Base Core PLUS Elite PLUS $950/mo $1,550/mo $2,350/mo

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1 Dealer.com Websites Dealer.com helps Volkswagen dealers succeed by connecting automotive s top inventory and website technologies, configuring them for optimal shopper engagement, and backing them with strategic partnerships and comprehensive support. Base Core PLUS Elite PLUS $950/mo $1,550/mo $2,350/mo Seamless Website * CarFinder epricer Six Call Tracking Lines Mobile Lot Capture ControlCenter Composer PageBuilder SpecialsBuilder Pro Dedicated Digital Advisor Incentives Page 24/7 Support Analytics XTime Integration CarFlix Inventory Videos Custom Video Uploads/Video SEO Base Inventory Lifecycles Inventory Exports 3 3 Incentives Manager

2 MyCars Digital Retailing Plus Trade Reserve It Now Spanish SmartSite Volkswagen Digital Consultant (VDC) *Note: Excludes A/B Testing and Heat Mapping. Feature Descriptions Seamless Websites Seamless Websites provide a tailored, device-specific experience. Rather than simply a scaled down version of a desktop site, Seamless sites deliver optimal depth and detail through every individual device experience from homepage to vehicle listings and details pages resulting in intuitive efficiency, complete brand continuity, and greater engagement and conversion potential. CarFinder CarFinder Automated Inventory Alerts allow customers to tell you what type of vehicle they are looking for, and sends personalized s when their vehicle of interest arrives on your lot. epricer epricer is a lead generator on your website that alerts shoppers to a special price on specific vehicles once they submit an epricer lead form. ControlCenter Log in once, and run the show. ControlCenter anchors your dealership s marketing and operations through an intuitive interface, program-wide analytics and robust training resources. Composer Seamless Composer is an intuitive, what-you-see-is-what-you-get website editor. Every device experience is manageable and configurable within one Composer interface, offering you centralized control and customization. PageBuilder Intuitively add, configure, and manage pages and page components within Composer for automatic synchronization across every device, or make adjustments or additions to mobile or desktop experiences separately for total control. SpecialsBuilder Pro Generate more leads for all your profit centers with SpecialsBuilder Pro, a tool in ControlCenter that creates customized specials for your dealership.

3 Six Call Tracking Lines Track every call with toll-free call tracking numbers for both mobile and desktop. Calls are logged in ControlCenter. Mobile Lot Capture Upload vehicles to your site, effectively and immediately. Once new vehicles hit your lot, Mobile Lot Capture makes it possible to VIN-scan them from your smartphone, and ensures flawless photos through the intuitive Custom Shot Profiles tool. The combination delivers complete consistency and efficient merchandising of every vehicle. Dedicated Digital Advisor Proactive partners in your success, Digital Advisors proactively guide the Dealer.com experience. Over the life of your Dealer.com partnership, they ll consistently work to understand your goals and suggest effective courses of action to map them to our technologies, services, and resources. 24/7 Support Dealer Support technicians set the industry standard for 24/7 technical help. They work down the hall from the people who build Dealer.com s products, partner closely with Digital Advisors, and receive continuous training. If you need help immediately, there s no better prepared resource, and most issues are resolved in one call, while you re on the phone. Analytics ControlCenter s analytics measure every aspect of your digital program, from 30,000 feet to the ground level. Customizable dashboards offer single-point or group-wide analytics and measure everything from high-level campaign impact to the performance of every individual tool. Plus, results are custom-tailored for both your own specific goals as well as overall industry benchmarks. XTime Integration Boost service revenue with seamless integration. CarFlix HumanVoice Inventory Videos Automatically create a professional-quality video for every vehicle in inventory. Custom Video Uploads Enhance your brand and feature every profit center with unlimited custom video uploads to your website. Base Inventory Lifecycles Inventory Lifecycles displays long-term marketing and profit outlook for every vehicle in your inventory. Configurable publishing and pricing rules facilitate total merchandising control. Inventory Exports Syndicate your inventory to unlimited third parties, automatically. Incentives Manager Incentives Manager automatically and accurately distributes OEM and dealership incentives across

4 every critical webpage. Incentives can be adjusted and integrated with inventory pricing and a payment calculator. MyCars Proven to reduce vehicle time on lot by seven days, MyCars is a convenient tool at the top of your dealership website that fosters continuous shopper engagement by providing a shortlist of recently viewed cars and the opportunity to save them and sign up for alerts. Digital Retailing Suite As car shoppers expectations increase, and buying behaviors begin to migrate online, Dealer.com Seamless websites featuring Digital Retailing tools from Dealertrack give you the ability to drive highvalue leads from low-funnel shoppers. These website tools are designed to complement your website experience by driving the purchase process forward and providing your online shoppers with the ability to instantly calculate an accurate first pencil payment and trade-in offers. Digital Retailing includes: PaymentDriver, FinanceDriver and TradeDriver. Reserve It Now The Reserve It Now shopping tool gives your customers the ability to hold a vehicle in inventory through a configurable one-time deposit amount. Accessible from desktop, tablet, or mobile devices, it allows customers to begin the vehicle purchase process remotely, creating low-funnel engagement that transforms shoppers into buyers 24/7. Spanish SmartSite Spanish and English SmartSite can both be edited from within the same ControlCenter. Radio buttons in the SmartSite editor allow dealers to select a language. The original default site content is displayed in both English and Spanish, including copy, forms, navigation items, and default feature widgets. Dealer content must be provided and populated in both languages using ControlCenter. On demand translation of additional content including inventory is not included in this product. A-la-carte Upgrades Call Tracking From $79/mo Track every call. Call Tracking captures information from inbound phone calls including the caller's name, address and phone number, plus the advertisement (campaign) to which the caller is responding. Includes call recording. Craigslist Template Generator. $49/mo Automatically export your inventory to Craigslist with fully consistent pricing and branding as well as adjustable templates. CarFlix HumanVoice Inventory Videos Automatically create a professional-quality video for every vehicle in inventory. $249/mo

5 Custom Header $249 Present a consistent identity across the top of every page on your website. Custom Headers provide a highly visible space to display dealership logos. Custom Header Requirements: Graphic files of dealership logos are the responsibility of the dealer to provide in one of the following formats:.eps,.ai or.psd files for optimum quality, but will accept.jpg and.gif files. Custom Inventory Integration $500 Dealer.com has an extensive list of inventory integrations already setup with third party providers. In the event a dealer feed is not integrated with the Dealer.com inventory management system, a custom integration is required. Dealer.com Search $699/mo The Dealer.com Search Package offers the strategic website optimization and new content generation needed for foundational success. The Search Package includes: Keyword/Geo/Competitive Research Tracked Keywords Initial Website Optimization Google and Bing Webmaster Tools Verification Forensic SEO Model Specific Landing Pages Link/Citation Building On-site blog and Blog Posts Google+ Local Page Optimization Implementation of Schema mark-up Dealer.com Managed SEO $500/mo Our team of SEO experts continuously align your site with the ever-changing search engines, ensuring optimum online visibility. As part of Google s SMB Premier Partnership program, the team stays on top of every search trend and produces detailed reports for every campaign. All you need to do is enjoy the results of increased traffic to your site. Dealer.com Managed Social $789/mo Dedicated social professionals combine creative content with community management for a complete social presence. Campaigns consistently align with your overall digital strategy and brand guidelines, and encompass a complete range of services including: Profile optimization on Facebook, Google+, and Twitter Monthly strategy and performance call OEM/brand, and local/dealership-specific posts on every major network Social comment and review monitoring and moderating Reporting showing engagement metrics, post details

6 Dealer.com Managed Content & Creative $899/mo Standout creative drives successful campaigns. Dealer.com s dedicated professional designers meticulously follow your campaign strategy and goals to create compelling website content including homepage slideshows, campaign landing pages, and other strategic creative. Because they re dedicated to automotive, and partner closely with your Digital Advisor, these Content and Creative specialists ensure all campaigns are developed according to your specific dealership, group, and OEM identity. Dealer.com Premium SEO $1,599/mo One of automotive s deepest and broadest SEO organizations power Premium SEO. Our interdisciplinary strategists, analysts, program managers and copywriters work together on the industry s leading digital platform to ensure the highest possible level of organic search engine visibility and lead flow. Dealer.com Managed Services $2,799/mo Managed Services ensure successful digital campaigns through integrated digital content coordination, execution, and management. Professional specialists integrate every major digital discipline. Progress can be viewed anytime within ControlCenter, and overall results are summarized in detailed reports and monthly calls. Managed Services includes: Premium SEO, Managed Content and Creative, and Managed Social. FinanceDriver $199/mo FinanceDriver is a secure online credit application that makes it easy to gather consumer data from any page on your website, from s, or other online marketing campaigns. You can offer a short form inquiry to pre-qualify consumers based on your dealership s finance criteria, or allow consumers to complete a full online credit application. PaymentDriver $199/mo PaymentDriver helps your website shoppers generate accurate monthly vehicle payment estimates using a dealer-controlled calculator. It delivers side-by-side vehicle loan and lease payment calculations that consider real APR, residual value, rebates and incentives for VIN-specific new and used vehicles. You can even include the appropriate reserve and rate mark-ups in the monthly payment, as well as shoppers down payment amount, term and estimated trade-in value. TradeDriver $399/mo TradeDriver provides shoppers with realistic trade-in offers right on your dealership s website. Using model-specific price adjustment controls, you can attract the most desired vehicles and help drive more trade-in ready shoppers from your website to your showroom.

7 Digital Retailing Plus Trade $699/mo Dealer.com Seamless websites featuring Digital Retailing tools from Dealertrack drive shoppers down the path to purchase, increasing their engagement, and creating stronger leads that result in more sales. Digital Retailing consists of three connected tools that help shoppers calculate payment scenarios, estimate trade-in value, and apply for credit all from the vehicle detail page. Digital Retailing Plus Includes PaymentDriver and FinanceDriver. $299/mo Additional Domains and Domain Management $3 per domain/mo Include additional web domains for your business and choose whether or not to host . Dealer.com will administer the registration process, link the domains with the dealer websites as requested and facilitate ongoing renewal management on a domain-by-domain basis. Export New and Used Inventory (single provider) $49/mo Export of new, used, and/or fleet inventory to third party providers to support the needs of the dealership website. Additional exports can be set up through support and arrange to include a single inventory type (new, used, or fleet) or a combination thereof. Dealers who wish to export to multiple providers may choose to elect the unlimited export. Export New and Used Inventory (unlimited) $199/mo Export of new, used, and/or fleet inventory to third party providers to support the needs of the dealership website. Additional exports can be set up through support. Export Custom Set up (New Provider) $500 one time setup Syndicate your inventory around the web to third party sites and services using Automated Inventory Marketing. Export vehicle data, photos, and pricing to maximize retail exposure across a network of over 60 providers including AutoTrader, Cars.com, and CarFax. Custom exports to a new provider can also be built. Group Splash Page $199/mo Group Splash Pages are designed to link users to all affiliated groups sites. Splash pages do not have interior pages to navigate through like group sites. Incentives Manager $99/mo

8 Incentives Manager automatically and accurately distributes OEM and dealership incentives across every critical webpage. Incentives can be adjusted and integrated with inventory pricing and a payment calculator. Instant Listing Integration for ebay $79/mo The tool allows the dealer to post vehicles directly to ebay from ControlCenter, removing the need to copy and paste information into ebay. The auction is also professionally formatted with customizable templates. Integration with Sister Tech $99/mo Integration with SisterTech allows a dealer to display their videos on a Dealer.com website. Integration with Unity MediaWorks $99/mo Integration with Unity Media Works(R) allows a dealer to display their videos on a Dealer.com website. Inventory Merchandising Package $399/mo The Dealer.com Inventory Merchandising Package uses the industry s most powerful automation to ensure profitable merchandising strategy and accurate, instant vehicle marketing on your site and throughout the web. The Inventory Merchandising Package includes: Advanced Lifecycles, Photo Overlays, Unlimited Exports, Mobile Lot Capture (with Mobile VIN Scan), Instant Listing Integration with ebay, Template Generator for Craigslist, Window Stickers, and Contact Manager with Third Party Integration. This is an add-on package that requires concurrent enrollment with the Base, Core Plus Solution or Elite Plus Solution. LeadMachine From $179/mo LeadMachine tracks leads from every source, from exposure to closure. Dealers can build an automated sales process that assigns leads to individual sales reps, and manages and tracks every step to a sale. Available in 5-, 10- and 50-pack options. Loyalty Package $399/mo The Dealer.com Loyalty Package strengthens your relationships with customers through automated e- newsletters, service marketing reminders, and customer reviews of your dealership and vehicles. The Loyalty Package includes: NewsDriver, ServiceDriver, ReputationDriver and ReviewDriver. MyCars $249/mo A convenient toolbar appearing at the top of your dealership website, MyCars collects and organizes the vehicles your shoppers research on your site, allowing them to identify a shortlist of favorites, compare vehicles, and sign up for automatic price alerts and notifications.

9 Photo Overlays $149/mo Photo Overlays enrich your vehicle merchandising strategy by placing your dealership's branding on your inventory images, increasing visibility and promoting sales incentives and specials. Reserve It Now $149/mo Reserve It Now delivers powerful conversion functionality much closer to a vehicle s sale compared to traditional lead forms. It gives your customers the ability to hold a vehicle in inventory through a configurable one-time deposit amount, during or after your dealership s business hours. SmartBlog $79/mo Publish blog posts to your website directly from ControlCenter. SmartBlog is a fully integrated blogging tool that includes advanced commenting functionality and RSS capabilities. SmartMail (10, 50 or 100 accounts) From $20/mo Manage accounts locally and efficiently while avoiding unnecessary support calls. Along with other features built into ControlCenter, SmartMail allows fast, intuitive editing of accounts, aliases, passwords, forwarding commands and out-of-office messages. Social Tools $299/mo Dealer.com s Social Tools help you monitor and manage your online reputation. Real-time social feeds track engagement across critical social networks. Reputation management features track rating sites and provide notifications of important social activity. Social Tools connects you with customers to generate rave reviews. Spanish Language Site $179/mo Spanish and English SmartSites can both be edited in ControlCenter. Radio buttons in the SmartSites Editor allow dealers to select a language. The original default site content is displayed in both English and Spanish, including copy, forms, navigation items, and feature widgets. Dealer content must be provided and populated in both languages using ControlCenter. On demand translation of additional content including inventory is not included in this product. Video SmartSites Package $499/mo Videos generate more leads, engage your customers emotionally, and increase their time on site. Video SmartSites are SEO-friendly and deliver the latest in video technology.

10 Video Streaming Toolkit $199/mo Video Streaming Toolkit makes it easy for dealers to get streaming video onto their website by allowing them to upload their own videos and inset them in any dealer-editable content area on their website. Window Stickers $69/mo Ensure price accuracy and brand consistency between the digital world and the dealership showroom with printable Window Stickers and Buyers Guides all manageable in ControlCenter.