Communicating Employee Benefits, Prevention and Wellness Workshops

Transcription

1 The 2013 Communicating Employee Benefits, Prevention and Wellness Workshops Formulating Winning Initiatives that Deliver Results December 3 4, 2013 The Conference Board Conference Center, New York, NY December 3, 2013 Strategic Employee Benefits Communication: Critical Achieving Improved Awareness and Outcomes December Web 2.0 Employee Benefit Communication: Using Technology to Usher in Big Changes in Benefits

2 The best employee benefits programs harness a unified benefits communication program tapping multiple communications methods. Many changes have occurred in benefits communication in recent years. To succeed with your benefits communication strategies, you need to build a meaningful relationship with employees and understand their needs and well as yours. During these highly interactive workshops you will learn new ways to: Improve the effectiveness of your employee benefits communication Enhance employee awareness of all employer sponsored benefits Increase employee appreciation of their benefits Increase employee understanding and gain buy-in - Improve the efficiency of company benefit communication Gain new insight into using social media for benefits communication Who should attend If you are responsible for communicating employee benefits and managing your intranet and social media, these seminars are for you. Bring your toughest problems and see how our panel of experts would solve them. You ll be in the company of other human resources, employee benefits, compensation, and corporate communication executives. I urge you to review the agendas and sign up today. Take our insights with you! BEST OF THE CONFERENCE BOARD DVD SERIES $99 Featuring insights from our experts and top business leaders View the catalogue and order at (The Best of DVD series does not include footage from this conference)

3 Tuesday, December 3, 2013 Strategic Employee Benefits Communication: Critical Achieving Improved Awareness and Outcomes registration and continental breakfast 8 9 am welcome and introductions 9 9:15 am Lee Hornick, Program Director, The Conference Board a 9:15 10:15 am Taking Benefits Communication to the Next Level: From Information to Employee Engagement session sponsor It s no surprise that employees care most about issues that affect them personally, such as benefits, compensation and other HR topics. That s why communicating benefits presents a unique opportunity not only to provide information, but to communicate in a fresh, energetic and compelling way to engage and motivate employees. This session will offer leading practices as well as some innovative new ideas for taking benefits communication to this promising new level. Alison Davis, Chief Executive Officer, Davis & Company networking refreshment break 10:15 10:30 am b 10:30 11:15 am Perception is Reality: Best Practices in Benefits Communications Studies have shown that perception of an employer benefit plan is vitally linked to employee satisfaction and retention. But without solid communication efforts and plans, employees may not understand or value even the best and most generous benefit plans. This is a must-attend session for learning more about how communication campaigns leveraging multiple vehicles can help improve organizational perception, and drive adoption and engagement in health and incentive programs. See best-practice examples and get tips to help you communicate to your employees about the importance, scope and strength of your benefits offerings. Attendees will learn how to apply communications strategies to help employees see the full value of the employer benefit plan offerings. Mary Shafer, Vice President, Talent and Benefits Consulting Services, ADP c 11:15 am noon Messaging Healthy Living with Benefits Choices: A Strong Campaign to Drive Behavior Change Whenever an organization is undergoing change of any kind, the effectiveness of communication can greatly influence how the change is perceived by employees and how quickly they adapt to the new normal. During this session, you will gain new insights into communicating benefits information in a changing organization. Call Customer Service at

4 networking luncheon noon 1 pm d 1 2 pm Interactive Workshop: Solving Your Benefit Communication Challenges Complex content. Perceived takeaways. Information overload. Employees not reading communication. These and other challenges make it difficult to effectively communicate even the best benefit programs. In this workshop, we ll tackle your toughest challenges and develop smart solutions you can use to significantly improve your communication efforts. Alison Davis, Chief Executive Officer, Davis & Company networking refreshment break 2 2:15 pm e 2:15 3 pm The 21st Century Health Care Consumer Employee benefits are playing an increasingly important role in the lives of employees and their families and have a significant financial and administrative impact on a business future. Most companies operate in an environment where an educated workforce has come to expect a comprehensive benefits program. During this session, you will discover how to adapt benefit communication to the 21st century health care consumer. Christine Morris, Specialist health Resources, People Department, American Airlines f 3 3:45 pm Designing and Communicating Your Wellness Program Successful corporate wellness programs have several key design elements and effective communication with employees is key to their success. Hallmark Cards has designed a program with strong engagement by employees and a culture of wellness throughout the company. In this session, you will hear about: Key organizational changes in developing a wellness program Developing a culture of wellness Developing an effective wellness oversight team Recruiting wellness champions throughout the organization Effective incentives Communications that keep the message of wellness top of mind with employees Sally Luck, HR Director, Corporate Services and Wellness, Hallmark Cards networking refreshment break 3:45 4 pm g 4 4:45 pm Whole Mind Engagement: Improving Communications by Influencing BOTH of the Ways People Think and Decide Effective communications begins with understanding human behavior. Unfortunately, while the communications approach most people have taken over the years isn t incorrect, it is incomplete because it focuses almost exclusively on just one of the ways to think and decide, while ignoring the most important process entirely. Close the gap in your approach by learning recent scientific discoveries about human behavior and what they mean for effective communications.

5 In this session you ll discover: The two ways people think and decide including the one you probably didn t know and how to leverage them both for well-being improvement Why educational and communications programs alone will never be enough and what you should add to complete them 16 surprising human behavioral quirks and how to use them to your advantage Tiny, immediate changes that can make a gigantic improvement in your well-being and HR program participation rates Greg Stielstra, Engagement Strategist, Healthways, Inc. Wednesday, December 4, 2013 Web 2.0 Employee Benefit Communication: Using Technology to Usher in Big Changes in Benefits registration and continental breakfast 8 9 am welcome and introductions 9 9:15 am Lee Hornick, Program Director, The Conference Board a 9:15 10 am How Leading Companies are Using Digital Communication to Engage Employees in HR Programs Employees personal experiences with digital media are shaping their expectations for communication inside the organization. But as tablets and smart phones replace computers, companies still focus on and intranets. During this session, we ll review why expectations are changing, leading practices from a variety of companies and the essential ingredients for your digital communication. David Pitre, Vice President, Consulting Services, Davis & Company b 10 10:45 am Influencing Attitudes and Behaviors Benefit communications can be powerful vehicles not only for describing benefits, but also for emphasizing your organization s commitment to employees. Hear how to reinforce the commitment the company had made to its employees by using benefits communications as educational tools. Ally Bunin, Assistant Vice President, Internal Communications North Shore - LIJ Health System networking refreshment break 10:45 11 am c 11:15 am noon Employee Engagement for Better Outcomes Keeping up with technology and electronic media adds an additional challenge. Websites, blogs, intranets, SharePoint, Facebook, Twitter, LinkedIn it s overwhelming and hard to stay up to date. You just cannot ignore these channels, because people of all ages are using them extensively in their personal lives, but deciding how and what to integrate into the workplace can be a challenge. During this session, you will discover how best to engage employees and get better outcomes. Conference KeyNotes Registration includes this summary of conference highlights and a post-conference interactive webcast

6 networking luncheon 12:15 1:15 pm d 1:15 2: 15 pm Interactive Workshop: Think Differently about Benefits/HR Communication It s time to step out of the box and re-imagine how you can engage employees with your content. During this working session, we ll look to consumer-focused vehicles for our inspiration. And we ll take an employee-centric view: Aligning communication with employees needs and preferences. You ll walk away with practical ideas to bring back to the office. David Pitre, Vice President, Consulting Services, Davis & Company networking refreshment break 2:15 2:30 pm e 2:30 3:15 pm Social Networks and Benefits Communication An effective benefits communications strategy requires messaging that resonates with different life stages and generational attitudes in the workplace and highlights benefits that will engage them. During this session, you will hear how you can influence behaviors of benefits users using various social networks. Scott Turner, Creative Director, Mercer f 3:15 4 pm Using Technology to Share Workplace Knowledge Successfully engaging employees in focusing on and improving their health requires compelling communications that speak to the individual and drive action. With the vast amount of data and technology available today, we have the opportunity to leverage what we know to personalize communications and drive engagement. Showing employees what they may be missing out on and what s in it for them can help increase uptake in desired areas and help you achieve your targeted outcomes. In this session, we ll discuss tactics and potential approaches to continue to drive individual engagement and action. Do you need help increasing engagement in the following? Uptake of preventive services and chronic care treatment Participation in health screenings and assessments Utilization of preferred medical networks, cost advantageous sites of service, certain prescription drugs or second opinion services Areas you ve chosen to focus monetary incentives on (e.g., tobacco-free credits, health screening incentives) Katy Maclaga, Manager, Benefits Communications, The Home Depot Presentations Available online in advance of the conference

7 Registration Information Online Phone :30 am to 5:30 pm ET Monday through Friday The 2013 Communicating Employee Benefits, Prevention and Wellness Workshops Formulating Winning Initiatives that Deliver Results December 3 4, 2013 The Conference Board Conference Center, New York, NY Day One Workshop December 3, 2013 ( ) Strategic Employee Benefits Communication: Critical Achieving Improved Awareness and Outcomes Day Two Workshop December 4, 2013 ( ) Web 2.0 Employee Benefit Communication: Using Technology to Usher in Big Changes in Benefits Registration for per day Associates $1,035 Non-Associates $1,135 Registration for both days Associates $1,863 Non-Associates $2,043 Register for both days and receive a 10% discount. Hotel Accommodations Fees do not include hotel accommodations. For a listing of local hotels, please contact customer service. The Conference Board Conference Center 845 Third Avenue 3rd Floor (between 51st and 52nd Streets) New York, NY Cancellation Policy Full refund until three weeks before the meeting. $500 administration fee up to two weeks before the meeting. No refund after two weeks before the meeting. Confirmed registrants who fail to attend and do not cancel prior to the meeting will be charged the entire registration fee. Team Discounts per person For a team of three or more registering from the same company at the same time, take $300 off each person s registration. One discount per registration. Multiple discounts may not be combined. Printed on New Leaf Insight (FSC ), which is made with 100 percent recycled fiber and 100 percent post-consumer waste, processed chlorine free, and designated Ancient Forest Friendly TM. Printed and bound by Sheridan Communications Inc., Alpha, NJ, an FSC -certified printer. No films or film-processing chemicals were used in the printing The Conference Board, Inc. All rights reserved. The Conference Board and the torch logo are registered trademarks of The Conference Board, Inc. Program subject to change. September 2013

8 The 2013 Communicating Employee Benefits, Prevention and Wellness Workshops Formulating Winning Initiatives that Deliver Results December 3 4, 2013 The Conference Board Conference Center New York, NY The Conference Board 845 Third Avenue, New York, NY Promotion Code