SMSS. Social Media Strategies summit. Social and Digital Marketing Strategies that Drive Results

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1 SMSS Social Media Strategies summit Social and Digital Marketing Strategies that Drive Results October 21-22, 2015 Royal Sonesta Boston, Register by August 17, 2015 and Save $200!

Royal Sonesta Boston, MA @SMS_summit 888.409.4418 www.

2 Social media evolves quickly. So can you. We recognize that a successful social and digital strategy is more vital (and challenging) than ever. We ve teamed up with a talented pool of speakers to share and explore on-the-ground lessons in content creation, storytelling, strategy development, company culture, social media analytics, and more. Why should you be there? AWARD-WINNING SPEAKERS: Be inspired by the very best. You ll hear from from big brands across multiple industries that have been recognized for their social media excellence. HIGH-LEVEL BUSINESS DISCUSSION: Expand your network and meet valuable contacts. Engage with social media, marketing and communications leaders across industries. TARGETED AGENDA FOR CORPORATE EXECUTIVES: Leave armed with the essential knowledge and tools needed to excel in digital and social. No fluff. Sincerely, The Social Media Strategies Summit gave a peek into how other brands use their social media and a fresh way to look at my social strategy and content creation. Very thought provoking - gave me enough to chew on for quite a while. - Kinga Wierzbicka, Online Marketing Manager, 5 Hour Energy Breanna Jacobs Summit Producer Our summit experiences are built to inspire. You ll leave a more valuable employee. Our team looks forward to seeing you in Boston! 2 // Register > /

Why should you be there? AWARD-WINNING SPEAKERS: Be inspired by the very best. You ll hear from from big brands across multiple industries that have been recognized for their social media excellence.

3 Met people from all of the continent and all walks of life. Learned so much. Great program. Patricia Shall, President, Creative Benefits & Insurance Solutions #worthit carly Arbuckle, Assistant Brand Manager at Kernel Season s Great learning experience. I just made myself more marketable for future employment. holly Lara, Assistant to the Dean at Indiana University, Purdue University Fort Wayne Speakers Include: Amy Kundrat, Senior Associate Director for New Media, Yale School of Management Josh Nafman, Senior Director, Digital, KIND Snacks Tamera Ferro, Manager, Brand Content & Consumer Engagement, Seventh Generation Julie Booth, SVP Content & Social, Citi Susan Tabor-Kleiman, JD, Founder, Your Professional Writer Pam Didner, Global Content Marketing Strategist Author Speaker Mike Brown, Founder, Brainzooming James Colistra, Associate Director of Integrated Marketing, Forbes Erna Alfred Liousas, Analyst, Forrester Ben Blakesley, Senior Manager, Global Social Media, Reebok Corey Padveen, Director of Global Social Business Strategy, t2 Marketing International Kyle Lacy, Head of Marketing Strategy, OpenView Venture Partners Alyce Currier, Content Strategist, Wistia Anum Hussain, Content Strategist, Growth Marketer, Hubspot Craig Dodge Lile, Senior Director of Marketing, Raidious Shelly Kramer, CEO + Head Geek, V3 Integrated Marketing 3 // Register > /

I just made myself more marketable for future employment.

4 Agenda AT A GLANCE Please Note: These workshops are an additional fee and must be signed up for separately from the general summit. You must choose your workshop prior to the start of the event. Day One: Wednesday, October 21, 2015 \\ Pre-Summit Workshops 7:30 Registration and Breakfast for Workshop Attendees Workshop A 8:00 Documenting your social data strategy: linking social media initiatives to business results Corey Padveen, t2 Marketing International Workshop B 8:00 how to leverage your content marketing strategy for your social media efforts Pam Didner, Global Content Marketing Strategist Author Speaker 10:00 Refreshment Break for Workshop Attendees 10:15 from LinkedIn shame to profile fame: Creating a powerful LinkedIn profile and presence Susan Tabor-Kleiman, JD, Your Professional Writer 10:15 Staying sane as a one person social media department Mike Brown, Brainzooming 12:15 Networking Lunch for Workshop Attendees Day One: Wednesday, October 21, 2015 \\ General Summit 12:15 Registration for General Summit Attendees 1:00 Welcome and Introduction by Summit Producer Breanna Jacobs 1:05 Opening Remarks by Summit Chair, TBA 1:15 Keynote: Technology trends disrupting consumer behavior Kyle Lacy, OpenView Venture Partners 2:00 Want to crush your social media strategy? Think like a full stack marketer. Amy Kundrat, Yale School of Management 2:45 Afternoon Networking and Refreshment Break 3:00 no time, people, or budget: On-the-ground lessons for to make social media work when resources are low Tamera Ferro, Seventh Generation 3:45 The KIND way of building and maintaining your social media strategy Josh Nafman, KIND Snacks 4:30 The power of content personalization in building customer loyalty Pam Didner, Global Content Marketing Strategist Author Speaker 5:15 Day 1 Sessions Conclude 5:30 Networking Reception - Join us for cocktails and appetizers! The place to learn about how to be bold and authentic in business. Shelly Ucuse, Director of Community Outreach at Helix Education 4 // Register > /

initiatives to business results Corey Padveen, t2 Marketing International Workshop B 8:00 how to leverage your content marketing strategy for your social media efforts Pam Didner, Global Content

5 Agenda AT A GLANCE Day Two: Thursday, October 22, 2015 \\ General Summit 8:00 Registration and Breakfast 8:30 Welcome and Introduction by Summit Producer Breanna Jacobs 8:40 Opening remarks by Summit Chair, TBA 8:45 Keynote: We re only human Learn to market just about anything by understanding your multifaceted customer Julie Booth, Citi 9:30 Sponsorship Meet & Greet / Networking Break Track A: B2C 10:00 getting your content out there - Killer paid & earned distribution strategies Craig Dodge Lile, Raidious 10:45 Drive marketing results with memorable social video campaigns Erna Alfred Liousas, Forrester 11:30 Case study: Creating truly remarkable social media experiences to stand out from the crowd Ben Blakesley, Reebok 12:15 Networking Lunch 1:15 Better audience segmentation - social listening technologies every marketer needs to add to their arsenal Speaker TBA, Fidelity Investments 2:00 using scrappy video for big social wins Alyce Currier, Wistia Track B: B2B 10:00 leadership buy-in with data: Making the case for social and content investment Speaker TBA 10:45 engaging audiences with native content on Twitter James Calistra, Forbes 10:45 engagement as a goal: Improving your lead nuturing campaigns Speaker TBA 1:15 Prioritizing social selling: How to see success in the B2B environment Shelly Kramer, V3 Integrated Marketing 2:00 How to grow and launch a business blog Anum Hussain, Hubspot 2:45 Afternoon Break 3:00 Super models - Strategic ways to plan, sell-in, and get more from your content Mike Brown, Brainzooming 3:45 Summit Concludes The speaker and attendees of this conference represent some of the brightest minds in marketing. Sessions + discussions provided affirmation of social strategies I use and sparked new ideas for further online dialogue. Jeffrey Hoffelt, Media Relations Executive at Filament Marketing 5 // Register > /

B2C 10:00 getting your content out there - Killer paid & earned distribution strategies Craig Dodge Lile, Raidious 10:45 Drive marketing results with memorable social video campaigns Erna Alfred

6 Registration Information: 2015 Social Media Strategies Summit, Boston will be held at: Royal Sonesta Boston 40 Edwin H Land Blvd, Cambridge, MA Tel: (617) Discount room rate if reserved by October 5, 2015: $289 Group Discounts of 3 or more: For information about group discounts of 3 or more people and Team Learning opportunities for the Social Media Strategies Summit, Boston, please contact: Erika Sievert at erika.sievert@gsmiweb.com Exhibiting and Sponsorship Information: To learn more about exhibiting at this year s Social Media Strategies Summit, Boston, please contact: Mike Nesbit at mike.nesbit@gsmiweb.com For cancellations received in writing. Four weeks or more prior to the event: Full refund or Full Credit Voucher Four weeks or less prior to the event: No Refund; a Credit Voucher minus the $300 cancellation fee If you do not cancel your registration by the day of the event you will be charged your full registration fee. Credit vouchers may be applied toward any future GSMI event within one calendar year of the date of the cancellation. If GSMI decides to cancel any part of this event, the Company is not responsible for covering airfare, hotel or any other costs. Speakers, agenda, networking and recreational events are subject to change without notice. For more information regarding refunds please contact the customer service department at: Substitution Policy: Substitutions may be made up to the day of the event. Payment Policy: Payments can be made by American express, Visa, Master- Card, Company Check (USD checks must be drawn on a US bank), or by wire transfer. If registering 2 weeks or less prior to the start of the Conference, you must submit your credit card information as a form of payment. If registering more than 2 weeks prior to the start of the Conference and payment is not received at the time of registration, a credit card hold will be required to maintain your registration status. If payment is not received 2 business days prior to the conference date, the respective credit card will be utilized as the form of payment. Please make all checks payable to Global Strategic Management Institute. In the memo area of the check please write the name(s) of the Social Media Strategies Summit Boston registrants(s). 6 // Register > /

Boston, please contact: Erika Sievert at erika.sievert@gsmiweb.com 619.810.1935.

Sponsorship Opportunities. #gptwconf

Sponsorship Opportunities. #gptwconf Sponsorship Opportunities #gptwconf The Annual Great Place to Work Conference is our premier event, where over 1,300 executives from around the country convene to network and learn from leaders at recognized