How To Create A Customer Experience For Retail

Transcription

1 Webtrends for Retail Revolutionize Your Customers End-To-End Experiences Across Digital Channels solution brief JAN Webtrends, Inc.

2 Webtrends for Retail Revolutionize Your Customers End-To-End Experiences Across Digital Channels From acquisition to purchases to return visitors, and across all digital channels, Webtrends helps ecommerce marketers increase conversions, reduce abandonment, and deliver relevant and consistent customer experiences. Delivering the Goods to Your Online Shoppers When people interact with your brand online, you want to meet their expectations. Their experiences drive or take away from your online revenue, which is why customers are at the heart of effective ecommerce. Being customer-centric requires discipline and consistency throughout your marketing efforts, across all channels, and throughout the customer lifecycle from ad buying and search to website testing, personalization and retargeting. Optimizing Customer Experiences Webtrends increases conversions and order values, reduces abandonment, and delivers relevant experiences throughout the customer lifecycle and across every digital channel. Webtrends correlates and visualizes nuanced, in-session data across channels and properties, and reveals trends, individual behaviors, and customer flows as they appear. In this same moment, we score and segment data to provide the only true in-session scoring and targeting in the market. Webtrends tests content across and within segments to serve a personally optimized experience for each customer. WEBTRENDS SOLUTION BRIEF Webtrends, Inc. 2

3 The Webtrends approach combines advanced testing, targeting and segmenting technology with expert services teams in order to: 1. Attract quality prospects through strategic search and ad campaigns. 2. Measure online behavior by correlating disparate sets of data to gain immediate insight into your business. Identify key abandonment areas, pinpoint problems with customer flow, and discover real time shopping trends from the moment these behaviors emerge. 3. Test and optimize content to deliver excellent customer experiences with higher conversion rates. 4. Segment and score customers based on behaviors as they happen combined with historical online and offline data. 5. While the customer is in the act of shopping, you can target immediately relevant, personalized content to each online prospect, across properties, and based on in-the-moment behaviors and other customer data. Webtrends revolutionizes experiences across the customer lifecycle Search, Ads and Social Campaigns Analyze Test Segment Target WEBTRENDS EXPERTS Webtrends Experts Ensure Success Webtrends increases engagement and conversion at every digital touchpoint. Our innovative approach reaches across digital marketing disciplines to improve customer experience that increase purchases, order values, loyalty, and return visits. WEBTRENDS SOLUTION BRIEF Webtrends, Inc. 3

4 Optimization As It Happens: A Closer Look While you may already use historical or recent aggregated data to inform the content you display to individual site visitors, it is only Webtrends that leverages in-session behavioral and preference data to customize the in-the-moment customer experience. Pulling data from any analytics tool, Webtrends visualizes and acts on site activity to increase total cart items per purchase and the likelihood to convert. 1. Identifies online shopping trends as they emerge, in time to take action and impact the outcome. 2. Segments and qualifies shoppers based on: a. Their in-session shopping behaviors b. Where they came from (Facebook ad, campaign, organic search, etc.) c. Historical or offline actions stored in your CRM 3. Targets personalized offers and add-ons tailored to these behaviors, while your shopper is still on your site. This in-the-moment understanding and reaction to visitor behavior keeps prospects on your site, lifts their likelihood to convert, and increases the number of items they purchase at checkout. Targeting Within A Millisecond MEN S SHOES CUSTOMER Welcome back! A customer browsing men s shoes receives relevant offers and Shopping Cart 50% OFF experiences based on in-session and historical behaviors. This relevance spans FROM SUBJECT digital channels and buy now MensShoes@internet.com Discount Coupon From : Men s Shoes Subject : Men s Shoes Discount Coupon Date : February 10, 10:12 PM To : Customer the customer s lifecycle. WEBTRENDS SOLUTION BRIEF Webtrends, Inc. 4

5 The Webtrends Difference When you invest in Webtrends retail solutions, your retail site is powered by the best services in digital marketing. Our approach includes: 1. Proven expertise. With Webtrends expertise influencing the process, digital marketing makes sense again. Let our experience with the world s biggest brands help drive your business forward. Webtrends experts ensure your digital investments are directly, positively, and continuously increasing revenue across the customer lifecycle. 2. Radical innovation. Our insights into your customers dive deeper and span wider than any other solution, so you can take action and deliver relevance at every touch across the customer journey. Webtrends dramatically improves digital marketing results for many of the world s most admired and innovative companies. 3. Smartest sciences. Only Webtrends gives you a view into customer actions as they happen, and lets you target content that increases conversions and order values. Webtrends patented multi-variate testing technology ensures you know which content produces results, provides deep insights that inform your business, and continuously evolves your digital marketing. FEATURED CUSTOMERS WEBTRENDS SOLUTION BRIEF Webtrends, Inc. 5

6 Conclusion Powered both by technology and the largest team of digital marketing experts in the industry, only Webtrends combines in-the-moment insights with historical and offline data to provide the best possible experience for each customer and clear visualizations of these insights for your digital marketing team. Ready to increase online retail sales? Call your account manager, or visit: Call or us with your questions CONTACT North America Australia, Asia +61 (0) australasia@webtrends.com Europe, Middle East, Africa +44 (0) emea@webtrends.com For offices worldwide, visit: ABOUT WEBTRENDS INC. Inspiration drives us. Digital intelligence guides us. Innovation remains our goal as we help brands re-imagine digital marketing. Webtrends dramatically improves digital marketing results for many of the world s most admired and innovative companies. Our solutions have set a gold standard for innovation, performance and value since we helped establish the web analytics industry in Our diverse portfolio includes customer intelligence and behavioral segmentation, targeting + scoring, optimization + testing, mobile and social apps creation and Facebook Page management, professional consulting services, real-time web analytics, unified digital analytics across mobile, social and web and general digital marketing wizardry. Webtrends OPTIMIZE PLAYBOOK Webtrends, Inc. JAN 2013 WEBTRENDS SOLUTION BRIEF Webtrends, Inc.