5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS
|
|
- Christina Hunter
- 8 years ago
- Views:
Transcription
1 5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS
2 PRESENTED BY Satisfying the consumer s need for useful content requires an authentic, organic, and dedicated voice that leverages the reputations and experience of people your customers trust. A key source of that consumer content comes from social influencers, those with loyal audiences on Facebook, Twitter, Pinterest, Instagram, YouTube, and Vine. Find the influencers and social media personalities who fit your marketing objectives and help create stronger relationships with your customers. Share this: Holly Hamann Co-founder & CMO Amanda Sibley Co-marketing Manager Holly Hamann is the co-founder and CMO of TapInfluence. She has helped launch six web-based startups in the social, music, video, and entertainment spaces. She is a public speaker, Board member of the Deming Center for Entrepreneurship, and American Marketing Association Marketer of the Year recipient. Amanda Sibley manages the co-marketing team at HubSpot, where she works with large and small companies to create co-branded campaigns to satisfy a mutual goal. Partner companies range from social media networks and search engines, to experts in marketing and sales industries. 2
3 CONTENTS Why Social Content Should be a Key Part of Your Marketing Influencers are Powerful Partners for Building Social Content Key #1: Getting Social-Ready: Where is Your Audience and What do They Need? Key #2: Setting Goals Key #3: Identifying Social Influencers Key #4: Getting the Most Out of Your Content Key #5: Measuring the Right Way Next Steps to Using Influencers to Create Social Content pg 4 pg 5 pg 7 pg 9 pg 10 pg 11 pg 12 pg 14 3
4 WHY SOCIAL CONTENT SHOULD BE A KEY PART OF YOUR MARKETING 80% of people check their phone within 15 minutes of waking up Consumers are getting a constant feed of digital content, while brands need help standing out. To be successful, you need to reach consumers via a trusted source and add value to their lives. But, at the same time, you don t want to disrupt them by trying to sell something. The solution is social content, which is one of the best ways to engage your audience and capture their attention. Done well, social content has four big benefits over other content: VISUAL It s creative and catches consumers attention. VISCERAL It evokes emotion and creates a connection with the consumer and, ultimately, affinity for your brand. VALUABLE It tells your brand story with a personal context, so it adds value to your customer s life. VIRAL It s more naturally distributed via person to person across all social channels. 4
5 INFLUENCERS ARE POWERFUL PARTNERS FOR BUILDING SOCIAL CONTENT On average, people check their phones 110x per day One of the most effective ways to build trust and engagement with your audience is collaborating with key influencers to create relevant, quality content. Some key reasons why influencers make powerful partners include: They have the trust of their audience. They reach and engage a very targeted audience. They represent an authentic consumer experience. They sometimes have bigger reach than brands themselves. They are an army of content creators that are better, faster, and cheaper than what brands can do themselves. Their content is already shareable. Influencers have some distinct advantages that are difficult for brands to replicate, including large communities of followers, consumers trust, authentic personal experience, and social network expertise. Social influencers are effective at starting, sharing, and spreading online conversations, which is incredibly valuable to brands. When it comes to consumer spending, online content and social conversations have a significant impact on how consumers choose what to buy. While product information and brand-crafted messaging is valuable, consumers want information that comes from like-minded people they trust. Content from third-party experts and their personal networks is often more trusted than content from advertising or brand websites. 5
6 In this ebook, you ll find best practices from industry leaders HubSpot and TapInfluence for creating effective social content and ways to make influencer marketing a key part of your content strategy. We ll dig into five aspects of using content and collaborating with influencers including: Getting social-ready: where is your audience and what do they need? Importance of setting goals for your content and campaigns Identifying the right social influencers for your brand Making the most of your content so you get the best return Measuring your content s success (including how to track metrics that are normally assumed to be unmeasurable) The device is no longer a phone. It s become a personal extension of being. Adam Kmiec Senior Director of Social Media & Content Walgreens 6
7 KEY #1: GETTING SOCIAL-READY: WHERE IS YOUR AUDIENCE & WHAT DO THEY NEED? 3 Keys to Building an Effective Social Content Strategy: 1. Know Your Audience 2. Set Clear Goals 3. Define How You Will Measure Success Before you start creating social content, you need to know which platforms are important to your consumers and customize content appropriately. You can do this via A/B testing or other testing methodologies. FOCUS ON THE MOST IMPORTANT PLATFORMS FIRST According to research, Twitter is where most consumers go to complain. If you sell a consumer product, Twitter is a good platform to focus on first before embracing platforms like Pinterest or Facebook. CUSTOMIZE CONTENT TO THE PLATFORM BASED ON HOW CONSUMERS USE IT By matching the type of content you create to how consumers use each platform, you ll get better results and higher engagement. Here are some examples from our research: Consumers use Pinterest to kill time, explore, and get ideas for projects and recipes. Therefore, content for Pinterest should be creative, very visual, and entertaining. If consumers want an expert opinion, product recommendation, or a discount, they visit Pinterest and blogs. Content that focuses on helping consumers make buying decisions can work well on these platforms. Blogs and Facebook are the platforms people use to enter sweepstakes and contests. If you plan to do a giveaway, consider tying it into other content you re promoting on those platforms. 7
8 CONSUMER BEHAVIOR BY SOCIAL PLATFORM 8
9 KEY #2: SETTING GOALS What Do Influencers Have that Brands Don t? Trust Authentic consumer experience Bigger reach Better, faster, cheaper way to produce content Ability to share content with their targeted audience Setting goals is a must! If you re not sure where to get started, goals help you formulate a plan. They also help you hone in on the most important activities for realizing your objectives. Consider these two major themes for your goals: MAKE SURE EVERY PIECE OF CONTENT YOU CREATE ADDS VALUE TO YOUR AUDIENCE Determine your consumers needs and create content that helps them solve pain points and problems. Formulate an appropriate mix of short and long form content based on how you can solve your audience s problems. Create content tools that help your audience do their jobs better. SET GOALS FOR CRITICAL METRICS THAT MAKE A DIFFERENCE TO YOUR BUSINESS Measure and report on them regularly so you can gauge what s working. Increasing your reach is a good goal, but also think beyond it to other specific goals such as: Leads generated for your sales team Driving traffic to a branded site or social channels Getting more followers Capturing addresses Increasing sales and growing your customer base Building relationships with influencers and content creators 9
10 KEY #3: IDENTIFYING SOCIAL INFLUENCES 9 Questions to Determine if an Influencer is a Good Fit: 1. Is their content relevant to your brand? 2. Do they post frequently? 3. Do they have audience data? 4. Is their content high-quality? 5. Do they have high audience engagement? 6. Are they professional? 7. Do they have the ability and desire to build a relationship? 8. Do they have clear expectations, and do they understand your objectives? 9. Do you have similar compensation objectives? As discussed, one of the key ways to reach your goals is by creating content that your audience finds valuable. But, first, you ll need to identify content creators to develop it. You have three possibilities for finding them: Identifying internal people to create content Curating it from external sources Collaborating with trusted third parties, such as influencers Out of these options, the most powerful is using influencers to create content. When working with influencers, follow these seven guidelines to build collaborative, positive relationships: Let them tell authentic stories Think of them as partners Showcase their content on various platforms such as Facebook, Pinterest, Twitter, or YouTube Give proper influencer attribution Clearly explain the actions you want your audience to take Be always on by working with influencers throughout the year, rather than focusing your efforts only on holidays or other one-off dates Increase value (and exposure) of their content by using it in ebooks, blog posts, webinars, marketing, advertising, and case studies 10
11 KEY #4: GETTING THE MOST OUT OF YOUR CONTENT Get the most out of your content by getting it in front of the right people. After working so hard to create content, you want to realize a positive return from it. The key to getting the most out of your content is getting it in front of the right people. In other words, build content that solves a problem for a specific audience segment and then promote it using the platforms and channels they prefer. Use these best practices to get started: ENCOURAGE CONTENT SHARING by using social media sharing buttons whenever possible, such as at the top of blog posts. INCLUDE LINKS TO YOUR CONTENT when you post on social media. This is the key to getting clicks on your website, which can turn into leads, and, eventually, customers. Use unique tracking on each link to determine which content performs best. KEEP MOBILE IN MIND 78% of Facebook users use a mobile device to read posts. Be sure your content displays correctly on mobile devices by using your mobile phone to check formatting and links. If you re linking to a web page within your post, be sure it s also formatted correctly for mobile. OPTIMIZE CONTENT FOR EACH PLATFORM by ensuring it s appropriate for the platform s audience and focus. For example, content that helps working professionals balance their jobs and personal lives might perform better on LinkedIn than Facebook. BE AWARE OF EACH PLATFORM S IMAGE DIMENSIONS as they vary widely. Images optimized for Twitter will look different when posted on Facebook. For a list of graphic dimensions for social media platforms, get HubSpot s infographic: The Ultimate Guide to Social Media Image Dimensions. 11
12 KEY #5: MEASURING THE RIGHT WAY Don t let getting more followers and likes be your only goal when it comes to measurement. After you ve partnered with influencers and created great content, it s important to measure outcomes and quantify the impact on your business. Getting more followers and likes are great, but don t let it be your only goal. With an analytics dashboard, you can quantify key metrics that are often assumed to be unmeasurable such as content reach and Total Media Value. Measuring the success of your influencer marketing drives smart decision-making so you can optimize future social content efforts. Outcomes to track and measure include: Content reach (individual and total for all influencers) Content views Content engagement (such as likes, tweets, comments, pins, and shares) Total Media Value of content (your real dollar return on influencer investment) Influencer rankings by reach, views, and engagements 12
13 THE IMPORTANCE OF MEASURING Image #1 - TapInfluence Analytics Dashboard: Reach Image #2 - TapInfluence Analytics Dashboard: Views 13
14 NEXT STEPS TO USING INFLUENCERS TO CREATE SOCIAL CONTENT The key to creating successful content is to add value to consumers lives. By partnering with digital influencers, brands increase their ability to reach more consumers by exponentially scaling how quickly and broadly high-quality content gets shared. Marketers are beginning to identify key influencers in their industries and form trusted relationships that help them stay close to their consumers. Get started by following the five key strategies we discussed in this ebook including: Getting social-ready Setting goals Identify the right social influencers Making the most of your content Measuring success By harnessing the power of influencer marketing and using these best practices from HubSpot and TapInfluence, you ll engage consumers with high-value content that builds relationships, inspires trust, and furthers your business goals. 14
15 NEXT STEP Want to learn more about how leading brands are influencing their audiences? A TapInfluence brand strategist can help you determine if influencers are a good fit for your content strategy. For more information on finding and utilizing sources for influencer marketing, connect with us online at or contact us directly at: info@tapinfluence.com (720) Share this ebook: 15
16 5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS Share this ebook:
7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS. www.tapinfluence.com Share this ebook:
7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS www.tapinfluence.com Share this ebook: CONTENTS Influencer Marketing Overview Why Work with Influencers? 7 Influencer Marketing Strategies for Food
More informationOvercoming Your Content Challenges
Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with
More informationHOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine
HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content
More informationThe Greatest Strategy. For Social Media Marketing
The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12
More informationINFLUENCERS VS. ADVOCATES: WHAT S THE DIFFERENCE? www.tapinfluence.com Share this ebook:
INFLUENCERS VS. ADVOCATES: WHAT S THE DIFFERENCE? www.tapinfluence.com Share this ebook: CONTENTS pg 3 pg 4 pg 5 pg 9 pg 10 pg 12 pg 13 pg 14 Introduction What Exactly is Influencer and Advocate Marketing?
More informationSOCIAL MEDIA SUCCESS IN 14 STEPS
SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION
More information11 Things You Should Know About Influencer Marketing
11 Things You Should Know About Influencer Marketing Table of Contents 1 2 Introduction Influencer Programs Must Have Clear Goals 13 15 Niche Influencers Often Create the Most Engagement Authentic Content
More information5 Point Social Media Action Plan.
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
More informationADAPTING ONLINE. Internet Consulting and Website Design
ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect
More informationTeleconference information: Call-in toll-free number: 1-866-410-6539 (US) Conference Code: 597 987 4688. Webinar call-in number: 1-866-410-6539
The audio for this webinar will be broadcast through your computer. Once you join the presentation, a small audio broadcast box will appear on your screen and you will hear the host through your computer
More informationCONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES
CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,
More information@amyporterfield #FBlistbuilding
@amyporterfield #FBlistbuilding 1 bit.ly/fbworksheet 2 Have you made list building a core priority in your business? 3 CONFESSION TIME 4 Here s What You ll Learn Setting Priorities: Find out what you MUST
More informationInbound Digital Marketing Proposal Webfactories
Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample
More informationBenefits of Implementing a B2B Social Media Strategy. Gianna Galle Top Shelf Digital & Social Media Marketing
Benefits of Implementing a B2B Social Media Strategy Gianna Galle Top Shelf Digital & Social Media Marketing Today s Social Media Landscape Social Media Statistics Social Media Examiner s 2014 Social Media
More informationTop 4 Ways Social Media is Helping to Reshape Marketing
Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing
More informationSocial Media. Marketing Guide B2B
Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating
More informationSocial Media and Content Marketing.
Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?
More informationYou are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2
You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers CoreyQuinn.com 2 In This Guide, You ll Learn: ü What An Influencer Is ü What Influencer Marketing
More informationSOCIAL MEDIA MARKETING & MORE
TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background
More informationDIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media
DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,
More informationGUIDE CAMPAIGN MANAGEMENT BOARDS. How to Use Boards for. How to Set up a Board
How to Use Boards for CAMPAIGN MANAGEMENT BOARDS GUIDE How to Set up a Board BOARDS are highly customized, interactive dashboards that ubervu via Hootsuite users can personalize to fit a specific task,
More informationCONTENT MARKETING SPOTLIGHT REPORT. Sponsored by
CONTENT MARKETING SPOTLIGHT REPORT Sponsored by INTRODUCTION More B2B Marketing Reports B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and to educate, inform,
More informationHow to Attract Attention to Your Brand
How to Attract Attention to Your Brand In marketing, your goal is to attract and stay top of mind with a wide audience of good prospects. After all, if you aren t, someone else is (Hint: Your competitor).
More informationGet the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015
Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,
More informationB2B Social Media Marketing
B2B Social Media Marketing 1 Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Social media spending as a percentage of the marketing
More informationHow to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com
USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the
More informationFive Steps to Inbound Marketing Bliss. Presented by
Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop
More informationBrand Journalism, Making your Mark
Brand Journalism, Making your Mark Constance Aguilar @ConnieAguilar Connie Anderson @ConnieaPR What is Brand Journalism? Brand Journalism is a way to record what happens or has happened to a brand and
More information5 - Low Cost Ways to Increase Your
- 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital
More informationAN INTRODUCTION TO PINTEREST FOR BUSINESS.
AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for
More informationHow Free Newspapers Can Monetize Social Media
How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com
More informationOnline Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness
Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1
More informationB2B Social Media Marketing LeadFormix Best Practices
Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually
More informationSocial media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting
More informationThe 6 Step Customer Advocate Marketing Handbook
The 6 Step Customer Advocate Marketing Handbook How to Motivate and Scale Advocates to Grow Your Business I THIS BRAND How to Motivate and Scale Advocates to Grow Your Business Intro: Part 1: Why Powering
More informationAt The Speed Of Life. Fortune 500 CMOs Share Their Priorities and Challenges For 2014. New study in partnership with The CMO Club
At The Speed Of Life Fortune 500 CMOs Share Their Priorities and Challenges For 2014 New study in partnership with The CMO Club The times, they are a changin. Every day, consumers share millions of pieces
More informationCMO s Guide To Influencer Marketing www.sciencegrowthlabs.com
1 CMO s Guide To Influencer Marketing www.sciencegrowthlabs.com You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers 2 CMO s Guide To Influencer Marketing
More information8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM
8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing
More informationInbound Marketing vs. Outbound A Guide to Effective Inbound Marketing
Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may
More informationThe six key marketing challenges facing recruitment firms today
The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy
More informationSocial Media 101. The Basics of Social Media
Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need
More information**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
More informationEssential. Guide to Inbound Marketing. For Business Owners & Executives. The
The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t
More informationIFF SOCIAL MEDIA GUIDE
IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4
More informationWhat You Need to Know Before Distributing Your Infographic
What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific
More informationThe Evolution of Social Media Marketing: 9 trends to know now.
The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies
More informationLEAD GENERATION TREND REPORT
table of CoNteNtS LEAD GENERATION TREND REPORT Introduction Key survey findings Lead Generation Priorities Lead Generation Challenges Lead Generation Effectiveness Effective Tactics Barriers to Success
More information2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN
2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN TABLE OF CONTENTS 3 4 7 8 9 BLOG SOCIAL NETWORKS ONLINE VIDEO PHOTO SHARING SITES PRESENTATION SHARING First Things First Before you get started on your social media
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationSocial Media Statement
Social Media Statement Social media is changing the way our society interacts and engages in conversation and dialogue. It has become an important and influential communication channel for the University.
More informationCompany Pages and Followers
Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More informationContent Marketing. Strategies
Content Marketing Strategies Terms and Conditions LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does
More informationSOCIAL MEDIA: The Tailwind for SEO & Lead Generation
SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy
More informationMarketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by
Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become
More informationTHE STATE OF Social Media Analytics. How Leading Marketers Are Using Social Media Analytics
THE STATE OF Social Media Analytics May 2016 Getting to Know You: How Leading Marketers Are Using Social Media Analytics» Marketers are expanding their use of advanced social media analytics and combining
More informationSocial Selling: Building Relationships in a Social Media World
Social Selling: Building Relationships in a Social Media World RLI Design Professionals Design Professionals Learning Event DPLE 161 November 18, 2015 RLI Design Professionals is a Registered Provider
More informationToday, I am an entrepreneur who shares and does the things that I love.
MYLIFE STORY Entrepreneurship has been within me since I was a kid. I sell and repair toys for my friends, and I used to buy and sell things that can help me double my money. After few weeks, I managed
More informationHow to Create a Content Strategy to Drive Each Stage of the Sales Funnel
How to Create a Content Strategy to Drive Each Stage of the Sales Funnel 1 How to Create a Content Strategy to Drive Each Stage of the Sales Funnel Copyright 2014 Mooloop Ltd All Rights Reserved You re
More informationWhite Paper. What is SMO? Optimize For Success: Social Media Optimization PAGE 1
White Paper Optimize For Success: Social Media Optimization Many marketers today know the importance and potential of social media yet don t feel or know if they are getting the full value from their efforts.
More informationGrow Your Business With Digital Marketing
Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist
More informationContent marketing strategy in five simple steps.
Content marketing strategy in five simple steps. Content marketing works. By providing a clearly targeted audience with information that s useful and relevant, it helps establish long-term relationships
More informationGuaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing
$ Guaranteed Not to Suck Issue 02 02 How Not to Suck at Social Media Marketing How Not to Suck at Social Media Marketing 5 6 8 10 13 14 16 19 21 How to Make the Most of YouTube Facebook Marketing Tips
More informationIndividual Services Pricing
Individual Services Pricing Thank you for your interest in Inbound Central s services. We are committed to providing the highest quality marketing services to help you, as an agency, get more done for
More informationYour Social Media Starter Kit For Content Marketing
Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost
More informationWritten by: Francois Muscat, Digital Marketing Expert
Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending
More information3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING
3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationSocial media importance in Businesses
Social media importance in Businesses Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media
More informationSocial Media Management
Social Media Management Successful social media marketing is about authentic interaction that inspires advocacy for your products and services, yielding trusted recommendations that are more effective
More informationHow to Plan Your Content with Purpose and Ease
A PRACTICAL GUIDE to BUILDING A KILLER CONTENT STRATEGY How to Plan Your Content with Purpose and Ease A publication of a practical guide to building a killer content strategy Sarah Goliger manages Paid
More informationInternet Marketing Rules!
Internet Marketing Rules! A Playbook of Game Changing Strategies for Marketing Your Business Online by Lane Jones, Content Strategist Internet Marketing Rules! Game Changing Strategies for Marketing Your
More informationHow to Use Social Media Analytics
Echo & Co. Lecture Series How to Use Social Media Analytics Juan Gonzalez Partner & Managing Director Echo & Co. October 27, 2015 Review: Digital Behavior The Digital Action Funnel Content is Multi-Channel
More informationTIPS,TRICKS & RESOURCES: HOW TO BECOME A SUCCESSFUL INTERNET MARKETER
1 TIPS,TRICKS & RESOURCES: HOW TO BECOME A SUCCESSFUL INTERNET MARKETER 2 What Fabrily really is? Founded in 2013 and acquired by Teespring last December, Fabrily is a new startup company that enables
More informationInbound marketing partner program
Inbound marketing partner program A 12 MONTH PROGRAM FOR BUILDING BRAND AWARENESS AND CUSTOMER ACQUISITION ONLINE. www.inboundexperts.com.au Your online presence is no longer just your website. It is wherever
More informationMATH. Social MEASUREMENT. Measure, track and analyze social media performance and business results. Social Business Textbook
MATH Social MEASUREMENT Measure, track and analyze social media performance and business results Social Business Textbook Spredfast Social Business Textbook 1 Chapter IV Math IV MATH [Social MEasurement]
More informationSocial Media Marketing for Small Business Success
The Basics of Social Media Social Media Marketing for Small Business Success Social Media Revolution Constant Contact 2014 #ctctsocial @constantcontact http://youtu.be/0euel3n7fds 2 YOUR PHOTO HERE Catrine
More informationManaged Service Marketing
Managed Service Marketing Produce Deliver Design Measure Enterprise Marketing on an SMB Budget. The Problem: Your Prospects are Shopping Without You They self educate and do whatever it takes to thin the
More informationMeasuring your Social Media Efforts
Measuring your Social Media Efforts Measuring your Social Media Efforts Author PR & Social Media Consultant, Sarah Michelle Willis (MCIPR), is a passionate senior strategic PR & Communications professional
More informationPinterest has to be one of my favourite Social Media platforms and I m not alone!
Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of
More informationDigital Marketing Capabilities
Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning
More informationSOCIAL MEDIA: Make it part of the plan. Marcus Betschel
SOCIAL MEDIA: Make it part of the plan Marcus Betschel Today Why social media is important How you can use social media How you can measure social media What about content? The traditional advertising-led
More information6 Social Media Tips for Property Management Companies
6 Social Media Tips for Property Management Companies Social Media Social networks offer a wealth of promotional opportunities, but it s up to you to harness them. Want to improve communication, increase
More informationContent, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization
Content, Connectivity & Convergence A Shared Strategy For Your Nonprofit Organization No matter the size or budget of your organization, content is powerful enough to level the playing field. Ubiquitous
More informationCentral Ohio s Small Business Resource
Central Ohio s Small Business Resource Who is @Tonya Wilson? Program Coordinator for the Ohio SBDC at Columbus State Manage SBDC marketing, branding, outreach, digital media & events AAS Multimedia Production
More informationBridging SOCIAL. with your WEB. Online Sales Funnel. - Mike Gingerich. @Mike_Gingerich www.tabsite.com www.digitalhill.com www.mikegingerich.
Bridging SOCIAL with your WEB creating an INTEGRATED Online Sales Funnel - Mike Gingerich @Mike_Gingerich www.tabsite.com www.digitalhill.com www.mikegingerich.com ABOUT YOUR DRIVER Reluctant Dad of new
More informationPlus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
More informationWHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper
WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy
More informationTips for cost effective marketing in a recession (or at any other time)
Tips for cost effective marketing in a recession (or at any other time) 20.01.2012 Jagger Creative Communication llp To supplement or substitute other marketing activity, there are low-cost marketing options
More informationUsing Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015
Using Social Media to Connect With Consumers TX Wine & Grape Growers Association Annual Conference February 19, 2015 The Big Picture Trends New Demographics of the Wine Industry Types of Inbound Marketing
More informationDigital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND
DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing
More informationSocial Media Tools, Tips, and Best Practices
www.webskillet.com 802 870 0932 Social Media Tools, Tips, and Best Practices There are lots of social media platforms out there. It can be daunting to try to figure out which ones are a good use of your
More informationBig vision for small business.
Big vision for small business. Internet Marketing on a Ramen Noodle Budget A Guide to Small Business Internet Marketing This guide helps small business owners create a marketing campaign based on tried
More informationFoodie Blogroll Media Kit 2013 Packages & Pricing Contact Us: (802) 851-7471 sales@foodieblogroll.com
Rev. 1-1/10/2013 1 Our Reach At A Glance 16K VETTED FOOD BLOGGERS 14 MILLION MONTHLY UV s* 100 MILLION IAB MEDIA IMPRESSIONS Engage Our Audience Sweepstakes Product Sampling Contests Brand Ambassadors
More informationDigital Marketing Success & Rules of Engagement. Ann Burgraff Rowell annburgraff@yahoo.com
Digital Marketing Success & Rules of Engagement Ann Burgraff Rowell annburgraff@yahoo.com Digital / Social media is effective for: Promoting products and services Engaging with your customers / partners
More informationDigital Tactics for Community Engagement Marketing
A Little About Me: Patricia Wilson-Smith President and CEO, Online Media Interactive, LLC Author, Lecturer, Radio Show Host David s Mother Workaholic. Sleepy. Always. No, really. ALWAYS. About This Workshop:
More informationHow to Measure Social Media s ROI and Impact. oxfordcommunications.com @Oxfordcomm
How to Measure Social Media s ROI and Impact oxfordcommunications.com @Oxfordcomm 2 2 hello! 3 3 A little about us... 4 1986 26 40+ 5 4 guerrilla brand adoption across the system broadcast market research
More informationPinterest Beginner s Guide for Attorneys
Pinterest Beginner s Guide for Attorneys Are you looking for an additional source of website traffic and leads? Pinterest can deliver them. This guide will walk you through setting up your account, how
More informationUSING SOCIAL MEDIA EFFECTIVELY TO MAKE
[Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found
More informationExplore your archive social media plan
Explore your archive social media plan This year we hope to build on the online activity in 2014 to increase engagement and reach online. Once again there will be a framework for archives services to take
More information