MAY 12-13, SAN FRANCISCO, CA MEET OUR MEMBER COMPANIES ON THE EXPO FLOOR
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1 Apps Alliance at MAY 12-13, SAN FRANCISCO, CA MEET OUR MEMBER COMPANIES ON THE EXPO FLOOR AdColony (216) BlackBerry (626) Sauce Labs (312) Adjust (313) Bugfinders (528) Softlayer (602) App Annie (520) Calldorado/CIA Media (222) Taptica (120) AppLift (609) Dolby (124) Tune (603)
2 HEAR OUR MEMBER COMPANIES SPEAK AT APPSWORLD TUESDAY, MAY 12, :30am Chair s Welcome and Opening Remarks Jon Potter, Chair for Developer World Developer World - Session One: The App Ecosystem Developer World is where developers come to learn about fundamental aspects of their business; how to make apps that work, apps that are successful, downloaded, used and reach their goals. It s free to attend. 9:40am Keynote Panel: Creating a Successful App Business Jon Potter, Chair for Developer World Developer World - Session One: The App Ecosystem Exploring the process of launching a successful app Assessing the viability of your app idea as a business opportunity Building a business case to secure investment, and working constructively with your investment partners Tips and insights on how to create an app business with longevity. Chris Cunningham Head of US Mobile Kevin Harrington Entrepreneur & Investor Ryan Ozonian Co-Founder & CEO Andrew Maltin CEO
3 9:45am Chair s Welcome and Opening Remarks Courtney Cochrane, Group Vice President, Tech, Games & Media Droid World - Session One: The Android Market Enterprise Apps - Moving Beyond the Functional Marc Jones, CTO Enterprise World - Session One: Enterprise Infrastructure and Deployment 10:00am The Connected Car Revolution Scott Burnell, Global Lead Ford Developer Program Connected Car - Session One: Industry Review The Connected Car Revolution David DiMeo, Director, Connected Car Innovations Connected Car - Session One: Industry Review 10:20am Smart Strategies to Acquire, Monetize and Retain Users Jon Alferness, Director of Product Management, Mobile Ads Leads Developer World - Session One: The App Ecosystem 10:25am Gain Visibility into the End User Experience for Your Mobile Applications Marc Jones, CTO Enterprise World - Session One: Enterprise Infrastructure and Deployment
4 11:30am Assessing the Future of Paid Mobile User Acquisition Bryan Buskas, SVP of Sales - Performance Advertising Gaming World - Session One: The Gaming App Marketplace Complexities of Mobile Device Management and Enterprise App Deployment Manny Elawar, Senior Enterprise Solutions Manager Enterprise World - Session One: Enterprise Infrastructure and Deployment Assessing the Future of Paid Mobile User Acquisition Andy Vaughan, Developer Relations Manager Gaming World - Session One: The Gaming App Marketplace 11:55am Google Keynote: The State of Android App Development Chet Haase, Lead, Android UI Toolkit Droid World - Session Two: Android Development 12:00pm Understanding and Leveraging Developer Communities John Ellis, Head of IoT Working Group Connected Car - Session One: Industry Review Gaining and Retaining Apps Users Adam Foroughi, CEO, Co-Founder Mobile Strategy and Marketing - Session Two: App Engagement, Content and Loyalty 12:10pm A User-Centric Approach to Mobile Game Measurement Russell Ketchum, Head of Google Analytics for Apps Gaming World - Session Two: Monetisation
5 2:00pm Taking AIM (App Install Marketing) in 2015: Trends, Growth, and Survival Tactics from the Trenches Bryan Buskas, SVP of Sales - Performance Advertising Gaming World - Session Three: Investment & Publishing Taking AIM (App Install Marketing) in 2015: Trends, Growth, and Survival Tactics from the Trenches John Agate, Senior Acquisition Manager Gaming World - Session Three: Investment & Publishing Pebble s Wearables Panel Discussion Patrick Henshaw, COO and Co-Founder Droid World - Session Two: Android Development Maximizing downloads, User retention and Monetization Paul Tuscano, Associate Director Developer World - Session Four: Engineering and Performance 2:30pm Building Astonishing UI/UX for the Cross Platform World Shikhir Singh, Senior Enterprise Solutions Manager Enterprise World - Session Two: Enterprise Mobility and Performance 3:00pm Developing and Designing ios Apps - Tools, Techniques, and Tips Erikheath Thomas, Lead ios Engineer Developer World - Session Three: Development and Tools 4:30pm Creating Effective Mobile Advertising Campaigns Sigal Bareket, GM, US and Co-Founder Mobile Strategy and Marketing - Session Two: App Engagement, Content and Loyalty
6 WEDNESDAY, MAY 13, :00am Grow with the Future of Search and Apps Vera Tzoneva, Strategic Product Partnerships, Search and Platform Droid World - Session Four: Monetization 10:30am App Analytics: Making Data Work for You Senior Representative, TBC Mobile Strategy and Marketing - Session Four: Data, Measurement and Analytics App Analytics: Making Data Work for You John Krystynak, CTO, Co-Founder Mobile Strategy and Marketing - Session Four: Data, Measurement and Analytics Post Call Advertising - The Cash Cow for Android Apps Claudia Dreier-Poepperi, CEO and Founder Droid World - Session Four: Monetization 11:30am Transforming the User Experience with Analytics Senior Representative, TBC Mobile Strategy and Marketing - Session Four: Data, Measurement and Analytics Boosting Monetization rates of Android Apps Mathias Schroeder, Co Founder and COO Droid World - Session Four: Monetization
7 2:00pm Driving Innovation with the Internet of Things John Ellis, Head of IoT Working Group Mobile Strategy and Marketing - Session Five: The Next Generation of Mobile Marketing and Advertising This session will address the Internet of Things space and how brands can take advantage of this trend to develop closer connections to consumers in new, scalable and effective ways. Abhishek Rungta Founder and CEO Piyush Modi Head of Collaboration and Mobile Research Labs Jon H. Werner Innovation Explorer 3:40pm Evolving Culture for Digital Innovation Nikao Yang, SVP Global Marketing Mobile Strategy and Marketing - Session Five: The Next Generation of Mobile Marketing and Advertising Exploring the Future of Search and Apps Senior Representative, TBC Developer World - Session Three: Development and Tools 4:20pm Monetization and ROI of TV Apps - Monetizing opportunities across multiple screens Jon Mantell, VP Mobile Entertainment and Video TV and Multi-screen Apps - Session Four: T-Commerce and Monetisation Monetization and ROI of TV Apps - Monetizing opportunities across multiple screens Tom Sauer, VP U-Verse Video Business Development TV and Multi-screen Apps - Session Four: T-Commerce and Monetisation
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