Grade: 6 Location: Melbourne Effective Date: December 2015

Transcription

1 Web Editor Permanent, full time Position: Web Editor Team: Revenue & Brand (Brand, Communications and Digital Services) Position type: Permanent Full Time Reports to: Digital Marketing (National) Company: National Company Hours per week: 37.5 Grade: 6 Location: Melbourne Effective Date: December 2015 ORGANISATIONAL CONTEXT The Heart Foundation is an independent charity whose purpose is to reduce premature death and suffering from heart, stroke and blood vessel disease. As a federation of nine companies (a national company and eight state/territory divisions) we work together to deliver our national strategy, For All Hearts under the auspice of a Federation Agreement and guided by our shared organisational values: Visionary, Dynamic and Collaborative; Integrity; and Passionate. The National Company is comprised of the Chief Executive Officer s office and four business units: Corporate Services Revenue and Brand Advocacy and Media Health Outcomes. The Revenue and Brand unit is responsible for strategic fundraising and marketing and includes five integrated teams including: Consumer fundraising Corporate and professional partnerships Brand, Communications and Digital Evaluation, Insights and Data Management Health Information Service work across all market segments This position is part of the Brand, Communications and Digital team, and is responsible for ensuring web content is maintained to agreed quality and timeliness measures. The web editor will collaborate with subject matter experts in the consumer and business/health professional market segments to fulfil the Heart Foundation s digital strategy. Page 1 of 5

2 Position Purpose: Work with stakeholders and provide specialist online communication advice on content management, information architecture maintenance, standards compliance and search engine optimisation (SEO) to ensure the integrity of the Heart Foundation website. Produce material and maintain the quality, consistency and accessibility of web content for the Heart Foundation s sites to help optimise the user experience. Key Accountabilities Accountabilities Major Activities Outcomes Website production Write, edit and publish content on the Heart Foundation s owned websites Structure and write material for various content types from landing pages through to transactional messages Identify content gaps, review, update, and improve content Work with designers and project teams to create engaging content and infographics that befits brand and customer expectations Assist with loading of video and multi-media content to appropriate platforms and specifications for inclusion on websites Re-purpose content from documents into web and SEOfriendly HTML Web administration Assist with auditing and review of web content/digital assets. Assist with adherence of web governance policies from a group level where it relates to published content quality and process. Assist operations by educating web publishers from across the federation when using the web content management system Customer experience on the website is improved More meaningful, accessible web content is produced for the benefit of all goal areas Digital marketing conversions are increased through better performing web content Content is delivered aligned to campaign/content calendar Web content aligns to web governance standards Web presence more is sustainably managed Regular communication with teams and aligned messages Page 2 of 5

3 Policy adherence Assist with the adherence of web publishing principles and policy with web content contributors. Assist with ensuring all web content is authorized by the content owner Content dissemination Engage with Social Media and Marketing staff in the coordination of consistent digital messaging Improved accuracy of content and accountability for subject area owners Greater return on investment for digital marketing Work with marketing coordinator on maintaining and optimising Paid search activity (AdWords) CHALLENGES: Balancing the priorities of national and state/territory teams Forging a rapport with content contributors across the federation Developing an understanding and appreciation of website information seeking habits with stakeholders DECISION MAKING: Independently Able to make decisions on suitability of content for intended audience. The ability to work to tight deadlines and prioritise effort intuitively. With input Development of a content calendar to plan the release of tactical messages Recommends Content and key messages to internal stakeholders KEY COMMUNICATIONS: Internally: Media, marketing and events teams for creating compelling web content with clear calls to action Health content experts for the timely maintenance of consumer and health professional web content/publications Information Technology team for technical problem identification and clarification Externally: Freelance graphic designers / web design agencies to manage the production of Heart Foundation content KNOWLEDGE, SKILLS & EXPERIENCE Demonstrated experience in maintaining a web content for a high-traffic website with diverse target audiences Awareness of better practice web writing fundamentals Demonstrated experience with modern web content management systems Awareness of usability and accessibility principles will be highly regarded Experience performing quality assurance testing of web sites Knowledge of SEO, web technologies, protocols/languages include HTML, CSS, JavaScript and others. Guidance Heart Foundation Brand Guidelines and Editorial Style Guide Page 3 of 5

4 Essential Competencies: Customer Focus - Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect Interpersonal Savvy - Relates well to all kinds of people, up, down, and sideways, inside and outside the organisation; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably Learning on the Fly - Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyses both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything Perseverance - Pursues everything with energy, drive and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks Priority Setting - Spends his/her time and the time of others on what s important; quickly zeros in on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus Process Management - Good at figuring out the processes necessary to get things done; knows how to organise people and activities; understands how to separate and combine tasks into efficient work flow; knows what to measure and how to measure it; can see opportunities for synergy and integration where others can t; can simplify complex processes; gets more out of fewer resources Time Management - Uses his/her time effectively and efficiently; values time; concentrates his/her efforts on the more important priorities; gets more done in less time than others; can attend to a broader range of activities Written Communications / writing for the web - Is able to write clearly and succinctly and appropriately for the online environment; can manage the development of both written and visual content which get desired messages across and engage with audiences appropriately. Approval: Name: Signed: Dated: Incumbent Name: Signed: Dated: Page 4 of 5

5 REVENUE AND BRAND ORGANISATIONAL CHART Chief Executive Officer - National General, Corporate Services General, Revenue & Brand General, Health Outcomes General, Advocacy Individual Donor Development National Programs & Community Fundraising National Brand & Communications Fundraising Operations & Data Analytics Design & Marketing Digital Maketing Web Editor Communications Marketing & Design Campaign Page 5 of 5