Engagement & Experience Expo 2015 PLATINUM SPONSOR 2015 AGENDA

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1 20 15 Engagement & Experience Expo 2015 PLATINUM SPONSOR 2015 AGENDA

2 expo 2015 Customer Experience and Customer Engagement have become complex and multi-layered disciplines, posing a multitude of challenges and opportunities that impact every part of an organization. At Engagement & Experience Expo, you ll learn the critical approach that other marketers are using to not only engage customers, but to also retain them as brand advocates. Engagement & Experience Expo 2015 SPONSORS 2 info: Mark Johnson markjohnson@loyalty360.org register: AGENDA

3 Lincoln Ballroom venue map TO GARAGE SERVICE AREA GENERAL SESSIONS SESSIONS JACKSON ELEVATOR LINCOLN EAST - 1, 2, & 3 ADAMS SESSIONS ADAMS WASHINGTON ESCALATOR & STAIRS EXHIBIT HALL LINCOLN WEST - 6, 7, & 8 LINCOLN BALLROOM Hilton Dallas Lincoln Centre Dallas, Texas Engagement & Experience Expo 2015 EXHIBITORS cogensia A CAC GROUP Company 2015 AGENDA info: Mark Johnson markjohnson@loyalty360.org register: 3

4 monday SUNDAY REGISTRATION AVAILABLE!!! Beat the lines and register on Sunday - the registration booth will be open from 4:00pm - 6:00pm Sunday. 7:30am 6:00pm 7:30am 8:30am REGISTRATION OPEN BREAKFAST in Foyer 8:30am 9:30am BREAKOUT SESSION Inside CX Giving Structure and Heart to your CX Program for Optimal Outcomes with Diane Magers, Customer Experience Executive AT&T 8:30am 9:30am WORKSHOP SESSION Integrating Customer Experience and Loyalty: Best Practices in Design, Delivery and Measurement with Meg Culp, Executive Vice President, Strategy rdialogue and Phil Rubin, CEO rdialogue 9:40am 9:50am OPENING REMARKS with Mark Johnson, CEO Loyalty360 9:50am 10:35am Delivering High Performance, Personalized Brand Experiences to Customers with Artemio Garza, Chief Marketing Officer Meineke and Brad Marg, COO Clutch 10:35am 11:20am General Session Featuring Gold s Gym - Check Back for Details with William Flloyd, Chief Information Officer Gold s Gym 11:20am 12:20pm It s a CX Tug of War and The Customer is Winning. Now What? with Christie Nelson, Chief Marketing Officer USA Futsal, Frank Hamlin, CMO Gamestop and Dave Sims, Vice President of Loyalty Marketing La Quinta Inns & Suites 12:30pm 1:30pm LUNCH in Exhibit Hall 2 info: Mark Johnson markjohnson@loyalty360.org register: AGENDA

5 monday :30pm 2:15pm How Domino s Uses Digital To Take a Big Slice Out of the U.S. Pizza Industry with Dennis Maloney, Chief Digital Officer Domino s Pizza and Logan Flatt, SVP, Strategic Planning Ansira The Lens of CX An Optical Perspective on Building Communities and Customer Experience from the Ground Floor with Diana Helfinstine, VP of Customer Experience Essilor and Al Perkinson, VP of Marketing Costa Sunglasses 2:25pm 3:10pm Tots & Tires - How Innovation is Driving the Next Best Experience in Customer Engagement with Jennifer Wainwright, Director of Digital & CRM Bridgestone, Jenn McMillen, Chief Accelerant Incendio and Jim Sturm, CEO & President Brierley+Partners Getting Your Brand in The Game - Taking a Grassroots Approach to Build Brand Awareness with Christie Nelson, Chief Marketing Officer USA Futsal 3:10pm 3:40pm BREAK in Exhibit Hall Sponsored By 3:40pm 4:10pm SHOWCASE SESSIONS The Power of Preference with Brian Hood, Director of Digital Marketing Intuit and Eric Holtzclaw, Chief Strategist PossibleNOW Customer Experience vs. Customer Engagement: How to Crack the Code with Luc Garneau, VP of Strategic Consulting DataCandy BRANDisruption: Let Go of the Myth that Your Brand Belongs to You and Achieve Ridiculously Great Results with Jen Swanson, Director of Digital Marketing Children s Hospitals and Clinics of Minnesota and Andrew Eklund, Founder & CEO Ciceron 4:15pm 5:00pm Lakeview 5:00pm 6:30pm 9:00pm BRAND ROUNDTABLES (Brand/Marketer-Only) WELCOME RECEPTION in Exhibit Hall AFTER HOURS PARTY (By Invite Only) 2015 AGENDA info: Mark Johnson markjohnson@loyalty360.org register: 3

6 tuesday :00am 7:30am 7:30am 5:00pm 7:30am 8:30am MORNING SOCIAL REGISTRATION OPEN BREAKFAST in Exhibit Hall 8:30am 9:30am 9:45am 10:45am CX Awards exchange: Meet the Finalists Employee Engagement Measurement Customer Insights CX Awards exchange: Meet the Finalists Customer-centric Culture Brand Messaging Technology CX customer experience awards 10:45am 11:15am BREAK in Exhibit Hall Sponsored By 11:15am 12:15pm KEYNOTE SESSION Dallas Cowboys Content Combine with Matthew O Neil, Vice President of Marketing Dallas Cowboys 12:15pm 1:15pm Lakeview 1:30pm 2:00pm CX AWARDS LUNCH SHOWCASE SESSIONS Big Data, Big Deal: Unlock the Power in Your Digital Business with Carolyn Muise, Vice President EMC Total Customer Experience Customer Experience Progress over Perfection with Milista Anderson, Chief Customer Officer SunGard Corporate Liquidity & Energy The Road to an Engaged and Active Community through Personalized and Rewarding Experiences with Nataki Edwards, VP of Digital Strategy & Operations AARP 4 info: Mark Johnson markjohnson@loyalty360.org register: AGENDA

7 tuesday :10pm 2:40pm SHOWCASE SESSIONS How Samsung Activates Customer Data to Deliver Omni-Channel Engagement That Drives Business Results with Tim Benner, Sr. Director of Marketing Science and Strategic Analytics, Samsung Electronics America and Ray Lansigan, Associate Partner Rosetta Consulting Is Your CX in Shape? The Changing Role of Engagement & Customer Experience in the Fitness Industry with Brad Bean, Sr. Director of Member Experience Gold s Gym and Lonnie Mayne, President InMoment Delivering Solid Customer Experiences Through Better Feedback with Vinay Khetarpal, Sales Executive Inquisium 2:50pm 3:40pm Which Wall Does the Brand Go On? with Julian Aldridge, VP, Brand Evangelism and Activation Charles Schwab 3:40pm 4:30pm Loyalty360 CX Award Winners: A Panel Discussion with CX Super Heroes with Mark Johnson, CEO Loyalty360 4:45pm 5:30pm Lakeview 5:30pm 7:00pm 7:00pm 9:00pm SPEED NETWORKING COCKTAIL RECEPTION in Exhibit Hall CX AWARDS FINALIST DINNER (By Invite Only) 2015 AGENDA info: Mark Johnson markjohnson@loyalty360.org register: 5

8 wednesday :00am 8:00am 9:00am REGISTRATION OPEN BREAKFAST in Exhibit Hall 9:00am 10:00am WORKSHOP SESSION Seeing Beyond the Strategy: Landing CX in the Real World with Liam O Connor, Principal, Customer Acquisition Practice Lenati and Paul Conder, Principal, Customer Experience Practice Lenati 10:15am 11:00am Creating Effective CX can be Taxing yet Financially Valuable within the Walls of Marketing with Dana Hyatt, Vice President, Customer Experience Thomson Reuters CX Retail Revolution: How Goodwill Transformed Retail in Six Months with Chris Politakis, Director of Marketing & Communications Goodwill, Liam O Connor, Principal, Customer Acquisition Practice Lenati and Paul Conder, Principal, Customer Experience Practice Lenati 11:15am 12:00am Current and Future States of CX: An Analyst Panel Discussion with Marcin Kosciak, SVP Marketing Strategy Loyalty360, and Narina Sippy, CMO Stellar Loyalty 12:00pm 1:00pm LUNCH in Exhibit Hall 1:00pm 4:00pm DALLAS COWBOYS OFFSITE, AT AT&T STADIUM (Brand/Marketer-Only) 4 info: Mark Johnson markjohnson@loyalty360.org register: AGENDA