Social Media For Small Business. Presented by: Sara Nguyen

Transcription

1 Social Media For Small Business Presented by: Sara Nguyen 1

2 Who Am I? 2

3 Why Social Media is crucial for Small Business The new world of marketing What s out there in the world of Social Media? The big boys of social media and how they can help your business How to use Social Media to grow your Business Using Facebook and Youtube to build your brand and grow your business Q&A Open to the floor for questions

4 FACT: Social media isn t a fad. It s a revolution. 4

5 Reach more targeted customers rapidly with social media 74% of the global population use the internet to visit social media sites 23% of all time spent online is on social media sites Source: Nielsen

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7 Growing your business with social media Tell their friends" and family about you Reach new " audiences Get your customers to know, like, trust you and BUY " your products/ services All about engagement Interact and engage " with your customers to " increase credibility 7

8 Cost effective way to promote your business and increase sales High Print advertising Radio advertising Television advertising Why we <3 social Compared to other advertising mediums available, social media is very relatively low cost Cost Mail box drops Resources and effort to implement are much lower for social media marketing Social Media/Online advertising Accessibility to social media marketing is also easier than traditional marketing mediums Low Low Time to implement High 8

9 If you re not social...your competitors are The number of businesses that use social media will TRIPLE in the next 3-5 years Source: IBM study % of businesses are looking to increase the use of different social media platforms Source: emarketer % of businesses using social media see an increase in sales and partnerships Don t get left behind! Join the conversation and get your business social today! Source: Wildfire study 2012

10 What s out there in the world of Social Media? 2 10

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12 12 The big players of Social Media Facebook Twitter Pinterest 900 million users Fanpage for businesses Facebook Advertising Youtube 140 million users Links, articles, news & public sharing Google+ Breakout social network Discovery, identity, aggregation Female skew LinkedIn World # 2 search engine ( 490 million unique views a month) Partner Channels Circles = customized sharing Early adopters/tech crowd less cluttered Networking site Degrees of contact/separation B2B focus

13 How to use social media to grow your business A look at Facebook and YouTube 3 13

14 Facebook and it s extreme reach 1 in 9 people in the WORLD are on Facebook 900 Million Facebook users 50% use FB EVERY DAY Third LARGEST country in the world The BIGGEST social network

15 15 Many users, high engagement The average Facebook user spends 20 mins per visit, 6-8 hours on Facebook per month The average Facebook user has 130 friends and is connected to 80 pages Females: 57% Males: 43% There are 2.7 BILLION likes per day on Facebook 250 million photos are uploaded daily 427 million mobile users

16 Facebook Marketing Layers Branding Being there is half of the game Interacting & positioning Promoting Advertising Campaigns Building your Funnel Opt ins Offers/Deals Making Sales 16

17 Branding your business with Facebook s features Facebook Cover Photo Facebook profile picture Apps/ Custom Tabs

18 18 3 essential elements to a great Facebook cover photo Your business tag line 315 pixels high Graphic that represents your business Your business logo 815 pixels wide

19 19 Facebook cover photo rules of engagement Do not include price or purchase information, such as 40% off or Download it at our website. Do not include contact information such as a website address, , mailing address, or information that should go in your Page s About section. Do not make references to Facebook s features or actions, such as Like or Share or an arrow pointing from the cover photo to any of these features. Do not include calls-to-action, such as Get it now or Tell your friends. Space is not meant for promotions, coupons or advertisements Covers must not be false, deceptive or misleading, and must not infringe on third parties intellectual property.

20 20 Facebook cover photo what not to do Source: Hyperarts.com

21 Nike 21

22 Grilled Fish 22

23 Magnolia Bakery 23

24 Generating more leads for your business with Facebook apps 24

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28 Facebook wrap up and next steps What we covered Massive reach of Facebook How to brand with Facebook s features Facebook cover photos rules of engagement Lead generation with Facebook Apps Get started NOW!!! 1. Go set up your Facebook fanpage ASAP! 2. Download my cheatsheets to get the size dimensions, specs, rules and list of resources to build your page 3. Post on my Facebook page with your link to let me know that you ve done it (fb.com/ socialmediarocketeer) 4. Start testing campaigns 28

29 29 Youtube for business at a glance Over 800 million unique users visit YouTube each month Over 3 billion hours of video are watched each month on YouTube 72 hours of video are uploaded to YouTube every minute

30 Harnessing the power of Youtube for business 30

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37 Youtube wrap up and next steps What we covered Get started NOW!!! Using video to help your business content appear in the search engines Leveraging Youtube to generate more traffic for your website and brand your business Optimizing Youtube to get the best results 1. Research your competition and market search terms 2. Create your youtube channel. Go to 3. Start creating and uploading video 37

38 2 Lucky winners will receive: Facebook make over including: Facebook Cover Photo Design to brand your Facebook Fanpage and help your business stand out and be seen (Worth$200) 2 custom built Facebook Apps (for life!), designed and installed on your Fanpage to turn your Facebook into a lead generating machine! (Worth $600) 1 week Facebook advertising campaign to help increase your business reach and grow your sales pipeline (Worth $100) Youtube Channel Background design and installed (Worth $249) 1 hour social media strategy session (via phone or skype). World domination tactic included. (Worth $200) Free access to my online training for Facebook Product Facebook Accelerate (to be released this spring!) (Worth $147) Total value: $1496 PLUS ALL ENTRIES GET FREE ACCESS TO YOUTUBE TRAINING - TUBE PLAYBOOK 38

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40 Thank you. Let s connect again soon!" Web: sara@socialmediarocketeer.com FB: 40