CAMPAIGN TOOL KIT COMING SOON! FEBRUARY MARCH First Service Reminder

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1 CAMPAIGN TOOL KIT BY JANUARY 2016 Deliver creative, compelling, and relevant marketing campaigns each month to your current customers and prospects through voice, text, , and mail. Leverage this turn-key, multi-channel seasonal Campaign Tool Kit to drive additional traffic and revenue to your dealership. Visit our online order form at to get started today! First Service Reminder New Year s Resolution COMING SOON! Winter Event Did You Know? Winter Car Care FEBRUARY Increase Visit Frequency Leap Year MARCH Appointment Made Daylight Saving Time St. Patrick s Day Presidents Day Valentine s Day Did You Know? Battery Did You Know? Get Ready for Spring Break

2 PRODUCT SPOTLIGHT Drive Purchase Behavior by Exponentially Extending the Reach of Your Campaign E IN MOTION PLUS What is in Motion Plus? Take your conquest marketing to the next level! Leverage a low cost, multi-channel conquest approach that couples with social media advertising. Your dealership receives exponential opportunities to build brand awareness, engage with potential buyers, and drive business to your store. When consumers are targeted by social media advertising and marketing, they are 22% more likely to purchase. How Does in Motion Plus Work? in Motion Plus communicates with potential buyers in your ideal market area with a conquest piece, then retargets these buyers through social media advertising to BENEFITS OF E IN MOTION PLUS Lower Conquest Marketing Budget Increase ROI Develop Brand Awareness Save Time and Resources We ve seen Facebook advertisements return three to five times their investment and these numbers increase dramatically when paired with a coordinated campaign. Find your ideal, in-market buyers and influence them to visit your dealership for their vehicle needs with a proven multi-channel conquest strategy. Sign up for in Motion Plus today! drive increased response rates. Enroll now and get started today!

3 SEASONAL DIRECT Now is the perfect time to start planning your direct mail marketing strategy. Your dealership can drive additional sales and service traffic, and increase revenue by delivering powerful and targeted Direct Mail messaging. Check out OneCommand s Seasonal Direct Mail. You can customize each piece with your own offers, incentives, and messaging. Plus, each piece is personalized with specifics about your dealership. So, what are you waiting for? Start planning your Direct Mail campaign today. To get started, please contact us at

4 FIRST SERVICE REMINDER Hi, this is [Name], the [Title] at [Dealership]. As part of our Customer Care Program, I would like to remind you of your vehicle s first recommended scheduled maintenance. [OEM] recommends having your vehicle serviced according to its routine maintenance schedule, which is specific for your vehicle and can be found in your owner s manual. If you have any questions regarding your vehicle s maintenance, our phone number is [Phone]. For your convenience, our service hours are [Service Hours of Operation]. Have a great day. Please contact our Client Support Team for a list of approved scripts. E Get Vehicle Service Facts Now

5 NEW YEAR S RESOLUTION Hello. I m [Name], the [Title] at [Dealership]. The National Safety Commission advises changing your vehicle s oil, as well as checking your vehicle s tire tread, fluid levels, battery, and wiper blades to ensure it is in top-running condition. This helpful automotive tip was brought to you by [Dealership] and our phone number is [Phone]. Again, this is [Name], and I hope you have a great year. National Safety Commission Tip: Check oil, tires, battery & fluids. [Insert Dealership Name] [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 157 E Shape Up Your Vehicle in 2016

6 WINTER EVENT Hello, this is [Name], calling from [Dealership] with an interesting fact about the winter season. The largest snowfall ever recorded in the United States was 95 feet in one year at the Mount Baker Ski Area! This snowy fact was brought to you by [Dealership] and our phone number is [Phone]. Again, this is [Name]. Have a great day. Largest snowfall ever in US: 95 feet! This snowy fact brought to you by [Insert Dealership Name] [Insert Phone Number] STOP to Cancel, Msg&Data Rates May Apply. Character Count: 160 E Our Winter Event Is On Now!

7 DID YOU KNOW? WINTER CAR CARE Hello, this is [Name], the [Title] at [Dealership] with a helpful automotive tip. The Car Care Council recommends checking your tire pressure weekly during the winter. Furthermore, tire tread should be checked periodically through the season and winter tires are recommended for inclement weather. This winter weather car care tip was brought to you by [Dealership]. If you have any questions, our phone number is [Phone]. Have a safe winter! [Insert Dealership Name] Tip: Check wipers, tires, and heating system during winter months.?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 159 E Don t Miss These Vehicle Tips