2016MEDIAKIT. Insight on profitable, data-driven marketing strategies

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1 2016MEDIAKIT DMNEWS.COM Isight o profitable, data-drive marketig strategies 1 LEAD GENERATION Sposored Promotio Whitepaper of the Day Hot List of the Day Telemarketig Webcasts Virtual Evets ebook Social Source Olie Directory 2 BRANDING Magazie dmews.com Newsletters 3 EVENTS Marketig&Tech Partership Summit Marketig Hall of Femme 40 Uder 40 Caples 4 THOUGHT LEADERSHIP Roudtable Native advertisig 5 CUSTOM CONTENT CREATION ebooks/surveys/ Microsite 6 RECRUITMENT Olie Prit 7 OTHER Licesig Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com

2 OVERVIEW Marketers eed isight that drives customer actio ad profitable reveue. Gettig to that isight takes the right mix of data, strategy, ad techology. Direct Marketig News provides the comprehesive coverage of the hottest treds, success strategies, ad core techologies that marketers eed to get from raw data to profitable isight. DMN delivers that timely iformatio through a robust set of digital offerigs that iclude a website, ewsletters, ebooks, social media, virtual evets, ad webcasts, as well as a mothly prit editio, Essetial Guides series, ad live evets that collectively serve a circulatio of more tha 150,000 seior marketig executives per moth. 100% year-oe direct request 83% C-Suite/Seior marketig titles 73% Cliet-Side marketers Titles FULL AUDIENCE REACH OF 150,000+ ACROSS DIGITAL, SOCIAL MEDIA AND PRINT VERTICALS INCLUDE: Olie-Oly Retailers Traditioal Outlets Fiacial Services Healthcare Techology Publishig Commuicatios Etertaimet Hospitality Tourism & Travel Maufacturig Educatio Govermet Trasportatio Utilities Associatios Agecies Media B2C B2C V. B2B BREAKDOWN: 30% JOB TITLE BREAKDOWN: Chairma, CMO, CEO, COO, etc. 52% 44% Both B2C/B2B 17% 26% 31% B2B Agecies Marketig Maager+ CLIENT-SIDE MARKETERS V. AGENCIES BREAKDOWN: 22% 73% 5% Cliet-Side Marketers Suppliers Creative, Operatioal, Techical, etc. Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com

3 2016 EDITORIAL CALENDAR Oe Tough Questio EBOOKS EVENTS PRINT ISSUES Compilatio Specialty (Live & Virtual) I-Depth feature Success Secrets feature Topic of the moth Jauary Customer Loyalty Cotet Marketig 2016 Predictios 2016 Marketig Outlook Marketig Automatio February Retail Social Customer Data Virtual Evet: Marketig Tech (25 Feb) The CMO of the Future Accout-Based Marketig: What Is It, Why Use It? Data as a Service March Data/ Aalytics Marketig Marketig&Tech Iovatio Awards Live Evet: Marketig& Tech Iovatio Summit (Mar 9-10) The 2020 Career Roadmap for Direct Marketers Makig Cross- Chael Marketig Attributio a Reailty Lead Scorig April Programmatic Segmetatio & Targetig Lead Ge Marketig Hall of Femme Live Evet: Marketig Hall of Femme (Apr 8) Marketig&Tech Iovatio Awards Customer Lifetime Value May Mobile Customer Experiece Virtual Evet: Lead G e e ra t i o ( 1 2 M ay ) Live Evet: Caples Awards Turf Wars: Vedor Selectio i the Age of Overlap Programmatic, Scale, ad the Data- Drive Marketer Mobile Marketig Jue Segmetatio B2B Marketig Accout-Based Marketig Marketig Hall of Femme Omichael Marketig (Essetial Guide) July Marketig ROI Mobile Data/Aalytics Marketig Automatio Buildig the Digital Marketig Orgaizatio Creative + Data = Direct Predictive Aaltyics August Cotet Marketig Retail Spotlight o: Marketig to SMBs Virtual Evet: Mobile Marketig (16 Aug) September Customer Experiece Direct Mail 40 Uder 40 Awards Live Evet: 40Uder40 Awards Balacig Privacy ad Persoalizatio The Uexpected Side of Marketig Marketig ROI October Omichael Digital Strategies Marketig Essetial Guide (prit editio, too) Tetoic Cultural Shifts & the Opportuities They Preset Gettig the Most From Customer Data Segmetatio ad Targetig ( Marketig Essetial Guide) November Attributio Cotet Marketig Omichael Data/ Aalytics 40 Uder 40 Awards Cotet Marketig December Social Media Marketig Marketig Tech Mobile Marketig Virtual Evet: Cotet Marketig (8 Dec) 2017 Marketig Outlook Video *Prit ad due dates are the 10th of the moth prior **All Essetial Guides will have bous distributio at DMA 2016 ***I every issue: coverage of , aalytics/marketig-tech, ad direct mail/postal or regulatory issues Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com

4 2016 ADVERTISING RATES LEAD GENERATION SPONSORED PROMOTION WHITEPAPER OF THE DAY HOT LIST OF THE DAY TELEMARKETING Deploymet Rate $5,965 $3,445 $2,445 Upo Request CPL* $50-$200 LEAD GENERATION EVENTS WEBCAST VIRTUAL EVENT SOCIAL TWITTER EBOOK Editorial $24,875 Parter $19,875 LIVE EVENTS Keyote $9,870 Sessio $9,870 Booth $4,715 Tweet Chat Sposor $4,565 Sposor: $24,000 Sessio Sposor: $15,000 Keyote Sposor: $12,500 Sposored 2 Tweets $1,750 Tweets 5 Tweets $3,350 Editorial $7,500 Custom $15,000 ROUNDTABLE MTPS* HALL OF FEMME* Gold Parter: $11,950 Silver Parter: $7,500 *Custom optios available PRINT INCLUDES DIGITAL AND APP EDITIONS DISPLAY RECRUITMENT Frequecy Full Half Quarter Frequecy Full Half Quarter Eighth (Icludes 4 olie (Icludes 3 olie (Icludes 2 olie (Icludes 1 olie job postigs) job postigs) job postigs) job postig) 1x $8,880 $6,215 $3,555 1x $6,215 $4,350 $2,490 $1,245 3x $8,440 $5,905 $3,375 3x $5,905 $4,130 $2,365 $1,180 6x $7,995 $5,595 $3,195 6x $5,280 $3,700 $2,115 $1,055 12x $7,550 $5,280 $3,025 12x $4,970 $3,480 $1,990 $1,000 20% premium added to back cover positio 15% premium added to iside frot ad iside back cover positios 10% premium added to all guarateed ru-of-book positios SOURCE Frequecy 4 col. x 4" 4 col. x 3" 4 col. x 2" 4 col. x 1" 2 col. x 4" 2 col. x 3" 2 col. x 2" 2 col. x 1" 1x $1,190 $1,160 $1,125 $1,090 $600 $575 $560 $545 3x $1,130 $1,100 $1,070 $1,040 $560 $550 $535 $520 6x $1,005 $985 $960 $935 $505 $495 $475 $465 12x $955 $915 $895 $875 $475 $460 $450 $435 All rates are et See media kit page for all opportuities * Depedig o criteria Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com

5 ADVERTISING RATES (CON T) DIGITAL ONLINE DISPLAY Frequecy Leaderboard (728x90) IMU (300x250) Navigatio Bar (980x30) Peel Page (see specs) 1 moth $3,125 $2,545 $2,890 $4,975 3 moths $3,000 $2,440 $2,780 $4,750 6 moths $2,880 $2,340 $2,660 $4, moths $2,630 $2,140 $2,430 $4,440 CPM $105 $105 $105 SPONSORSHIPS Frequecy Chael (728x90, 300x250 & 300x100) Digital Editio (300x250) ipad (320x50, 728x90 & 360x90) Keyword (728x90) 1 moth $7,215 $2,756 $1,575 $1,575 3 moths $6,625 $2,620 $1,500 $1,500 6 moths $6,025 $2,478 $1,415 $1, moths $5,485 $2,342 $1,340 $1,340 INTERACTIVE/RICH MEDIA Frequecy Prestitial (640x480) Pushdow (980x418) Ski (see specs) Premium Sidebar (see specs) 1 day $1,750 $1,050 $5,250 $3,995 3 days $1,650 $995 $4,725 $3,555 6 days $1,575 $945 $4,200 $3, days $1,475 $890 $3,675 $2,755 NATIVE ADVERTISING $3,499 NEWSLETTERS Sposorship Daily Isider (728X90, txt lik & logo) Weekly (728X90, txt lik & logo) Marketig & Tech Weekly (728X90, txt lik & logo) 1 week $5,400 $2,350 $2,350 2 weeks $5,150 $2,200 $2,200 3 weeks $4,850 $2,050 $2,050 4 weeks $4,550 $1,900 $1,900 Text ad oly 1 week $3,750 $950 $950 2 weeks $3,550 $850 $850 Daily Isider deploys 5x a week, Weekly & Marketig & Tech Weekly deploy 1x a week. All costs per week. ONLINE DIRECTORY Type Optio A Optio B Optio C Aual Rate $1,325 $1,130 $900 JOBS.DMNEWS.COM JOB POSTINGS 30-day $ day $550 NATIVE ADVERTISING All rates are et Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com

6 LEAD GENERATION You wat sales leads? We have multiple ways to deliver them. Do t pick just oe ask about our cotet sydicatio program which will utilize all appropriate lead geeratio products to guaratee you the most qualified, up-to-date, sales-ad/or marketig-ready leads. Whitepaper of the Day Sposored Promotio Hotlist of the Day *Silverpop 2014 average WHITEPAPER OF THE DAY Delivered to over 31K* opt-i itegrated marketers. This broadcast service eables suppliers ad research firms to aouce whitepapers, best practice guidelies, research results ad other free literature i all sectors of itegrated marketig. SPONSORED PROMOTION Delivered to over 28K* marketers. Sposorships available for blast of special cliet promotios set to Direct Marketig News subscriber base. Promotio examples iclude, but are ot limited to: Webcasts, Trade Show Exhibitio, Special Aoucemets, New Product Lauches, Advertisemets, Aiversaries, New Busiess wis, ad Cogratulatory messages. HOT LIST OF THE DAY Delivered to 20K* direct, database & iteractive marketers; sigle sposored daily HTML blast to eager subscribers. These direct marketers wat to stay iformed o what s ew i respose, compiled, postal ad lists i this popular service which showcases oe ew mailig list every busiess day. Detailed ifo o each list ad where to get it make this a ivaluable resource for mailig professioals. TELEMARKETING Our telemarketig program utilizes our yearroud circulatio requalificatio efforts to target the most customized lead requests. Add proprietary questios to our ogoig circulatio efforts to esure you are oly receivig what you deem a acceptable marketig or sales ready lead. Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com 1 LEAD GENERATION

7 LEAD GENERATION EVENTS V V EBC ST DIRECT MARKETING NEWS webcasts are a authoritative ad iteractive marketig opportuity for advertisers, allowig you to commuicate thought leadership to a captive audiece. Led by a seior editor, webcasts feature the most respected marketig executives. Sposorig a webcast develops leads culled from the Direct Marketig News audiece i a educatioal ad iformative atmosphere. We offer two webcast sposorship packages to effectively meet your objectives: Editorial ad Parter. WEBCAST WEBCAST DIRECT MARKETING NEWS takes resposibility for all webcast promotios, registratios, ad o-demad promotios afterwards. Your webcast is available o demad for a year after it rus. You will receive all registrat cotact iformatio ad receive a persoalized lik to promote ad host o demad. Format Cotet Creatio Moderator Speaker Recruitmet Speakig Opportuity Editorial DMN DMN DMN Sposor has 10 miutes at the ed of Q&A Parter Sposor DMN Sposor Sposor speaks o pael Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com 1 LEAD GENERATION

8 LEAD GENERATION EVENTS VIRTU L V EBC ST V V WHO: Estimated 800+ marketig decisio makers WHAT: A olie evet to foster live, iteractive dialogue betwee marketers & sposors FEB 25 Marketig Tech MAY 12 Lead Geeratio AUG 16 Mobile Marketig DEC 8 Cotet Marketig V EBC ST SPONSORSHIP OPPORTUNITIES INCLUDE: Editorial Keyote: Sposor beefits by beig the exclusive keyote sposor V ad aligig its brad with the keyote speaker (typically a cliet-side marketer) ad cotet. This package icludes: A digital ski durig the keyote to promote your compay A high-level executive from your compay take part i the Q&A with the keyote speaker Your speaker closes the last 5 mi. of the keyote sessio A booth i the exhibitio hall with ulimited cotet to egage with the attedees Cotact details from all registrats Rate: $9,870 Sessio Sposor: Sposor has a sessio durig which you preset a case study or best practices workshop. The sessio is 30 mi. ad has 10 mi. Q&A A booth i the exhibitio hall where your sales executives ca egage with attedees i real time Your booth ca hold as much cotet as you wat (whitepapers, ebooks, videos) Cotact details from all registrats Rate: $9,870 Virtual Booth i Expo Hall: Sposor has a booth to egage with attedees i real time. Booth ca hold as much cotet as you wat (whitepapers, ebooks, videos) Cotact details of the attedees that egaged with your booth Rate: $4,715 Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com 1 LEAD GENERATION

9 EBOOKS WHAT IS AN EBOOK? Cotet marketig has become icreasigly popular with ebooks playig a essetial part of a comprehesive cotet marketig mix. Use Direct Marketig News cotet to attract, egage, educate, ad covert customers. Have DMN take care of the cotet creatio/distributio ad beefit with bradig, lead geeratio! ebooks are free to readers i exchage for their cotact iformatio ad a excellet source of egaged leads. OPTIONS AND SPONSORSHIPS: DMN EDITORIAL EBOOKS: Produced by DMN editorial team o a bi-weekly basis Topics cover data-drive marketig strategies such as Big Data, omichael treds, marketig, cotet marketig, social media ad more (see editorial caledar for complete list) Published o the DMNews.com ebook resource page Promoted via dedicated deploymets, ewsletters, social media, ad olie Sposorship icludes: Bradig withi ebook (full page ad) Bradig o cover page, ladig page, ad all promotioal s (sposor s logo) 150 leads Co-Sposor Exclusive Rate: $7,500 et Sposor Rate: $12,000 et DMN CUSTOM EBOOKS: Produced o-demad withi 6 weeks Cotet based o brief agreed betwee the editorial team ad sposor Cotet may iclude sposor s quotes, case-studies, ad data Rate: $15,000 et Cost icludes creatio, desig, distributio, ad 150 leads Additioal leads available o CPL basis Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com

10 SOCIAL WANT TO MAKE A SERIOUS SOCIAL IMPRESSION? A sposored tweetchat is your aswer. Created aroud a specific topic of your choice, tweetchats are fast-paced, actio-orieted, live discussios that take place aroud a desigated hashtag. They allow you to egage directly with top-level itegrated marketers who while also spreadig awareess of your brad ad icreasig your social footprit. PRE CHAT: Sposor recruits speakers 1 tweet a day the week prior 2 tweets a day the week of the tweetchat Post o DMN Facebook & LikedI the week of the chat Promotio i our Daily Isider ewsletter the day before Prestitial promotig evet day before ad day of evet blast to our twitter followers DAY OF CHAT: DMN moderates Sposor ows Twitter ski exclusively POST CHAT: DMN moderator blogs the fidigs of the tweetchat from a editorial perspective Storify your chat so a cliff ote versio is available for ayoe who missed the live evet Twitter Followers 24k Avg. mothly growth 2% Exposure* 1,216,596 impressios * Twitter Aalysis Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com 1 LEAD GENERATION

11 SOURCE & ONLINE DIRECTORY BRAND YOUR COMPANY AND REACH 45,000 QUALIFIED SUBSCRIBERS ON A MONTHLY BASIS Direct Marketig News Source is a must for ay compay seekig a cost-effective opportuity to maximize exposure, ad the potetial for ew busiess. It s built o the cocept of cotiuity, givig your compay year-roud visibility to the decisio-makers who read the publicatio. Make a impact ad deeply peetrate this elite audiece by takig advatage of a variety of listig optios to make your compay stad out! Be oe click away from buyig decisios of thousads of marketig professioals turig to the Direct Marketig News Olie Directory every day. With over 150 categories, stad out i the areas that best defie your capabilities ad drive leads to your compay. 3 OPTIONS AVAILABLE! OPTION A: $1, word descriptio, logo, full cotact iformatio, 2 corporate asset dowloads, video, social media liks, editorial liks, featured listig o HomePage, featured listig chael page, featured i oe week of Daily Isider Newsletter, featured as Compay of the Week o dmews.com OPTION B: $1, word descriptio, logo, full cotact iformatio, 1 corporate asset dowload, social media liks, editorial liks, featured listig o chael page, featured i oe week of Daily Isider Newsletter 4 x 4 OPTION C: $ word descriptio, logo, full cotact iformatio, social media liks, editorial liks, featured i oe week of Daily Isider Newsletter 2 x 2 2 x 3 2 x 1 Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com 1 LEAD GENERATION

12 DIRECTMARKETING NEWS PRINT/MOBILE APP/IPAD/DIGITAL EDITION Whether it s a prit advertisemet or a exclusive sposorship of the digital editio, mobile app, or ipad, Direct Marketig News makes it easy for you to get exposure amogst marketers everywhere! Cotact Iformatio: Greg Zalka I I I I Greg.Zalka@dmews.com 2 BRANDING

13 Page Peel (see specs) Mothly Page Views Mothly Visits Mothly Uique Visitors 221k 139k 113k Ski (see specs) Leaderboard (728x90) Prestitial (640x480) Pushdow (980x418) IMU impressios ow served o mobile siteadded value! IMU (300x250) Premium Sidebar ad (see specs) *Webstats: Omiture 2014 mothly average Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com 2 BRANDING

14 NEWSLETTERS The followig editorial ewsletters are published by Direct Marketig News ad are available for sposorship. Sposorship icludes a leaderboard ad a textbox baer located above the fold. DAILY INSIDER Delivered daily to 37k itegrated marketers. The must-read for marketers ad their agecies every busiess day for its breakig ews coverage ad expert aalysis o all aspects of marketig. WEEKLY Delivered each Tuesday to over 29k marketers. The primary source of origial ews, expert views, case studies, best practices, ad tips o the ever-chagig practice of marketig. MARKETING&TECH WEEKLY Delivered each Thursday to over 31k, the Marketig&Tech Weekly is a oe-stop source to discover the freshest cotet aroud ew developmets i marketig techology that ca help busiesses egage with ew cosumers ad keep loyal oes comig back. Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com 2 BRANDING

15 DIRECT MARKETING NEWS ANNOUNCES ITS 2016 MARKETING & TECH INNOVATION SUMMIT The two-day evet leds isight ito how marketig ad tech collaboratio ca deliver a competitive advatage. The Direct Marketig News 2016 Marketig&Tech Iovatio Summit is a much-eeded source of stregth i a time of chage. The Summit, to be held o March 9th ad 10th i New York, is dedicated to explorig how marketers ad their techology colleagueswhether i IT, data, mobile, Web developmetehace marketig performace i ways that will create a competitive advatage. The evet will feature keyote speakers, expert pael discussios, iteractive roudtables, ad i-depth workshops to give attedees multiple ways to get the iformatio they eed to succeed i today s ever-evolvig marketplace. Speakers will share deep isight ito such topics as: How chief marketers should restructure their orgaizatios to adapt to today s digital realities Ways that marketers ad tech teams ca share data to create more relevat ad real-time customer experieces across chaels Cross-departmetal strategies for cotet marketig iovatio, deploymet, ad egagemet The Marketig&Tech Iovatio Summit is a must-atted evet for ay marketig leader lookig to haress the power of techology to ehace their marketig results ad stad out from the competitio. For more iformatio, cotact Amada Hassler at amada.hassler@dmews.com. For sposorship iformatio, cotact Greg Zalka: greg. zalka@dmews.com or Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com 3 EVENTS

16 GOLD SPONSORSHIP LEVEL Logo placemet o all evet promotio (olie, ewsletters, dedicated s, sigage, evet marketig materials, etc.) Summit Breakout Sessio Sposorship: $15,000 (2 available) Delivery of 35-miute presetatio(cotet to be approved prior by coferece orgaizers) 1 pg marketig piece to be distributed to attedees (seat dropped i breakout sessio) 1 exhibitor pod durig Summit 3 complimetary 2 day summit oly passes for cliets* 3 complimetary passes to awards (staff or cliets) Media coverage ad baer ad placemet o DMN website Customized HTML provided to you to promote workshop, summit ad awards to cliets with ulimited $100 discout code Provided attedee list with cotact details post evet 2-3 miute video iterview with Editor- I-Chief (will be hosted o dmews.com ad available for your ow use) 5 complimetary summit oly passes for staff* Summit Keyote Sposorship: $12,500 (1 available) 5 complimetary summit oly passes for cliets* Itroductio of keyote presetatio (5 mi) 5 complimetary passes to awards (staff or cliets) 1 pg marketig piece to be distributed to attedees (via seat drop durig sposored presetatio) 3 complimetary summit oly passes for staff* Provided attedee list with cotact details post evet 3 complimetary summit oly passes for cliets* 3 complimetary passes to awards (staff or cliets) Logo placemet o all evet promotio (olie, ewsletters, dedicated s, sigage, evet marketig materials, etc.) 2-3 miute video iterview with Editor- I-Chief (will be hosted o dmews.com ad available for your ow use) Media coverage ad baer ad placemet o DMN website Customized HTML provided to you to promote summit ad awards to cliets with $100 ulimited discout code Provided attedee list with cotact details post evet Logo placemet o all evet promotio (olie, ewsletters, dedicated s, sigage, evet marketig materials, etc.) Hub Workshop Sposorship: $13,500 (1 available) 2-3 miute video iterview with Editor- I-Chief (will be hosted o dmews.com ad available for your ow use) Delivery of 35-miute presetatio (cotet to be approved prior by coferece orgaizers) 1 pg marketig piece to be distributed to attedees (haded out at registratio durig workshop day) Hub Workshop Shoot Out Sposorship: Optio 1 $10,000 Shoot Out Moderator (1 available) 3 complimetary 2 day summit oly passes for staff* This sessio will provide a excitig opportuity to view iovative products comig dow the pipelie for These product demostratios will cover usability ad fuctioality ad will be voted o by our audiece. The most excitig demostratio will participate i our vedor spotlight which will cotai a iteractive Q&A. Package icludes: 3 complimetary 2 day summit oly passes for cliets* 3 complimetary passes to awards (staff or cliets) Customized HTML provided to you to promote workshop, summit ad awards to cliets with ulimited $100 discout code Provided attedee list with cotact details post evet Media coverage ad baer ad placemet o DMN website 1 exhibitor pod durig Summit Customized HTML provided to you to promote summit ad awards to cliets with ulimited $100 discout code Logo placemet o all evet promotio (olie, ewsletters, dedicated s, sigage, evet marketig materials, etc.) Itroductio of Live Demo pael (5 mi) Compay executive to serve as moderator of vedor spotlight segmet 3 complimetary 2 day summit oly passes for staff* SILVER SPONSORSHIP Summit Luch & Lear Sposorship: $8,500 (1 available) Moderate a private 1 hour roudtable discussio for 8-10 attedee s coverig topics such as C-level parterships, cross chael customer isight strategies, or digital marketig tech tools (cotet to be approved prior by coferece orgaizers). Sposor will have the ability to select up to 10 attedees from the registratio list to atted this special ivitatio oly roudtable discussio. 1 pg marketig piece to be distributed to attedees (via seat drop durig sposored roudtable) 1 exhibitor pod durig Summit 2 complimetary summit oly pass for staff* 2 complimetary summit oly passes for cliets* $100 Discout for awards program upgrade Customized HTML provided to you to promote summit ad awards to cliets with ulimited $100 discout code Provided attedee list with cotact details post evet Logo placemet o all evet promotio (olie, ewsletters, dedicated s, sigage, evet marketig materials, etc.) Media coverage ad baer ad placemet o DMN website * Does ot iclude awards Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com 3 EVENTS

17 Hub Workshop Itelliget Coectio Roudtable: $7,500 (6 available) Logo placemet withi room durig cocktail hour Awards Category Sposor: $3,000 These itelliget coectio roudtables will provide a forum for marketers to exchage ideas ad perspectives regardig techological, tactical ad strategic challeges ad opportuities i real time. The six roudtable topics iclude: 2 complimetary 2 day summit oly passes for staff* Exclusive sposorship of selected category (category based o availability ad o a first come first serve basis). Categories iclude: 2 complimetary 2 day summit oly passes for cliets* Aalytics iovatio Cotet marketig iovatio Omi chael marketig iovatio marketig iovatio Mobile iovatio Social iovatio Most Iovative Social Media Platform Most Iovative Itegrated Marketig Suite Most Iovative Aalytics Platform Most Iovative Mobile Marketig Platform How to get good data sets ad drive isights from them How to target the right customers with social, behavioral ad other data tools How to evaluate marketig techology solutios How to maximize the value ad beefit received from your website presece Uique approaches to customer experiece via effective techology New ways to properly measure your orgaizatio s marketig performace ad alig it with sales results Ability to help lead roudtable discussio for up to 10 attedees coverig selected topic (o- promotioal, editorial ivolvemet) Customized HTML provided to you to promote workshop, summit ad awards to cliets with ulimited $100 discout code Ability to provide 1 pg marketig piece to roudtable attedees post discussio Logo placemet o all evet promotio (olie, ewsletters, dedicated s, sigage, evet marketig materials, etc.) Summit Exhibitor Pod Sposor: $3,500 (2 available) 1 exhibitor pod 2 complimetary coferece oly pass for staff* Most Customer Experiece Maagemet Platform Customized HTML provided to you to promote summit ad awards to cliets with ulimited $100 discout code Cotet marketig scribe Data scietist Digital ace egager Mobile maestro Marketig techologist Programmatic progosticator Social strategist Logo placemet o all evet promotio (olie, ewsletters, dedicated s, sigage, evet marketig materials, etc.) 2 complimetary 2 day coferece oly passes for staff* 2 complimetary 2 day coferece oly passes for cliets* $100 Discout for awards program upgrade Customized HTML provided to you to promote workshop, summit ad awards to cliets with ulimited $100 discout code Logo placemet o all evet promotio (olie, ewsletters, dedicated s, sigage, evet marketig materials, etc.) Media coverage ad baer ad placemet o DMN website BRONZE SPONSORSHIP LEVEL Summit & Awards Sposored Cocktail Hour: $5,000 Provide welcome aoucemet durig summit & awards cocktail hour Logo placemet withi room durig cocktail hour 2 complimetary summit ad award passes for staff 2 complimetary summit ad award passes for cliets Sposors logo, compay descriptio (100 words maximum) ad URL to appear o sposors sectio of the awards website Sposor Compay will be icluded i all pre-promotioal material about the 2016 Marketig ad Tech Iovatio Awards from date of sigig util the evet itself o March 10. This icludes evet website ad prit/digital promotioal ads 2 complimetary award passes for staff Sposors logo ad/or compay ame will be icluded i the script, show o the scree durig sposored category, prited o evet program ad egraved o the wier s trophy for sposored category Customized HTML provided to you to promote summit ad awards program to cliets with ulimited $100 discout code Logo placemet o all evet promotio (olie, ewsletters, dedicated s, sigage, evet marketig materials, etc.) HUB Workshop ad Opeig Cocktail Receptio: $5,000 Provide welcome aoucemet durig cocktail hour MARKETING & TECH INNOVATION AWARDS PROGRAM SPONSORSHIPS: A compay executive ca appear o stage to preset the wier of sposored category. Details of who this perso will be must be submitted by the give deadlie date. * Does ot iclude awards Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com 3 EVENTS

18 CELEBRATING THE MOST INFLUENTIAL WOMEN IN MARKETING Powerhouse brads have much i commo: dyamism, flexibility, icisiveess, itelligece. So do the wome who sit at the marketig helms of may of these compaies. Whether they ru marketig at a startup or at a established brad, these female marketig chiefs have rise to the apex of the professio as champios of itegrated, direct marketig strategies i their orgaizatios. Joi us at the 2016 Marketig Hall of Femme (MHoF) to meet the wome whose marketig strategies have made the biggest busiess impact over the past year. AGENDA: Date: Friday, April 8th Time: 11:00AM - 3:00PM Place: Grad Hyatt (Mahatta Ballroom) 109 E. 42d Street New York, NY KEYNOTE SPEAKER: Peggy Dyer, CMO, America Red Cross Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com 3 EVENTS

19 CONGRATULATORY PARTNERS Gold Parter - $11,950 Bradig at the evet s podium ad welcome sigs, ad o all promotio leadig up to the evet Table of 10 at the evet for your team ad hooree (value of $3,300) Hooree profile o a two-page plaque frame with brass fiish, makig it the perfect display optio for such achievemet while reiforcig your brad with style Chilled bottle of champage with your persoalized, dedicated ote to your hooree Cogratulatory advert i the 2016 Hooree Book, distributed at the evet s lucheo Full-page cogratulatios advert i the Marketig Hall of Femme editorial feature published i the Jue issue of Direct Marketig News Full-page ad i the Marketig Hall of Femme ebook, deployed to the DMN audiece Bradig o Step&Repeat Silver Parter - $7,500 Bradig at the evet s podium ad welcome sigs, ad o all promotio leadig up to the evet Half-table (five tickets) at the evet for your team ad hooree (value of $1,995) Chilled bottle of champage with your persoalized, dedicated ote to your hooree Cogratulatory advert i the 2016 Hooree Book, distributed at the evet s lucheo Half-page cogratulatios advert i the Marketig Hall of Femme editorial feature published i the Jue issue of Direct Marketig News Half-page ad i the Marketig Hall of Femme ebook, deployed to the DMN audiece Bradig o Step&Repeat Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com 3 EVENTS

20 EVENT SPONSORS Exclusive Roudtable Sposorship - $16,500 Kickig off the day at the 2016 Marketig Hall of Femme is a exclusive roudtable (RT) for hoorees oly. Those executives participatig will have the opportuity to share isight ad discuss pressig issues ad curret treds with other hoorees attedig. Examples of topics to be discussed iclude the evolvig role of the CMO, collaboratig with the CIO, ad keepig o top of issues like customer experiece ad Big Data. Sposor has a seat at RT alogside the hoorees (must be top marketer i attedace) Key poit of RT will be refereced i the Marketig Hall of Femme ebook ad mai feature of the Jue issue of Direct Marketig News Bradig at the evet ad o all promotio leadig up to the evet Half-table (five tickets) at the evet (icludig oe attedee for RT) Cogratulatory advert i the 2016 Hooree Book, distributed at the evet s lucheo Full-page cogratulatios advert i the Marketig Hall of Femme editorial feature published i the Jue issue of DMN Exclusive access to the closed-door photo shoot with the hoorees, takig place before the RT Bradig o Step&Repeat Exclusive Cocktail Receptio Sposorship - $12,500 Logo bradig at etworkig cocktail receptio as a gobo Exclusive sposor for the Champage Diamod Raffle ad presetatio of champage to the wier Retetio of all busiess cards from raffle participats Sposor addresses the audiece with a cogratulatory toast to the wiers Recogitio i the evet coverage of the Jue issue of DMN, i the Marketig Hall of Femme ebook, ad olie Cogratulatory advert i the 2016 Hooree Book, distributed at the evet s lucheo Full-page cogratulatios advert i the Jue issue to all hoorees Bradig o Step&Repeat Three tickets to the evet Exclusive Lucheo Sposorship - $8,950 Bradig at the evet ad o all promotio leadig up to the evet Half-table (five tickets) at the evet Sposor will have five miutes o stage or the optio of itroducig the keyote sessio (depedet o availability) Co-braded cake-pops Marketig Hall of Femme logo ad sposor logo, alog with braded apkis Cogratulatory advert i the 2016 Hooree Book, distributed at the evet s lucheo Half-page cogratulatios advert i the Marketig Hall of Femme editorial feature published i the Jue issue of Direct Marketig News Bradig o Step&Repeat Photobooth Sposorship - $9,500 (Deadlie for bookig is March 30) Bradig at the evet ad o all promotio leadig up to the evet Guests will be ivited to take souveir photos at the evet i the braded photobooth. Photos will be prited i color, leavig guests with a souveir photo which icorporates their logo for log-term exposure ad associatio with a memorable evet Custom backdrop icludes sposor s logo Photos ca be uploaded oto social media sites i real-time by attedees All photos take at the booth ca be uploaded i real-time oto social media sites with sposor s twitter hadle Cogratulatory advert i the 2016 Hooree Book, distributed at the evet s lucheo Three tickets to the evet Bradig o Step&Repeat Social Media Sposorship - $4,950 Bradig at the evet ad o all promotio leadig up to the evet Bradig o a social media visualizatio wall that displays all social commets ad live iteractios Retetio of all twitter hadles from participats Owership of the Wi-Fi ame ad password Sposor will reveal the wier of the Marketig Hall of Femme social tweet cotest. Prize is a bottle of champage sposor ca provide a additioal prize. Cotest will be judged by DMN Editor-i-Chief Giger Colo. Three tickets to the evet Bradig o Step&Repeat Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com 3 EVENTS

21 Half page ad i the November issue coverig the evet Advertisig o throughout September (ROS ad fixed agaist 40u40 cotet) CELEBRATING THE MOST INFLUENTIAL PEOPLE IN MARKETING Joi us i September i New York for the Direct Marketig News 40 Uder 40 Awards, where we ll celebrate youg marketig leaders who are ot oly succeedig, but excellig despite the may challeges they re faced with today. The Direct Marketig News editorial team judged omiatios from across agecies, brads, ad vedors to select 40 professioals uder the age of 40 who are amog the brightest ad most ambitious i the itegrated, digital, ad traditioal direct marketig fields. Alog with a festive awards ceremoy to hoor their accomplishmets, the lucheo will feature a pael discussio amog several past wiers who will discuss their success strategies ad what they re doig ow to maitai their career ad compay mometum. You wo t wat to miss this excitig day! SPONSORSHIP OPPORTUNITIES: EXCLUSIVE ROUNDTABLE SPONSORSHIP: $22,500 A seat at the table Ifluece the coversatio - Promiet speakig opportuity - Ivolvemet i the creatio of the ageda & topics to be covered with the editorial team Table for 10 at the lucheo (VIP positioig) Bradig o promotioal materials i the ru up to ad at the evet Editorial coverage of the roudtable i the November issue Full page ad i November issue coverig the evet Advertisig o throughout September (ROS ad fixed agaist 40u40 cotet) KEYNOTE SESSION: $12,500 Itroductio of keyote speaker Table for 10 at the lucheo (VIP positioig) Bradig o promotioal materials i the ru up to evet ad at the evet PANEL DISCUSSION: $12,500 Moderate/host the coversatio Table for 10 at the lucheo (VIP positioig) Bradig o promotioal materials i the ru up to evet ad at the evet Editorial coverage i the November issue ad Half page ad i November issue coverig the evet Advertisig o throughout September (ROS ad fixed agaist 40u40 cotet) CHAMPAGNE RAFFLE (LEAD GENERATION): $9,500 Sposorship of Champage Raffle (busiess card drop) Presetatio of the champage to the wier The busiess cards of all participats Table for 10 at the lucheo (VIP positioig) Bradig o promotioal materials i the ru up to evet ad at the evet Half page ad i the November issue coverig the evet Advertisig o throughout September (ROS ad fixed agaist 40u40 cotet) PHOTO SHOOT SPONSORSHIP: $9,500 Exclusive sposorship of the photo shoot Exclusive access to the hoorees throughout the photo shoot Table for 10 at the lucheo (VIP positioig) Bradig o promotioal materials i the ru up to evet ad at the evet Half page ad i the November issue coverig the evet Advertisig o throughout September (ROS ad fixed agaist 40u40 cotet) GOLD SPONSORSHIP: $7,500 Table for 10 at the lucheo (VIP positioig) Bradig o promotioal materials i the ru up to evet ad at the evet Half page ad i the November issue coverig the evet Advertisig o throughout September (ROS ad fixed agaist 40u40 cotet) Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com 3 EVENTS

22 ROUNDTABLE SPONSORSHIP Direct Marketig News ROUNDTABLE SERIES FOR 2016 will address a wide rage of topics critical to marketers, icludig: Aalytics ad measuremet Big Data Cosumer privacy E-commerce marketig Lead geeratio Mobile marketig Search marketig Segmetatio ad testig Social media Wome i marketig The roudtables brig together marketers to discuss importat issues ad relevat topics of cocer to marketig executives. The 8 to 12 participats will iclude cliet-side marketers ad high-level thought leaders. FOR THE SPONSOR COMPANY THIS IS AN OUTSTANDING OPPORTUNITY TO: Deliver isight Demostrate expertise Share thought leadership Before the evet: Iclusio withi promotioal activities leadig up to the evet. Ivites for attedace iclude metio of sposor. Sposor ca suggest prospects ad cliets they would like preset, but fial decisio will be made by Direct Marketig News editors. Durig the Evet: Sposor to atted ad participate i closed-door roudtable with oe seat at the table. After the evet: Feature-legth editorial coverage with full-page display advertisemet for sposor to appear i Direct Marketig News prit editio ad olie at dmews.com. DMN Roudtable Terms & Coditios: Videotapig the roudtable sessio is prohibited. The roudtable evet will take place betwee the hours of 8:30a ad 11:00a with breakfast beig served. Request for differet meals or time of day will come at a surcharge to the sposor. Uder o circumstace should the details of the roudtable discussio be published i ay format icludig prit, olie, social media chaels, etc by the cliet or ay attedees prior to the publicatio date. Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com 4 THOUGHT LEADERSHIP

23 CONTENT MARKETING ON DMN WHAT IS NATIVE ADVERTISING? Native advertisig is a olie advertisig method i which the advertiser gais attetio by providig cotet i the cotext of the user s experiece. Native advertisig formats match both the form ad fuctio of the user experiece i which it is placed. EXAMPLE ON HOME PAGE: GUIDELINES: Advertiser provides parter cotet. These ca be poit-of-view pieces that also offer learig i such areas as best practices ad treds, take a stad o a curret issue, or preset a solutio to a commo direct marketig challege. The cotet should be: cotributed exclusively to dmews.com (e.g. opiio colums, video) o-commercial betwee 500 ad 1,000 words. PROMOTION: Week 1: 3rd story o DMNews.com homepage for Week 1 3rd story o Daily Isider for 2 days i Week 1 2 DMN tweets i Week 1 Week 2: 6th story o home page for Week 2 6th story o Daily Isider for 2 days i Week 2 Story tagged uder keyword reflective of topic Compaio display baers 728x90 ad 300x250 ruig alog advertiser s sposored cotet Archived o DMN for 1 year Note: DMN reserves the right to edit opiio colums for style ad clarity. All ative advertisig cotet will be labeled Parter Cotet. PARTNER CONTENT PARTNER CONTENT WRITTEN BY DMN FREQUENCY PROVIDED BY ADVERTISER FOR ADVERTISER 12 articles $33,590 $82,070 6 articles $17,845 $43,599 3 articles $10,497 $25,647 Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com 4 THOUGHT LEADERSHIP

24 RECRUITMENT JOBS Direct ad digital marketers tur to Direct Marketig News to get a isider s view o the latest ad greatest i the idustry. Narrow your search ad hoe i o the perfect cadidate by publishig the job opportuities at your compay with the idustry heavy-weight. Prefer prit? Thik Web is the way to go? We ve got you covered o both frots. Avg. mothly page views 2014 Employer Registratio Growth 7, % *Stats: JobTarget 2014 Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com 6 RECRUITMENT

25 LICENSING, REPRINTS & EPRINTS ENHANCE YOUR CONTENT WITH DIRECT MARKETING NEWS CUSTOM REPRINTS Direct Marketig News (DMN) cotet ca be reprited i its origial form or customized to meet your specific requiremets. Choose betwee electroic PDFs ad hard copies for a uique ad cost-effective way to market your compay, its services ad solutios. DMN reprits ca be used i hadouts, media kits, direct mailigs, ad i corporate displays. ELECTRONIC MARKETING AND WEB LICENSE (EPRINTS): DMN produces ad delivers a ready-to-use, custom PDF of a DMN article of your choice, which ca iclude your compay logo ad cotet details Your compay has ulimited rights to the PDF to put o websites, sed via essetially for ay digital purpose Ideal for marketig ad PR campaigs No-pritable: $700, Pritable: $1,700 * The licese is limited to oe year. Additioal charge for loger use. HARD COPY REPRINTS: Icludes your compay s logo ad cotet details Icludes 250 hard copies, plus delivery of the reprits to oe site 4-color, 100 lb. stock, sigle-sided Ideal for displayig at covetios ad for sales collateral Half page: $1150, Full page: $1,440 MARKETING COLLATERAL LICENSE: Allows your compay to use parts of DMN editorial quotes ad logo Ideal for o the web, i brochures, ad i press releases. Rate: $650 * The licese is limited to oe year. Additioal charge for loger use. FULL MARKETING LICENSE PACKAGE: Icludes o-pritable eprit, 250 sigle-sided hardcopy reprits, plus the marketig collateral licese Rate: $2,175 PLAQUE: 12 X 15 plaque with persoalized egravig (cherry, oak or black matte base) Icludes proofig, formattig, productio, ad shippig Half page: $790, Full Page: $825 *All rates are et **Miimum 500 copies for Hard Copy Reprits Cotact Iformatio: Greg Zalka I I Greg.Zalka@dmews.com 6 RECRUITMENT