E-Business Analytics Tutorial: Spatially Enabling Employees

Transcription

1 Spatially Enabling Commercial Organizations Presented to: Toronto User Conference Presented by: Paul Voegtle October 6 th, 2014

2 Seminar Overview This seminar was designated to understand; How to spatially represent your data on a map Creating boundaries by Drive Time/Distance Data enrichment with Demographics Publish & Share information with the rest of the organization

3 Driving to a Direction Customer Competitor Enrichment Analysis Direction Other Data DATA SPATIAL REPRESENTATION ACTIONABLE

4 Acceptance of Location Analytics

5 Acceptance of Location Analytics

6 Communication within the Company Executive Management Other Organizational Departments Territory/Area Managers Research Analyst Consultant Enterprise Environment Accessibility via Mobility

7 ArcGIS Platform BAO gives analytical workflows for detailed processes.; Search/Define/Report. The ability to search markets of opportunity and potential by multi-variable analysis Online Business Analytics Executive Viewer The Operational Dashboard is designed to streamline the viewing for not GIS and Business Analysts. The OD takes the complexities built in AGOL and gives an executive an easy to use interface, delivering at a single click information. Business Analyst *Enhanced Business Analytics and Location Analytics Solutions BADT integrates via the AGOL user account. BADT can publish to AGOL and/or pull content from AGOL ArcGIS Online Mobile Collection Collection of site and siteinformation in the field with photos. Sending back to ArcGIS Online. Collector App can also visualize existing collections and edit. Microsoft Office EM4O (Excel) allows for tables to be dynamically enhanced with mapping capabilities and the ability to enhance with Demographic content The EM4 solutions are solutions that directly integrate an mapping and Location Analytics solution directly into an organizations existing environment. Environmental Integration *This includes a number of COTS solutions IBM Cognos Dynamics CRM SAP Business Objects MicroStrategy SharePoint Application Development The Market Place is a app based web story which developers can sell their application built on the AGOL Platform The Developer gives those the ability to build off the AGOL Platform for web-based, mobile devices in Windows, ios and Android

8 Arc Desktop w. Business Analyst Extension Operational Dashboard Mobile Data Collection Business Analytics Solutions Briefing Books Application Development Location Analytics Platform Esri Maps for ArcGIS Online

9 Arc Desktop w. Business Analyst Extension Operational Dashboard Mobile Data Collection Business Analytics Solutions Briefing Books Application development Concentration for Today Esri Maps for ArcGIS Online

10 Esri Maps for Office

11 Esri Maps for Office Simple to install adding a ribbon to both your Excel and Power Point applications Microsoft Excel Microsoft PowerPoint

12 Esri Maps for Office Covering in this section Spatial representation Demographics Infographics Heat Mapping Point/Poly selection Dynamic Integration

13 Esri Maps for Office - Summary Work directly within Microsoft Office Spatial representation of data in point / polygon Appending demographics directly to a table Integration with PowerPivot for dynamic mapping with slicers Publish and share content with the organization or groups

14 ArcGIS Online

15 ArcGIS Online Cloud based solution Share and collaborate with content across the company Secure platform for hosting Provide user access, user rights and privileges and monitoring of users

16 ArcGIS Online Mapping Interface Create custom boundaries by drive time/distance, buffer Import shared content Data enrichment of global demographic data Global geocoding of data Routing and closest-to

17 ArcGIS Online - Summary Content from multiple sources Day Drive-Time/Distance calculations Data Enrichment of Demographics Aggregation of point-to-polygon data Publish and share content with the organization or groups

18 Business Analyst Online

19 Business Analyst Online Online Business Analytics solution select define report

20 Business Analyst Online Mapping Interface & data Import data or web maps Create custom trade areas Run detailed demographic reports Compare markets Thematic mapping Smart Mapping target markets Business listing information by SIC/NAICS

21 Business Analyst Online - Summary Thematic Mapping & Smart Mapping Demographic & Consumer Spending (Environics Analytics) Business Listing data (Dun and Bradstreet) Detail and Comparison Analytic Reporting Uploading data from Excel or import from ArcGIS Online

22 Todays Session Summary

23 Data Partners Environics Analytics Demographics and Consumer Spending Dun and Bradstreet Business Listing Data (SIC/NAICS) Here (Navteq) & TomTom Geocoding/Traffic/Boundaries

24 Session Summary In today s seminar we went over three Esri solutions, addressing simple, yet typical organizational workflows; How to use mapping tools in spatially representing your data Creating trade areas (drive times/distances) and running detailed demographic profiles Publishing and share content across the organization or groups

25 Resource Material ArcGIS Online Esri Maps for Office Business Analyst Online Location Analytics twitter.com/esricanada facebook.com/esricanada

26 Thank you Paul Voegtle Specialist Location Analytics Technology and Strategy Group phone e.6334 web