PROGRAM GUIDE October 19 & 20, 2015

Transcription

1 PROGRAM GUIDE October 19 & 20, 2015

2 CONTENTS Welcome 3 Why Lift? 4-5 Lift for Ecommerce 6-7 Lift for Media 8-9 Sponsors 10 Venue Map 11 10/19 Agenda /20 Agenda 14-17

3 Welcome Marketing has changed more in the last five years than it has in the last century. It s never been more exciting to be a part of this evolving landscape, but it s also never been more important for us to create a modern marketing community where we can exchange ideas, share best practices and explore the future of both the art and science of marketing. Thank you for joining us as we delve into the strategies and tactics that leading digital marketers have employed with success and are prioritizing for the year ahead to increase customer retention, decrease churn and create long lasting profitability.

4 Why Lift? When Gartner Research predicted that 80% of a brand s future revenue would come from just 20% of existing customers, it signaled the need for a dramatic shift in how we, as brand leaders and marketers, develop strategies and deploy day-to-day tactics. Today s retail and publishing companies are not simply exploring how to engage differently, we re making dramatic shifts in organizational design, operations and infrastructure. We know that the keys to success are not in chasing growth or profitability, but in determining how to grow profitably. Lift offers the only forum for exploring and identifying high-priority strategies for the year to come for marketing, onsite personalization and mobile automation alongside the industry s top analysts, thought leaders and marketers.

5 While we are still in the early days of understanding the science behind customer retention, we can now understand and engage customers at the individual level through technologies like Sailthru. Lift is unlike any other digital marketing conference in that it is wholly focused on retention and provides a forum to connect with other marketers who understand that you cannot build a profitable brand on acquisition alone. David Echegoyen President and CMO 5

6 CUSTOMER SUCCESS AT While the larger marketing clouds move quickly, we needed to move faster. Sailthru allowed us to level jump to where we needed to be, and what they have coming to market will allow us to once again make another jump. Not only are they ahead, with the products being fully integrated legacy vendors just can't compete. Craig Schinn Senior Director of Ecommerce How Sailthru Drove 175% Lift in Revenue per Send for an IR 500 Retailer With more than 5 million customers, The Clymb identified an opportunity to optimize marketing ROI by increasing purchase frequency, average order value and other metrics related to customer lifetime value. They chose Sailthru because of our ability to easily deliver solutions for data collection, personalization, predictions and marketing analytics. 175% Increase in revenue per send 71% Lift in total revenue 72% Reduction in churn

7 LIFT FOR ECOMMERCE Lift in monthly 73 % revenue 41 % Increase in monthly revenue through cart recovery Lift in purchase 109 % Lift in purchase % conversion 24 per click Reduction 43 % Lift in in churn % 17 revenue Lift in revenue 22 % Lift in per % 28 purchases 7

8 CUSTOMER SUCCESS AT I would definitely recommend Sailthru. Before Sailthru, we weren t able to highlight our full library of content. With Sailthru, our and onsite personalization is so accurate that my mom, who is a Business Insider subscriber, thinks that I select the stories for her personally. Breton Fischetti Director of Business and Audience Development How Sailthru Increased Engagement and Revenue for One of the World s Fastest-Growing Publishers Business Insider, a leading online business publication covering technology, media, general news and investing, approached Sailthru in 2009 after experiencing a plateau in their program that had previously been growing rapidly. Using Sailthru s full suite of behavioral communication and personalization solutions for the past four years, Business Insider has turned their program from a nice to have channel into an unparalleled growth vehicle for the company. Recirculation 52 % traffic within the site 160 % Increase in clickthrough rates 150 % Ad click rates from newsletter

9 LIFT FOR MEDIA Lift 29.1 % Lift in in clicks % 40 pageviews Lift 147 % in clicks 149 % Lift in clicks Lift 25.7 % Lift in in clicks % 32.6 pageviews 10 % Lift in pageviews 64.6 % Lift in pageviews 9

10 THANK YOU TO OUR SPONSORS Diamond Sponsor Platinum Sponsor Gold Sponsors Silver Sponsors

11 VENUE MAP First Floor - Pavilion & Lobby 8 table for Janrain 6 tables for Diamond, Gold & Silver Sponsors Cocktail Reception Area Pre-Conference Session Area Sailthru Demo Stations 1 Third Floor - Beaux Arts Court & Auditorium Product Demo Stations Auditorium Restrooms Support Express Sailthru Academy Janrain 6 Tables for Kickdynamic, PowerInbox OptIntelligence, Javelin, Klickpush 11

12 DAY 1 Time Element 2:00p Registration Open 2:30-2:40p Welcome Address Neil Lustig, CEO and President, Sailthru Welcome to Lift 2015! Sailthru is committed to your success, and in this opening address you ll find out just what is in store for you at this year s conference. 2:40-3:15p Fireside Chat: Transformation Through Customer Insights Cassie Lancellotti-Young, EVP of Customer Success, Sailthru David Echegoyen, President/CMO, Acumen Brands David Echegoyen is at the helm of Acumen Brands and is building the next billion-dollar company through digital marketing mastery. Join us as we explore how David and the Acumen team develop and leverage customer insights to power their growth and profitability. 3:15-4:00p Advanced Analytics Workshop Cassie Lancellotti-Young, EVP of Customer Success, Sailthru In this interactive workshop, we ll highlight the top five analytics and reporting priorities for 2016, and we ll demonstrate how Sailthru s Advanced Analytics platform can enable you to easily achieve your insights development goals. 4:00-4:10p Coffee / Water break Meet with Sailthru partners including Janrain, Kickdynamic, Powerinbox, Opt-Intelligence, Javelin and Klick Push; find out more about Sailthru s Advanced Analytics and Sightlines platforms at Demo Stations; visit our Support Expert Station for live, on-site support; or relax and charge up at one of the multiple charging stations powered by Sailthru!

13 MONDAY, OCTOBER 19, 2015 Time Element 4:10-4:25p Delivering Marketing Continuity to the Connected Customer Reggie Wideman, Senior Director of Strategy, Janrain One of the biggest challenges for today s marketer is the ability to look holistically at the entire customer experience. With multiple devices and channels for consumers to engage on not to mention the numerous business systems used to collect each set of data the view of the customer journey is becoming increasingly fragmented. Omnichannel marketing is the tactical way to think about executing seamless customer experiences, but marketing continuity is the end goal: A consistent and personalized cross-device and cross-channel customer experience, which is necessarily impacted by the systems that support it and the data that powers those systems. Learn how to take your customers from unknown to known, how to identify actionable data using a consolidated customer profile, and, ultimately, how to drive personalized engagement with your brand. 4:25-5:10p Predictive Analytics Workshop Stephen Dove, SVP of Product, Sailthru Predictive analytics are among the most effective insight development tools for the modern marketer, yet they are often challenging to manage and implement. In this workshop, we ll detail multiple practical use cases for predictive analytics, including forecasting customer lifetime value, advancing segmentation and decreasing churn. 5:10-5:15p Closing Note Neil Lustig, CEO and President, Sailthru Thank you for attending Day 1 of Lift 2015! 5:15-6:45p Welcome Reception Unwind and network with other leading digital marketers, and visit our professional headshot station! 13

14 DAY 2 Time Element 9:00-9:10a Kickoff Neil Lustig, CEO and President, Sailthru 9:10-9:30a Relevancy is the New Currency Neil Capel, Founder and Chairman, Sailthru In today s hypercompetitive worlds of publishing and retail, more brands than ever before expect to compete on customer experience ahead of product. The key to transforming customer experience is to deliver a connected, cross-channel experience that grows in relevancy without annoying readers and customers. Find out why personalizing content, cadence and channel are critical to boosting retention. 9:30-9:50a Now is the Time for Innovation Shar VanBoskirk, VP and Principal Analyst, Forrester Research Digital disruption is wreaking havoc on existing business models, thrusting unexpected competitors into your markets and pushing customer expectations to heights too precarious for most firms established marketing practices. In this environment, your relationships with your customers are your only competitive differentiator. And is still the most effective tool for building customer relationships. In this presentation we will explore how you can do more with your marketing, answering these specific questions: What is the role of marketing in the future? How can you innovate using digital marketing tools? How can support your marketing innovations? 9:50-10:40a Fireside Chat: Future of Monetizing Media - How to Think Differently about Digital Disruption Vivek Shah, CEO, Ziff Davis Moderated by Eric Porres, CMO, Sailthru Digital revenue for publishers is growing at 18% per year, yet only 2% of consumer publishers are satisfied with their digital strategy. In this session, we ll hear how Ziff Davis went from filing for bankruptcy to being a company that s now heralded as one of the most modern, innovative digital publishers. 10:40-10:55a Morning Break

15 TUESDAY, OCTOBER 20, 2015 Time Element 10:55-12:00p Sailthru Product Update Stephen Dove, SVP of Product, Sailthru David Studinski, Director of Product Management, Sailthru At last year s Lift we unveiled Sailthru Sightlines, our predictive analytics product that allows you to measure customer intent. When combined with the ability to measure interests, you have the foundational formula for retaining individual customers at scale. This year we re announcing multiple new product launches to help you retain more customers and generate more revenue. 12:00-1:30p Lunch Enjoy an extended lunch hour networking with contemporaries, meeting our speakers and engaging with our product experts to find out more about all of the new Sailthru products and features. 1:20-1:30p Location Transitions PANEL 1 1:30-2:20p Location: Auditorium PANEL 2 1:30-2:20p Location: Beaux Arts Court The Mobile Connection - Priorities for Exploring and Expanding into Mobile Michael Katz, CEO, mparticle Ryan Bonifacino, CMO and SVP of Digital, Alex and Ani Myles Kleeger, CRO, Appboy Moderated by Amy Reams, Director of Alliances, Sailthru We all know there is opportunity in mobile, but what exactly does that mean? What should be prioritized and how important is relevancy in retaining customers through mobile engagement? Join us as we explore key tactics and the role of automation and personalization in mobile marketing. Personalization Strategies that Drive Retention Traci Inglis, SVP of Marketing, JustFab Shar VanBoskirk, VP and Principal Analyst, Forrester Keith Ferry, SVP of Digital, The Blaze Moderated by Cassie Lancellotti-Young, EVP of Customer Success, Sailthru Every marketer defines personalization differently, but the one constant is that all forms drive retention. In this panel, digital marketing experts will discuss how they define modern personalization, the role it plays in their marketing efforts, the personalization strategies they are exploring and the tactics they recommend all marketers prioritize for 15 the year ahead.

16 DAY 2 Time Element 2:20-2:30p Location Transitions PANEL 1 2:30-3:20p Location: Auditorium Creating a Testing-Centric Culture Rob Schutz, Head of Growth, BarkBox Adam Schwartz, COO, BustedTees Aaron Magness, CMO, Betabrand Moderated by Marielle Habbel, Senior Manager of Analytics & Optimization, Sailthru We re talking the art and science of testing in this interactive panel. Media and ecommerce leaders will present how they ve built a testing-centric culture and have worked to embed a focus on datadriven decisioning within their organizations. PANEL 12 2:30-3:20p Location: Beaux Arts Court The Future of Customer Experience Dana Hork, Director of Membership, Jet Laura Holliday, CMO, Zola David Glueck, VP, Data Science & Engineering, Bonobos Moderated by Eric Porres, CMO, Sailthru Today, 89% of marketers expect to compete on the customer experience, compared with 36% just four years ago. In this panel, digital marketing leaders will discuss what they re prioritizing, what challenges they re facing and the opportunities they see for the next-generation customer experience. 3:20-3:30p Afternoon Break 3:40-4:30p Location: Beaux Arts Court Fireside Chat: Creating a Customer Lifetime Experience - The Key to Profitability Over Growth in the Age of Amazon David Echegoyen, President and CMO, Acumen Brands Moderated by Seth Bressack, Senior Director of Corporate Strategy, Sailthru In this fireside chat, we ll explore the future of ecommerce, the convergence of content and commerce and the strategies that Acumen is prioritizing to build the next billion-dollar brand. 4:30-4:40p Afternoon Keynote Intros

17 TUESDAY, OCTOBER 20, 2015 Time Element 4:40-5:10p It All Begins with Data David Raab, Founder of Raab Associates and author of The Marketing Performance Measurement Toolkit When it comes to personalization, retention and profitability, data is the key that unlocks innovation and opens the door to better results. The reality is, we have a lot of data, and it s not all good. If you truly want to transform and connect with your customers, then you need to roll up your sleeves, get dirty and start digging through your data, comparing it with the data you want and being realistic about the data you can get. During this presentation, we ll discuss how to start that process, what you can expect along the way and how to set yourself up for success in this modern marketing world. 5:10-5:40p The Digitization of Everything Brian Vellmure, top Customer Experience influencer and CRM blogger The merging of the physical and digital is just beginning. Will the implications of these changes be subtle or profound, and how long do we have to prepare for the coming changes? Join us as we explore how our world is being connected in unexpected ways, the shift from hierarchies to networks, and the impact that these changes will have on consumer behavior, organizational models, and marketing priorities. 5:40-5:45p Closing Address Eric Porres, CMO, Sailthru Thank you for attending Lift 2015! We ll see you next year! 5:45-8:00p Reception Join us as we celebrate the end of Lift 2015 with cocktails, live music, museum tours and professional headshots! 17

18 Identity-Driven Marketing ENGAGE CONNECT PERSONALIZE Better Customer Experience Starts with Better Customer Data ENGAGE CONNECT PERSONALIZE Visit the Janrain booth to learn more about Customer Identity Management. janrain.com

19 Personalize content at the time of open. Website content Product & data feeds Social feeds Contentextuntal co 8-10% increase in engagement Generate more revenue from by automatically updating content at the moment of open to match your customer s location, device, behavior and preferences. Embed Kickdynamic in your campaigns and have the power and control at the moment of open to: } Tailor your to reflect the time, weather and currency where the is opened. } Automatically display the next available product if a product in the is out of stock between send and open. } Show real-time pricing, gambling odds and sport scores. } Display mobile only offers on mobile devices only. } Send follow-up messages to engaged customers to increase retention and conversion. } Build personalized, relevant and contextual campaigns in seconds, not days. Kickdynamic s platform makes s highly relevant to recipients the instant they open them. Get maximum engagement and revenue from your marketing.

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21 Digital gifting that increases marketing ROI. Zappos saw a 30% increase in online spend using gifts and music! 30% $ by CONTACT BEN@KLICKPUSH.COM { 2 parts Analytics 2 parts Creativity 1 part Development Just the right mix of marketing automation services. Let s chat over a drink. Elizabeth Jacobi ejacobi@javelin.mg

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24 JOIN THE CONVERSATION #SailthruLift