Company Category S2S Description

Transcription

1 LIVERAMP INTEGRATIONS Company Category S2S Description 24/7, Video 24/7 creates the technology tools for business advantage in the digital age, offering clients powerful and streamlined marketing solutions in a complex digital industry. Accuen Adap.tv Adobe Accuen is a digital media execution platform that provides holistic data management, audience modeling, and inventory procurement. Video Adap.tv, a division of AOL Networks, is transforming the way video advertising is bought and sold. Our video intelligence platform, Pathway, helps many of the world's largest brands, agencies, publishers and ad networks intelligently, effectively and safely plan, buy and measure billions of video ad trades programmatically every month across web, linear TV and mobile video. DMP Adobe AudienceManager is a data management platform that consolidates audience information from all available sources. It identifies, quantifies, and optimizes high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms.

2 Adometry Measurement Adometry Attribute provides deep insights that guide and improve the overall performance, and incremental ROI of cross-channel marketing campaigns. AdRoll Aggregate Knowledge AdRoll is a full-service display platform that provides retargeting, analytics, optimization, and enterprise solutions for advertisers. DMP, Measurement The AK Intelligence Platform is a data management solution that combines both media and audience data, enabling marketers to most effectively allocate media dollars, resulting in increased reach and higher sales. AOL, Video, Mobile AOL Advertising provides advertisers, agencies, and publishers with comprehensive and efficient online advertising tools. AppNexus AppNexus Arcametrics AppNexus provides an open and customizable advertising technology platform to serve buyers and sellers of online advertising AppNexus provides an open and customizable advertising technology platform to serve buyers and sellers of online advertising Measurement Arcametrics provides custom lookalike and branded category audiences to online advertisers, advertising agencies, and lead gen companies. We enable advertisers to improve display and video campaign performance by targeting highly

3 Bizo BlueKai Brand.net optimized prospect audiences that mirror existing customer or converters. Bizo's platform offers data management and targeting capabilities which enable B2B marketers to reach audiences through online display. DMP BlueKai is a data management platform, data exchange, and analytics system that allows 1st and 3rd party data providers to utilize their data effectively online. Brand.net, a Valassis Digital company, is a leading ad network that uses precise targeting technology to deliver probability over possibility and action over exposure. BrightRoll, Video BrightRoll offers innovative video advertising solutions including proprietary ad serving and optimization, advanced audience targeting, standard-setting ad units and transparent reporting to reach audiences across web, mobile and connected TV Chango Chango is a technology media company in the field of data-driven and programmatic digital advertising, specializing in search retargeting and programmatic marketing. Collective Collective specializes in delivering multiscreen solutions to advertisers and publishers.

4 comscore Measurement comscore is a leading internet technology company that measures what people do as they navigate the digital world - and turns that information into insights and actions for our clients to maximize the value of their digital investments. Connexity Connexity is an integrated digital advertising company focused on optimized audience buying and selling through its proprietary, streaming, end-to-end solution. Connexity Audience Discovery extracts relevant connections, interests & consumer intent using multi-graph analysis, seeded with advertiser and publisher 1st party data. Convertro Core Audience Measurement DMP Convertro provides leading brands and agencies with a marketing optimization platform and results engine that tracks and calculates the ROI of every marketing touchpoint across all media, including online, broadcast television, radio, call center, print, direct mail, and more. Core Audience is a software as a service (SaaS) company that powers audience-based marketing across bought, earned and owned media. DataXu, DMP The DataXu platform enables marketers to understand and engage customers in the digital space through optimization of marketing investments across all channels.

5 DG Mind Digilant DoubleClick Bid Manager Dstillery exelate DG is a leading ad management and distribution platform, is uniquely positioned to help clients win through powerful technology, stellar services and the delivery of innovative and effective multiscreen advertising. Digilant strives to help brands execute better advertising through good customer insight tools. DoubleClick's bid manager is fully integrated with DoubleClick Digital Marketing and designed to deliver targeted display buying Dstillery develops targeting technology that finds prospects most likely to engage with a given brand and shows ads only to those customers. DMP exelate is a data company that powers digital marketing decisions for marketers, agencies, platforms, publishers, and data providers. Exponential ForeSee Measurement Exponential Interactive is a global provider of advertising intelligence and digital media solutions to brand advertisers. ForeSee is a customer experience analytics company that uses a trusted technology and the proven ForeSee CXA methodology to measure satisfaction and deliver insights that help companies achieve maximum business impact.

6 Google AdWords, Search Google Adwords is an advertising solution that delivers text-based ads in accordance with search queries on Google. Google Display Network Huddled Masses Invite Jumptap Krux Digital Lotame Marin Software Google Display Network allows marketers to embed relevant ads on websites. Huddled Masses offers organizations and agencies access to media buying technology and expertise. Invite is a high impact demandside platform that enables advertisers, agencies and agency trading desks to use real-time bidding to buy and optimize online media., Mobile Jumptap, Inc. is a unified audience platform, taking a programmatic and mobile-first approach to reaching audiences across screens. DMP Krux's cloud-based infrastructure helps websites protect, manage, and monetize data across all digital screens and sources. DMP Lotame empowers innovative publishers, agencies, and brands to unlock the full value of their audience data with a unifying data management platform, Crowd Control. Search Marin Software provides a leading Revenue Acquisition Management platform used by advertisers and agencies to manage more than $5 billion in annualized ad spend. Offering an integrated platform for

7 search, display, social, and mobile marketing, Marin helps advertisers and brands improve financial performance, save time, and make better decisions. Martini Math, Video Martini is the digital media and content platform for engaging the audience with the most money and influence online. With more than 1,000 publishers organized across multiple lifestyle and business verticals, Martini has helped the world s leading brands reach over 125 million consumers across the globe that invest in their passions at work and play. Math's TerminalOne Marketing Operating System allows agencies and advertisers to plan, execute, optimize, and analyze marketing programs across the digital landscape. Moat mythings Measurement Moat Analytics is a proprietary solution for advertisers and publishers to measure ad effectiveness and content engagement that exposes a new lens of attention measures that move beyond traditional digital metrics. mythings is a global leader in conversion-driven, personalized display advertising solutions, driving incremental sales at scale for top online retailers. The company delivers performance through specialized data-driven display technology centered on conversion prediction machine-learning algorithms.

8 npario RadiumOne Rakuten forge Resonate Networks ReTargeter rightaction Rocket Fuel DMP npario delivers a consumer intelligence platform that enable brands to combine channels of information to segment consumers, understand consumer behavior, commercial intent, and drive customer acquisition, retention and engagement., Mobile RadiumOne is an online advertising company offering a unique combination of programmatic buying, proprietary data, patent-pending intelligence algorithms, and multichannel capabilities. Rakuten Forge's ad platform serves up personalized shopping experiences and allows marketers the ability to measure consumer engagement and site conversions. Resonate applies a Big Data model to develop an understanding of consumer values, attitudes, and beliefs. ReTargeter provides display retargeting solutions to serve ads to the most relevant audiences., Video, Mobile rightaction gives marketers the tools necessary to find effective media, leverage their data, and understand the user in a human way. Rocket Fuel is a artificial intelligence advertising solution that transform digital media buys into self-optimizing engines that learn and adapt in real time from awareness to sale.

9 Specific Steelhouse Tapad The Trade Desk Specific is a media platform company that enables brands to connect with consumers across formats and screens. SteelHouse Retargeting combines a leading targeting system with a powerful ad creation technology that serves visually stunning ads across all channels., Measurement Tapad Inc., is a marketing technology firm renowned for its breakthrough, unified, cross-device advertising solutions. The company offers the largest in-market opportunity for advertisers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. The Trade Desk platform powers buyers, providing better tools to manage display, social and video advertising campaigns. Tremor Video Video Tremor Video is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets, and connected TVs.

10 Tribal Fusion Triggit TubeMogul Turn Twitter Tribal Fusion combines a premium publisher network, online ad technology, and integrated audience data on a single platform to deliver customer insights, targeting, and creative solutions to help brands reach and engage their online audiences. Triggit enables advertisers and agencies to build, run, measure, and optimize retargeting-driven display campaigns from a single platform. Video TubeMogul is a video marketing company built for branding. By integrating real-time media buying, ad serving, targeting, optimization and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent by brand marketers., DMP Turn delivers software that simplifies data management and executes realtime bidding to improve the performance of advertising initiatives. Twitter s tailored audiences product enables advertisers to define their own groups of existing and target customers and connect with them on Twitter. In doing so, the advertiser can reach users who have shown interest in their brand or their category, and drive increase return on marketing investment.

11 Visual IQ Videology X+1 Xaxis Yellowhammer Group YuMe Measurement, Video, Mobile Visual IQ is a cross-channel marketing attribution software company with a suite of hosted software products. The Videology Addressable Audience Platform is a video advertising technology that works across all video screens to connect brands with those consumers they most want to reach., DMP The [x+1] Origin platform offers integrated and open software for data-driven digital marketing. Xaxis connects advertisers and audience through audience modeling to drive real, attributable results. Yellowhammer Group is a Demand-Side Platform and Ad Serving Service Provider that delivers display solutions for both brands and agencies. Video YuMe is a digital video advertising solution provider that drives brand results and digital media revenue.