Wi-Fi: MIL_Guest Password: Volkswag3n. Gregg Burkhalter Digital Marketing Consultant

Transcription

1 Wi-Fi: MIL_Guest Password: Volkswag3n Gregg Burkhalter Digital Marketing Consultant

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3 Photo courtesy of The Washington Post MOBILE MARKETING History of the Cell Phone In 1973, ArrayComm CEO, Martin Cooper, made the first public cell phone call. The call was made on the Motorolla DynaTAC. In the photograph on the left, he is holding the prototype.

4 Photo courtesy of The Washington Post MOBILE MARKETING History of the Cell Phone Motorolla introduced the MicroTAC in 1989 with a collapsible antenna and flip to open and close. This is considered the first truly portable cell phone and it started the craze.

5 History of the Smartphone IBM s Simon Personal Communicator is considered the first smartphone. It hit the market in August 1994 and cost $1100 (or $900 with 2 yr. contract.) For fun, here s the manual:

6 History of the Smartphone In 2007, Steve Jobs introduced the iphone.

7 Just three years later Steve Jobs introduced the ipad.

8 Smartphone (Cell Phone) Statistics 90% of American adults own a cell phone. 80% of internet users own a smartphone. 46% of smartphone owners say they couldn t live without their smartphone. 13% of U.S. adults with an annual household income of less than $30,000 are smartphone dependent for connection to the internet.

9 Smartphone (Cell Phone) Statistics There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. 70% of all mobile searches result in action within 1 hour. It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone.

10 Smartphone (Cell Phone) Statistics 67% of cell phone owners find themselves checking their phone for messages, alerts, or calls even when they don t notice their phone ringing or vibrating. 44% of cell owners sleep with their phone next to their bed because they want to make sure they didn t miss any calls, texts, or other updates during the night.

11 The Top Smartphone Systems Android Windows Apple ios

12 Phantom Pocket Vibration Syndrome Phantom Ringing / Ringxiety The sensation and false belief that one's mobile phone is vibrating or ringing, when in fact the telephone is not doing so. In a 2012 study done on college undergrads, 90% said they felt phantom vibrations.

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14 Is Your Website Mobile-Friendly? In 2007, Steve Jobs introduced the iphone.

15 Not Mobile-Friendly? Correct Now! In 2007, Steve Jobs introduced the iphone.

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17 Google Mobile Search Results In 2007, Steve Jobs introduced the iphone.

18 This started an explosion!

19 Mobile Search Statistics 60% of all searches are on a mobile device. Most searches on a mobile device occur between 8:00 PM and midnight. The number of searches doubles during the consumer s off/non-work days. The biggest growth is in Voice Search where phrases are spoken into the mobile device.

20 Are Your s Mobile-Friendly? In 2007, Steve Jobs introduced the iphone.

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22 Social Media Mobile Statistics Facebook has 745 million daily mobile users. 75% of all daily Pinterest traffic is mobile. 80% of Twitter active users are using mobile. Over 50% of LinkedIn s traffic is from mobile. Instagram s functionality is mobile based. 50% of YouTube views are on mobile device. Posts with images get best response so make sure your images are mobile-friendly.

23 GOOGLE Pay-Per-Click In 2007, Steve Jobs introduced the iphone.

24 QR (Quick Response) Code In 2007, Steve Jobs introduced the iphone.

25 SMS (Short Message Service)

26 SMS (Short Message Service) Text message sent to/from a mobile phone. Permission based, subscriber must request. Message usually contains a Call To Action. SMS messages can be personally tailored. An opt out option must be in each text. Subscriber can reply/ respond to the text. Simple cell phones can receive SMS texts.

27 SMS (Short Message Service)

28 MMS (Multimedia Messaging Serv.) Works in conjunction with SMS (Short Message Service) to deliver multimedia content directly to the consumer s phone. Message can include an image, slideshow, short video, etc. If customer s phone is not MMS capable, a link is sent instead to a webpage where the customer can view content in their browser.

29 MMS (Multimedia Messaging Serv.) Mobile coupons get 10 times the redemption.rate of traditional coupons.

30 Mobile App Based Marketing Takes time/effort and $$ from marketer. Research which mobile devices your customers use to view your website. The customer is key to your app s success. Market your app s availability via your website and all your social media channels. 85% of users prefer to use the mobile apps rather than the desktop versions.

31 In 2007, Steve Jobs introduced the iphone.

32 Location Based App Marketing Integrates mobile advertising with locationbased services. The app allows pinpointing of the customer s location to provide location-specific. advertisements on their mobile device. There are two types of location-based services, Push and Pull.

33 Location Based App Marketing Push means the customers has opted in on receiving the information so the message is pushed to them. Pull means the customer is pulled to the message by a mobile search for a business in his or her current vicinity. Both allow very targeted marketing efforts.

34 Wearable Technology

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37 The Internet Of Things The Internet of Things (IoT) is a scenario in which objects, animals or people are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction.

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39 Mobile Marketing Forecast Marketers spent $4.4 billion on mobile advertising in the U.S. in That figure doubled to $8.5 million in 2013; and that figure is projected to quadruple to $31.1 billion by Search advertising accounts for about half of the total dollars spent on mobile marketing.

40 Mobile

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42 Thanks For Coming Today!