PASSWORKS. 17 th JUNE 2015

Transcription

1 PASSWORKS 17 th JUNE 2015

2 PASSWORKS MOBILE MARKETING Passworks Vision ENGAGE WITH CONSUMER IN REAL TIME BASED ON THEIR LOCATION

3 TECHNOLOGIES WE USE Our products MOBILE MARKETING PASSES PLATFORM BEACON MANAGEMENT PLATFORM

4 MOBILE MARKETING FOR MOBILE WALLETS Passbook Passes Platform CREATE DIGITAL CONTENT FOR MOBILE WALLETS, SUCH AS APPLE PASSBOOK, GOOGLE WALLET, AMONG OTHERS WALLETS

5 WHAT IS PASSWORKS What we do Using Passworks web-based platform or API, brands can easily create a pass and, at the same time, manage and distribute a marketing campaign. Mobile passes can assume different shapes according to the business and the purpose of communication. MEMBERSHIP CARD BOARDING PASS COUPON EVENT TICKET STORE CARD

6 WHAT IS PASSWORKS How does it works ALWAYS PRESENT REAL TIME UPDATES LOCATION AWARENESS PUSH NOTIFICATIONS BEACONS INTEGRATION GREAT BENEFITS

7 NEWSPAPER MOBILE SUBSCRIPTION CARD Membership card THE BRAND CREATES A MOBILE SUBSCRIPTION CARD FOR THEIR SUBSCRIBED USERS For subscribed users the brand can create a Mobile Subscription Card for the subscribers to get their newspaper easily without carrying a plastic card. It is less time-consuming and a more innovative experience, which appeals to consumers: Maintains a relevant and long-lasting relationship; Premium service for subscribers; Promotes customer retention through updates with push notifications.

8 NEWSPAPER PROMOTIONAL COUPON Coupon THE BRAND CREATES A COUPON TO INCREASE THE NUMBER OF SUBSCRIPTIONS The brand creates a digital coupon to increase sales on both online and offline. Users who download the pass and redeem it on the brand s stores, can subscribe using that promotion. Opens a 1:1 communication channel with the user; Promotes customer retention through updates with push notifications; Increase share of mind.

9 PREMIUM DYNAMIC CONTENT Communication Card A DIGITAL PASS THAT MERGES THE PRINTED WITH THE DIGITAL NEWSPAPER TO ACQUIRE NEW SUBSCRIBERS The brand creates a QR Code to update news pieces on the printed newspaper. That QR Code links to a Passbook Pass for the users to read all the content regarding that news and to receive a push notification regarding updates: Maintains a relevant and long-lasting relationship with the customer; Acquires new subscribers; Promotes customer retention through updates with push notifications; Merges the printed with the online newspaper; Increase share of mind.

10 DYNAMIC ADVERSTISING Communication Card THE BRAND CREATES A COUPON ASSOCIATED TO THE PRODUCT ON A MAGAZINE AD A brand can communicate a specific product on a magazine with a QR Code that links to a coupon pass. Once the user scans the code with the smartphone, it downloads a pass which is a coupon to buy that product with a special discount. Maintains a relevant and long-lasting relationship with the customer; Promotes customer retention through updates with push notifications; Increase share of mind.

11 PRESS EVENTS CARDS Event card THE BRAND CREATES PERSONALIZED PASSES WITH PUSH NOTIFICATIONS The brand can create a digital pass that acts as a badge through which can send push notifications to the consumers throughout the event letting them know the event s agenda: Creates a premium experience; Promotes customer engagement through updates with push notifications.

12 PROXIMITY CUSTOMER EXPERIENCE Beacon Management Platform MANAGE BEACONS AND RELEVANT CONTENT TO OFFER YOUR CUSTOMERS A MORE PERSONAL IN-STORE EXPERIENCE WHILST GETTING TO KNOW BETTER YOUR CONSUMER BEHAVIOUR.

13 WHAT IS IT AND HOW IT WORKS Beacons A beacon is a Low Energy Bluetooth device that works as a lighthouse, transmitting a signal directly to consumers smartphones. The Beacon sends a signal The smartphone detects the Beacon and checks with the cloud if there are actions associated to the beacon. The cloud reports back the smartphone all the events associated to the beacon, considering the brand s previous instructions through the platform.

14 WHAT PASSWORKS BEACONS IS Benefits ü New personalized communication channel to send in-store content, such as coupons or promotions; ü Analyse and manage, in order to better understand in-store consumer habits and behaviour; ü Enhance consumer experience through the delivery of relevant content; ü Understand the store s hot and cold areas; ü Innovative tool for consumer engagement.

15 MOBILE MARKETING FOR MOBILE WALLETS Passbook Passes Platform THANK YOU Francisco Belo: Luis Mendes: