takig place at tredy hotels, restaurats, or art galleries ad had approximately 250 people at each evet. ON-SITE BRANDING The primary bradig at the festival was the Welcome baers, the Opeig ad Closig Step ad Repeat baers ad the festival screesavers. The Welcome baers were placed throughout the host hotel ad at the theaters ad icluded logos from all sposors ad Media Parters. The Opeig ad Closig Step ad Repeat baers were used as the backdrop for the Red Carpet arrivals for the Opeig Night Film ad the ABFF Hoors Awards Show. The Premier Sposor level ad above are braded o these Step ad Repeat baers. The festival screesavers were displayed throughout the week at festival evets, icludig the film screeigs, symposiums, master classes ad marquee ight evets. All sposor logos are icluded I the festival screesaver ad are displayed by level. a

16 AUDIENCE DEMOGRAPHIC PROFILE ATTENDANCE: 5,100 GENDER: FEMALE 58% MALE 42% ETHNICITY: AGE: INCOME: 92% AFRICAN AMERICAN, 8% OTHER 18-25: 8% 2634:32% 35-44: 40% 45-54:16% 55-64: 2% 65-r: 2% UNDER $25K: 2% $26-$50K: 13% $51-$75K: 20% $75-$99K: 25% MORE THAN $100K: 40% TOP HOME MARKETS: N3/NY: 20% MD/DC: 22% IL: 13% GA: 14% FL: 7% CA: 10% PA: 4% TX: 5% NC: 5% HIGHEST LEVEL OF EDUCATION: HIGH SCHOOL: 9% ATTENDED COLLEGE: 10% FOUR-YEAR DEGREE: 67% POST GRADUATE: 14% EMPLOYMENT: 30%-SELF-EMPLOYED 48% WORK IN THE ENTERTAINMENT INDUSTRY 22%-PROFESSIONALS IN OTHER FIELDS (LAW, EDUCATION, PUBLIC SERVICE AND MARKETING/PUBUC RELATIONS ARE THE MOST COMMON)

17 2011 AMERICAN BLACK FILM FESTIVAL ADVERTISING IMPRESSIONS REPORT OUTLET TYPE MARKET MONTHLY CIRCULATION / HITS / 'AUDIENCE' : SCHEDULE fo IAL IMPRESSIONS. MEDIA VALUE AOL Black Voices Iteret Natioal 1,090,245 mothly Apri - July 3,270, ,000' Black Eterprise Prit Natioal mothly December- July 3,500,000 $177,690 Heart & Soul Prit Natioal 300,000 mothly May 300,000 $21,400 Sprig ad Moarch Prit Natioal 300,000 mothly Summer Issues 600,000 $15,000 Precious Times Prit Natioal 150,000 quarterly Sprig Issue 150,000 $20,532 Automotive Rhythms Prit Natioal 600,000 mothly Sprig Issue 600,000 $77,032 Upscale Prit Natioal 182,305 mothly March, April, Jue 546,915 $37,371 DC, Atlata, New Uptow Prit York 200,000 mothly Jue 200,000 $37,230 W1M-FM Radio Washigto DC N/A 30 Spots 3,289,000 - $5,000 KILN FM Radio Atlata, GA N/A 20 Spots 1,000,000' $5,000 WM-FM 98.7 KISS Radio New York N/A 18 Spots 339,700 $5,000 Outdoor Billboards & Trasit Shelters South Florida N/A Jue/ July 3,644 $5,466 Natioal - 9 i- 8 placemets - Ja Outdoor Digital Billboards, markets N/A & Feb 163,911 $24,586 ABFF.com Iteret Natioal 2,308,768 avg mothly Jauary - July 13,852,608 $35,837 ABFF E-Blast E-blast Natioal 32,000 per blastx 6 Jauary - July 192,000 $19,200 Save the Date Post Cards Direct Maiil Natioal 30,000 /moth Buzz Parties Evet December 2010, February ,000 $3,000 Atlata, Chicago, NYC & Dallas 250 / evet February -April 1,000 $600 TOTAL 23,780,513 $489,944