MOBILE MARKETING FOR PROFESSIONAL ORGANIZERS MOBILE MARKETING FOR PROFESSIONAL ORGANIZERS MOBILE WEB GROWTH YOUR DAD S WALLET.
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1 MOBILE MARKETING FOR PROFESSIONAL ORGANIZERS MOBILE MARKETING FOR PROFESSIONAL ORGANIZERS Rich Rich MOBILE WEB GROWTH YOUR DAD S WALLET via Microsoft Tag
2 YOUR WALLET HOW DO WE USE OUR PHONES? HOW DO WE USE OUR PHONES? HOW DO WE USE OUR PHONES? 100+ million users 100+ million users 1 billion mobile views/day
3 HOW DO WE USE OUR PHONES? HOW DO WE USE OUR PHONES? 100+ million users 1 billion mobile views/day 50% of 200 million users go mobile HOW DO WE USE OUR PHONES? HOW DO WE USE OUR PHONES?
4 HOW DO WE USE OUR PHONES? HOW DO WE USE OUR PHONES? HOW DO WE USE OUR PHONES? HOW DO WE USE OUR PHONES?
5 HOW DO WE USE OUR PHONES? HOW DO WE USE OUR PHONES? HOW DO WE USE OUR PHONES? HOW DO WE USE OUR PHONES?
6 HOW DO WE USE OUR PHONES? HOW DO WE USE OUR PHONES? HOW DO WE USE OUR PHONES? TEXTING #FAIL
7 WHO IS THIS GUY? WHO IS THIS GUY? WHO IS THIS GUY? WHO IS THIS GUY?
8 WHO IS THIS GUY? MOVING FORWARD WITH MOBILE MOBILE FRIENDLY SITE MOBILE FRIENDLY SITE
9 MOBILE FRIENDLY SITE MOBILE FRIENDLY SITE MOBILE FRIENDLY SITE APPLE S MOBILE VERSION
10 APPLE S MOBILE VERSION MICROSOFT S MOBILE VERSION MICROSOFT S MOBILE VERSION GETTING TO MOBILE...
11 GETTING TO MOBILE... GETTING TO MOBILE... m.yoursite.com m.yoursite.com WP-Touch GETTING TO MOBILE... RESPONSIVE WEB DESIGN m.yoursite.com WP-Touch Responsive Design Courtesy: CraftedByDavid.com
12 RESPONSIVE WEB DESIGN RESPONSIVE WEB DESIGN DON T ANGER RWD ERS DON T ANGER RWD ERS
13 DON T ANGER RWD ERS DON T ANGER RWD ERS DON T ANGER RWD ERS DON T ANGER RWD ERS
14 MOBILE CONVERSIONS MOBILE CONVERSIONS Big, simple calls to action MOBILE CONVERSIONS LOCAL SEARCH Big, simple calls to action Short forms
15 LOCAL SEARCH GOOGLE PLACES FOR BUSINESS GOOGLE PLACES FOR BUSINESS GOOGLE PLACES FOR BUSINESS
16 GOOGLE PLACES FOR BUSINESS GOOGLE PLACES FOR BUSINESS LOCAL SEARCH TIPS 2D BAR CODES Claim your listing Categorize yourself Keywords in your LBL title IYP citations Reviews Forget toll-free
17 2D BAR CODES MOBILE ADVERTISING MOBILE ADVERTISING MOBILE ADVERTISING Mobile ad spend in 2012: $2.6 billion Mobile ad spend in 2012: $2.6 billion 44% of audience earns over $75K
18 MOBILE ADVERTISING MOBILE AD EXAMPLES Mobile ad spend in 2012: $2.6 billion 44% of audience earns over $75K Target gender, age, location, time of day, behavior, and more MOBILE AD EXAMPLES MOBILE AD EXAMPLES
19 MOBILE AD EXAMPLES MOBILE AD EXAMPLES MOBILE ADS THAT WORK MOBILE ADS THAT WORK
20 MOBILE ADS THAT WORK MOBILE ADS THAT WORK MOBILE ADS THAT WORK MOBILE ADS THAT WORK
21 MOBILE ADS THAT WORK MOBILE ADS THAT WORK SMS/TEXT MARKETING SMS/TEXT MARKETING Biggest audience
22 SMS/TEXT MARKETING SMS/TEXT MARKETING Biggest audience Mobile coupons perform 10x better Biggest audience Mobile coupons perform 10x better Immediate SMS/TEXT MARKETING SACO DRIVE-IN Biggest audience Mobile coupons perform 10x better Immediate
23 SACO DRIVE-IN SACO DRIVE-IN 675 subscribers 675 subscribers Coupon redemption rate reached 15% SACO DRIVE-IN MOGREET 675 subscribers Coupon redemption rate reached 15% Discount on tickets: 35% redemption
24 MOGREET EXPRESS MOGREET KEYWORD MOGREET MESSAGE MOGREET STATS
25 MOGREET FOLLOW UP MOBILE MOBILE MOBILE 88% check the via mobile daily 88% check the via mobile daily 25 min/hour on mobile is
26 MOBILE OPTIMIZING FOR MOBILE S 88% check the via mobile daily 25 min/hour on mobile is 63% of US close or delete s not mobile optimized OPTIMIZING FOR MOBILE S OPTIMIZING FOR MOBILE S
27 OPTIMIZING FOR MOBILE S FACEBOOK MOBILE USING FACEBOOK PAGES USING FACEBOOK PAGES
28 USING FACEBOOK PAGES TARGET FACEBOOK MOBILE USERS TARGET FACEBOOK MOBILE USERS TARGET FACEBOOK MOBILE USERS
29 TWITTER #HOARDERS YOUTUBE MOBILE APPS
30 LOCATION BASED APPS INSTAGRAM CRAFTING A MOBILE CAMPAIGN CRAFTING A MOBILE CAMPAIGN Determine your goals
31 CRAFTING A MOBILE CAMPAIGN Determine your goals Mobile centric or mobile aware? CRAFTING A MOBILE CAMPAIGN Determine your goals Mobile centric or mobile aware? Mobile website CRAFTING A MOBILE CAMPAIGN Determine your goals Mobile centric or mobile aware? Mobile website Determine channels CRAFTING A MOBILE CAMPAIGN Determine your goals Mobile centric or mobile aware? Mobile website Determine channels Do you need an app?
32 MOBILE ORGANIZER SITES THANK YOU Rich Brooks flyte new media flyte.biz
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