360 SALES AND SERVICE MARKETING PROGRAM

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1 360 SALES AND SERVICE MARKETING PROGRAM

2 MARKETING SERVICES CLIENT MANAGEMENT SERVICES ON-SITE TRAINING DATA MANAGEMENT SERVICES VEHICLE EXCHANGE SOFTWARE A dedicated Client Services Team to handle 100% of the 360 Process, delivering your Strategic Marketing Plan, Monthly Campaigns and Reporting Acquisition, aggregation, and management of customer and prospect data in your market which includes data hygiene, NCOA, and refresh services Performance Consultants provide on-site training and consulting to insure all programs are being implemented effectively using proven best practices Equity mining software that automates and integrates marketing messages for both mail and PERFECT PROSPECT TECHNOLOGYTM TARGETED SEARCH MARKETING (SEM) TARGETED ONLINE REPUTATION MANAGEMENT SALES MERCHANDISING CREATIVE SERVICES Proprietary Perfect Prospect Technology identifies prospects with the highest statistical probability of buying or servicing today Design and deployment of promotional and offer-based variable s that will compliment your dealership s monthly marketing campaigns A sales merchandising package accompanies your current marketing campaign providing consumers with integrated credible, professional messaging Targeted Search Engine Marketing to help drive traffic using technology that targets the best performing keywords in you dealer s market Business Rater Automotive is an online reputation management platform that promotes 5-star customer service and supports a positive online reputation Award-winning creative designs across all mediums that meet OEM pre-approval and co-op requirements CAMPAIGN CONVERSION SITES TARGETED MAIL SALES-IN-SERVICE PROGRAM TOLL-FREE TRACKING NUMBERS A fully managed website that includes offers for sales, service, parts, finance, and a fully integrated lead management system The Vehicle Exchange Program will help your dealership sell additional vehicles each month out of your service department Targeted direct mail campaigns that meet OEM and co-op requirements (as applicable) providing your dealership with perfect prospects Toll-free 800 numbers to record and track all inbound phone calls that are generated by your marketing campaigns

3 360 SALES AND SERVICE The Team Velocity 360 Sales and Service Marketing Program is proven to help dealers build an active, loyal and frequent base of customers. FINANCIAL DMS POLK OWNERSHIP THE PERFECT PROSPECT VIO DEMOGRAPHIC GEOGRAPHY ACTIVITY EQUITY STATISTICALLY MOST LIKELY TO PURCHASE OR SERVICE OEM Our Proprietary Perfect Prospect Technology TM identifies in-market prospects that have the highest statistical probability of buying and servicing with your dealership. Our technology combines data from your dealership s DMS, R.L. Polk and a variety of other databases to identify the prospects that generate the highest lifetime value for your dealership.. Nightly Updates. 4-year NCOA. Address Refresh. Ownership Verification. Vehicles in Operation (VIO). USPS Delivery Rate (97%). Current Customers. Same Brand Prospects. Competitors Customers. Local Service Customers. Top Trade Prospects. Off-Lease Prospects. New Start Prospects

4 ATTRACT Market Motivators RETAIN Measure SALES AND SERVICE MARKETING PROGRAM Message SELL Mediums SERVICE THE PERFECT STRATEGY Dealerships are implementing our 360 strategy to attract, sell, service and retain more customers by using integrated marketing campaigns that combine the power of websites, smart phones, , direct mail, banner ads and point of sale merchandising. A customized message is delivered to each customer based on the vehicle they drive, where they are in the ownership cycle and how active they are with the dealership.

5 THE PERFECT CAMPAIGN Team Velocity Marketing has delivered some of the most successful integrated marketing campaigns for every brand in the industry. Fully integrated across multiple mediums, our campaigns will provide your dealership with a higher response rate, and greater return on investment.

6 Team Velocity Marketing provides automotive companies across the U.S. with our 360 Sales and Service Marketing Program. We are exclusively devoted to the automotive industry and provide a broad range of integrated marketing services for new and used vehicle sales and service. In addition to our creative solutions, our market research and data analysis is unrivaled in the industry. Over the last 20 years our team has founded some of the most successful marketing and training companies in the industry. We have worked with 75% of the top 100 dealers and 18 manufacturers in the U.S. and globally. Contact us now to put our experience to work for your dealership. TeamVelocityMarketing.com ( FAX )