CREATIVE MARKETING PROJECT 2016

Transcription

1 CREATIVE MARKETING PROJECT 2016 The Creative Marketig Project is a chapter project that develops i chapter members a aalytical ad creative approach to the marketig process, actively egages chapter members i the marketig activities of their commuity, ad provides a opportuity for experieced executives to guide ad assist i preparig emergig leaders ad etrepreeurs i marketig, fiace, hospitality ad maagemet. MARKETING The Creative Marketig Project is desiged to ecourage DECA chapter members to recogize marketig as a force for the ecoomic ad social good of the commuity. The project may begi at ay time after the close of the previous chartered associatio coferece ad ru to the begiig of the ext chartered associatio coferece. The project should be a research study i the marketig field, plaed, coducted ad reported by a DECA chapter, the use of which will measurably improve the marketig activities of a idividual compay, a group of compaies (such as a shoppig mall), a orgaizatio, a club or the busiess commuity. All chapter members are ecouraged to participate. Such a project might cocer itself with fidig ew markets for local products, promotig the commuity s resources, icreasig the tradig area of facilities, icreasig sales, icreasig employmet, providig better shoppig facilities, solvig problems or challeges affectig the marketig process, etc. 1 TO 3 PARTICIPANTS PAGES ALLOWED PRESENTATION TIME EVENT OVERVIEW The project cosists of two major parts: the writte documet ad the oral presetatio by chapter represetatives. The writte documet will accout for 60 poits ad the oral presetatio will accout for the remaiig 40 of the total 100 poits. This is a project for the etire DECA chapter. Oe to three chapter represetatives may participate i the oral presetatio. All chapter represetatives must preset the project to the judges. The body of the writte etry must be limited to 30 umbered pages, icludig the appedix (if a appedix is attached), but excludig the title page ad the table of cotets. The Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. The chapter represetatives may brig all visual aids to the evet briefig. Oly approved visual aids may be used durig the presetatio. The oral presetatio may be a maximum 15 miutes i legth, icludig time for the judge s questios. The judge will evaluate the presetatio, focusig o the effectiveess of public speakig ad presetatio skills ad how well the chapter represetatives respod to questios that the judge may ask durig the presetatio. KNOWLEDGE AND SKILLS DEVELOPED Chapter represetatives will demostrate kowledge ad skills eeded to address the compoets of the project as described i the cotet outlie ad evaluatio forms. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. (Cotiued o ext page) 85

2 FORMAT GUIDELINES FOR THE WRITTEN ENTRY The writte etry must follow these specificatios. Refer also to the Writte Etry Checklist ad the Writte Etry Evaluatio Form. A Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. Title page. The first page of the writte etry is the title page. It must iclude i ay order, but is ot limited to, the followig: CREATIVE MARKETING PROJECT Title of the project (for example, Improvig Access to the Smithville Mall ) Name of DECA chapter Name of high school School address City, State/Provice, ZIP/Postal Code Names of chapter represetatives Date The title page will ot be umbered. Table of cotets. The table of cotets should follow the title page. The table of cotets may be sigle-spaced ad may be oe or more pages log. The table of cotets page(s) will ot be umbered. Body of the writte etry. The body of the writte etry begis with Sectio I, Executive Summary, ad cotiues i the sequece outlied here. The first page of the body is umbered 1 ad all followig pages are umbered i sequece. Page umbers cotiue through the bibliography (required) ad the appedix (optioal). Follow this outlie whe you write your etry. Poits for each sectio are icluded o the Writte Etry Evaluatio Form. Each sectio must be titled, icludig the bibliography ad the appedix. I. EXECUTIVE SUMMARY Oe- to three-page descriptio of the project II. INTRODUCTION A. Statemet of problem B. Sigificace of the problem studied C. Backgroud iformatio: descriptio of the busiess, commuity situatio or whatever is ecessary to uderstad the value of the project III. PROCEDURES AND RESEARCH METHODS USED A. Descriptio of secodary (library) research coducted: books, articles ad other sources o market research, local descriptive data, etc. B. Descriptio of primary research coducted C. Descriptio of ivolvemet of chapter members ad busiesspeople i the project IV. FINDINGS AND CONCLUSIONS A. Presetatio of fidigs, data to support fidigs B. Presetatio of coclusios, ratioale to support coclusios V. RECOMMENDATIONS A. Recommedatios resultig from the study B. Projected outcomes from implemetig the recommedatios C. Pla for implemetig the recommedatios D. Evidece that the project has bee preseted to the appropriate busiess ad/or govermet officials who would beefit from the study VI. BIBLIOGRAPHY VII. APPENDIX A appedix is optioal. Iclude i the appedix ay exhibits appropriate to the writte etry but ot importat eough to iclude i the body. These might iclude sample questioaires used, letters set ad received, geeral backgroud data, miutes of meetigs, etc. CHECKLIST STANDARDS I additio to followig the outlie provided, whe preparig your writte etry you must observe all of the followig rules. The purpose of these rules is to make competitio as fair as possible amog the participat teams. Refer to the Writte Etry Checklist o page 72 for a complete list of stadards. 86

3 PRESENTATION GUIDELINES Prior to the presetatio, the judge will evaluate the writte portio of the etry. The major emphasis of the writte etry is o the cotet. Drawigs, illustratios ad graphic presetatios (where allowed) will be judged for clarity, ot artistic value. The chapter represetatives will preset the project to the judge i a 15-miute presetatio worth 40 poits. (See Presetatio Judgig.) The presetatio begis immediately after the itroductio of the chapter represetatives to the judge by the adult assistat. Each chapter represetative must take part i the presetatio. Each chapter represetative may brig a copy of the writte etry or ote cards pertaiig to the writte etry ad use as referece durig the presetatio. If time remais, the judge may ask questios pertaiig to the project. The chapter represetatives may use the followig items durig the oral presetatio: ot more tha three (3) stadard-sized posters ot to exceed 22 1 /2 iches by 30 1 /2 iches each. Participats may use both sides of the posters, but all attachmets must fit withi the poster dimesios. oe (1) stadard-sized presetatio display board ot to exceed 36 1 /2 iches by 48 1 /2 iches. oe (1) desktop flip chart presetatio easel 12 iches by 10 iches (dimesios of the page). oe (1) persoal laptop computer. cell phoes/smartphoes, ipods/mp3 players, ipads/tablets or ay type of a had-held, iformatio sharig device will be allowed i writte evets if applicable to the presetatio. soud, as log as the volume is kept at a coversatioal level. Oly visual aids that ca be easily carried to the presetatio by the actual chapter represetatives will be permitted, ad the chapter represetatives themselves must set up the visuals. No set-up time will be allowed. Chapter represetatives must furish their ow materials ad equipmet. No electrical power or Iteret coectio will be supplied. Materials appropriate to the situatio may be haded to or left with judges i all competitive evets. Items of moetary value may be haded to but may ot be left with judges. Items such as flyers, brochures, pamphlets ad busiess cards may be haded to or left with the judge. No food or driks allowed. If ay of these rules are violated, the adult assistat must be otified by the judge. PRESENTATION JUDGING Chapter represetatives will make a 15-miute presetatio to you. Remember, you are role-playig the maager who gave the chapter represetatives the task of preparig this proposal. You may refer to the writte etry, or to your otes, durig the presetatio. At the begiig of the presetatio (after itroductios), the chapter represetatives will describe the project. Allow the chapter represetatives to complete this portio without iterruptio, uless you are asked to respod. Each chapter represetative must take part i the presetatio. If time remais, you may ask questios that seem appropriate, based o your otes or o the writte etry itself (to which you may refer durig the presetatio). At the coclusio of the presetatio, thak the chapter represetatives. The complete the Presetatio Evaluatio Form, makig sure to record a score for all categories. Maximum score for the presetatio is 40 poits. (Cotiued o ext page) 87

4 CREATIVE MARKETING PROJECT, 2016 WRITTEN ENTRY EVALUATION FORM Participat: Participat: Participat: I.D. Number: Please refer to Format Guidelies for the Writte Etry for a more detailed explaatio of these items. Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score EXECUTIVE SUMMARY 1. Oe- to three-page descriptio of the project INTRODUCTION 2. Problem is stated clearly Sigificace of the problem studied Appropriate backgroud iformatio is provided PROCEDURES AND RESEARCH METHODS USED 5. Descriptio of secodary research coducted Descriptio of primary research coducted Descriptio of the ivolvemet of chapter members ad busiesspeople FINDINGS AND CONCLUSIONS 8. Presetatio of fidigs Presetatio of coclusios RECOMMENDATIONS 10. Recommedatios resultig from the study Projected outcomes from the implemetatio Pla for implemetig the recommedatios Project preseted to the appropriate officials APPEARANCE AND WORD USAGE 14. Professioal layout, eatess, proper grammar, spellig ad word usage Writte Etry Total Poits (maximum 60 poits): Judge: A B C D E F G H I J (circle oe) 88

5 CREATIVE MARKETING PROJECT, 2016 ORAL PRESENTATION EVALUATION FORM Participat: Participat: Participat: I.D. Number: Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score PRESENTATION 1. Opeig presetatio: descriptio of the project; orgaizatio, clarity ad effectiveess of the presetatio TO WHAT EXTENT DID THE CHAPTER REPRESENTATIVES UTILIZE PROJECT MANAGEMENT SKILLS TO: 2. Iitiate the project? Execute ad cotrol the project? Maage the project schedule? Maage the project team? Evaluate ad close the project? GENERAL 7. Overall performace, orgaizatio of iformatio ad selectio ad use of graphic aids Judge: A B C D E F G H I J (circle oe) LESS PENALTY POINTS: TOTAL SCORE: 89